big country car

Chapter 107 The 3S Store of the Tertiary Production Company

Car sales in the 90s have not yet been regulated. There are two main ways to buy a car.

One way is to go to the factory to buy. Popular models are always sold, whether it is their Santana, or Tianjin Dafa in the north, etc., the guest houses outside these car factories are always full, and all the people who live there It is a customer who comes from all directions to buy a car.

They submitted the purchase application to the car factory, and they had to wait in line, even if they waited for two or three months, and went to the sales department to inquire every day. After it was taken away, countless scalpers shuttled through it. The sales department of the automobile factory is a very rich department.

Another way, is the car dealer.

This seller is very different from the 4S stores that sell cars in the later generations. They just rent a storefront in a commercial area, and they don't even need a parking lot, because they don't have a car at all.

Then how to sell the car?Of course it was booked.This kind of person is more like a second-hand dealer. He has a source of goods on hand. If someone wants to buy a car, he has to hand over the money to him. After a few months, the car will be obtained and handed over to the customer.

This kind of problem is very big, because who knows if this second-hand dealer will run away? At this time, there is no installment loan for buying a car. If you give the full amount to the car dealer, what if he runs away?

In fact, such things have happened many times.

This kind of car dealer is not an agent of a certain brand of car factory, but they will do everything they can, and they will buy whatever they can. Anyway, whoever wants to get a car and drive it among the first to become rich?

However, compared to before, this has been very good.

In the early 80s, cars were still a planned product, that is to say, it was still a planned economy. What unit wanted a car, went through the formalities, and then took the pick-up slip to the car factory to pick up the car. By the middle of the 80s, It adopts a dual-track system. There are plans to pick up cars, and private companies and self-employed people to buy them. The latter are called unplanned cars, and the price is much higher. Even so, the supply is in short supply.

This situation lasted until March 1994, 3, when the State Council approved the "Industrial Policy for the Automobile Industry", which set the goal of building the automobile industry into a pillar industry.At the same time, it also set the tone that the customers who will buy cars in the future are mainly private individuals.Car cities have also been established all over the country, and car sales have really developed.

That is to say, at that time, the car salesmen will not sit high in the office, waiting for customers to come up to flatter them. They will gradually become employees in the service industry, just like the salespersons in state-owned stores.

Now, when car sales are being gradually reformed, the sales of the car factory in S City are booming, so there is no need to worry about the car not being sold. At this time, what kind of tertiary company is needed to sell cars?

Wang Jianguo and Huang Yuqun had the same mentality. This Qin Shaoyou was indeed too young to understand certain things.

Qin Shaoyou smiled: "It is precisely because you don't have to worry about selling, so you are a favorite. After implementing this policy, you still worry about those people staying in the factory? One by one rush to go!"

Of course, Qin Shaoyou knew the current situation of the car business, so he came up with such a plan to let those diverted employees make a fortune quickly. In this way, do you still worry about them staying in the factory?I'm afraid they will be scrambling to get there!

Wang Jianguo's eyes brightened. Yes, this piece of fat used to belong to the sales department of the factory. Now that it is distributed in this way, there will be no loss of profit for the factory, and at the same time, it can solve a big problem.As for the people in the sales department who want to object, they can also go out to set up a tertiary production company and sell cars!

"Go ahead!" Wang Jianguo's tone was filled with excitement.

"Currently, 80.00% of the Santana sedans produced by our automobile factory have entered various agencies, and 20.00% have flowed to the market. Based on our current monthly output of [-], then about [-] vehicles will flow to the market every month." For the personal market, we will distribute all these thousand vehicles to our tertiary production company!"

(In 93, Santana's annual output only exceeded 91 vehicles. In [-], it should be calculated as [-] vehicles.)

These thousand cars are the sweet pastry of the tertiary production company, enough to make those who join the tertiary production company eat their stomachs full.

"Of course, our company has to set a clear limit on the price, which is [-]% higher than the planned price of the vehicle, and then sell it at a clearly marked price. In this way, the profit of our automobile factory can also increase rapidly." Qin Shaoyou Said.

"In this case, what does the tertiary industry company earn?" It was Wang Jianguo and Huang Yuqun's turn to be surprised.

"The price of the car is fixed, but when the car is sold, the user has to add something, such as window film, carpeting, etc. Let the tertiary company do the operation here."

Well, it’s not good to increase the price, but adding decorations is really out of control. This is market behavior.The price increase is shameful, and Qin Shaoyou also despises it.

Both Wang Jianguo and Huang Yuqun felt chills in their hearts. Sure enough, Qin Shaoyou, a young man, had so many evil ideas in his mind!

"At the same time, these tertiary industry companies not only sell cars, but also provide other services. Specifically, there are four aspects." Qin Shaoyou continued to throw out the concept of later generations.

"Vehicle sales (sale), spare parts (sparepart), after-sales service (service), and information feedback (survey) are four in one, which can be formed into four s, so we call this kind of tertiary production company SAIC 4S shop. "Qin Shaoyou expressed this lofty concept.

"Of course, at present, the main business is the sales of complete vehicles, but in the future, other service items will become the main source of profit." Qin Shaoyou said: "At present, we can first deploy in various municipalities and provincial capitals , Set up about 4 30S stores, so that each store can supply more than 4 vehicles per month, and we will set up more [-]S stores in the future when our production increases."

The plan proposed by Qin Shaoyou is still a bit early, but it is of great significance. Even if only 600 people are arranged in each store, [-] people can be diverted. trend.

"Because it is the initial stage of start-up, these 4S stores need a large amount of initial investment, including choosing a suitable location, store decoration, advance funds for vehicle purchases, etc. The factory can use loans and employees of 4S stores to raise funds. We can find a way to solve it, start now, open in the middle of the year, and pay off all these debts by the end of the year."

"This...doesn't seem easy."

"Three thousand for the film, three thousand for the floor mat, five thousand for changing the wheel, and three thousand for the plate..." Qin Shaoyou was very honest, and he felt guilty for saying these words. . .

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