Rebirth: Back to 1993 as the richest man

Chapter 517 Marketing Plan

in the conference room.

Everyone sat down one by one.

Chu Tianyao didn't care about Zhong Zhiqiang's late arrival.

As soon as the morning meeting started, Lu Qiuyu sent a document to everyone present.

"What you have in your hand is Motorola's sales analysis report for the second half of last year, and there is also a dealer intent form."

Lu Qiuyu walked back to Chu Tianyao, did not sit down, but stood half a step behind him.

At this time, everyone at the banquet also looked at the information in their hands.

"Sales 17 units in half a year. Although it is in the national market, Motorola's sales are too scary."

"This is only the mobile phone business. I heard that Motorola's mobile phone is almost out of stock all year round in China, and you can't buy it if you want to buy it."

Everyone glanced at the information that Lu Qiuyu gave them. When they saw Motorola's sales data last year, they couldn't help being a little surprised.

The annual sales of mobile phones in China is estimated to be around 40 units, and almost 20 units in half a year. Motorola has almost occupied nearly [-]% of the market. It is really scary, and it is not an exaggeration to say that it is a monopoly.

"Mr. Chu, may I boldly ask what our goal is?"

During the dinner, someone raised his head and asked Chu Tianyao.

Hearing this, everyone also looked at Chu Tianyao.

To put it bluntly, Shining Star Technology is acting as an agent of Ericsson products at a high price this time, in order to compete with Motorola in the Chinese market.

But everyone also knows that this is really a tough battle.

"Don't worry, we are definitely not Motorola's opponents on the frontal battlefield, and I don't have such high demands on you. The national market is not within our plan for the time being."

Chu Tianyao smiled slightly.

Hearing this, everyone present breathed a sigh of relief.

If Chu Tianyao was so arrogant that he wanted to compete with Motorola for the national market, then they must think that their boss is 100% crazy.

Today's Shining Star Technology is in the field of mobile communications, it is almost a noob with bare pants, and it is not competing with Motorola.

Head-on competition is undoubtedly an egg hitting a stone.

"Then where is our first market?

Is it Shenzhen? "

"Shenzhen is a special economic zone, and it is also one of the most economically developed places in China. In the mobile communication consumer market, this city accounts for a large proportion of consumers."

"That's right, if we concentrate on winning the Shenzhen market, we are still very hopeful."

In the conference room, everyone also expressed their opinions, thinking that it might be more reliable to take the lead in winning the Shenzhen market.

In the midst of the discussion, the only two people who did not speak at the banquet were Li Yanran and Zhong Zhiqiang who were sitting on the left and right sides of Chu Tianyao.

Needless to say, Zhong Zhiqiang had roughly guessed Chu Tianyao's plan yesterday.

But at this moment, after hearing everyone's discussion, Li Yanran remained silent and just looked at Chu Tianyao in vain.

It would be too simple to just set the target on the Shenzhen market.

At least, in Li Yanran's view, this is not in line with the intention of Xingyao Technology to spend a sky-high price to buy Ericsson's exclusive agent.

You must know that the agency right is not unlimited. If the market cannot be expanded within the valid period, generally speaking, Ericsson has the right to replace other agents after the contract is terminated.

The only way to firmly grasp Ericsson's exclusive agency rights is to make achievements in a short period of time.

A mere Shenzhen market is nothing.

"If it's just the Shenzhen market, I think I can handle it all by myself. There's no need to form a marketing team."

In the conference room, when everyone was discussing eagerly, Chu Tianyao suddenly spoke.

As soon as these words came out, everyone in the room was stunned.

Even if it was Chu Tianyao, everyone felt a little arrogant when he said these words at the moment.

Can one person handle the Shenzhen market?

If I say this, I'm afraid it will make people laugh out loud.

Looking at the entire Shenzhen market, in order to secure a city-level market, no matter how many trading companies racked their brains, they were unable to do so.

Chu Tianyao was able to win the Shenzhen market by himself, and they wouldn't believe anything.

Of course, in front of their own boss, no one dared to say rebuttal words at this moment.

"President Chu's goal is Guangdong Province?"

Beside Chu Tianyao, Li Yanran suddenly spoke.

As soon as the words came out, there was an uproar in the venue.

"Guangdong Province?"

Everyone looked at Li Yanran together, including Lin Li.

"Do you know how big Guangdong Province is? Motorola has been established in Guangdong Province for a long time and has a strong supply and marketing channel. It is almost impossible for us to start more wars."

Lin Li subconsciously refuted Li Yanran's words.

What he said was also what the rest of the people thought.

However, Li Yanran didn't speak, but just looked at Chu Tianyao.

"I know what you are worried about, so let Zhong Zhiqiang talk to you about the implementation of the marketing plan in Guangdong Province."

Chu Tianyao sat at the first place, just smiled lightly.

As soon as he said this, everyone frowned slightly.

"Zhong Zhiqiang?"

After being stunned for a moment, everyone's eyes turned to Zhong Zhiqiang, who was sitting on the side and had been leisurely.

"This intern?"

