big country car

Since Zhang Lijun came here, he must have asked Qin Shaoyou for something. Since he was engaged in sales, there might be some secrets, so Qin Shaoyou didn't dare to let Zhang Lijun speak out in public, so he dragged him into the office.

"Mr. He, come in and drink some water too, don't be tired."

He Jiaxuan walked in and looked at the nervous Zhang Lijun: "Is there a problem with sales?"

"Yes, the Santana station wagon in our factory has already rolled off the production line. This batch produced more than 500 vehicles, and we allocated ten vehicles to our store. Who would have thought that none of them were sold."

"What?"

Qin Shaoyou was stunned immediately: "Give you a station wagon? If you can sell it, you'll be damned!"

Qin Shaoyou has been busy with Qin's research and development, so he didn't pay attention to the things in the factory at all. Even the follow-up test run of Santana 2000 was just a meeting with Karl every few days. Without attending the off-line ceremony, who would have thought that the factory would actually do this.

I talked well with the factory at the beginning. After this car comes out, it will be given priority to government agencies and departments as official vehicles. The factory is so whimsical and wants to open up the civilian market?

Isn't this playing the piano randomly?

It will take a certain period of time for the public to accept vehicles. At the beginning, hatchbacks were not popular in China at all, and Xiali had to pick up his butt. Later, it was also accepted in China. Golf and hatchbacks The polo is very popular.

This is a process.

According to Qin Shaoyou's plan, let the government agencies use it first, so that the station wagon can appear in front of the public, and after a year or so, the benefits of this station wagon will be accepted by the public, at least If you don't resist, you will have customers who need to buy, and slowly open up the market.

Unexpectedly, the factory actually put this car on the civilian market. Customers who are used to sedans are interested in station wagons!

"Yeah, it would be hell if we could sell it." Zhang Lijun agreed with Qin Shaoyou's words very much: "But if we can't sell it, it would be a shame! Especially, it will be the end of the year soon, The factory has to reconcile accounts, and our tertiary production company has to submit a satisfactory answer sheet. If these station wagons are unsalable now, it will be bad for our reputation."

Zhang Lijun thinks more. With so many resources in the factory, they have to give a good answer. If ten station wagons cannot be sold, there will definitely be rumors in the factory. What salespeople are not doing business, what 4s The store is just tossing around.

Zhang Lijun didn't want to see this happen, so he came to Qin Shaoyou with a sad face: "We have to sell it, Qin Gong, you can find a way for us."

Of course, we have to find a way. If this Santana station wagon with a big butt hits the street, someone will definitely question this SUV with a bigger butt.Qin Shaoyou's mind was thinking rapidly.

Contact Liu Zhijie and ask him to come forward to purchase?

No, this is an official procurement, and the sales department in the factory is going to go. Because the 4S store was separated, the sales department was already very dissatisfied. Now, if they want to rob their market, they will definitely stop at the factory rumour-mongering.

So what to do?

Qin Shaoyou gritted his teeth, it seemed that he could only use what he planned to use on Qin SUV.

"First of all, we need to place advertisements." Qin Shaoyou said: "All of your 4S stores, use part of the funds to advertise."

Zhang Lijun encountered a problem here, and the other 4S stores must be the same, and they couldn't sell them. Letting them crowdfund can still solve the problem of funds. With this fund, they can advertise.

Originally, the factory should advertise, but now, it can only rely on itself to save itself.

"Advertising?" Zhang Lijun was a little surprised. They never had to advertise, and they already had good sales. Now, they have to take the initiative to advertise?

"That's right, advertise, go to the capital, go to CCTV, and advertise on a set of programs. It doesn't take too long, just five seconds." Qin Shaoyou: "The background is our Santana travel version, running on the vast grassland , The first two seconds are the front view, and the last three seconds are the side view. It is necessary to take a full picture of the appearance and reflect the details of the back. The advertising slogan is just one sentence, owning Santana, you will not be afraid to travel all over the world.”

Fortunately, it’s not popular these days to advertise with celebrities. You just need to find someone to shoot it. The key is to shoot cars. It doesn’t matter who you are. The cost of advertising is mainly the cost of buying a set of five-second ads on CCTV.

