Rebirth of the tea art man

Chapter 273 Lin Cheng's Business Model

"A valuation of 1 million U.S. dollars? If it is converted into RMB, it is..."

10 billion!

A valuation of nearly 10 billion.

And this is just one of Lin Cheng's many companies.

5 million worth?

Before today's interview, Lu Yu always believed that Forbes magazine's estimation of Lin Cheng's net worth was too exaggerated, completely losing the authority of the world's wealth magazine.

After all, when she interviewed Lin Cheng last year, her assets were only [-] million yuan. In just a few months, how could it have multiplied five times to [-] million yuan?

But now, Lu Yu suddenly discovered that it was not Forbes magazine that exaggerated Lin Cheng, but that he had underestimated Lin Cheng.

Not only her, but also the whole world, everyone is underestimating Lin Cheng!

No matter how much they flatter, exaggerate, and regard him as a peerless genius, they all underestimated this young man who turned out to be born!

In the eyes of Softbank Group and Sequoia Capital, the two top investment institutions, the valuation of a mere Tingge has already reached 10 billion, and Lin Cheng holds 45% of the shares, so the valuation has also come up. 4.5 million.

So, what is Lin Cheng's real worth?

Lu Yu didn't know, she couldn't figure it out.

However, at least the least, it is impossible to be less than 10 billion!

"The valuations are all false, they are all like floating clouds in the sky, when the wind blows, it moves and changes."

"The value of listening to songs every day does not lie in the market valuation of 10 billion, but in that it has changed the development direction of the domestic music market. It can make every ordinary person a singer, and it can also make every musician become a singer from a traditional record company. Freed from the exploitation of brokerage companies."

"Only the payment model can support domestic musicians and make Chinese music great again!"

Lin Cheng is very clear that the future world is a world of patents and a world of copyrights.

And if you want to support these music creators, you need to provide them with income, not in vain!

Just like the emergence of Qixing Chinese.com back then, it turned traditional literature into online literature, and at the same time gave birth to millions of online writers, and also supported these online writers who are constantly emerging.

The same is true for listening to music in the future!

More importantly, Lin Cheng has secured nearly a hundred musicians by relying on the 1000 million US dollars in A-round financing, coupled with the share exchange cooperation with Weibo.

And with the 3000 million US dollars in the B round of financing, even after deducting the 500 million he realized, there is still a full 2500 million US dollars, and Lin Cheng can further seize the copyright market.

For those classic old songs from many years ago, especially in the last century, they will be bought out at low prices for a long time, at least starting in ten years.

For those new songs, a [-]-[-] split model is adopted, and it depends on the ability to earn more or less.

As for Chinese singers like Zhou Wang Lintao, they can be given a high proportion of the share, [-]% or even [-]%.Even if you don't make money, or even lose money, you must seize these popular big names.

The music copyright market is a zero-sum game!

Every time Lin Cheng grabs more points, all other platforms will lose one point, lose one point, shrink by one point, and weaken by one point.

When he mastered most of the high-quality copyrights, the real profit turning point began!

"I still don't understand Tingge's business model. If it's just a simple copyright grab, then investment institutions should be looking at those bigger websites, right? Why would they choose you?"

"What is your so-called business model?"

Although Lu Yu is the host, after all, she has interviewed many entrepreneurs, all of whom are self-made business tycoons in the country, with a huge net worth of tens of billions, and the companies they create are often giants in the industry.

She can still understand some basic business logic.

"I think you may not understand the true meaning of the Internet's transformation. Let's put it this way, you know that I am an Internet writer, and I write on Qixing Chinese Website. Traditional writers in the past often buried their heads in writing. After finishing a book, Then send it to the publishing house, and the publishing house thinks it’s okay, and then publish and distribute it, through distributors, bookstores around the world, and then pass it on to readers.”

"But the online novels I write, I write novels and publish updates directly on the website, and readers can see them immediately in the first second when I update them."

"Content creators, platforms, and content users. Our ecosystem is like this. It is a very simple triangular balance, and it is extremely real-time. The communication between authors and readers is also very convenient. I can see it at any time. Comments from readers."

Lin Cheng smiled slightly, "This is the meaning of Internet revolution!"

Lu Yu's eyes widened, as if he understood something, but also as if he didn't understand anything.

In fact, whether it is online novels, live broadcasts, self-media, or independent musicians, in essence, it is the transformation of traditional industries by the Internet economy.

One creator, one platform, one user!

It's always been this simple but solid triangle.

The commercial value of this model lies in that it lowers the threshold infinitely and greatly increases the amount of content provided. When the quantity is large, there will always be high-quality products.

This is a subversive change for the traditional industry. The most works are created at the lowest cost, and not only creators earn more, but users can also enjoy more.

"Aren't you afraid that other companies will imitate you if you tell your business model like this? For example, those Internet giants have more funds, more users, and more traffic. They can completely imitate and plagiarize, and then quickly defeat them. you."

Lu Yu understood in a daze, but he used a very clever way of speaking to avoid the key points and make himself seem to understand everything.

"Knowing and doing are two different things. It's hard to turn the ship around. That's why some investment institutions have taken a fancy to my company."

"Would you like to go to the garage?"

After Lin Cheng finished speaking, he changed the subject.

This kind of commercial topic is too cumbersome and boring, and it is not a good thing for the ratings of talk shows.

"Okay, I'm curious what kind of car you usually take!"

Suddenly, Lu Yu became interested.

Luxury cars and mansions have always been the most attractive topics for ordinary people, especially those familiar celebrities.

What kind of car does the star drive?What mansion does the richest man live in?

What delicacies do you usually eat, and what entertainment do you play?

The more exaggerated, the more amazing, and the more expensive, the more it can attract the attention of ordinary people.

Because apart from this rare opportunity, they may not be able to understand the living conditions of the rich all their lives.

……

The recording of this program was very fast, it only took one day, but it was officially broadcast five days later, that is, on March 3.

Under the influence of Lin Cheng's top stream, it is no surprise that it quickly became popular. Even the newly opened official account of Phoenix TV at station b has received more than 300 million views and gained a lot of fans.

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