Hualiu Director

Chapter 217 "The Beginning" sold at a sky-high price

At the Shangri-La Hotel in Beijing, producer Kong Xiao and co-producer Cheng Xi stood at the door and received batch after batch of bigwigs in the industry.

Producer Xiao Di chatted with the guests who had arrived in the conference room. He looked at the Patek Philippe in his hand, which was a gift from Lin Hong at the end of last year.

The time is almost up, and the people who should come are almost here.

As the two producers and the film purchase team of Kiwi Fruit, which arrived last, entered the meeting room, today's film purchase meeting is full of people.

"First of all, welcome to everyone, and thank you for your support and trust in our "Beginning".

Now, I would like to invite you all to watch our "Beginning" first. "

The film buying fair is actually an auction, and the first link is of course to invite the treasures to show.

Today, there are eight TV stations and the purchasing departments of four online broadcasting platforms, and each unit is a small team, so Hualiu's conference room really can't accommodate so many people.

Fruits and drinks were placed on the table, and there were even small snacks such as peanuts, melon seeds, and almonds for watching the show. It's a pity that these bigwigs' attention was all on the projection screen, and no one really wanted to eat snacks.

The first episode of "The Beginning" was exciting at the beginning. The bus exploded, which was definitely extremely serious, but when the heroine Li Shiqing, played by Yang Zi, woke up, everyone knew it was a dream.

But when Li Shiqing deliberately accused Xiao Heyun of being a pervert, everyone knew that things were not that simple.

Then the bus exploded again.

What's happening here?The heroine has the ability to predict the future?

When Huang Xiaoming appeared in the hospital for the first time, everyone’s eyes lit up. Why every time he cooperates with Lin Hong, Huang Xiaoming is not greasy, on the contrary, he can always find new bright spots.

For example, the role of the detective Lao Zhang this time is very comfortable to watch.

And although everyone doesn't know what the meaning of many small details in the play is, they all feel that there will be an explanation later, such as Lao Zhang's small movement of changing hands when twisting the bottle cap.

And when Li Shiqing brought up the dream in a dream on the hospital bed, everyone was just shocked, but with the death of the hero Xiao Heyun played by Li Xian, a new round of cycle started.

The first episode is over!

Fuck, the cycle + supernatural setting is too novel. This is definitely a setting that has never appeared in domestic dramas. As long as the subsequent plots do not collapse, relying on the advantages of the subject matter, it will definitely have a good result.
After the first episode, everyone has a preliminary idea of ​​"The Beginning". This is a TV series worth asking for a price, but the exact price depends on the later plot.

Xiao Di didn't talk nonsense and let people play the second episode directly.

The second episode did not immediately connect to the first season, but introduced Xiao Heyun's identity and background before getting into the car, and then naturally connected to the whole process of his death in the hospital after the explosion.

When he woke up again, he realized that he had been pulled closer to the loop.

Fuck, Fuck, Fuck, the people watching the film meeting kept shouting 666 in their hearts, and this can also form a group cycle. This continuously upgrading setting is too awesome.

And Xiao Heyun didn't have the heart of the Virgin after knowing that the bus was about to explode. The first thing he thought of was to get off the bus, which was in line with the logic of an ordinary person encountering such a thing.

There is no brain damage, no dog blood, and no forced value, which is very Lin Hong.

Under the true and objective logic, the acting skills of Li Xian and Yang Zi have also been recognized by everyone.

With the deepening of the plot, all kinds of supporting roles on the bus appeared one by one.

The chattering live-streaming man, the muscular man listening to music, the druggie carrying a big bag, the one guarding a snakeskin bag...

Except for the bus driver Huang Jue, who is a familiar actor, the other muscular ones played the coquettish ponytailed man in Lin Hong's movie "On the Journey", and they seem to be on the same team as the now popular Shen Xialuo.

With the completion of the third and fourth episodes, some previous suspense was revealed, such as why Lao Zhang's right hand can't use force, and why each cycle starts from waking up.

However, the plot brings more suspense.

The biggest suspense is of course-who brought the bomb on the bus and why the bus was bombed.

However, after the fourth episode ended, there was no more, Xiao Di stepped forward and pretended to check his watch.

"Everyone, it's getting late. We have arranged a welcome banquet in the restaurant on the third floor. Please enjoy it. After dinner, we will start bidding for films at [-] p.m.!"

"Mr. Xiao is too polite."

Of course rice is something to eat, but Xiao Di is not being polite.

He knows how good "The Beginning" is, and the first four episodes are enough to keep everyone interested today.

But according to Xiao Di's arrangement, there is no need to strike while the iron is hot. He needs to give each company a reaction time and let them raise the price by themselves.

Although there is also the risk of various companies uniting to lower the price, it is a seller's market for the "Beginning" project. As long as someone wants it, there will always be a gap.

Besides, if "The Beginning" can't be sold at a good price, then Hualiu can choose not to sell it, and wait until the right time to sell it.

