Back to 2001

"Let's meet and talk."

Chen Jianghe hung up the phone, and together with Tang Wan came to the entrance of the coffee shop on the second floor of the shopping mall.

Although it was already past 8 o'clock in the evening, the second floor of the mall was still a lively scene. At the entrance of the store of <”, there is a long queue that can’t be seen at a glance. The signboard of the store of <” has been completely renewed, and the eye-catching sign of hot pot has been added.

When Chen Jianghe and Tang Wan passed by the door of the store, a rich aroma of various fresh ingredients cooked in a hot pot of butter came over their faces.

"No. 478, please come in and have a meal!"

"Welcome handsome men and beautiful women!"

"No. 479 needs to wait for 2 minutes!"

"Thanks for your patience!"

……

The warm smile of the waitress seems to contain an almost magical appeal.

Even though some diners have been waiting in line for more than an hour, there is still no sign of impatience.

"Is the hot pot business so hot..."

Logan stuck out her tongue in surprise.

Compared with the original spicy crayfish and pork ribs sliced ​​noodles, the heat of the hot pot can be said to be even higher.

Although the number of people queuing up to eat crayfish and sliced ​​noodles is no less than that of hot pot, there is a huge gap between the two.

The price of a serving of crayfish and sliced ​​noodles is only a dozen yuan, and the longest waiting time in line is only about 10 minutes.

But a meal of hot pot for several people can easily cost hundreds of dollars, and the waiting time may even exceed an hour.

From these two data alone, we can see how great the charm of hot pot is.

"Wan'er, what do you think of our new hot pot?"

Chen Jianghe stopped and looked at his woman with a smile.

"Since the hotpot business is so good, we should open more branches."

Tang Wan said without hesitation: "And I have seen our hot pot menu, and the prices of some dishes are a bit low."

Open more branches.

increase price.

This is definitely a normal business idea for hot pot restaurants that are in short supply.

Moreover, the problem of low prices of dishes that Tang Wan is concerned about does exist.

Among all hot pot dishes, only vegetables and fungi can achieve a gross profit rate of more than 100%.

The gross profit margin of spicy soup base ingredients such as hairy tripe, yellow throat and duck intestine is only about 50%.

The gross profit margin of all kinds of fresh beef is even less than 30%.

Individual high-quality beef with a limit of one serving per person is even sold at a loss.

The dishes in the hot pot restaurant are not only cheap and affordable, but the salary of each clerk is more than three times that of similar restaurants!

It can be said that the smiles on the faces of the waitresses come from the heart!

With a salary no less than that of a flight attendant, he will naturally provide services no less than that of a flight attendant. The stores in < are not provided by major shopping malls for free.

Not only do you not have to pay a penny of rent, but you can also get an additional subsidy of 10 yuan per month.

It would have been a long time ago that the owners of other restaurants would have lost their fortunes.

"It's a good suggestion to open more branches. The next step is to launch a brand new brand called Lazimeizi Hot Pot Restaurant."

Chen Jianghe nodded with a smile and said, "We can open branches as fast as we can train our waiters."

For the vast majority of catering industry owners, the freshness and supply of ingredients are the most important.

As for the waiters, they only need to hang a recruitment notice at the door of the store to recruit a few young girls.

There is no need for any induction training.

Does the most basic operation of serving a plate and pouring tea still need any professional training?

But Chen Jianghe did the exact opposite.

First of all, Jianglin Group and Xinfadi have reached an in-depth cooperation, and all the ingredients of Jianglin Catering Company will be delivered by Xinfadi.

Moreover, Jianglin Catering Company also replaced 5% of the shares of Xinfadi Group with 10% of the shares at par.

Although from the current value assessment, the two are equivalent exchanges.

But anyone with a discerning eye knows that this wave of Xinfadi Group can be said to have made a lot of money.

Because doing business can't just look at the present, but look to the long-term future.

In less than two years, the market value of Jianglin Catering Company has grown from nothing to more than twice that of Xinfadi Group.

Judging from such development speed and potential, Jianglin Catering Company in the future will be a hundred times or even a thousand times that of Xinfadi Group!

After the equity replacement, Jianglin Catering Company and Xinfadi Group have become the closest partnerships.

In terms of food supply, Xinfadi Group can be said to strive for excellence, and all the ingredients supplied to Jianglin Catering Company are the freshest and highest quality ingredients on the market. <Since the popularity of sliced ​​noodles with Mama Tang.

There are countless followers and imitators on the market, but none of them can produce the same quality and taste.

And because the perfection of the food supply chain is several levels behind that of Jianglin Catering Company. <And Mama Tang’s sliced ​​noodles are even more expensive!

The taste is not as good as others, and the price is more expensive than others!

This is simply funny!

The result was that those imitators suffered more and more losses one by one, and all withdrew from the competition with tears in their eyes.

"Jiang He, our hot pot dishes are so cheap...don't you consider raising the price?"

Tang Wan looked at Chen Jianghe with some puzzlement.

The other party agreed to his suggestion to open more branches just now, but did not mention the "price increase" at all.

As a "straight person", Logan couldn't help but ask the bottom line.

"Wan'er, do you remember how much a bottle of Coke cost ten years ago?"

Chen Jianghe didn't answer directly, but asked with a wink and a smile.

"Uh... It's about two yuan and a bottle. The first time I drank Coke was at the county guest house."

Tang Wan recalled: "At that time, I thought Coke was very expensive. At that time, a bottle of locally produced Arctic Ocean was only 5 cents."

"Now, how much is a bottle of Coke? How much is a bottle of Arctic Ocean?"

Chen Jianghe smiled and asked: "Also, how long has it been since you drank Arctic Ocean?"

"It seems that the price of a bottle of Coke has been reduced to 2 yuan now."

Tang Wan said thoughtfully: "Besides, I haven't drunk Arctic Ocean for a long time, and there is no one for sale in the supermarket."

Tang Wan was suddenly surprised to find that the cheap and delicious sodas like Arctic Ocean, which she had when she was a child, had unknowingly disappeared from her field of vision.

And Coke, which has already occupied the shelves of supermarkets, has not only not increased in price, but has also dropped its price in the past ten years.

"Do you know why the price of Coke has not increased, but has decreased?"

Chen Jianghe didn't hold back any more, and said with a smile, "Because a market monopoly is never absolute, once the price rises, it will give opportunities to competitors."

"This is the case in the catering industry, and so is the Internet industry."

He continued: "We only earn our part of the 'reasonable profit'. Once it exceeds a certain limit, we will lose more."

"It's called 'too much is too much.'"