Back to the golden age

Two days later, Zhan Linhong tried the formula adjusted by Song Yuanchao again, and the taste after the trial completely met Song Yuanchao's requirements.

In this regard, Song Yuanchao finalized the final formula, and then asked Li Jiafu to conduct cost accounting for the raw materials of the formula. After spending some time, the final cost accounting data was placed in front of Song Yuanchao. After comparing each other, Song Yuanchao decided to launch a new product.

Launching a new product does not mean that it can be launched immediately after being launched. Although the equipment for salt soda can be used, some supporting equipment needs to be added, including filling and sealing machines for plastic packaging.

Compared with the equipment in the soda production line, these equipments are much simpler, and the requirements are not as high as bottled soda. You only need to add a beverage filling and packaging machine at the end of the pipeline equipment, and most of the other links can be done manually. Although the efficiency is not very high, it is barely enough.

Of course, this kind of equipment is far from being comparable to the later generations of stand-up pouch suction nozzle integrated packaging machines, but in this era, there is no such packaging machine in China, so this method can only be used as an alternative.However, the products produced can still meet Song Yuanchao's requirements, because Song Yuanchao doesn't even need the carton beverage packaging, let alone the stand-up pouch suction nozzle packaging, and only uses plastic as the outer packaging, which looks extremely simple.

Today's product market is still blank. Such packaging is no different from Sanwu products in the eyes of later generations, but it seems very trendy today.

What's more, Song Yuanchao also specially prepared to print words and patterns on the outside of the plastic packaging to increase the attractiveness of the product, thereby improving the brand effect of the first branch factory. After the finished product comes out, Song Yuanchao will see if additional adjustments are needed.

Before leaving get off work, Song Yuanchao called Sun Yaoliang to find him.

"How's the recent sales situation?" Song Yuanchao and Sun Yaoliang sat down side by side on the sofa and asked while holding a cup of freshly brewed tea on the tea table.

"The sales situation is very good, not a small one but a big one!" Sun Yaoliang was in high spirits, and it can be seen that he is in a good mood these days. With the opening of the sales situation through the cigarette paper shop, the business of the sales company has also gradually improved. formal.

"However, at present, I have asked people to suspend the expansion to the suburban counties. First, we will alienate the various sales networks in the urban area. After all, our expansion time is too short and the speed is too fast. Coupled with production restrictions, we are now entering the suburban areas. It seems that there is no need for this in the urban-rural fringe area of ​​the county.”

"It's good to take it easy, but the sales team still can't relax. There will be new products in the factory next time. When the time comes, the products must be laid out in the shortest time, and not only in Jinling, but also in other markets." Song Yuanchao thought. I want to exhort Sun Yaoliang.

Sun Yaoliang nodded to show his understanding, and said at the same time: "Don't worry about this. I have been paying attention to sales. I recruited a few new people a few days ago, and now I am running with a few old people. Our tradition is to bring the new with the old, and bring the new with you." It will be available in a few days, and at that time, it will be no problem whether it is to let the old people open up new markets or let the newcomers go to the market like the few salesmen in the past."

He glanced at Sun Yaoliang approvingly, seeing that Sun Yaoliang had already thought of this step, which made Song Yuanchao very satisfied.

"We cooperate with the direct supply of cigarette paper stores. What is the reaction of other manufacturers, including the supply and marketing cooperatives and the three major companies?"

"The supply and marketing cooperatives didn't respond much, because before their main sales were aimed at the urban-rural fringe areas, the proportion of sales in urban areas was not large. The current sales of supply and marketing cooperatives are not much different from previous years, and overall they are still slightly There was a dip, but it had no impact on our own sales."

"As for the three major companies, I don't have time to inquire these days, but according to my understanding, since our products have been directly supplied and sold, more than 80% of the orange soda sold in urban cigarette paper stores are ours. Products, as for salt soda, there are also a lot of sales points, and the sales form is very good.”

"From this point of view, there must be some impact on them. As for how much it will be affected, it is still uncertain. How about I find out in the next two days?" Sun Yaoliang asked tentatively. His main energy these days is In terms of paying attention to sales, Song Yuanchao really didn't have much energy to understand the situation he asked.

"The shopping mall is like a battlefield. Only by knowing yourself and the enemy can you win every battle." Song Yuanchao said this, and his eyes fell on Sun Yaoliang: "Old Sun, don't patronize the work in your hands, and keep your eyes far away. For the opponent, a piece of cake is only so big, if you eat more, others will eat less, in this regard, if you don’t know what to do, how can you react in a targeted manner once the market changes?”

Sun Yaoliang blushed slightly. As a college student studying economics, he certainly understood this truth. This was indeed his negligence.

He quickly admitted his mistake to Song Yuanchao, and promised that he would pay attention to this matter immediately, and find out as soon as possible the changes in the market structure caused by the sales methods of the first branch factory and the reactions of other companies and factories.

There is no need for a heavy hammer to beat the drum, and Song Yuanchao on Sun Yaoliang's side did not say much after mentioning it. With Sun Yaoliang's intelligence, he must be able to understand Song Yuanchao's intentions in saying these words.

