I'm serious about making money

When Wang Changming saw the words "Nine Six Media Submitted for Trial", he knew he had entered a misunderstanding.

CCTV did not stipulate that a director can only shoot one commercial for review.

Obviously, this "Daddy's Lie" is also written by Jiang Yu.

It's just that he didn't appear on the scene himself, but invited the great god You Benchang.

"Daddy's Lies" and "Mom's Waiting", the names sound like a couple.

Thinking about it, the directors in the world who can invite You Benchang often don't come to shoot commercials, and the ones who are willing to shoot commercials are good enough, and Jiang Yu is probably the only one.

The three of them finished watching "Daddy's Lie" very quickly, and Li Zhaozan said, "This commercial is really like a movie, it's enough to make a micro movie."

Then he said to Wang Changming: "Old Wang, no wonder you were crying. It was also taken by Jiang Yu after a long time. The taste is good."

Wang Changming said hehe.

The director held his chin and said thoughtfully: "The thinking of a film director is really completely different from that of an advertising director."

After watching the two advertisements shot by Jiang Yu, he summed up some experience.

"Film directors are better than narrative. By telling a story to move the audience and subtly convey values, this kind of publicity is much better than simply shouting slogans."

Li Zhao nodded frantically: "That's right, that's right, times have changed now, and young people don't like preaching anymore. Our way of publicity really needs to change."

CCTV's propaganda level in China is extremely high, and it is very sensitive to changes in the cultural field.

After entering the era of wolf warriors, they were also the first to make a transformation, producing a series of cultural variety shows such as "National Treasure", "The Celestial Dynasty in the Classics", "Classic Odes", and successfully established young people's understanding of the Chinese culture. self-confidence.

In the post-epidemic era, CCTV has duly promoted sweet girls like Wang Bingbing and Ma Fanshu to meet the needs of the old and the young.

This kind of keen insight, compared to those second-rate media who point fingers, really does not know how high it is.

"Arrange the broadcast immediately, I want to see the effect first," the director made a decision immediately, and said to Wang Changming: "Pay attention to collecting feedback from the audience, especially the opinions of netizens."

"I understand, Director."

……

In Yanjing, Chen Bo, a Chinese teacher in a middle school, is gnashing his teeth to teach his daughter who has failed to live up to expectations.

"Math 25!"

"Chen Xiaoya, tell me, how did you get 25 points in math?!"

"I was among the top 10 people and entered Yenching University. If you worked half as hard as I did back then, would you be able to get 25 points?!"

Looking at the math test paper full of red crosses, Chen Bo almost got angina pectoris from anger.

The most irritating thing is that before she said a few words, the girl was already tearing up, as if she had been wronged by the sky.

Wait until the next day, what should she do, or what.

Thanks to the daughter, if it was a different son, he would have already started beating her.

The father and daughter competed, and it was Chen Bo who was defeated first. His heart softened, and he sat on the sofa doubting his life with the paper in his hand.

He couldn't figure it out, he was so good at studying back then, and thousands of soldiers and horses crossed the single-plank bridge, and they could all enter Yanda University, why his daughter was a scumbag?

In particular, he also spent hundreds of thousands of dollars to buy a school district house in Haidian...

As a result, I bought back a test paper of Math 25!

"If a man wants to have a good kidney, he must drink Kidney Treasure!"

"He is good and I am good."

"If you are afraid of getting angry, drink Jialebao, Jialebao herbal tea, the leading red canned herbal tea in the country!"

The TV was on, playing all kinds of weird commercials aimlessly. Chen Bo was lying on the sofa, not in the mood to watch them at all.

On the contrary, Chen Xiaoya, sitting in front of the TV with a small bench, even watched the commercials with great relish.

Chen Bo has already discovered that his daughter is very curious and is very interested in everything, except for studying...

"I watch TV every day, have you finished your homework?" Chen Bo asked angrily.

Chen Xiaoya blinked at him, "You can help me with my homework later."

"I," Chen Bo almost vomited blood from anger again.

In his house, tutoring children with homework is harder than the college entrance examination. Every time they have to make a fuss, father and daughter fight each other before giving up.

Many teachers comfort the parents of students with poor grades and like to say "your child is very smart, but he doesn't study hard", but Chen Bo thinks his daughter may be really stupid.

Because mathematics can't lie, if you don't know mathematics, you won't.

