The village head of the mountain village of rebirth

"To be exact, there are several people missing, a master and her three apprentices."

"Can you elaborate?"

"There are four main procedures for beer: saccharification, fermentation, fermentation, and filtration. These are the four most important steps in the beer brewing process. Although domestic malt is not as good as imported malt, the production process is careful, and the difference is not very big. .” The master didn’t answer directly.But he began to popularize the knowledge of beer to Jiang Yu.

"Master Liu Xia and her apprentice Shi Wenying used to be in charge of the saccharification and fermentation process in the brewery. Some stories happened in the middle. Master Liu Xia was fired, and Shi Wenying also left. In addition, in order to save costs, the domestic Malt, the taste of the beer from the brewery immediately went down, not to mention others, even we didn’t drink it ourselves.”

"Isn't winemaking all streamlined? How is it possible, because there is such a big difference when two people are missing."

"Even if it is an assembly line operation, the human factor is also important. Take saccharification as an example. Only they can master the heat of these two procedures. The level of other people is too far apart. If they can't reach the alcohol level, they can only... .”

"Only what? With alcohol?"

"No way!"

It can be basically determined that if the alcohol content is not reached, it is the alcohol, but the ratio of alcohol to alcohol is wrong, or there are some reactions between alcohol and other chemical components in the wine industry, which leads to headaches after drinking.

Jiang Yu has already found the reason for the decline in the quality of the brewery's wine.

"Do you know where Master Liu Xia lives?"

"You want to find Master Liu? Her family lives in Xibeigou in the west of the city. It seems to be the third team of Xibeigou. It is now called Rongrong Street."

Jiang Yu remembered this place in his heart.

As for Liu Xia's apprentice, Shi Wenying, he didn't ask, if he could find her master, would he be afraid that he would not be able to find her?

Then there is the inspection of the equipment status, after counting the assets, personnel and inventory of the brewery, the next step for the two parties is to deliberate on the details and finally sign the contract.

The amount of the contracting fee handed over, the basic salary guarantee of the employees and so on.

The three-year contract fee is 100 million, and other expenses are at your own expense.

After the contract was signed, Zheng Yanli was very upset.

"Mr. Jiang! One million in three years, I always feel that I have no idea."

"One million in three years, only more than 100 a year, what are you worried about? After three years, you may be worth tens of millions."

"Really? Mr. Jiang! I just like listening to you talk."

"Hahaha!"

"Now that the contract is signed, what should we do next?"

"What should we do? Naturally, we should resume production. Where can we make money if we don't produce? But we still need to do some things before production."

"What to do?"

"First of all! We need some people who understand technology and production, otherwise our eyes will be dimmed, how will we produce?"

"But we don't know anyone now, where can we find someone who understands technology and production?"

"This is easy to handle. We found it in less than two days. Second, we need to hold a meeting for all the workers in the factory. The main purpose is to convey to them that the winery has changed hands, and the new director has a new atmosphere. Let them work hard, that is. Cheer them up."

"Any more?"

"The third point is product quality. This must be strictly controlled, as long as it can be restored to the peak level of the brewery."

"This is naturally necessary."

"The fourth point is the trademark issue. The original Hailanghua trademark can continue to be used. After all, it is also a local brand, but it is a little damaged now. It can be used as a low-end brand and continue to be used, and then develop mid-range and high-end brands. brand."

This time, Zheng Yanli and her husband won't be able to do it.

In their impression, the brewery seems to have only two brands, one is Sea Wave Beer and the other is Donghe Beer.

"Mid-end and high-end?"

"Low-end beer is the best-selling beer in the world.

5 yuan beer, if this kind of beer is made with real materials, it is estimated that a bottle can earn [-] cents. I hope it will not work at all. You need to develop a small bottle of beer for a catty, retail for two yuan, and then Then develop a beer that can be sold for about three yuan, and you can count on these two things to make money. If you like high-end beer, you can use the Weilai brand. "

It was a pleasant surprise for Zheng Yanli and his wife to be able to use the Weilai trademark.

but...

"Boss Jiang! The two-dollar beer is fine, but can the three-dollar beer be sold?"

