my 27 year old female president

Everything is ready for the event and is proceeding normally, and I have been closely watching the flow of people at the event site.

The work done during the day is mainly drainage, and the drainage work did not start on the first day. As early as half a month ago, when Shenghua’s private kitchen was confirmed, our advertising department provided some basic advertising ideas to The operation department will implement it, and the publicity has already begun.

Judging from the current effect, it can only be said that it is very average, neither good nor bad, and we have to wait and see the changes to make adjustments.Honghu Band's performance just started this evening, and they are still rehearsing in another place.

At twelve noon, the opening event has been two hours, and the specific situation of the event must be followed up every two hours.I went to check the situation at the cash register and learned that after two hours, the turnover was only about [-]. This figure is not ideal at first glance. You must know that our input cost can be said to be very high. It shows that there is a problem with the roi (input-output ratio) of advertising.

During lunch, I called Zhibin and Zhang Qi, as well as my colleague Zhao Lei who was in charge of running the event, to have a short meeting during the meal.

"Let's chat while eating, don't need to be too formal." I looked at Zhao Lei and asked, "By the way, Brother Lei, how is the current operating data? Especially online promotion platforms, user evaluation data , it would be better if there was one.”

Zhao Lei said sternly: "There are comments, but not many. The two platforms add up to about forty or so."

"Send it to me, by the way, and the background data of advertising promotion, let me have a look too."

Zhao Lei and the others looked at me in surprise, with expressions on their faces that seemed to say "Do you still understand this?" I smiled and explained: "When I was doing planning before, I also did online planning activities. These are a little bit understandable."

I put down the lunch box in my hand, took the tablet that Zhao Lei handed me, and carefully looked at the background data and user evaluation information. After about ten minutes, I probably had a result in my heart.

Through the background advertising data and the evaluation of users' reactions, we probably found three key points:

One: After all, Shenghua Private Kitchen belongs to a large enterprise such as Zhongtian Group, and it is still in City A, so the consumption level is naturally high, even ordinary consumer groups will have such feedback;

Second: It is agreed that there will be public welfare activities, but people come and don’t know where to participate and make a contribution. This shows that our publicity is not in place, and the Honghu band’s public welfare performance is scheduled from 07:30 to 09:30 in the evening [-], the time left in front is too long;

The third: Question the authenticity of this public welfare activity.

After learning about the situation, after lunch, I quickly called all the key colleagues involved in the event, including Fang Le, and held a meeting for about 10 minutes.

"The current activity situation is what I just said. Since our activity is only for one day, and the time is tight, we must make adjustments as soon as possible. Next, I will talk about the adjustment of the activity."

I looked at every colleague who was preparing to record the content of the meeting with a notebook, and continued: "First, set up a time-limited voucher on the platform, as long as you share the event and comment on the platform after the meal, you can get it. Vouchers, gradient settings, this is handed over to the colleagues in the operation.”

"Roger that!"

"Secondly, the donation ceremony was supposed to start tonight during the public welfare performance, but now we can't wait. We used the electronic billboards on the left and right sides of the entrance of the private kitchen. The sign on the left announced the address of the mountain area. Customers can choose to donate materials, large quantities will be delivered by express delivery, and small quantities will be accepted by us, and the house will be donated when the event is over."

"understand!"

"Third..." Speaking of this, I looked at Fang Le, and the two of them just met each other's eyes, "Brother Le, some people question the authenticity of our activities. You have participated in so many public welfare activities. Is it some real material, or your personal influence, I believe there are still some of them, and I have to trouble you Honghu Band to help record a live-action video, explain this event, and provide materials. These things, the operation department and our advertising The colleagues in the department will cooperate with you."

Fang Le chuckled, nodded and said: "There is no doubt about the truth, our Honghu Band will not do such things as false sympathy, if there is, it is done by some unscrupulous merchants, I will arrange it immediately, and contact those before. Village chiefs in the mountains."

Fang Le's words are really a pun. First, it shows the authenticity of his band's public welfare. Second, it also deters us "businessmen".It didn't take long to find out that this kid was always like this, either keeping silent or saying amazing things.

The work was arranged like this, and everyone acted immediately, after all, there was not much time left for us.

……

At 06:30 in the evening, there is still an hour before the start of the public welfare performance. After the strategy adjustment during the day, the effect of the event has achieved good results. Up to now, the turnover has exceeded 18, and the donated funds have already reached 37 Ten thousand!There are even more supplies.

Just when I was gratified and joyful for the effect of the event, my colleague suddenly reported a very bad news to me: the supply of alcohol and water in Shenghua's private kitchen was insufficient. If you count the drinks needed for the performance tonight, it will definitely not be enough.

After understanding the ins and outs of the matter, I learned that some hotels and some high-end venues under the Zhongtian Group were also holding events on the same day, and they had transferred a large amount of alcoholic beverages. Many were also stopped by them.

It can be seen from this that the internal conflicts of the Zhongtian Group are not usually serious. You must know that within the same group, if you want to do traditional Chinese medicine activities, you must concentrate resources to support it, but now it is obviously not the case, which means that in the group... …with at least two different factions!

At this time, she is the only one who can solve the problem. Thinking of this, I quickly dialed the number, only to see that the call was hung up as soon as the call was made.

"Don't fight anymore. I already know about the problems in the event. Dong Li, have you thought of any solutions?" The person who spoke was Ning Bingrou, and Mandy came with her. Very ugly.

I shook my head and said truthfully: "I haven't thought of it for the time being. You must know that the public welfare performance will start in an hour, but at this critical moment, the group's materials have been transferred away. Even if we can reform, we can't get it so quickly." A lot of alcohol is expensive to get, thank you! This is obviously someone trying to make trouble."

When I said this, my tone was a little emotional. Indeed, this is the second time. Activities with Ning Bingrou always have problems.

Ning Bingrou looked at Mandy, and Mandy said helplessly: "I have already called Mr. Tang on the way here, and the wine inventory has indeed been emptied. Both Mingxuan and Dijing are doing wine today. Activities... really shameless, to engage in such small tricks behind the scenes."

Ning Bingrou signaled Mandy to calm down, and then said: "Now the situation is on the line. If there is really no other way, even if it is temporarily paying a high price to find a supplier to get a large amount of drinks, we must continue the activity. We can't cheat Customers trust us."

When Ning Bingrou picked up the phone and was about to arrange to contact the supplier, I stopped her, "Wait, wait for me a little longer, give me some time and I will think of a way."

Who else could have a solution to the alcohol supply situation at this time, and provide it quickly?After a while, a person's name suddenly came to my mind!