Rebirth: Back to 1993 as the richest man

August 23st.

That is when Chu Tianyao arrived in Lucheng.

A piece of negative news about the two major beer companies, Blue Sword and Shancheng, dominated today's headlines.

"Sales with prizes is actually vicious competition by merchants. For breaking their promises, the two major beer companies have become defendants!"

The title is very eye-catching, and the content of it is naturally that the two major beer companies, Blue Sword and Shancheng, refused to exchange prized bottle caps, and were sued in court.

In this regard, many reporters even went to the location of the two major companies in person, but they were all stopped by the security guards, declaring to the public that the company leaders did not intend to accept interviews.

This matter caused a lot of uproar, and within a day, it not only spread throughout Lucheng, but even the entire Sichuan Province, and it was rapidly fermenting.

In the past, major merchants set up prize-winning sales in Lucheng, and many breweries became popular because of this, and even began to follow suit in other regions.

At this time, as the news was exposed, not only consumers everywhere, but also distributors of other beer companies began to worry.

Many bottle caps with prizes still hoarded by each family were also hurriedly sent to the beer company for exchange.

You must know that the beer exchanged for these prized bottle caps was paid in advance by the distributors. If the beer company did not exchange them, it would be a huge loss for them.

All of a sudden, the few beer companies that had been thriving with prize sales before were all in a state of desperation.

They never thought that there would be such a big trap in the reward sales session.

What made them even more desperate was that because of this news, fake award-winning bottle caps actually began to appear on the market.

These fake award-winning bottle caps are almost the same as the real ones, and they have to spend a lot of effort just to identify them.

But if it is not exchanged, it will undoubtedly chill the hearts of those dealers, and they will have to sue sooner or later.

two days.

Just two days.

Chu Tianyao discovered that in Lucheng City, some merchants had begun to recall the series of products sold with prizes.

And after the continuous fermentation of this news, the common people's favorability towards these beer sales with prizes is also decreasing.

In just two days, the originally hot beer market suddenly fell into a downturn.

At this time, the newly packaged Blue Bird Beer reappeared in everyone's field of vision, not only the Blue Bird Beer, but also the new Xing Yao Beer launched by Xing Yao Brewery.

Perhaps it was because of the exchange of bottle caps this time that the beer companies that were in the limelight suffered a lot. This time, Xingyao Brewery took the opportunity to take advantage of it.

And right now.

Chu Tianyao, who came to Lucheng, was participating in an auction organized by the court.

As early as two days ago, he had already paid 470 million yuan for the land purchase, obtained the procedures for the industrial land, and successfully applied for a loan from the bank.

After all, with policy support, Chu Tianyao easily obtained an interest-free loan of 350 million in just two days.

the other side.

At the auction, Wang Wenbin's various properties were auctioned off one after another, except for two breweries that had closed down, which were somewhat neglected.

Including the machines, the prices of the two breweries do not exceed 50 each.

After all, when calculating the assets, Wang Wenbin bought the two breweries at a relatively low price, so the overall evaluation price is not high.

Chu Tianyao didn't have any difficulty at all, so he easily took the two breweries into his pocket, and the total cost was less than 100 million.

According to Chu Tianyao's calculation, if he had purchased these two breweries by himself, it would have cost at least 120 million.

This way, he saved a full 20 yuan.

It has to be said that Wang Wenbin's attack was really dark enough.

However, he probably never thought that the real reason why Chu Tianyao asked him to buy these two breweries was here.

The two defunct breweries were cheap, but they weren't of much use to anyone else.

But for Chu Tianyao, it is quite different.

Chu Tianyao has read the information of these two breweries. Although the scale of the two factories is not as good as his Xingyao No. [-] factory, they are much larger than Xingyao No. [-] factory.

Moreover, there are ready-made production equipment, which saves Chu Tianyao a lot of time.

As long as the original old workers in the factory are called together, production can resume within a few days.

Chu Tianyao handed over this matter to Zhou Yi and Huang Sanshui, while he himself went to meet Lu Zhihua.

……

Sichuan Province, Rongcheng.

Tsingtao Beer Sichuan Provincial Sales Branch.

In the office, Wang Zhongda was also holding a newspaper with a smile on his face.

"It's a good way to defeat Lanjian and Shancheng in such a silent manner. Now the beer market in Lucheng area will be quite empty."

Wang Zhongda spoke in admiration.

He didn't believe that this incident was just a coincidence, which clearly showed that someone had planned to deal with these two companies long ago.

It's just that Wang Zhongda can't guess, who is the person who can come up with such a method?

Could it be him?

Suddenly, Wang Zhongda remembered a company that he had neglected before.

It seems that at the very beginning, this company called Xingyao Winery was the first to come up with this set of prize sales.

If one is most familiar with this plan, it must be Xingyao Winery.

But just thinking about it, Wang Zhongda shook his head and dismissed the guess.

If this is the case, then it is hard for him to imagine what kind of person the owner of Xingyao Winery is.

For this round, he had already laid it out a few months in advance, and he managed to make everyone fall into the trap.

For this alone, Wang Zhongda thought he couldn't do it.

You know, he was also considering whether to use Lucheng as a pilot to engage in a wave of prize sales to increase the sales in Lucheng, but it was only delayed because he was busy with the domestic listing of Tsingtao Beer.

Unexpectedly, this allowed him to escape successfully.

Not only that, but with the setbacks of several major beer factories in Sichuan Province, such as Blue Sword, it happened to be an excellent opportunity for him to come back.

"Tell Chen Feipeng to take the opportunity to increase sales in the Lucheng area. I will fly to the Shanghai stock market tomorrow to attend the company's listing ceremony."

In the office, Wang Zhongda turned to the female secretary beside him and said.

"Okay, Mr. Wang, I'll do it now!"

When the female secretary heard this, she hurried down to contact the person in charge of sales in the Lucheng area.

Tsingtao Brewery is going on the market again.

Only one month later, following the listing of Tsingtao Brewery in Hong Kong City, this time it is even more vigorously planning to list in China.

Obviously, the senior management of Tsingtao Brewery has tasted the sweetness of going public, and with such strong support from the state, the domestic listing is only a certainty.