"Owning Santana, you are not afraid to travel all over the world. Qin Gong, your advertising slogan is really good, it is appropriate, true, and profound in meaning!" He Jiaxuan was drinking tea there, and after hearing this sentence, he couldn't help it. Putting down the teacup, he sighed with emotion.

Well, of course Qin Shaoyou didn't come up with it. This is a slogan with Poussin's feelings. It used to be popular all over the country. Who doesn't know?

The well-known slogan, combined with the photos on the travel version, can increase the impression on people.

Why do you think station wagons are not good-looking?It's not that I haven't seen it, but I have seen it a lot, so I accepted it.

Just like the hunchback shape that was popular in the automotive industry for a while, many cars have a hunchback, which looks disgusting at first, but when you get used to it, you find it pleasing to the eye.The same goes for coupe SUVs.

You must let the big guys watch it, watch it every day, listen to it every day, and you will get used to it.

"Mr. He praised it." Qin Shaoyou continued to talk about his idea: "Also, print some promotional posters, hire some people, post them all over the street, and the appearance of the Santana travel version turned 45 degrees sideways, plus our a slogan."

Now there is no urban management, and no one is in charge of the city appearance. Advertisements can be posted all over the street. Others tear them up and post them again. People can see them when they walk.

This doesn’t need to cost too much, it’s just some printing costs, and you don’t even need to hire people to post advertisements, they just send a few clerks in the 4s store.

Zhang Lijun had already taken out his small notebook and recorded it carefully.

"If you have more funds, you can fund a movie. Like Knight Rider and the like, our Santana station wagon appears in these movies, which will definitely arouse the audience's interest. In fact, it doesn't have to cost much. Money, as long as you find the right crew, maybe you just need to provide them with a Santana station wagon." Qin Shaoyou continued.

Zhang Lijun listened carefully.

He Jiaxuan was also very serious on the side, so his brows were slightly frowned.

What Qin Shaoyou said was considered from a long-term perspective. He even said that it was not just for Santana's station wagon, but for all station wagons. However, this could not solve the current problems Zhang Lijun encountered, because people A change in concept requires a subtle influence, and it is definitely not something that can be solved with a few words of fooling around.

As if knowing what He Jiaxuan was thinking, Qin Shaoyou smiled: "Besides these, you also need to do one more thing, door-to-door sales."

"Door-to-door sales?" Zhang Lijun was curious.

"Yes, if you want to sell all the backlog of station wagons years ago, you have to sell them door-to-door to those who need them." Qin Shaoyou said: "For example, Shaoxia Seat Factory needs a car .”

Zhang Lijun opened his eyes wide.

The meaning of Qin Shaoyou's argument is also very simple. Instead of competing with those government agencies for orders, you can go to a large number of private enterprises. Those enterprises still have demand.

The rise of the Shaoxia Seat Factory has made the entire auto parts factory in S City very envious. A car seat that seems to have no technical content has been made by her, and it has become the supplier of Santana 2000 seats. Businessmen, the wealth is rolling in.

However, this seat factory does not have a car yet, they definitely need it, and, in the early days of the business, a car that can carry more goods is obviously more suitable.

Vans are not high-grade, but Santana is different. This is a famous car. It does not drop in price when going out to discuss business. It can be loaded when needed, and one car can be used for multiple purposes.

Factories like Shaoxia Seat Factory are in demand. They need door-to-door sales. If customers want it, they can provide one-stop service, sell the car directly, get a good license plate, and go through the formalities.

"Alternatively, you can also engage in bundled sales. If the user approves the travel version of Santana, then the user can also buy an ordinary Santana, and they can pick up the car directly without queuing."

Bundle sale is a derogatory term, but in order to sell the travel version of Santana, Qin Shaoyou also spent a lot of effort and introduced these methods to Zhang Lijun.

"I know a few factories that may need this travel version of Santana. Send someone to sell them, and I'll let you know in advance." He Jiaxuan continued.

"Thank you, Mr. He!" Zhang Lijun burst into tears of gratitude.

He knows that Qin Shaoyou is busy, so he usually doesn't want to disturb Qin Shaoyou, but if he comes to Qin Shaoyou, no matter how difficult the problem is, he will solve it properly.

