They all say I'm a good wife

At the fresh fruit cloud headquarters in Bingcheng, Liu Qirong was sitting at his seat, looking at a report in his hand.

He is a native of Bingcheng. At the beginning, he gathered a few friends from the same city, and jointly promoted a local Internet celebrity, and made a fortune from then on.

In the field of performing arts and entertainment, he is considered wild.

However, as far as being an Internet celebrity pusher is concerned, he is one of the first group of people to eat crabs, so hype traffic has become the most essential blood gene of Fresh Fruit Cloud.

With the continuous development of the company's scale and the growing business, Liu Qirong continued to recruit troops to make up for his own shortcomings.

If he doesn't understand things about performing arts and entertainment, he can find someone who understands. Even if he can't recruit people, he can find outside companies to cooperate, form alliances, or even merge.

All in all, in less than ten years, Fresh Fruit Cloud has gained a firm foothold in the industry and has become a domestic first-tier entertainment company.

Of course, not everything goes so smoothly, just like t9, which was launched by Fresh Fruit Cloud, originally wanted to become the number one girl group in China, but in the end it encountered Waterloo because of Jin Yinger's withdrawal from the group.

Liu Qirong is very aware of the whole story of Jin Yinger's job-hopping. It is nothing more than two of the old buddies who fought with him back then. They wanted to fight for power, but they couldn't compete with him, and they couldn't get the support of the other major shareholders of the company. , and finally left elsewhere.

Before they left, the two dragged Jin Ying'er away by the way, and beat Xian Guoyun hard.

Smearing, pacing, slandering... all kinds of methods were used, and finally t9, which was on the rise at the beginning, was cut in half and completely slumped.

In fact, Liu Qirong had already given up on t9 in his heart, he knew very well that as a traffic star, the time when Jin Yinger left the group and went solo would have an impact on t9.

Instead of spending a lot of effort to restore it, it is better to start all over again and start all over again.

You must know that even if Fresh Fruit Cloud does not hesitate to invest resources to calm t9's affairs, it will be difficult for them to make progress as before. Therefore, thepink, which replaces t9, is ready and will debut soon.

But now, things seem to have changed a bit...

After reading the report in his hand, Liu Qirong couldn't help but look up at the director of the marketing department: "Are these data confirmed? Is it true?"

"It's confirmed, Mr. Liu, it's true."

The director of the marketing department nodded and gave a very positive answer.

Liu Qirong glanced at the most important figures on the report, and asked again, "What did Big Goose Music say?"

The director of the marketing department replied without a trace of impatience: "Mr. Liu, I have also communicated with Big Goose Music and asked them why this happened. They said that there are many reasons, mainly because of t9's performance at the online music festival. Very good, and then some music critics on the Internet praised it, um, the song is also good, so this week's sales increased a lot."

"But it's a bit too...too...tsk..."

Liu Qirong originally wanted to say "it's too abnormal", but he finally swallowed it after seeing the director of the marketing department.

His neglect of t9, everyone in the company can see and know it well.

But he can't show it in front of his subordinates and put things on the bright side. This is what the helm of the company should not do, and he knows this clearly in his heart.

After thinking about it, he pointed to one of the numbers on the report and said, "Obviously, there were only 500 million downloads in the first three days before the release, but how come this week, there are 200 million downloads a day? Isn't that a bit outrageous?" ?”

As the boss of the company who is good at creating traffic stars, Liu Qirong is very familiar with these sales data.

Traffic stars rely on the support of fans, and the main sales target of new songs are also fans.

As long as the pre-publicity is in place, fans will buy the new song as soon as it is released, so the sales volume is also at that time.

After that, the sales volume will drop all the way, showing a shrinking geometric progression, until it cannot be sold.

The ability and advantages of the self-proclaimed self-proclaimed ability and advantages of the fast realization speed, and the ability and advantages of the traffic star to make the work obtain the maximum sales in the shortest time, which is unparalleled.

But when it comes to persistence, it is really their shortcoming, because they have no persistence at all.

Under normal circumstances, after the release of "Drunk Queen", the first three days should be the time when the sales volume is the largest, after which the sales volume will drop rapidly, and there is no possibility of further changes.