"Hey, girl, I went out to play with my old friend, and I was very busy."

"No problem, I'm fine at home, I'm not bored at all, so many friends..."

On TV, I don’t know when a public service advertisement was broadcast.

Chen Bo wasn't in the mood to watch it at first, so he just glanced at it casually, but for some reason, on the TV screen, the scene of the old man slowly putting on his clothes and then going out with a plastic bag gave him a strong sense of substitution .

Maybe it's because it's real.

Chen Bo thought to himself.

He often saw this kind of old man in the community.

The first time I saw it on the CCTV channel, I felt very familiar.

"Mom isn't here, I went out to dance, it's okay, we're fine."

"Don't worry, you, work hard, don't worry about us two."

"You are busy, just hang up first..."

The setting sun was like blood, and the old man was walking alone on the empty long street. Chen Bo was a little touched by the sense of loneliness conveyed by the camera.

Who doesn't have an old man?

But even if he knew that the old man was lonely at home, so what?

He neither has the ability to take over his parents, nor can he give up his job in Yanjing and return to his hometown.

The only thing that can be done is to tremble in the heart.

"Grandpa is lying," Chen Xiaoya suddenly pointed at the TV.

"What?" Chen Bo asked.

"Grandpa said that grandma went to dance, but in fact grandma was hospitalized," Chen Xiaoya said seriously, "Actually, grandpa is not doing well at all. He is lying to auntie that he is very busy."

"Do you understand?" Chen Boqi asked.

"Well," Chen Xiaoya nodded, "so we should go home more often to see our grandparents, otherwise they will be lonely."

Looking at his daughter's childish face, Chen Bo suddenly had the feeling that his daughter had grown up.

This was the first time he heard his daughter say such words, like a little grown-up.

"But, you have to go to school, and Dad has to go to work, so what if you can't go back?" Chen Bo asked.

"We can go back during summer vacation and Chinese New Year," Chen Xiaoya said, "We can also call grandparents on weekends and chat with them."

"Dad, can we call grandpa and grandma? I miss grandpa and grandma so much." Chen Xiaoya approached Chen Bo and begged.

"Okay, my little girl is so good," Chen Bo stroked her little head lovingly, feeling like his heart was about to melt.

Although this girl is a scumbag in college, the old father is very pleased that she can be so sensible at such a young age.

Chen Bo dialed the phone immediately and pressed the hands-free button.

"Hey, grandparents, I'm Xiaoya, I miss you so much..."

"Ouch, granddaughter, grandma misses you too..."

The old and the young held the phone and chatted.

Chen Bo sat on the sidelines, unable to get in a word.

He has been taciturn since he was a child. Although he is good at solving problems, he is not good at expressing his emotions. Every time he calls his parents, he always hangs up after saying a few words.

In this regard, she is not as caring as the young Chen Xiaoya.

Chen Bo laughed at himself. For his grandparents, he would rather have a caring granddaughter who is a scumbag than a son who is indifferent to a student.

Following Chen Bo, he couldn't help thinking, who taught this girl these things?

He didn't teach it, and the teachers in the school probably didn't teach it either.

"Da da da, da da da da..."

The humming of a female voice sounded on the TV. This is another public service advertisement.

A young mother is chasing and playing with her son. In a blink of an eye, the son has grown up, but the mother has returned to the original point with gray hair.

"We walked a long way looking at the high sky and forgot to look back to see if she was crying."

Looking at the small characters on the TV screen, Chen Bo suddenly realized something.

These two public service advertisements film the lives of ordinary people, but they have the inner truth, goodness and beauty.

Touching people's hearts with sincerity and conveying positive values ​​to the society, isn't this also subtly affecting the three views of children?

Don't think that children don't know anything because they are young. In fact, they are very smart. They can learn what adults teach them.

Such public service advertisements are of great significance to the formation of children's three views!

By the way, there are students!

Chen Bo immediately thought of the students in his class.

These kids usually don't do their homework well, but like to watch TV. Why don't they go back and watch these two public service advertisements, and then write two essays and submit them?

He is a Chinese teacher, and he often assigns essay topics on mother's love and father's love. Those kids always shirk it, thinking it's clichéd and can't write new ideas.

But these two advertisements are innovative enough.

At least from the perspective of Chen Bo's appreciation level, the quality of these two advertisements is no less than that of some movies.