Not to mention that there are hard-core allies like Blue Satellite TV.

So after Xiao Di left the meeting room, the small purchasing teams began to discuss urgently.

"Our Blue Satellite TV's goal remains the same. We want to get the first broadcast rights of Satellite TV. Although 15 episodes is a bit short, we can learn from American dramas. Even if we don't need to broadcast weekly, we can broadcast four episodes a week. The broadcast period of one month is enough. Earn back your investment..."

Blue Satellite TV's film buying group is the most confident, because Director Liu told them that Lin Hong's works can have a 30% premium on the basis of films of the same type, which is enough to overwhelm most of the competitors.

"Currently Lin Hong's works do not have a single Waterloo, if this drama can maintain the rhythm and plot level of the previous four episodes, it is not impossible to hit Magnolia.

Seeing how much benefit and ratings "Sound from You" (the variety show that Lin Hong thought of when he participated in Running Man for the first time) brought to the station, it is definitely worth a bet. "

Hongfan Satellite TV has tasted dividends in the variety show "Sound from You" in cooperation with Hualiu. Of course, they have reason to believe that this sweetness can continue.

"Buy it! Be sure to buy it! We will follow whoever raises the price. After the beginning of the year, no drama has broken into the top three. If we don't make a move, we really won't even be able to keep the fifth place!"

Litchi Satellite TV is the most anxious to get angry. Last time, it had a chance to win "The Sound of You Comes", but in the end it was won by Red Fan TV at a price of more than 1000 million. Now watching "The Sound of You Come" is frequently on the market Popular searches and horrible ratings, they were scolded bloody by the bosses in the TV department when they bought the movie.

As for the budget, hehe, the leader said, as long as it doesn't break the record for a single episode, it can be won.

"Let the local tyrants fight for it. Our goal is very clear. Keep an eye on the second round of broadcasting rights. This kind of drama must be broadcast in prime time, but there are also a large group of people who miss the prime time. We just need to hold on to the second round of broadcasting rights. At that time, you can also pick up the leaks, and if you operate well, the income will not be worse than the first broadcast."

Sichuan Satellite TV is not as big as the previous ones, and their attention to this popular drama is still the second round of broadcasting rights.

The price of the second round of broadcast rights is usually only 1/3 of the first broadcast right, or even less.

Although the Sichuan and Sichuan regions are not a wealthy province, there are quite a few big companies there. The title sponsors who have been cooperating with them all the year round have already spoken before they come. As long as they can grab Lin Hong's works or variety shows, they are willing to name or sponsor advertisements .

In other words, Chuanshu Satellite TV has already paid back its capital before the filming started, and it can make money if it wins.

Beijing Satellite TV, Qilu Satellite TV, and Huizhou Satellite TV also have their own goals, and they are preparing to do a big job in the afternoon.

Like satellite TV, the competition in the network broadcasting platform is fierce, even more fierce.

Because it is necessary to constantly use good dramas and variety shows to retain paid members, so as long as there are good dramas, they will almost always compete for it.

Moreover, online platforms have more income channels, and a good drama will definitely bring them more income than satellite TV, so the competition is also more intense.

Among them, the three online platforms of kiwi fruit, oil depot and watermelon juice are the most anxious.

Penguin found Lin Hong's treasure through a file of "Ask the Director to Advice". Four low-cost feature films made their net profit nearly 3 million more than expected.

Later, Penguin won the exclusive broadcasting rights of "Three Monks" and invited Lin Hong to be the coach of "Growth Camp". Then the two parties achieved a win-win situation in these several cooperations.

Penguin has produced several super-traffic shows, and has a popular girl group group like "Suger Girls", and is the half-family of Lin Hong's girlfriend Song Xiaohan.

It can be said that in the cooperation with the phenomenal newcomer director and musician Lin Hong, Penguin has already taken the lead by too much.

However, the cooperation between the other three platforms and Hualiu is limited to the broadcast of "Sound from You", and everything else is blank.

So this time, each company has shown full sincerity, what they want is to prevent Penguin from getting the exclusive webcasting rights, and must interrupt the exclusive cooperation between Penguin and Hualiu.

When everyone was gearing up and waiting to show off their skills in the afternoon, the most calm one was the yellow satellite TV.

In the past, at the film buying conference, as long as it was a variety show or drama that Huang Satellite TV liked, they would be extremely high-profile.

Today's Yellow Satellite TV is extremely low-key. Although the powerful boss of their film purchasing department came here, he didn't bring his own capable team at all, and all the newcomers came.

Is this for a formality?

There are rumors in the rivers and lakes that Optoelectronics criticized the arrogance and domineering of the yellow satellite TV by name, and asked them and Lin Hong to resolve each other.

The presence of people from their film purchasing department today seems to be an explanation to the higher-ups, but the attitude of the people watching Hualiu towards the yellow satellite TV seems to be just a show of reconciliation.