Lin Li and the others looked at Zhong Zhiqiang with hesitation in their eyes.

Even Li Yanran looked at Zhong Zhiqiang with a bit of curiosity when she blinked her big eyes at this moment.

Since Chu Tianyao said so, it means that this seemingly unattractive guy may really have two brushes.

"Okay, since Mr. Chu asked me to say something, then I, an intern, will just say a few words, and if I make a mistake, everyone will bear with me."

Suddenly being pushed to the front of the stage by Chu Tianyao, Zhong Zhiqiang could only stand up with a wry smile.

"According to public information, Motorola's sales volume in Guangdong Province in the first half of the year is about [-] units, which shows that Motorola's main sales channels are concentrated in Guangdong Province. Put the battle in the first battle."

Holding the information on Lu Qiuyu's method in his hand, Zhong Zhiqiang said aloud.

"In this case, why don't we change our target?"

In the middle of the field, someone questioned.

In the first battle, the opponent's main battlefield was picked, so it goes without saying that it was difficult.

Zhong Zhiqiang stood where he was and nodded.

"It is indeed the most challenging battle, but it is not impossible to win."

"Tell me what you think!"

Li Yanran stared at Zhong Zhiqiang and said curiously.

Smiling at Li Yanran, Zhong Zhiqiang didn't hold back, and continued to explain: "As we all know, the reason why Motorola's sales are so terrifying is because of the supply and marketing contract signed with the Post Office. Their strengths are also their weaknesses."

"shortcoming?

Where does this start? "

Lin Li asked with some puzzlement.

But without waiting for Zhong Zhiqiang to explain, Zheng Fang pushed his glasses and said: "The so-called sit and eat, Motorola relied on its strong sales channels, and its technology research and development efforts have been greatly reduced. The latest products still use analog signals. If it is true, the core of the product Competitiveness, I think Ericsson still has an advantage."

Zheng Fang's words also made everyone present nod their heads.

But I didn't see that this newcomer who graduated only half a year, could actually have this insight.

"It's not just that."

Zhong Zhiqiang glanced at Zheng Fang approvingly, and then said: "If you look carefully at the information in your hand, you will find that almost all of Motorola's channel coverage networks are concentrated in first- and second-tier cities. The consumption level of residents is high, but if it is in the lower third-tier cities and county-level cities, Motorola's influence will be negligible."

After Zhong Zhiqiang finished speaking, everyone looked at the information in their hands curiously.

"Sure enough!"

Everyone was surprised to discover this.

"Guangdong Province's performance in the county-level city market is not satisfactory. The reason for such high sales is almost entirely due to the monopoly of several first-tier cities."

Because of Zhong Zhiqiang's words, everyone present seemed to be enlightened, and found a shortcut that they hadn't considered before.

"If we start from the sinking market, we can indeed quickly occupy this part of the blank market in a short period of time."

"Yes, this should be called encircling the city from the countryside."

"I didn't expect it before. Motorola certainly has strong channel capabilities, but if we really let our products flow into the market, after consumers react, it will definitely snowball even bigger."

Those present are all high-achieving graduates majoring in marketing, and they are well aware of the importance of product core competitiveness in market competition.

Everyone knows that the latest gh398 product developed by Ericsson will definitely crush Motorola.

However, there are times when a good product is popular or not. At present, what Ericsson lacks in the domestic market is a little spark.

A single spark can start a prairie fire. As long as the product can flow into the market, I believe that the reaction and word-of-mouth of consumers will be enough to start the prairie fire.

"That's not enough."

Just when everyone was excited by Zhong Zhiqiang's words, Li Yanran suddenly poured cold water on everyone.

"The idea of ​​encircling the city from the countryside is too simple. If it was so easy to steal the market from Motorola, people from other companies would have done it long ago."

Li Yanran's expression was a bit stern, and these words made the expressions of several people in the banquet stagnate.

"Li Yanran, tell me what you think!"

At this time, Chu Tianyao's eyes were also looking at Li Yanran.

In this newly established marketing team, although the real strength of these people is not clear yet, in general, apart from the special existence of Zhong Zhiqiang, Li Yanran's performance is the most satisfactory to Chu Tianyao.

"Mr. Chu, I admit that Zhong Zhiqiang's idea is very good, but it can't quench the thirst in the near future, and the consumption level in the sinking market is always limited. Instead of spending effort to focus on the sinking market, we should carry out comprehensive marketing in the second-tier and above cities in the province. "

Li Yanran's words made Lin Li and the others somewhat unexpected.

"Mainly attack cities above the second tier. These places are Motorola's main battlefields. Even if we rely on marketing to create momentum, the price we have to spend may not be small."

On the side, Lin Li said after thinking for a moment.

Not only him, but everyone else nodded.

In the 90s, the so-called marketing was mostly nothing more than overwhelming advertising campaigns, but these all required real money.

"Even if we can only grab [-]% of the market share from Motorola, it's better than fishing in a pond. As long as our word of mouth improves, it will not be difficult to ensure sales in the future."

Facing everyone's doubts, Li Yanran said calmly.