Rebirth of the tea art man

, the reborn god of tea art

Tiantian Tingge currently only has two shareholders, one is Lin Cheng's Chengmeng Fund, which holds 75% of the shares, and the other is Lin Zhengyi's SoftBank Group, which holds 25% of the shares.

Because in the last round of financing, someone gave a valuation as high as 4000 million US dollars, and that person was the famous Lin Zhengyi.

This time Weibo valued Tingge at US$5000 million, while Weibo’s own valuation was US$2 million, which is equivalent to a 4:1 valuation ratio.

As a result, Weibo exchanged 5% of the shares for 20% of Tingge's shares, and at the same time gave Lin Cheng an additional 1% of the shares as compensation.

For this deal, Lin Zhengyi naturally raised his hands and feet in agreement, and agreed without any objection.

After the share swap is completed, Tingge will become Tiantian Tingge, with Lin Cheng holding 60% of the shares, Weibo and Lin Zhengyi each holding 20%.

Although Lin Cheng's shareholding ratio has dropped by 15%, the valuation of the shares on the surface is still as high as 3000 million U.S. dollars, and he also received an additional 1% share compensation from Weibo, worth 200 million U.S. dollars.

After all, Tiantian Tingge holds 5% of Weibo's shares, and Weibo owns 20% of Tiantian Tingge's shares, which means that out of these 5% shares, 1% actually belongs to Weibo itself.

Of course, for Lin Cheng, the so-called shares and valuations are all false. The real value lies in the fact that Weibo, the traffic reservoir, will be able to open the floodgates to Tingge in the future.

After leaving Yanjing, Lin Cheng didn't get on the plane to Linzhou, but went to Tianhai.

Since receiving tens of millions of dollars in financing from Lin Zhengyi, Station B has moved from a small villa in the suburbs to Dingfeng Building in the Science and Technology Park, a serious Grade A office building.

The area of ​​the office area has increased from more than 100 square meters to more than 600 square meters. The number of employees has been expanded to more than 150 people at once, and each department is clearly separated.

Even the front desk has been replaced by a young and beautiful young girl from a security guard.

"This is the Finance Department, this is the Human Resources Department, and that's the Marketing Operations Department...in front is the Legal Department, which has just been established and is the smallest with only four people."

Sun Yi, who is still the stationmaster and chairman of station b, owns the same 40% shares as Lin Cheng. At this time, he is full of joy and very proud.

Since getting acquainted with Lin Cheng, he has raised funds twice and received a large amount of capital injection, and the entire station b has undergone a wave of comprehensive reforms.

Although he was scolded bloody by those old Two-dimensional users, he greeted his ancestors 24 generations [-] hours a day, seven days a week.

However, ney is very fragrant!

He was very happy to be scolded!

"How is the recruitment of contracted anchors going?" Lin Cheng asked.

He and Sun Yi have the same proportion of shares and the same power on the surface.

But Sun Yi is very clear that the company's success depends entirely on the help of this noble man, and he and he are a community of interests, both prosperity and loss.

What's more, he is indeed a genius in all aspects, not only a genius in music, but also a genius in business.

Therefore, Sun Yi has always attached great importance to Lin Cheng's opinion.To a certain extent, Lin Cheng is the one who decides the future direction of station b, while Sun Yi is at best a shopkeeper on the bright side.

"Many people don't know much about the live broadcasting industry, and they don't know what to do, so when we recruited, not many people came to apply. So far, we have recruited a total of... 37! If it costs 800 a month, it is 3. to the expense."

Because of Lin Cheng's relationship, Sun Yi was very concerned about this newly established live broadcast area.

After all, Lin Zhengyi's three-month deadline is right in front of him. The most urgent need for the current station b is to create profit points, rather than purely relying on the love of bullshit two-dimensional.

"Too little!"

"At least one...five hundred will be recruited this month! At least another five hundred anchors will be recruited! You put my name out and say that I will interview you in person!" It’s not called a guarantee, it’s called a perfect attendance bonus! Live broadcast for two hours a day, full of a natural month, reward 500 full attendance bonus, no threshold. If the monthly gift income exceeds 3000 yuan, the full attendance bonus will be increased to 1000 yuan, and if it exceeds 1000 yuan, the full attendance bonus will increase to 1500 yuan. Up to 1 yuan, more than 2000 yuan, [-] yuan for perfect attendance."

"In addition, anchors whose gift income has steadily exceeded 1 yuan for three consecutive months will increase their gift income by 10% in the next quarter. Those whose gift income exceeds 2 yuan will increase by 20%..."

Lin Cheng said while Sun Yi memorized.

Even he was dumbfounded when he wrote down a large piece of rules eloquently.

This kind of incentive policy will undoubtedly greatly increase the enthusiasm of the anchor, and it is completely hanging in the front with money to lure you forward.

Moreover, the highest level of attendance award is as high as 2000 yuan.

It is equivalent to an anchor income of 1 a month, 2000 attendance bonus, plus 5000 share, plus 10% share reward, the final income is 7500 yuan.

And station b can only get 2500, it can be said that it is almost a rebate.

"Boss Lin, is this kind of reward too exaggerated? After deducting various operating costs, our 2500 income may not be able to make money!"

Sun Yi calculated an account for him, and concluded that there was a high probability that he would lose money.

And if you recruit 500 anchors, you will have to pay 25 yuan per month just for the attendance bonus.And this is based on the calculation of the lowest level, the actual number is likely to exceed 30, or even exceed 40.

Lin Cheng's strategy is purely to burn a lot of money!

"Exaggerated? I still think it's too conservative!"

"First, you don't understand the rules governing the development of the Internet industry. Seizing the market is always prior to making a profit."

"Secondly, you don't understand what those venture capitalists want to see. It's not how much money you make in a month, but how many new users you have added and what percentage of the market you have expanded in this month."

Lin Cheng said calmly.

For any emerging Internet industry, the first goal must be to seize the market, not to figure out how to make money.

The so-called profit-making method of using live broadcasting to create station b is the future.

It does not mean that the profit target must be achieved now, but that investors can see the future prospects and see that this thing will make money in the future, and it will make a lot of money.

"Well, I'll listen to you anyway. I'll do what you say."

Sun Yi is very aware of his abilities.

It is all thanks to Lin Cheng, not him, that he is able to be where he is today.

"Revise it again, and make the anchor recruitment plan into a talent show—the future star plan!"

"By the way, ask if you can get sponsorship from some advertisers and save some money!"

Lin Cheng had a flash of inspiration and came up with a new idea.

Since you want traffic, then carry out the traffic doctrine to the end and just turn it into a talent show.

Just like a certain TV station in the past, in order to choose a heroine for a TV series, it directly made a reality talent show, and did not miss any link that might make money.

"Good idea!"

"Boss Lin, you are truly a genius!"

Sun Yi was shocked.