Hehe, I understand, I understand everything!

All the bosses at the dinner table are acquaintances, and they are testing each other's low prices in words, but they are all smart people, and no one is telling the truth.

No, the bitter smile of the yellow satellite TV is real!

At three o'clock in the afternoon, everyone was already waiting in the conference room. Xiao Di returned to the chair with a relaxed smile. He enjoyed the feeling of a seller's market so much.

"Everyone, "The Beginning" has a total of 15 episodes. It is not long, but it is absolutely wonderful. Our production cost is an average of more than 600 million per episode, and the total investment is nearly 1 million.

After joint discussions between Hualiu and Yitian based on market conditions, a base price of 1.5 million yuan for the first broadcast rights of Satellite TV and a base price of 4000 million yuan for the two second broadcast rights were finally decided.

The exclusive broadcasting rights of the network platforms are 2 million, 1 million for the two, 7000 million for the three, and 5500 million for the four.

Now let's start with Satellite TV! "

There were no big surprises for the big guys present. Judging from the performance of the first four episodes of "The Beginning", the plot and production of this show are very good, and it has the potential to be a big hit.

The price given by Hualiu is also similar to the average price in the market, so the rest depends on their own means.

"Our Beijing Satellite TV has 1.8 million yuan, exclusive broadcasting rights!"

The head of the purchasing department of Beijing Satellite TV was the first to raise his hand, and everyone scolded their mothers in their hearts. The price was raised by 3000 million as soon as it came up. You are either trusting or a fool!

"2 million, our Hongfan Satellite TV lacks such a good drama to support our appearance, everyone raise your hands!"

Bah, other aspects are overwhelmed by your capital, but I am a big devil who is afraid of anyone with so much money.

"2 million, I'm sorry everyone, our blue satellite TV is bound to win!"

Everyone in the buying department of Blue Satellite TV laughed, they didn't come to accompany the run this time.

"2 million, Litchi Satellite TV also needs exclusive broadcasting rights."

Good guy, fight for money, who am I, Su Daqiang, convinced?

Chuanshu Satellite TV pouted to show a group of stupid local tyrants. Although he ate leftovers for the second round of broadcast rights, he was nutritious and could make money. The first broadcast rights are so expensive, can you earn them back?

The people of Yellow Satellite TV are suffering. Such a good drama, with so many hype points, any one can detonate the ratings, directly go to the bayonet to win the premiere rights, and then hold a business promotion meeting to earn it back casually.

It's a pity that Yellow Satellite TV only has eyes and ears this time, so it can't open its mouth to bid.

After several rounds of competition, when Blue Satellite TV pushed the price to 2 million, everyone was silent.

The Director of the Buying Department of Blue Satellite TV was very nervous. This was already the final reserve price given by Director Liu. If this price could not be kept, he would have to complain.

so far so good……

"2 million~"

Su Daqiang gritted his molars and shouted out this figure, which already exceeded the maximum price of 2000 million they agreed upon at the meeting in Taiwan.

But the quality of "The Beginning" also exceeded their expectations, so he can barely account for this number when he goes back.

The blue satellite TV people were jealous, and the other satellite TV people also looked at Su Daqiang with complicated eyes. While admiring Li Zhi's courage, they wondered whether it was worth it for them to spend so much money.

When no one bid, Xiao Di congratulated Lizhi TV with a chrysanthemum on his face.

"Thanks to Litchi Satellite TV's support and great love, we have purchased the premiere rights of "The Beginning" at a price of 2 million yuan. We believe this is a correct decision."

Zhuyu, who has the first broadcast right, is ahead, and the competition for the second round of second broadcast rights is also fierce. In the end, Huizhou Satellite TV and Sichuan Satellite TV each purchased the second broadcast right at a price of 6800 million.

It's not that other satellite TVs can't afford it, but it's not worth it for them to buy the rights to broadcast once. What they need is the first broadcast. Unfortunately, this time Hualiu didn't engage in a joint premiere, but an exclusive premiere.

After Satellite TV, there will be more intense webcasting platforms, and this time their competition will be more intense.

In the end, no one had the courage to win the exclusive broadcasting rights, but Penguin and Kiwi joined forces to adopt the two flat-broadcasting models, and each paid a huge sum of 1.6 million yuan.

Xiao Di was overjoyed. This total investment of less than 7 million yuan was exchanged for a profit of 2600 million yuan. After deducting costs and taxes, the net profit of "Beginning" was also more than 5 million yuan.

And Hualiu holds 75% of the shares, and the net income is nearly 4 million.

Xiao Di has become numb to Chairman Lin Hong's ability to make money. It's his first TV series, and this 15-episode short drama is almost catching up with the income of "On the Journey".

What Xiao Di was thinking about was to buy some gift to thank Cheng Xi, if she hadn't strongly recommended him to come to Hualiu, then he would really have passed this unicorn among unicorns.