big country car

, Daguo Motors

There were two people standing outside, one with white hair who looked to be in his 60s, and the other a middle-aged man.

"Qin Gong, let me introduce you. This is old factory director Yang who just retired from our capital automobile factory. I am Wang Fei, the current factory director of the capital automobile factory." The middle-aged man said to Qin Shaoyou.

"Come in, come in quickly," Qin Shaoyou said.

The old factory directors Yang Hua and Qin Shaoyou also heard about it. The introduction of the Cherokee project by the Capital Automobile Factory was almost finalized by Mr. Yang who had been running around. Without any successful examples, they were the first to go down the drain.

The result is not optimistic.

"Hey, who is this?" The two of them were curious when they saw Li Fu behind Qin Shaoyou.

"Hello, two factory directors. I live next door to Gong Qin, so come over and talk. Let's chat first." Li Fu said, returning to his room.

The person here is from the Capital Automobile Factory, and he must have something important to discuss. He is too embarrassed to stay here as a light bulb.

"This gentleman looks familiar." Seeing Li Fu walk into the next room, Wang Fei couldn't help but said.

"Of course, he has appeared in newspapers many times, and he is a famous entrepreneur." Qin Shaoyou said: "I came to the capital on business this time, and I was able to live here because of his sponsorship."

Qin Shaoyou had to explain that his business trip did not exceed the standard, and it was all within the same system, so as to save these people from jealousy.

"Oh." Wang Fei still didn't think about it, but they came here for a purpose, so let's get down to business first.

Sitting on the soft sofa, Yang Hua said: "Qin Gong, I was very envious and blamed myself when I saw your auto factory in city s doing so well. Back then, we had a relationship with American company a because of my hard work. We signed a joint venture to produce Cherokee, but now it seems that this move is not right. "

"There is a problem with this move." Qin Shaoyou is very sincere.

Yang Hua's face felt lonely for a while: "Oh, sure enough, even you think so, I'm ashamed!"

"Old Yang, the superiors have said that when we carry out reforms, we want to take a path that no one has gone before. It is normal to have setbacks. Without you to explore the way ahead, it is impossible for our S City Automobile Factory to compete with Volkswagen. The company's cooperation is successful. The problems faced by the Capital Automobile Factory are not your fault. As a veteran who boldly went out, you are already very good."

"Qin Gong, where did we go wrong?" Wang Fei asked.

"When introducing a car, you must be cautious. The model selection is the most important. Your mistake is that you chose the wrong car." Qin Shaoyou said: "Of course, from the perspective of the Capital Automobile Factory, you were originally The production of 212, the introduction of Cherokee, still take the route of off-road vehicles, this is true, but, considering the overall situation of our country, the market for off-road vehicles is too small. The market for cars is the largest Yes. We succeeded because we introduced Santana. If we introduced Land Rover, we would still fail. At the same time, there was a change in the joint venture, which can only be said to be bad luck.”

"Wrong car model?" Yang Hua chanted Qin Shaoyou's words, feeling a lot of emotion in his heart.

There were also many coincidence factors in the introduction back then.

In 1964, the Capital Automobile Factory imitated the bj212 off-road vehicle. This vehicle was not only widely used in the army, but also widely equipped in various government agencies. It was simply the special vehicle of the county magistrate.

With the continuous development of the times, the products of the capital automobile factory are too single, and the development prospect is not good.

At that time, the superior leaders proposed to introduce new technologies and products through joint ventures.Coincidentally, Chinese-Americans returned to China and brought news that American Automobile Company A, the fourth largest in the US auto industry, intends to form a joint venture with China to produce the company's Jeep series models.

Everyone was very happy, and immediately organized a group of people to go to the United States for investigation. After several discussions, from 79 to 83, Capital Jeep Motor Co., Ltd. was established and began to produce Cherokee.

However, since this is the first time to engage in a joint venture, there are many problems. The initial assembly is ckd, which will waste precious foreign exchange. The price of the assembled car is almost the same as that of direct import. The country is short of foreign exchange, and finally even imports cannot come.

Later, they started to localize, and Company A went bankrupt again!Chrysler Corporation acquired Company A, and there was chaos at that time. Until now, the Capital Automobile Factory has not recovered, and still has to rely on the old car 212 to maintain its livelihood. It looks like it is half dead.

"Yeah, the model is wrong. The Cherokee you introduced is an off-road vehicle. Over the years, the roads in our country have been repaired and improved. Taking a comfortable car is more suitable for the needs of the majority of domestic users. Your model is doomed. There may be hot sales. Just like the station wagons introduced in Hainan, they can only meet the needs of some off-road players and cannot enter the mass market." Qin Shaoyou said.

"Then your Phoenix's new car is also an off-road vehicle?" Wang Fei's words made Qin Shaoyou unable to answer.

yes!Our new Phoenix car looks like an off-road vehicle from the looks of it. Qin Shaoyou presided over this project alone. Now, how about this model?

"Xiao Wang, what are you talking about?" Seeing that Qin Shaoyou's expression was wrong, Yang Hua quickly smoothed things over.

Qin Shaoyou shook his head: "Our car is not an off-road vehicle, but an urban utility vehicle. The positioning of this car is completely different from yours. Since you want to know, I can introduce it first."

With that said, Qin Shaoyou took out the brochure he brought, which was originally planned to be taken out at the booth.

"First of all, in terms of layout, we use a horizontal front drive layout, which only has limited off-road capabilities, so don't be fooled by its tall appearance, if you use it to play in mud pits, you will suffer .”