"It is mainly prepared for high-end consumers. Ordinary people don't drink much, so they just try something new. They will prepare some during the New Year and holidays to ensure that there is a market. This is what you will do next, and there is another one to save the sea. The lost reputation of Langhua, to re-establish the brand image in the hearts of the citizens, when your beer is sold out, hold a beer festival in the city center and let the citizens taste it."

"No money for nothing? How much beer is that?"

"Who said no money? Of course there is a fee."

Oktoberfest free?What are you kidding?

Jiang Yu didn't look at my Oktoberfest and it doesn't charge, it's just a gimmick of no charge, and it also earns you back on tickets and packages.

"The Oktoberfest is mainly about draft beer. You can sell it at a discount, you can sell it at cost, and you can even lose some money. The main reason is to earn word of mouth, so it's an advertisement."

Once the plan is made, the next step is to implement it.

The first two points must be implemented first.

Zheng Yanli became the director of the brewery, and He Junsheng liked to deliver wine, so he naturally became the sales manager.

It is imperative to address the people responsible for production.

Jiang Yu was going to solve it himself. As for the factory staff meeting, Jiang Yu asked his subordinates to draft a speech based on the brewery's situation, and Zheng Yanli would just read it.

Of course, some big cakes still need to be painted.

The next day, Jiang Yu, Zheng Dabao and He Junsheng set off, and they drove to the Northwest Ditch of Donghe River.

The Northwest Ditch used to belong to the urban-rural fringe area. It was originally managed by Yangshufang Township. In 1990, it was placed under the jurisdiction of Donghe City. It is now called the Northwest Ditch Committee in the prosperous stage.

Although this place was assigned to Donghe City and renamed the street, it still looks like a village, and it doesn't look like it belongs to the city at all.

There are three houses on the west side of the Northwest Ditch Committee.

The houses are very old, it looks like it should be a house in the late 70s, and the windows are still up and down.

At this time, in the yard of the house at the western end of the three houses, a woman in her 30s was looking at the few beans growing in the field with a sad face.

"Hey! Beans! It's hard enough for our family now, but you guys should help me make up for it. You can't even eat beans like you. Can you survive this day?"

The beans were silent, listening to her talking to herself. "To be exact, there are several people missing, a master and her three apprentices."

"Can you elaborate?"

"There are four main procedures for beer: saccharification, fermentation, fermentation, and filtration. These are the four most important steps in the beer brewing process. Although domestic malt is not as good as imported malt, the production process is careful, and the difference is not very big. .” The master didn’t answer directly.But he began to popularize the knowledge of beer to Jiang Yu.

"Master Liu Xia and her apprentice Shi Wenying used to be in charge of the saccharification and fermentation process in the brewery. Some stories happened in the middle. Master Liu Xia was fired, and Shi Wenying also left. In addition, in order to save costs, the domestic Malt, the taste of the beer from the brewery immediately went down, not to mention others, even we didn’t drink it ourselves.”

"Isn't winemaking all streamlined? How is it possible, because there is such a big difference when two people are missing."

"Even if it is an assembly line operation, the human factor is also important. Take saccharification as an example. Only they can master the heat of these two procedures. The level of other people is too far behind.

.. "

"Only what? With alcohol?"

"No way!"

It can be basically determined that if the alcohol content is not reached, it is the alcohol, but the ratio of alcohol to alcohol is wrong, or there are some reactions between alcohol and other chemical components in the wine industry, which leads to headaches after drinking.

Jiang Yu has already found the reason for the decline in the quality of the brewery's wine.

"Do you know where Master Liu Xia lives?"

"You want to find Master Liu? Her family lives in Xibeigou in the west of the city. It seems to be the third team of Xibeigou. It is now called Rongrong Street."

Jiang Yu remembered this place in his heart.

As for Liu Xia's apprentice, Shi Wenying, he didn't ask, if he could find her master, would he be afraid that he would not be able to find her?

Then there is the inspection of the equipment status, after counting the assets, personnel and inventory of the brewery, the next step for the two parties is to deliberate on the details and finally sign the contract.

The amount of the contracting fee handed over, the basic salary guarantee of the employees and so on.

The three-year contract fee is 100 million, and other expenses are at your own expense.

After the contract was signed, Zheng Yanli was very upset.