After such an operation, the travel version of Santana will definitely be sold successfully.

"Qin Gong, thank you very much, I will arrange for someone to come to sell it, and I will go to Shaoxia Seat Factory in person." Zhang Lijun said.

"Need me to say hello?"

"Need not."

Zhang Lijun left in a hurry, went back to the 4S shop, arranged tasks, and then, driving a Santana travel version show car, left the shop and drove to Shaoxia Seat Factory.

The scale of the seat factory has expanded again, almost the entire factory building has been utilized, and the number of workers in the seat factory has exceeded [-], just like a medium-sized auto parts factory.

The concierge refused to let Zhang Lijun in at first, but when Zhang Lijun said that he and Qin Shaoyou were buddies, the concierge immediately accommodated him.

Zhang Lijun drove the car and went straight to the workshop. He had heard that Qin Shaoxia, like Qin Shaoyou, was a workaholic, and would definitely not blow tea in the office. Sure enough, after he entered, he inquired, and one of the people who stepped on the sewing machine was Qin Shaoxia.

"Sister Shaoxia, I'm Zhang Lijun, and I've been to your house several times before." After Zhang Lijun introduced himself, he went straight to the point: "Your factory is getting more and more prosperous, and you should need a car. The latest Santana station wagon in our factory has been delivered to you, you can sit on it to go out to discuss business, and you can also pick up goods when you need it, would you like to come and have a look?"

"No need." Qin Shaoxia said to Zhang Lijun while stepping on the sewing machine: "Our factory has just developed and has invested a lot. I haven't thought about buying a car yet. Anyway, I don't go out to do business very often. Your Santana is a hot commodity. Don’t worry about selling it, let’s sell it to those who need it.”

Zhang Lijun was a little confused, so he could only carry Qin Shaoyou out: "This was proposed by Qin Gong."

"I know that he cares about me, but the factory has just started, and it's not the time for me to pursue enjoyment."

Come on, it seems that door-to-door sales are not easy!Zhang Lijun was a little embarrassed. At this moment, a man with a welding protective gear came over: "Whose car outside is it? It's so strange, why is there such a Santana?"

Zhao is coming tomorrow!

"Brother-in-law, I plan to sell this car to our seat factory. It is the latest Santana travel version." Zhang Lijun hurriedly greeted.

"The latest model? You don't investigate, who can fancy a car without a butt?"

Although Zhao will not repair the car tomorrow, after all he has been doing it for so many years, he already knows what's going on inside. When he said this, Zhang Lijun's face was very embarrassed.

"Yes, no, this car is very popular in Europe, and it will definitely become popular in our country. Moreover, it is also very suitable for small businesses."

Zhao Ming nodded: "It can pull people, it can load goods, and it is more atmospheric than a van. Yes, this car is kept in our factory."

Qin Shaoxia glanced at Zhao Mingming: "Brother Tian, ​​you also know the situation in the factory. Now is the time to pursue enjoyment."

"Well, I know, I bought this car with my private money, and it is easy to get in and out of. You are already a big boss, and you have to enjoy it when it's time to enjoy it."

Zhang Lijun wisely did not participate in the discussion between the two. This Zhao has already married Qin Shaoxia as his wife tomorrow, yet he still dares to keep his private money and speak out openly?

This private money, of course, was earned by Zhao tomorrow when he was repairing the car, and when he left the Aeon Auto Repair Factory, Luo Yongwang gave an extra sum to his big apprentice, so Zhao tomorrow is also considered a rich man.Originally, when he got married, he wanted to hand over the money, but Qin Shaoxia didn't want it.

He has been thinking about how to spend the money, and finally the opportunity came.

It's time for Qin Shaoxia to have a car.

"That's your private money, you can do whatever you want, I don't care." Qin Shaoxia continued to kick the sewing machine.

"Okay, then let's keep this car." Zhao Mingming was very happy: "Let's go, go through the formalities, by the way, Shaoxia, where is your ID card?"

"Why do you want my ID card?"

"Write your name, this is my dowry for you."

There was a sudden burst of laughter in the workshop.

Zhang Lijun breathed a sigh of relief, and finally he could sell one.