In fact, the sales situation of "Drunken" was the same at the beginning.

The sales volume was very large in the first three days, then fell a lot, and then maintained a steady downward trend.

It is already a good situation to be able to go down steadily, which shows that the quality of the songs is good, and there are still people buying them one after another.

Of course, this is nothing surprising.

But things changed in the second week——

The sales volume of "Drunken Queen" suddenly increased, and it increased by 200 million in one day, almost reaching the sales level of the first three days after its release.

Such a situation really made Liu Qirong feel a little bit overwhelmed. To put it bluntly, it was beyond his comprehension.

It's too scary!

200 million a day, the sales curve was pulled up at once!

How could there be such a change?

Even if t9 performed well at the online music festival held by Big Goose Music and attracted a lot of traffic, this is not justified.

After thinking about it, Liu Qirong asked again: "What's going on online now, please tell me the specific situation."

The director of the marketing department hurriedly talked about some things surrounding t9 and "Drunk Queen" on the Internet, mainly because of the music critic's article. discussion.

"There is such a thing..."

After listening to it, Liu Qirong tapped the table lightly with his fingers, and said to the director of the marketing department: "Find me the lyrics of "Drunk Queen" and let me have a look."

The head of the marketing department immediately fiddled with the phone and found the lyrics.

After Liu Qirong read it carefully, he muttered to himself: "It's interesting, it's interesting..."

Then, he raised his head and said, "But this is still very strange. Even so, this sales volume should not have such an increase."

The head of the marketing department nodded: "It's a bit strange."

Liu Qirong shook his head: "I think there must be something we overlooked..."

After pondering for a while, he said, "Well, go and communicate with Big Goose Music. I hope to get the latest day's sales as soon as possible."

The head of the marketing department agreed, and quickly turned around and left.

Liu Qirong sat in his seat, frowning slightly, his face full of doubts.

The sudden increase in sales of t9's new songs is of course a good thing for Fresh Fruit Cloud, but Liu Qirong can't bear things getting out of control, which makes him feel powerless.

……

After a while, the head of the marketing department who had left not long ago came back in a hurry.

At the same time, he brought a new message to Liu Qirong: "Mr. Liu, Big Goose Music gave me the latest day's data, which is 300 million, exceeding 300 million."

"what?"

Liu Qirong was stunned and couldn't believe it.

The director of the marketing department blushed and nodded excitedly: "That's right, Mr. Liu, it must be true. The news I asked their supervisor on the phone is definitely not wrong. It exceeded 300 million, 340 million , almost over 350 million."

"So, the total sales volume has exceeded 1000 million?"

Liu Qirong didn't know whether it was joy or surprise, he felt inexplicable.

The price of this single is 5.24 yuan, and if it sells tens of millions, it will break through 5000 million.

This kind of sales, compared with the time when t9 was the hottest, is only one line behind.

The key is that this feeling is not over yet, after all, sales are still going up.

The previous 200 million became 350 million in just one day. This growth rate is a bit scary, and it seems to have the momentum to continue to rise.

Therefore, no one really knows what will happen to the final sales of this new song by t9.

After Liu Qirong came back to his senses, his brows frowned even more.

This is completely abnormal. Even if the music review caused heated discussions, the online music festival of Big Goose Music also has the effect of attracting traffic, but the sales of this song cannot be said to be so high.

Behind the whole thing, it seems that there is some black hand behind the scenes, which is completely unpredictable.

Liu Qirong really didn't like this feeling, he felt that things were completely out of control, making him a complete outsider.

He waved his hand and told the head of the marketing department to go back and keep an eye on this matter, and report to him immediately if there is any latest situation. He started to pick up his phone, scrolled through Weibo, and searched all kinds of information about t9 and "Drunk". "After" information.

This incident was full of weirdness, Liu Qirong couldn't turn a blind eye to it.

It has been many years since he personally wandered the Internet, checked the information, and analyzed the things behind the information like he does now.

When the company was first established, even before the company was established, he was doing the same thing almost every day, and he was young and had a very sharp eye for everything.

