Rebirth: Back to 1993 as the richest man

Fast forward to June.

Everything seemed peaceful, but for Chu Tianyao and the others, they were extremely busy during this time.

The collapse of Lechang Brewery has aroused public concern about industrial beer.

But when Chu Tianyao said, "Make Lucheng people's own beer", once the slogan came out, it had a great effect.

After all, it is a company that the government has personally inspected, and with the support of Chu Tianyao's clearly marked slogan, Blue Bird Beer has become a complete hit these days.

Today, Blue Bird Beer occupies an absolute leading position in the beer market of Yongning County, and its market share in other districts and counties has also begun to rise steadily.

Gradually, the beer market in the entire Lucheng area has formed a situation of two superpowers and many strong ones. The two big players in the province, Lanjian and Shancheng, are closely followed by well-known foreign brands such as Qingdao and Yanjing. , the recent sudden emergence of Blue Bird Beer is also a dark horse in the Lucheng beer market.

But Chu Tianyao also knows that it is not an easy task to catch up with Lanjian and Shancheng, the leaders in the province.

Lucheng is just a small third-tier city.

To put it bluntly, with the power of these two large enterprises in the province, the gains and losses of a city are not taken seriously by them at all.

Therefore, what Chutian Yaoyan has to do now is to continue to expand production, increase the popularity of Xingyao Winery, and completely open up the market in the province, so as to spread to the entire southwest region.

Only by occupying the market in the southwest region, in the following competition in the capital market, can Chu Tianyao have the capital to settle down.

Otherwise, his end will be the same as that of many small and medium-sized wineries in the 90s, waiting to be acquired by capital predators.

In the factory office.

Zhou Yi and the others have been very busy recently, but it is rare to get together like today.

"Brother Yao, our current order volume is still increasing, and the average daily sales are now around 6 yuan."

Luo Jin pushed the glasses on the bridge of his nose, and handed a simple financial report to Chu Tianyao.

"At this rate, wouldn't we be able to sell 200 million a month?"

On the side, Huang Sanshui and Zhou Yi were also very excited when they heard Luo Jin's words.

Who would have imagined that in just one month, the sales of the factory tripled.

Chu Tianyao glanced at the information in his hand. According to this sales volume, the actual profit of the factory should be around 30.00%, which means a net profit of 2 yuan a day.

"If you want to quickly distribute goods and occupy the market, this sales volume is far from enough." Behind the desk, Chu Tianyao glanced at the three of them and said: "The sales volume of Blue Sword Beer and Shancheng Beer in Lucheng area is still far away. We are ahead of us not because our beer is not good enough, but because we produce far less than them."

Having said that, Chu Tianyao looked at Huang Sanshui again and asked:

"What happened to the thing I asked you to ask?"

When Huang Sanshui heard the words, he quickly said: "I asked my dad to help me. Although the candy factory is closed down now, the factory is owned by the state and we can't buy it, but they can rent it out!"

"External lease?"

Chu Tianyao became interested after hearing this, "I'll go with you in the afternoon, whether it's renting or buying, it's very important for us to win the candy factory."

Now that Jade Bird Beer has finally entered the Lucheng market, it must increase production if it wants to gain a firm foothold.

Right now, there is a small factory with less than a hundred people in this area, and it can't keep up with the development speed of Xingyao Winery.

"By the way, how is the research and development of the new beer going?"

Chu Tianyao's eyes fell on Luo Jin again.

"It is still in the syrup debugging stage. We want to reduce the use of syrup as much as possible to make the taste richer, but this is not something that can be done in three or two days."

Speaking of this, Luo Jin's expression also became serious.

Although Blue Bird Beer is selling very well right now, the entire Xingyao Brewery only has this beer, which is too monotonous, and the product type is single, which is a fatal flaw.

Furthermore, Chu Tianyao also understands that as long as there is Tsingtao Beer, it is impossible for Jade Bird to surpass the mountain of Tsingtao Beer in the future.

Therefore, it is imperative for Chu Tianyao to develop new beer.

"You can do the research and development. If it doesn't work, I will allocate special funds to you, and go to other factories to recruit some technical talents."

Chu Tianyao nodded and said, he also knows that the research and development of new wine is not something that can be successful in a while.

"Zhou Yi, tell me about your situation!"

After asking Luo Jin and Huang Sanshui, Chu Tianyao finally asked Zhou Yi.

Now Zhou Yi is the busiest of the three, not only responsible for the glass factory, but also the burden of the previous sales department.

At this time, when Chu Tianyao asked him this question, Zhou Yi said excitedly: "Brother Yao, there is nothing wrong with the glass factory. Although Zheng Lechang is an asshole, there are a group of capable old people in the glass factory. They all stayed."

"In addition, we have also started to sign agents in other districts and counties one after another, and the agents will connect with merchants, which also saves us a lot of effort."

Zhou Yi briefly talked about the recent sales situation, and Chu Tianyao nodded in agreement.

Compared with Luo Jin and Huang Sanshui, Zhou Yi was more prudent and tactful in his work, and Chu Tianyao felt relieved when he handed over the sales department.

As for the agency sales model, Chu Tianyao borrowed from the previous sales model.

Now including Tsingtao, Yanjing and other beers, all adopt the method of establishing remote offices and using huge sales outlets for sales. This method has advantages and disadvantages, and the biggest disadvantage is that it is time-consuming and labor-intensive.

But Chu Tianyao's agent model is to give the agent profit rebates without having to worry about it, and let local well-connected merchants help him with offline sales.

Although this dilutes the profit, the advantage is that it is more beneficial to Xingyao Winery, which is currently weak in manpower and financial resources.

"Now is the critical period for us to enter the Lucheng market. You need to always pay attention to the movements of other manufacturers, and notify me as soon as possible if there is any abnormality."

Chu Tianyao instructed Zhou Yi with a serious face.

Jade Bird Beer has entered the Lucheng beer market like a dark horse, which is bound to pose a considerable threat to other second-tier beer brands.

Chu Tianyao wouldn't believe it if they said they didn't take any action.

In the office, Zhou Yi nodded solemnly after hearing Chu Tianyao's words.

The wood show will be destroyed by the forest wind.

He will not understand this truth.

The test for Xingyao Winery is probably just beginning now.

"Okay, everyone has worked hard during this time. When the new factory is finalized, I will give you two days off and have a good rest."

In the office, Chu Tianyao stood up and smiled to several people.

No matter what, Xingyao Winery can get to where it is today, which is enough for them to be proud.