Hualiu Director

Chapter 90 File Up, File Up Again

"What about "Guardian of the Great Wall", this is a work that has been honed by the National Teacher for three years, a big production jointly produced by Universal and China Film, with a total investment of 1.5 million US dollars, and an all-star cast. How can such a work hit the market."

This is also the question of almost everyone. You must know that the lineup of "Guardian of the Great Wall" is strong enough to kill all age groups in the Chinese market, whether it is Hollywood superstar Matt Damon, Liu Tianwang, who has been popular since long, or the contemporary traffic circle. The top class Lu Han, any one of them is a guarantee at the box office, not to mention what kind of sparks they can collide with under the combination of national teachers.

Lin Hong didn't take it seriously, he continued to operate the ppt, he had to have pictures and the truth.

"The filming of this film started three years ago, but in the past three years, Guoshi has formed two crews for "1 Minute" and "Under the Cliff", which is completely different from his previous work style of focusing on filming. The only thing I can think of is that he lost control of "Guardian of the Great Wall", and lost confidence and enthusiasm. He had expected it to be a big bad movie.

If we dig a little deeper, the largest investor in this film is the American company Universal Pictures, the producer is American, the screenwriter is American, and the leading actor is still American. Does it determine the plot of the movie?

I think the biggest reason why the National Teachers Association compromised was that he regarded this movie as a deal, in order to let Universal help him hit the Hollywood that he had always dreamed of.

The fact that this movie was not scheduled to be screened in advance is also one of the bases for my judgment. They probably know their own quality, so in order to prevent the word of mouth from collapsing in advance, they simply did not order it in advance.They keep saying that they want to save surprises and suspense until the last moment, but the real intention is to wait for the early stage of the launch to harvest a wave of box office first.

Of course, the appeal of the national teacher and superstar team is still very strong. They can harvest at least two or three days at the box office, and then with the collapse of word of mouth, what awaits them is a cliff-like box office drop.

Believe me, this is definitely the director's work that Guoshi doesn't want to admit, and it will even become his shame. "

Everyone was skeptical this time. On the one hand, what Lin Hong said seemed to make sense, but the powerful star lineup and the reputation of the national teacher were really too big. If such a lineup were to overturn, it would really take a huge pitfall to do it.

"Then how much do you expect the box office of "Guardian the Great Wall" to be?" Huang Li asked with difficulty, smoking a cigarette.

"In view of their super strong lineup, I estimate that the pre-sale ticket will be more than 1 million, and then the total box office in the first three days will be 3 to 4 million. With their word-of-mouth collapse, the final box office is expected to be around 5 billion, It can't be higher."

10 billion, this number is terrifying, but everyone here is from the film industry, and even Liao Xingmin now knows the relationship between the box office and the box office share, so 10 billion does not make them think it is too high, on the contrary, they think it is too high. low.

As a Chinese-language film, a $1.5 million big production needs at least $3.5 million in global box office to pay back its costs. As the most important box office in mainland China, if the box office is less than 18 billion, it will be considered a loss. A box office of 10 million is tantamount to a big loss.

"No way, only 10 billion?"

Some people raised doubts and felt that this figure was too conservative.

"According to my calculations, it's probably like this. Of course, what I said may not be true, and "Guardian of the Great Wall" may be a big hit, but I don't think the chance is great."

Huang Li continued to smoke, thinking carefully about every analysis point of Lin Hong.Seeing that Huang Li seemed to be shaken, Lin Hong hurriedly continued to speak.

"Last year's 7-day National Day box office was 19.8 billion. Let's assume that this year is also the same market size. If my guess is true, then the 7-day National Day box office of "Guardian the Great Wall" should be around 7 million yuan.

And "Crazy Rich Asians" is my least favorite National Day movie. I boldly predict that the total box office of them and the other two cannon fodder "Mother's Self-Portrait" and "Roaring Youth" will not exceed 1 million.

That is to say, there is still 7 billion box office space in the market for the 11.8 days of National Day alone. Obviously, "Wolf Warriors" cannot eat such a big cake. It will take time for them to ferment from word of mouth to actively push the market. I estimate that they will take 7 days It can win 3 to 4 million box office, and it is mainly concentrated after the 4th.

Calculated in this way, there is at least 7-8 million market space to be tapped, and this is only the space for a 7-day holiday.

Guys, there is this big cake floating in the air right now, I know it sounds unreal, but if you believe me, how about going crazy with me? "

The figures and words that Lin Hong finally calculated are too tempting. Think about such a big box office cake, and think about your own cost of only 2000 million RMB...

But just like Lin Hong said, everything is based on believing in Lin Hong, and the reality really develops as Lin Hong said, otherwise "Life Kiss Me Bitterly" will be just another cannon fodder.

It was another long discussion, and everyone expressed their opinions, some for the film and some for the market.

They are still convinced by Lin Hong's analysis of "Crazy Rich Asians". The main difference lies in "Guarding the Great Wall". In order to avoid it, so many big productions even gave up the National Day file. What about 10 billion box office?After discussing for half an hour, no one came to a unified conclusion, so they looked at Lin Hong and Huang Li again.

"Wait a minute, I'll make a call."

Huang Li made a silent gesture, then took out his mobile phone and made a call, and turned on the speakerphone by the way, and the call was connected soon.

"Good evening, Mr. Huang!" There was a manly voice on the other end of the phone.