"Mr. Jiang! One million in three years, I always feel that I have no idea."

"One million in three years, only more than 100 a year, what are you worried about? After three years, you may be worth tens of millions."

"Really? Mr. Jiang! I just like listening to you talk."

"Hahaha!"

"Now that the contract is signed, what should we do next?"

"What should we do? Naturally, we should resume production. Where can we make money if we don't produce? But we still need to do some things before production."

"What to do?"

"First of all! We need some people who understand technology and production, otherwise our eyes will be dimmed, how will we produce?"

"But we don't know anyone now, where can we find someone who understands technology and production?"

"This is easy to handle. We found it in less than two days. Second, we need to hold a meeting for all the workers in the factory. The main purpose is to convey to them that the winery has changed hands, and the new director has a new atmosphere. Let them work hard, that is. Cheer them up."

"Any more?"

"The third point is product quality. This must be strictly controlled, as long as it can be restored to the peak level of the brewery."

"This is naturally necessary."

"The fourth point is the trademark issue. The original Hailanghua trademark can continue to be used. After all, it is also a local brand, but it is a little damaged now. It can be used as a low-end brand and continue to be used, and then develop mid-range and high-end brands. brand."

This time, Zheng Yanli and her husband won't be able to do it.

In their impression, the brewery seems to have only two brands, one is Sea Wave Beer and the other is Donghe Beer.

"Mid-end and high-end?"

"Low-end beer is the beer that sells for 1 yuan and 5 yuan in the world. If this kind of beer is made with real materials, it is estimated that a bottle can earn [-] cents per bottle. I hope it will not work at all. You need to develop a small bottle of one catty Beer, retail for two yuan, and then develop a beer that can be sold for about three yuan, you can count on these two things to make money, if you want high-end beer, you can use the Weilai brand.”

It was a pleasant surprise for Zheng Yanli and his wife to be able to use the Weilai trademark.

but...

"Boss Jiang! The two-dollar beer is fine, but can the three-dollar beer be sold?"

"It is mainly prepared for high-end consumers. Ordinary people don't drink much, so they just try something new. They will prepare some during the New Year and holidays to ensure that there is a market. This is what you will do next, and there is another one to save the sea. The lost reputation of Langhua, to re-establish the brand image in the hearts of the citizens, when your beer is sold out, hold a beer festival in the city center and let the citizens taste it."

"No money for nothing? How much beer is that?"

"Who said no money? Of course there is a fee."

Oktoberfest free?What are you kidding?

Jiang Yu didn't look at my Oktoberfest and it doesn't charge, it's just a gimmick of no charge, and it also earns you back on tickets and packages.

"The Oktoberfest is mainly about draft beer. You can sell it at a discount, you can sell it at cost, and you can even lose some money. The main reason is to earn word of mouth, so it's an advertisement."

Once the plan is made, the next step is to implement it.

The first two points must be implemented first.

Zheng Yanli became the director of the brewery, and He Junsheng liked to deliver wine, so he naturally became the sales manager.

It is imperative to address the people responsible for production.

Jiang Yu was going to solve it himself. As for the factory staff meeting, Jiang Yu asked his subordinates to draft a speech based on the brewery's situation, and Zheng Yanli would just read it.

Of course, some big cakes still need to be painted.

The next day, Jiang Yu, Zheng Dabao and He Junsheng set off, and they drove to the Northwest Ditch of Donghe River.

The Northwest Ditch used to belong to the urban-rural fringe area. It was originally managed by Yangshufang Township. In 1990, it was placed under the jurisdiction of Donghe City. It is now called the Northwest Ditch Committee in the prosperous stage.

Although this place was assigned to Donghe City and renamed the street, it still looks like a village, and it doesn't look like it belongs to the city at all.

There are three houses on the west side of the Northwest Ditch Committee.

The houses are very old, it looks like it should be a house in the late 70s, and the windows are still up and down.

At this time, in the yard of the house at the western end of the three houses, a woman in her 30s was looking at the few beans growing in the field with a sad face.

"Hey! Beans! It's hard enough for our family now, but you guys should help me make up for it. You can't even eat beans like you. Can you survive this day?"

The beans were silent, listening to her talking to herself.