The lens is exquisite, the narrative is smooth, and the emotion is extremely sincere, which is moving.

It can be seen that it is not that the theme is clichéd, but that the writer is unwilling to spend his time.

Let's see what they have to say this time!

Chen Bo thought to himself.

Poor children in their class don't know that their teacher has finished assigning two compositions after watching the two advertisements.

……

a week later.

As usual, Wang Changming mixed a cup of tea and a newspaper for the whole morning, then took a nap at noon, and did not start work until 02:30 in the afternoon.

Before, the director asked him and Li Zhao to collect audience feedback after the broadcast of public service advertisements. This kind of work has long been familiar to him.

He and Li Zhao each have a division of labor. He is responsible for collecting opinions from professional magazines such as "TV Review Weekly", while Li Zhao is responsible for extracting comments from netizens on the Internet.

The director gave them a week. In fact, the two of them only took one afternoon to get all the work done.

"Old Wang, these are the comments from netizens that I have compiled, you can put them together and bind them," Li Zhao handed him a few pieces of A4 paper.

Wang Changming took it and put it among the documents he had sorted out. With a click, he bound them together with a stapler, and then the two of them came to the director's office together.

"Director, we collected the audience's feedback within a week," Wang Changming said. "At present, the industry has generally given positive feedback on the two public service advertisements shot by Jiang Yu."

"The special writer of TV Review Weekly believes that the two public service advertisements "Mother's Waiting" and "Daddy's Lie" have achieved a high degree of unity of artistry and ideology. They not only take into account the artistic beauty, but also convey positive values. To the audience, In particular, the cultivation of the three views of young people has played a subtle role."

The director nodded. He is not surprised that people in the industry have such comments, but he values ​​the opinions of ordinary audiences more.

Li Zhao took it over and said, "Director, I have collected about [-] relevant comments on the Chinese Internet. Netizens generally think that these two advertisements are very touching. A considerable number of viewers said that they were very moved after watching the advertisements, and then dialed parents' phone number."

"Of course, there are also some negative comments," she said with a strange expression on her face.

"I guess it was written by a group of students. They complained about their school teachers on the post bar and asked them to go back and watch the advertisements, and then write their impressions. They think it is very inhumane to write essays after watching TV."

"Huh? Has the school's teacher asked the students to go back and write their impressions?" The director was very happy to hear this.

In the Celestial Dynasty, there is one of the highest evaluation standards for cultural and entertainment works, which is to entertain and educate.

Pure entertainment is to be criticized, they want to educate the audience and guide social values.

If some school teachers recognize the educational value of these two public service announcements, and let their students go back and write their impressions, this is simply the highest praise for them.

"Jiang Yu is a talent," the director sighed excitedly as he lay down on the chair.

In fact, there is no shortage of talents in the film and television industry of Tianchao, but there is a great shortage of talents who can shoot positive energy themes and make positive energy themes look good.

Otherwise, you have to let the sixth generation of those gangsters do the filming, and if you are not sure, I will plot some dark plots for you.

Therefore, CCTV did not dare to use them at all.

Looking at Jiang Yu again, he comes from a clean background. Whether it is movies or advertisements, the values ​​conveyed by his works are very positive, and he is exactly the kind of talent that the government needs most.

The director thought for a while, and said to Wang Changming: "Changming, since the audiences of these two commercials have responded well, you can contact Jiang Yu again, the Spring Festival is coming soon, and ask him to spare some time to shoot two groups with the theme of the Spring Festival. public service announcements..."

Speaking of this, he glanced at Li Zhao who was raising his hands frantically at the side, how could he not know what she was thinking, and said with a smile: "Okay, then you go too, this project will be handed over to the two of you first."

"Don't worry, Director." Li Zhao patted his chest and said with a smile, "I will definitely make it look good for you."

She wasn't worried that Jiang Yu would refuse.

In the eyes of the audience, the stars are dazzling, as if they are superior, but in the eyes of giants like CCTV, the so-called stars are nothing more than a part-time job.

It is an honor for you to be given the opportunity to serve your country.

But for Li Zhao, being able to take the opportunity to get in touch with handsome guys is a small benefit in his daily work.

And Jiang Yu, who was far away in Shenghai, was busy arguing with Cai Yirong at this time, and didn't know that she had been targeted by the authorities.

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