But now, he has made the company bigger and bigger, but his understanding of many new things is gradually falling behind, and he is gradually falling behind the times.

However, he feels that he still has insight. No matter how the means and technology are changing with each passing day, the most basic essential things are still there, and he can grasp them.

After scrolling through Weibo for a while, it turned out that, as the director of the marketing department said before, the article by the music critic did arouse a lot of enthusiasm. At least the fans of t9 and Jin Yinger's fans were arguing. , also attracted a lot of onlookers.

However, this is considered a regular consumer group, as early as three days before the release of the new song, they should have downloaded "Drunk Queen".

As for the sunspots, they don't spend money on their enemies, even if it's just a penny, it makes them feel like they're dying.

Look at the comments on Big Goose Music, especially the comments under the live video of the online music festival. There are so many people applauding it, it gives people a sense of sight that fans have already captured this place.

After reading these, Liu Qirong still had no clue what the answer he wanted to know was.

Then, Liu Qirong started to watch short videos, and specifically searched for "t9" and "drunk queen".

On the short video app, there are many results about "t9" and "drunk", Liu Qirong just scrolled down one by one.

In the beginning, there were some t9 performance videos at online music festivals.

Slowly, it was replaced by some personal covers and dancing videos.

There are a lot of these videos, everyone has them, Liu Qirong watched them carefully, some anchors with millions of fans used "Drunk Queen".

Then, there are some videos that use "Drunk After" as the soundtrack of the video.

There were so many of these videos that Liu Qirong couldn't watch them at all.

Flipping through, Liu Qirong was thinking about this, and suddenly saw a line of words appearing in one of the videos: "Pair it with a very good song recently, to commemorate our plastic sisterhood!!!"

He couldn't help but paused, just watched the video and that line of writing, without moving for a long time.

The host of the video should be a sister paper, this short video is a combination of several photos, it seems that it should be a sister's birthday, and they celebrate together.

The chorus of "Drunk" is the soundtrack of this video.

After Liu Qirong paused for a while, he suddenly muttered to himself: "Could it be... Could it be because of this?"

Immediately afterwards, he opened the Big Goose Music app, played "Drunk Queen" first, and then read the comments about "Drunk Queen" while listening to the song.

At this moment, Liu Qirong seemed to be enlightened, and he understood a lot of things at once.

Although the director of the marketing department also mentioned it before, there are many reasons for the surge in sales of "Drunk Queen", one of which is the good song.

But Liu Qirong didn't take it seriously, because for many years, he and Fresh Fruit Cloud have been using other methods that are better at sales, and the quality of songs is not the most important thing to them.

Therefore, they always ignore the most essential thing of a song, which is precisely the quality of the song.

Just like the director of the marketing department just now, even if he himself said that the good quality of "Drunken Queen" was one of the reasons for the surge in sales, he didn't pay much attention to it, or even took it seriously.

At that moment just now, the sentence on the short video, "Pair it with a very good song recently", hit Liu Qirong all at once, and gave him a clear understanding.

The sales of "Drunk Queen" have soared because the song is so good.

The fans have already consumed it before and will not come again.

Next, if you want to increase sales, you can only rely on a new batch of consumers.

Obviously, "Drunk After" is very good, so with the popularity, coupled with the drainage of Big Goose Music's online music festival, this wave of sales has seen a huge increase.

The more Liu Qirong thought about it, the more he felt that his analysis was correct. After quickly retrieving his thoughts, he immediately picked up the phone and told the female secretary outside: "Go, let the marketing department, production department, public relations department, and finance department The supervisors rushed to the conference room immediately, and I have a meeting with them."

Hearing this, the female secretary was obviously a little bit taken aback on the other end of the phone, and asked, "Then we've decided to go to Huo Yunshan to eat vegetarian food today..."

Liu Qirong didn't wait for the female secretary to finish speaking, and said directly: "Cancel it, call the people and tell them, I will be there in 5 minutes."

After speaking, Liu Qirong quickly hung up the phone regardless of the female secretary's reaction.

The woman outside is just his plaything, and he doesn't care what she thinks about such an important matter in front of him.