"I asked you to come today for two things." Song Yuanchao took the cigarette from Sun Yaoliang and said slowly: "One is about the sales company. After the sales company was established, it was actually in the name of the sales department in the first branch factory. To carry out business, with the current business development and personnel increase of the sales company, coupled with the needs of subsequent development, it is no longer appropriate for the sales company to continue to work in the first branch factory."

"You mean the sales company moved out of the first branch?" Sun Yaoliang subconsciously sat up straight and asked.

Song Yuanchao nodded and said: "Yes! You should find a suitable office location as soon as possible. The specific location is not limited, but there are a few requirements. One is that the transportation should be convenient, not too far away from the urban area, and the access can be well radiated to all districts in the urban area. And foreign countries. The second is that the place should not be small, at least there must be enough office space, and it is best to have enough warehouses and parking lots. In the future, the warehouse of a branch factory will be used as a transit warehouse instead of a storage warehouse. All future products After the assembly line comes down, it enters the transit warehouse and then leaves the factory on time and directly pulls it to the storage warehouse, so the warehouse must have enough area to meet the needs of subsequent sales and transportation and distribution.”

"Is there anything else?" Sun Yaoliang asked.

"There are also problems such as water, electricity and telephones. Whether it is an office or a warehouse, you can't work without these, can you?"

Sun Yaoliang thought about it in his heart and nodded. Song Yuanchao was right. These were the basics. He was familiar with all districts of Jinling when he went to the market these days. I have to go there again in person, and tell Song Yuanchao if I feel all right.

"The future of the sales company is the top priority. In addition, the training of the sales team cannot be relaxed. The market channels must be completely controlled by yourself. Old Sun, don't underestimate this sales company. There is one sentence you must remember, this sentence The saying is 'channel is king', the days of large-scale production and big planning are gone forever, and channel is an important factor that determines the survival of an enterprise."

"The current products of the sales company are only a single product of a branch factory, but you must be prepared to take on all the products of the entire Nandu factory in the future. In addition, in addition to these, the products of other companies must not be let go. You can pay attention to this. Anyway, the channel is in the hands, a sheep is released, and a flock of sheep is also released, and wasting channels is equal to giving up opportunities.”

Sun Yaoliang was thoughtful, he understood some of Song Yuanchao's words, and some of them were ambiguous, but from Sun Yaoliang's sensitivity, he could judge that Song Yuanchao's words were correct, and once he really opened his eyes as Song Yuanchao said, it would not only be limited to The sale of a single product, going out to expand the sales group to sell product categories, is indeed an excellent thing.

"By the way, you are ready to go on a business trip."

"Business trip?" Sun Yaoliang was a little surprised.

Song Yuanchao nodded: "Go to Pengcheng, about the outer packaging of new products, Pengcheng has contacted two manufacturers, you go and have a look."

"Then Li Jiafu...?"

"You don't need to worry about Li Jiafu, Pengcheng is my own channel." Sun Yaoliang immediately understood Song Yuanchao's words.

Explained the specific arrangements for going to Pengcheng, and asked Sun Yaoliang to travel as soon as possible, first to Yangcheng and then from Yangcheng to Pengcheng. In the past, Sun Yaoliang would handle the formalities in the factory, and someone would pick him up after arriving in Yangcheng. As for Pengcheng Don't worry, it was already arranged, and Sun Yaoliang didn't ask too much. After all, he had worked in Dashilar back then and knew that Song Yuanchao had a lot of connections there. On the other hand, he is a professional in supply and marketing, and there is no second person in the procurement branch except him and Li Jiafu who is competent.

Sun Yaoliang agreed without saying a word, and made preparations tomorrow and set off the day after tomorrow. If the round trip is fast, it will only take four or five days.

Song Yuanchao at the No. [-] branch factory is making arrangements, carefully explaining to Sun Yaoliang the points to pay attention to when going to Pengcheng.

At the same time, in the supply and marketing department of the grain and oil company, a man in his fifties was bowing his head and handing cigarettes to a young man in his early thirties.

"Zhao Ke, please help, the purchase volume this month is really too small, and the goods in our factory warehouse will almost not be able to fit in this way."

The man was Jiang Youxing, the director of Jinling Youmin Food Factory, and the young man sitting on the office chair, looking indifferent, was Zhao Liqiang, a member of the supply and marketing department of the grain and oil company.

No matter in terms of age or administrative level, Jiang Youxing is taller than Zhao Liqiang. After all, Jiang Youxing is the deputy director of the factory and has been working for more than 30 years, while Zhao Liqiang is only a young man in his early thirties. Although he is called Zhao In fact, Zhao Liqiang is just an ordinary staff member.

A veteran Zhengke faced an ordinary clerk who had worked for only a few years, but Jiang Youxing showed a groveling attitude and tried his best to please him.Compared with grain and oil companies, Youmin Food Factory relies on the other party for food, and Zhao Liqiang happens to have the sales channels of Youmin Food Factory in his hands.