I have a thousand acres of space

The branch in the provincial capital has achieved good results, and its turnover has directly caught up with the wholesale station in Huangtu County.Because the cost is slightly higher, the profit is relatively thinner, but the development momentum is quite gratifying, showing an upward trend every day.

I am happy, and Bai Luoxue is even happier.This branch was built by her alone, and she feels more fulfilled.

In order to encourage her, I specially issued a document to reward her with 10 yuan.She verbally said that I was unnecessary, but she still happily accepted the bonus.

I don't know if it's the spiritual encouragement or the monetary reward, but Bai Luoxue's enthusiasm for starting a business continues unabated. Although she is now in charge of two branches and a canning factory, she still encourages me to open another branch.

This time she changed tack.

The model of opening a branch store is not only different from the direct purchase of houses in Huangtu County and direct distribution of goods, but also different from the way of renting houses in provincial cities and setting up stores to recruit employees to buy goods and sell them.

She explained the benefits of this marketing model to me in detail from beginning to end, and convinced me.

This is a method of rapid expansion with low cost and quick results.The most important thing is to save worry. Once it is done, it is almost equivalent to waiting to collect money. The risk is quite low, so why not do it?

It starts with planning.

Although Bai Luoxue is good at planning, in order to reduce her labor intensity and ensure a more perfect planning plan, I still hired a professional planning company at my insistence.It turned out that the planning fee of 30 yuan was worth it to me.

From the establishment of the image brand, to the determination of the unified pattern and style of the store, to the design of the staff's clothing, as well as the unique way of supply channels, and even the design of the division model, everything has been done seamlessly.

The most important thing is advertising.

To increase franchise stores, I neither advertised on TV nor advertised on the Internet, but looked for targets from my own customer resources.This is tantamount to internal marketing.

The sales at the wholesale station were witnessed by the vendors. Giving them a chance to open such a store by themselves is a huge temptation for anyone.The premise is as long as they have a storefront.

They are vendors themselves, and the storefronts are all ready-made. Apart from the renovation and decoration, they need to spend a small amount of money before they can start formal business.

Those vendors became well-deserved store managers.If there are clerks, continue to hire. If there are no clerks, you can decide whether to increase manpower according to the needs of sales.That's their business.

The most beneficial thing for them is that they don't need to pay any capital at the beginning of the opening. I will directly fill them with the goods in the store, set a purchase price, a wholesale price, and a retail price, and then they can try to sell.

Although I delivered a lot of goods to them, I didn't charge money in the early stage. Those store managers have no financial pressure and can operate with confidence.

I have confidence in my products, and I don't worry about selling them at all. Even if there are similar products, how can they compare with the quality and taste of my products?

The test sale period is set for one month. If you make money, the store manager will continue to operate. If you don’t make money or lose money, the rest of the goods are still mine, and I will send a car to bring them back.

Not only that, I paid the store manager for all the losses in the store from the beginning of decorating the store until I picked up the goods.

I only start to collect money when the store makes money. I am not the profit of the store manager. The contract clearly stipulates that I only need the payment for the goods purchased in the store.

When the store manager does not have enough funds, I can pay for the goods first, and I will not pay for the goods until he makes money and can pay 100% of my payment.After half a year of operation, it will transform into a model of payment first and goods later.

Gradually use my unique goods resources to control the inventory of the store, thereby reducing business risks.

The pre-favorable conditions make those merchants who are not well-off eager to try. It can be said that they can open the store almost without re-investment.

I have two stores that are booming, and they are obvious to all.For this reason, I listened to the suggestion of the planning company, and Bai Luoxue was responsible for gathering those vendors who intend to open franchise stores to visit the site.

The prosperity of one store means nothing, but the prosperity of another store can always inflate their hearts that are already ready to move, and strengthen their determination to open a branch.

The location of the franchise store is very important, and it must not be too dense.

In order to ensure the interests of each store manager, a city as large as the provincial capital will open up to 5 stores, with the distance between the stores in the east, west, north, and south at least 10 kilometers, so as to ensure that they can have the surrounding customer base without overlapping each other.

As for the county seat, all of them are exclusively operated, and there is no second one.

These strategies have greatly guaranteed the interests of franchisees.As soon as the plan was launched, merchants signed up one after another. It can be described as their enthusiasm for opening franchise stores.

As the person in charge of planning this matter, Bai Luoxue kept calling continuously, and for a while she couldn't answer at all, so she had to turn off the phone for a while.

In order to reduce her workload, in fact, I feel sorry for her even more, so I asked Xie Qingsong to help me with this matter, especially the time-consuming tasks like answering the phone were left to him.

In order to obtain the quota of franchise stores, some vendors will adopt cross-regional operations. He can move from the provincial capital to the county town to open a store, and some even want to expand their business in other provinces.

I vetoed the matter of going to other provinces.

Bai Luoxue was very puzzled, with such a good momentum, why did I cut off my fortune?

"Meals must be eaten bite by bite, and things must be done one by one. The same is true for opening a franchise store, not too fast. Although the planning plan is perfect and almost impeccable, there is one point of uncertainty that has not been taken into account. It’s people in the store, and the human factor is the most difficult to control. If the store manager doesn’t have the ability to operate, just relying on his passion and enthusiasm, we will open a store for him, which is really messed up. Not only the loss of this store, but also the smashing of my signboard, which will inevitably have a negative impact, and it will be difficult to continue to expand."

My guiding advice is to start at a steady pace, and start the next one after one matures.Stabilize one, build one, help one, support one.If you don’t do it, it’s enough, and if you do it, it will be done, so that all those who are willing to start a business with me can really make money, instead of blooming everywhere like a swarm of bees.

At the beginning, it was a big deal, and it all went down the drain. Wouldn't my hard-earned money be wasted?

Don't think about victory, think about defeat first.This is my operating principle.

I wouldn't take a risk without being 100% sure.When I come to start a business, I don't want to be a flash in the pan, but to create a century-old classic. As long as I am here, I will ensure that those stores will last forever.