Back to 2001

"Who is this 'mysterious man'?"

Liu Fei'er clicked on the other party's profile picture but found that all personal information was blocked.

Obviously this is a very thoughtful function of the "WeChat community".

The personal privacy of those "low-key local tyrants" can be protected to the greatest extent.

The super rockets are still soaring into the sky one after another.

Liu Fei'er soon understood.

It turns out that the gift special effect of giving a super rocket is announced in real time in an online game similar to "World Trumpet".

All netizens who play "WeChat Community" online can see it.

This will definitely attract a large wave of curious "melon-eating crowd" to watch.

When these people saw Liu Fei'er's personal interface and the graphic blog published.

Immediately, I was deeply attracted by her otherworldly beauty and temperament.

Then naturally "passers-by turned fans".

"How much does a super rocket cost?"

Liu Fei'er clicked on the gift interface, and was shocked to find that it cost 2000 microcoins!

You must know that the recharge ratio between microcoin and RMB is 1:1!

This also means that it costs 2000 yuan to give away a super rocket!

Liu Fei'er watched it several times in disbelief.

At the same time, he counted the number of super rockets that the "mysterious man" gave him.

At this moment, the other party has already given me 50 super rockets!

That is 10 yuan!

In this era when the per capita monthly salary is 1000 yuan, the price is 10 yuan.

This is definitely a local tyrant...

But this local tyrant gave a gift of 10 yuan but chose to hide his identity.

This is not normal.

Liu Fei'er's little mind wandered and suddenly thought of something.

She found Lin Qing among several of her close friends.

Sure enough, I found that the fan value of the other party and myself has reached 1000 million!

Liu Fei'er sent Lin Qing a private message without any hesitation.

"Mr. Lin, thank you for your 50 super rockets!"

At this time, in front of the computer at the other end, Lin Qing yawned and was about to go to bed.

Suddenly, he found that he had received a private message reminder.

He opened it curiously, and suddenly his whole body was petrified on the spot...

"Didn't I already use the 'mysterious man' function, why was it discovered by the other party?"

Lin Qing was a little puzzled.

Until he saw the fan value between himself and Liu Feier as high as 1000 million.

The whole person was helpless: "This 'mysterious person' function is not as easy to use as I imagined..."

8 am.

Eight hours after the "WeChat Community" was officially launched, the first-day "list" was released.

Liu Xiaoli topped the fan list with 87 fans.

And Liu Feier is far ahead of other bloggers with 1163 million followers.

With 473 high-quality graphic blogs, Li Fengxia received 1020 million likes and ranked first in the like list.

The one who won the first place on the tipping list was a "mysterious person" who did not want to reveal his identity...

……

When Chen Jianghe woke up, it was already 10 o'clock in the morning.

The voices of Tang Wan and Lin Han talking and laughing came from the yard.

"Sister-in-law, do you clean up the house and yard by yourself every day?"

Lin Han was a little curious.

She helped sweep the yard for a while and felt that it was too boring.

It's hard to imagine how Logan persisted.

Tang Wan smiled and said, "Jiang He is in charge of cooking, and I am in charge of cleaning the house. The division of labor between the two is quite clear."

Lin Han opened his mouth to say something, but stopped talking.

With Chen Jianghe's current net worth.

The couple of them don't need to live in this kind of old and small "big courtyard".

There is no need to cook and clean up by yourself.

But doubts are doubts, Lin Han did not directly express his inner thoughts.

Maybe the couple just want to live a low-key "civilian" life?

Why bother the other party by pretending to be clever...

After Chen Jianghe finished washing, he saw a text message from Guan Xiaoyi on his phone.

"As of 8 a.m., the number of downloads of 'WeChat Community' exceeded 1000 million, the number of registered users reached 800 million, and the number of paying users who used online banking to recharge was 3..."

Compared with the huge number of registered users.

Only 3 paying users accounted for less than [-]/[-].

This is a common problem faced by almost all free websites.

After pondering for a moment, Chen Jianghe called Guan Xiaoyi: "Xiaoguan, you posted a fan lottery, and the prize is 1000 Nokia mobile phones. Ask the artist to make a promotional banner and place it at the top."

"Want to give away 1000 mobile phones? That would cost 10,000+ yuan!"

Guan Xiaoyi couldn't keep up with his thinking.

In this era, those who do the Internet are thinking about how to get money from users.

Even online games are "game card" payment model.

If the user really can't afford the money, the website has to find a way to display various small advertisements to make money from the user's traffic.

But the entire "WeChat Community" interface doesn't even have a single advertisement.

Now they have to turn around and spend money to give away mobile phones to registered users.

I've never even heard of such a "good thing"!

Chen Jianghe understood this marketing model very well.

A few years later, almost all apps will be launched with a wave of subsidies and red envelopes.

Burn money in units of [-] million at every turn, in order to attract a large number of registered users.

Fortunately, the Internet industry in this era has not yet "involved" to that extent.

Therefore, as soon as the "WeChat Community" was launched, it attracted a large number of registered users just by relying on the early advertising.

Now I want to increase the "stickiness" of registered users and the proportion of paying users.

It is necessary to adopt a further "feedback user" marketing model.

1000 mobile phones are nothing more than 10,000+ pieces.

Such a low investment can bring powerful motivation to users, which is simply worth the money!

Chen Jianghe did not give any explanation to Guan Xiaoyi, but explained: "You must remember to write the rules clearly when announcing the lottery event. Tentatively, a lottery draw will be held every seven days. The system will conduct a random lottery draw. Every registered user Everyone has a chance to win, and the winners will be announced on the official website.”

"In addition, factors such as fan value, online time, and continuous multi-day sign-in will greatly affect the odds of winning, and it is necessary to ensure that paying users and active users get benefits from the prizes."

Chen Jianghe's approach can be said to serve multiple purposes.

Because only relying on likes to increase fan value, the growth will be very slow.

If you want to quickly increase your fan value in a short period of time, the fastest way is to recharge "Wei Coin" and give gifts to your favorite bloggers.

Even if each user only recharges a few dollars of microcoins, it still cannot support the large enough user base!

Maybe the cost of these 1000 mobile phones does not need to be paid by the company.

The perfect routine of "the wool comes out of the sheep" can be realized!

The method of logging in for multiple consecutive days and counting online time can increase user inertia and increase user viscosity.

When the registered users of "WeChat Community" form a habit.

Log in and check in and browse bloggers' posts and like them every day.

The energy possessed by the "die-hard fans" bred by the "power of habit" will be terrifying!

Chen Jianghe didn't care whether Guan Xiaoyi could understand these principles.

It doesn't matter if you don't understand it now, as long as you implement it and see the effect, he will naturally understand it.

Soon a "Lucky Draw Announcement" was posted at the top of the "WeChat Community" homepage.

Millions of friends in the "WeChat community" who were busy browsing, posting and liking online were suddenly blown away!

"It's true! Playing the 'WeChat Community' draws a lottery to give away mobile phones! And 1000 phones are given away every seven days!"

"The company behind this website is really big! This is burning money!"

"Fan value, online time and continuous sign-in can increase the probability of winning? Then if I recharge a few dollars in microcoins to give gifts to bloggers, wouldn't the possibility of winning a mobile phone be greatly increased?"

……