"Hello Dong Zong, are you busy right now?" Huang Li's momentum was not weak at all.

"What are you busy with? You're watching TV with my wife right now. Not busy. Is Mr. Huang busy?"

"There is something I want to ask Mr. Dong. Last time when we were having dinner, I heard that "1 Minute" is produced by Mr. Dong, right? Last time you asked me if I wanted to vote for some. Now I have Interested, how far are you short?"

"Hey, Mr. Huang, you must have misremembered. The investment in "1 Minute" was full the year before last. Because it was a literary film with a small investment, I didn't contact you, the big Buddha. Forgive me, Mr. Huang!"

Mr. Dong's voice over there is obviously much gentler. The person who sent the investment to the door is always the master, even if it is not this time, it will be the master one day.

"What, it was full the year before last, hey, this is really... Forget it, let's work together again next time!" Huang Li's words were full of regret, but everyone in the room could see that his brows were concealed. I couldn't help being excited.

The two said a few more polite words, Huang Li was afraid that he would laugh out loud, so he quickly hung up the phone.

From the perspective of outsiders, this may be just an ordinary business phone call, but to everyone present, the content of this call is much more.

Guoshi really has been preparing for a new movie for a long time, and it was during the filming of a big production like "Guarding the Great Wall", so how disappointed must he be to do this?

"Lin Hong, although I am the producer and the biggest investor, since you are really optimistic about the success of the National Day release, then I will take a gamble with you."

When Huang Li said this, his eyes were fiery, as if he had returned to the time when he had just graduated from university and started a company, and he was moving forward bravely.

Lin Hong turned his head to look at the others. At this time, most of their faces were flushed, like gamblers in a casino preparing to place a bet.

"Are you also willing to gamble?" Lin Hong confirmed again, in fact, to increase his confidence.

"bring it on."

"With such a big cake, even if it's fake, I'm willing to try it."

"Whoever persuades his grandson!"

Everyone was looking forward to Lin Hong's leadership at this time, and now Lin Hong has no turning back.Based on his trust in the quality of "Life Kiss Me Badly" and his trust in the two bad films, Lin Hong felt that the risk was worth taking.

"Okay, since other big productions are timid and dare not confront "Guardian the Great Wall", it has given us an excellent opportunity. This time, we bet, I declare, "Life Kiss Me Bitterly" Bring up the National Day file."

Now that Lin Hong, the soul of the team, has made a decision, all that remains is to arrange specific matters.

"My side will finish all the pre-screening procedures as quickly as possible. However, the time is too short. In addition, "Guardian of the Great Wall" is standing behind China Film Group. Our film schedule will suffer a lot. I expect it will not exceed 5%."

The National Day file is a big cake, but it is also the most fierce battlefield. A super blockbuster with inherent advantages like "Guarding the Great Wall" will definitely eat up more than half of the lineup, and then Hollywood's romantic comedy blockbuster "Crazy Rich Asians" will also It will be around 30%.

In other words, China Film, a behemoth, controls almost 80% of the National Day film schedule.

Then there is "Wolf Warrior Special Forces", which has long announced that it will be scheduled for National Day, and the cannon fodder will compete for the remaining share.

"Life Kiss Me Bitterly" has entered the battle at this time, so they can only grab the film from the cannon fodder and "Wolf Warrior Special Forces", and naturally there are very few films.All they could do was trust Lin Hong and wait.

Waiting for Hollywood comedy to turn into tragedy, waiting for the collapse of the luxurious lineup.When everything happens as Lin Hong predicted, in order to realize the profits of the National Day file, the theaters will definitely increase the number of films for "Life Kiss Me Painfully", and then their counterattack will come.

"Actually, we still have one trick to use, but it's a little bit damaged!"

Lin Hong smiled meanly, and the others responded with even meaner eyes than him, as if to say, is there anything worse than betting someone else's car overturned?

"On the basis of the National Day file, we will raise the file again, and it will be released on September 9 or 27!"

Liao Xingmin was a little slow to react to the film industry, but old foxes like Huang Li immediately understood Lin Hong's intentions.

Generally, there will be no new movies released before the box office nodes such as the National Day and Spring Festival stalls. Movie theaters will show movies at least half a month ago, and new movies will be released as soon as the National Day stalls arrive.Because it is too close to the National Day stalls, good films are afraid of affecting the opening box office and causing box office failure, while bad films are even more afraid of making a bad start, and then being directly swallowed up by blockbuster films.

However, there are always some people who do not follow the usual path. They will look at the window period of the new film. At least they can grab some more films while the blockbuster film is not released. Maybe there will be unexpected gains.

It would be interesting for Lin Hong to propose a release on September 9 or 27. The two major productions will definitely not be so boring that they will be released early in order to compete with their 28 million-invested literary film. That would be too embarrassing.Therefore, as the only new film that was released in advance, "Life Kiss Me Painfully" will definitely get a lot of screenings. Although the high-ranking films these days cannot be exchanged for high box office, their purpose is to establish the reputation of the film.

Then when the two blockbuster films turned over one after another, the first thing the theaters considered to save themselves must be the previous high-profile "Life Kiss Me Painfully".Only in this way, the two cannon fodder that still had a little room for survival before can only eat dirt, because the theaters must know who needs to arrange films more, and whoever has a higher attendance rate can make them more money.

At this moment, Xiao Di admired Lin Hong so much that he could only give Lin Hong his thumbs up.

"Boss, your operation is really cool!"