big country car

The faces of those who got out of the car became embarrassed.

They originally came here with a modified Santana car, intending to surprise the German consultants. Who would have thought that the German consultants would have such an attitude?

This car is their painstaking effort.

The shape of the whole car is very modern, starting from the front of the car, there is a large slope to the rear. As long as you see this shape, you can blurt out: bullet!

That's right, this is a v, as a van, but it has a bullet head on it. One of the advantages of this is that it can greatly reduce wind resistance. Less resistance means less fuel consumption.

The second advantage is that it can directly adopt the chassis of a car. Inside the pointed end, the engine and gearbox can be properly arranged, and the interior of the car is full of passenger space.

The pointed tip extends all the way to the roof, and there are large triangular side windows on the side. When it reaches the top, it is flat. This kind of car means that it has quite a good seating space, and it is a qualified family nanny car.

As for it being improved from the Santana chassis, it can be seen from the front of the car that the square headlights of the old Santana are on the top, which has become the most discordant part of the whole shape. You know, This kind of bullet head should have a smooth transition at the tip position, the square headlight is too inconsistent.

Seeing the headlights on the front of the car, people can see the charm of Santana.

Li Ming looked at Leader Zhao who was full of displeasure, and then looked at several designers who had worked hard for this prototype car for a long time, and finally couldn't help asking: "Mr. Carl, are we currently building a car based on the Santana platform?" The new Santana 2000 sedan? Then why can't we build the Santana v on that platform?"

"Of course not." Carl said, "Do you know what the first step in the development of a car is?"

first step?

"Paper design?"

"Of course not, the first step is to conduct market research!" Carl said angrily: "Our Volkswagen company has a rigorous and standardized car research and development process. Before we develop a new model, we must go through a large number of markets. analyze."

Although the country has been open for more than ten years, it is not easy for these people in front of them to understand what market analysis is.

"Santana 2000 was designed without any market analysis."

"Qin has already done all the work. Qin, please explain to them." Carl was struck by the car in front of him, and his mind was a little confused. He thought it would be better for Qin Shaoyou to introduce it.

Qin Shaoyou looked at these excited people, but he felt a little regretful in his heart. He sighed and said, "Everyone, I know that you have put a lot of effort into this car, but you Do you know what the market prospect of this car is? In other words, will it win the favor of consumers when it is launched on the market?"

"As long as we make it, someone will definitely buy it."

Qin Shaoyou shook his head: "For the time being, it may be like this. The supply of cars on the market is in short supply, and they may be sold after they are manufactured. However, it may take several years for a car to go from design to the final market. Our country With rapid development, the automobile industry is also making continuous progress. After this car is launched, there may be a variety of vehicles on the market for users to choose from, not only Santana, but also Jetta, Fukang, Xiali, and GM. At that time, users would rather wait for a month or two and buy a car they like rather than a car produced by a car factory behind closed doors."

"Our Santana 2000 seems to have been launched casually, but the market for this car is definitely huge. First of all, our domestic users still like cars, and Santana has accumulated a lot of money for us. Very good word of mouth. Secondly, the direction of our car changes is to better meet the needs of domestic users. For example, we have enlarged the interior space of the car, improved the power of the engine, and made the interior more refined. We Aiming at mid- to high-level business needs."

Qin Shaoyou said a series of words, and then looked at these frustrated people: "Tell me, what is the market you are targeting? What is your user group positioning?"

They have never heard of these terms!

"However, the object of our reference is Renault espace, which is very popular in Europe." Zhang Boguang, the designer of this car, said.

"Yes, it is very popular in Europe, but what about in our country? It is destined to be a niche car." Qin Shaoyou said: "Look, even Toyota's Previa cannot be sold in the United States. That’s the acclimatization.”

"And, so far, VW has no product plans for V."

You guys are playing the piano randomly, Volkswagen didn’t plan to make v at all, you changed Santana to v, will this satisfy Volkswagen?

Although the Santana 2000 project was launched hastily, its purpose is very clear. It aims at the domestic market and makes relevant improvements. Looking at your V, it is definitely a product of closed doors!

"By the way, which unit do you belong to?" Qin Shaoyou felt very curious, what right did they have to change Santana without permission?Moreover, they actually changed it, which is too surprising.They must have relevant qualifications, but it has nothing to do with their car factory.

"Qin Gong, you haven't dealt with them yet, so it's normal not to know them. They belong to the Automobile Research Institute of our city S, and they are the intelligence, standards, inspections, passenger cars, modified cars, and computers of our automobile industry in S city. A research and development center for aided design." Li Ming introduced: "Comrade Zhang Boguang is the senior engineer inside."

"Automobile Research Institute?" Qin Shaoyou thought hard about the various institutions in City S: "Is this institution established recently?"

He really can't remember.

"No, our Automobile Research Institute has a history of decades. At the beginning, it was called the Agricultural Machinery Research Institute, and later it was called the Tractor Automobile Research Institute." Zhang Boguang said.

Qin Shaoyou patted his head: "Well, I remembered, I remembered. You were established in 1961. After going through twists and turns, it is really not easy to develop to the present. It is such a pity that you are going in the wrong direction. You Being able to produce this V shows that your technical strength is already very good, how about it, do you want to merge it into our factory?"