Dad: I was reborn after my daughter died

Chapter 419 Garlic Braid

"Of course it is a product that is ready to be sold to the public, because only in this way can the profit be maximized."

Ji Pianran still thought very clearly about this, so she answered without any hesitation.

"That's it, just trust me, this set of advertising words has been handed down after thousands of trials.

Its effect can be described as very good, if you really want to explain it, it will involve many aspects such as psychology and communication.

It cannot be explained clearly in a sentence or two.

You just need to know that what we want is simple, popular and straightforward.

It is to be easy to understand, so catchy that even kindergarten children can understand it.

That's the essence of advertising.

However, during this period, the Ji family must be willing to invest money in advertising.

Otherwise, the brainwashing effect of this brand would be greatly reduced. "

Gu Chen said so confidently, after being bombed and baptized by countless merchants before his rebirth.

Some advertisements are so deeply rooted in people's hearts that they can even arouse conditioned reflexes.

Like some pretty classic ones.

"We don't accept gifts during the holidays this year, we only accept gifts—"

"Which excavator technology is better——"

And what Gu Chen is going to do now is this thing, his Wang Laoqi hangover soup.

The future will also exist in the minds of countless people in the same way, until they can't forget it even if they want to.

Immediately he thought again, in this era, it is actually in the TV commercials.

Its actual influence has always been ignored by many people.

The most expensive thing is the price of newspapers and ground advertisements.

Especially for some major newspapers, the price quoted can even exceed the price advertised by CCTV during popular time periods by more than double.

This was almost unimaginable before Gu Chen was reborn.

With this in mind, Gu Chen continued to suggest to Ji Pianran,

Maybe next time we can take a trip to Yanjing to minimize the investment in newspaper advertisements.

The money saved will be used as the advertising fee of CCTV's popular time period.

Perhaps the promotion of Wang Laoqi this time will produce unexpected miraculous effects.

The more Gu Chen talked, the more excited he became. It seemed that the future he was familiar with was about to come ahead of schedule under his own impetus.

However, Ji Pianran felt that his thoughts at this time were a little too bold.

CCTV's prime-time advertising costs are not cheap, and they want to achieve what Gu Chen said, using repeated broadcasts to create a brainwashing effect.

So in this area, Ji's family has to invest at least tens of millions of funds in it.

If it's okay if this thing is done, then Ji Pianran will naturally gain both fame and fortune.

But if it can't be done, a large amount of beverages will be produced but will not be sold.

Tens of millions of working capital were in vain again.

Although they may not follow Xu Qingmu's old path.

But Ji Pianran's prestige in the Ji's Group is bound to be seriously questioned and damaged.

Such a bold and crazy marketing strategy is completely a bet on her future voice in the group.

Thinking of this, she suddenly hesitated again.

Although Gu Chen has always vowed to say that at this point in time.

As long as they are willing to be the first to eat crabs.

Then you will definitely reap the most lucrative profits and the most popular advertising effects.

But in the end, he followed Gu Chen's orders, and to gamble, he still followed the company's established plan.

How about doing some conservative advertising programs that have been practiced by predecessors and are completely effective?

This made Ji Pianran a little bit difficult for a while, after all, there was only so much money used for publicity.

It is impossible to think of both, even the current Ji family cannot come up with so much money.

Seeing her hesitation, Gu Chen gradually calmed down and did not persuade her any more.

After all, this matter came to an end, except after he provided a formula at the beginning.

There is no relationship between Wang Laoqi's hangover soup and him.

The reason why he said so much at once today is nothing more than wanting to rely on his own grasp of the future.

It's just to help Ji Pianran avoid detours.

But for him, this is everything that will clearly happen in the near future.

But for Ji Pianran, what he saw in front of him was a fog and a gamble of tens of millions of funds.

He didn't want to put too much pressure on his wife, so he took the initiative to change the topic and chatted with her about some other interesting things.

……

The next day, stay until the family has had breakfast.

Ji Pianran was a little confused, and drove to the company to go to work.

Although her intuition and her long-standing understanding of Gu Chen told her.

If there is no complete assurance and sufficient consideration.

He would never propose such a thorough and detailed promotion plan to himself.

And all the businesses that Gu Chen has done have never failed so far.

Even the situation beyond his control has never appeared.

But his proposal was so advanced that Ji Pianran couldn't help but struggle with it for a while.

But compared to the distress of my wife.

At this time, Gu Chen didn't feel any pressure, even what he said to Ji Pianran last night.

He had forgotten all about it early in the morning.

After all, even if he is really entangled, it's useless, and he can't talk in Ji's house.

So to him, all of this is at best a suggestion.

It's just because he did too many case studies before rebirth, so he talked a little more.

It was only then that Ji Pianran misunderstood that this was Zhou Xiang's plan that Gu Chen had already prepared for her in advance.

But in fact this is just a beautiful misunderstanding.

At this time, he was on his way to kindergarten with his daughter who got up early.

Speaking of which, Tangtang today can be described as quite well-behaved.

Even what I said before, that I don't want to go to school, I dare not mention it at all.

It's just that I have to grab it from time to time, and take a look at the braid Gu Chen has braided for her, and I can breathe a sigh of relief after reading it.

As for the reason, it is also very simple, that is, in the morning.

Ji Pianran lied to her casually, saying that for children who are unwilling to go to school, the braids on their heads will turn into two garlics.

Tangtang naturally believed in her mother's words.

So every once in a while, she couldn't help worrying about her beautiful hair.

Will it suddenly deform like the Pinocchio that the teacher said.

After all, she didn't want to go to school, but wanted to go to the aquarium or amusement park again.

"Dad, will my hair turn into garlic later?"

Tangtang said with an aggrieved face.

Gu Chen felt a little funny, but this was a nonsense made up by his wife in the morning, and it was not easy for him to expose it so quickly.

So he smiled and comforted him.

"No, Tangtang, as long as she is a child who can go to school on time every day, her braids will not turn into garlic."

Tangtang received her father's affirmative answer, and couldn't help reaching out to pat her small chest.

A sweet smile finally appeared on his face.

(End of this chapter)