"With this layout, the engine compartment takes up very little space, and most of the space is reserved for the rear passenger compartment. What we pursue is the comfort of passengers."

"Its engine uses our mature red-head engine. With the six-speed gearbox, its comprehensive fuel consumption per [-] kilometers can be controlled within eight liters. If it runs at high speed, at the best speed, it can still Run to within six liters." Is it the same?Don't talk about the outer shell, only talk about the inner, it is different.

The Cherokee’s engine can already be produced by the Capital Automobile Works. This is a 2.5L inline four-cylinder engine with a maximum power of 110 horsepower. Compared with the 212, it is excellent enough, but compared with the Phoenix, it is inferior. far away.

The Phoenix car is powerful, fuel-efficient, and comfortable. The route it takes is quite different from that of the Cherokee, which is mainly in the wild.

"The fuel consumption per [-] kilometers can be controlled to eight liters? How is this possible?" Wang Fei was surprised. Their Cherokee's fuel consumption per [-] kilometers is about [-] to [-]. This car is almost half of their fuel consumption.

"Advanced engine, advanced transmission system, and advanced chassis." Qin Shaoyou said: "Take the chassis as an example. We use a car-structured chassis, so our car is lighter in weight."

"But, we are also made of cars!" Wang Fei was very unwilling.

The early Cherokee, that is, the first-generation sj version, still used a structure with girders. However, in 1984, because of the oil crisis and other factors, they were eager to reduce fuel consumption. Therefore, the second-generation xj version The Cherokee has completely revised the size of the car, and the body circumference has been greatly reduced: the body has been shortened by 78.74 cm, the width of the car has been narrowed by 15.24 cm, and the height of the car has been reduced by 10.16 cm.

Coupled with the removal of the main beam, this method reduces the weight of the vehicle by 544.3kg, which is more than half a ton.The weight of the car has been reduced, so the fuel consumption of the car has also been reduced. The boxy matchbox shape has also become the symbol of Cherokee.

"Your car structure is not a car structure. Although the main beam is removed, the main part of your chassis is still embedded with a main beam for reinforcement. Therefore, if you want to distinguish it, your car body should be regarded as a semi-load-bearing structure." Qin Shaoyou said.

The first urban utility vehicle must belong to the Phoenix Qin SUV, and other vehicles must not be allowed to win this title.Even if the Cherokee removed the traditional beam, it still embedded steel beams in key parts, so it was half-loaded and still different from the structure of a car.

"Besides, your 2.5-liter gasoline engine consumes too much fuel." Qin Shaoyou continued to analyze it for them.

Wang Fei stopped talking. The other party was right. The steel beams were still embedded under their chassis. Moreover, their 2.5-liter gasoline engine was indeed not very fuel-efficient. Otherwise, under the same size, their How can the car consume so much gas?

"Qin Gong, we came here this time to ask you for advice." Yang Hua said: "You are a new star in our auto industry, and you have successfully developed a brand new model, which is a big win for us Autobots! So, I would like to ask you to guide us."

"How dare you do this." Qin Shaoyou said: "You are a senior, and you are of the same age as Mr. He of our automobile factory. As a junior like me, how can I guide you, but we can talk about our own experience."

Qin Shaoyou is very modest: "After the German Volkswagen technical consultants entered our car factory, many people were not used to it, because they were picky, and many of them seemed to our workers to be fine at all, and the Germans were just dissatisfied. But After a few years, the people in our car factory gradually understood that we introduced Santana not only to introduce this car, but more importantly, to Germany's strict quality management system."

Yang Hua understood: "In the process of introducing the Cherokee, there were too many variables. The Americans did not strictly control the quality of our production. Our products are lacking."

Qin Shaoyou nodded: "Yes, I heard that the glass of the Cherokee produced by the Capital Automobile Factory has water leaks, the body is rusted, and even the teeth of the basin have been installed backwards at the factory. After the customer drives dozens of kilometers, the teeth of the basin are ablated. "

Even if the production line of the Capital Automobile Factory is complete, the skilled workers are still producing in the same way as in the 70s and [-]s, so the quality of this batch of products is not high.

"You can send someone to our Santana production line to have a look, and fully introduce our quality management system. If a part is installed backwards, it can be traced back to a certain worker, and then his salary will be deducted to see if he dares to do so. Dare to be sloppy." Qin Shaoyou said.

Yang Hua nodded.

"Also, the price of the product. If the price is too high, it will lose its competitiveness. The current Cherokee has a domestic production rate of less than 60.00%, and the price is also high. The price is even higher than our Santana. Customers would rather wait to buy. Our car is enough to see your car, right?"

This sentence is a bit worrying.

Wang Fei's face was a little pale, his hands clenched into fists, his throat moved, but he still didn't speak.

"Yes, the price of our products is too high, but we can't sell them at a loss." Yang Hua said.

"Last year, our factory carried out the diversion of the tertiary production company, and all the personnel who were not in the production line were all diverted out, which greatly reduced the burden on our factory. The Capital Automobile Factory can also refer to our method, which can reduce the burden on our factory. The operating cost of the enterprise." Qin Shaoyou continued to put forward his opinion: "On the other hand, it is to make changes on the car to reduce the cost of the car."

Since the other party is so sincere, of course Qin Shaoyou needs to tell what he knows and thinks. If he can help them out of their predicament, it is also helping the development of the domestic automobile industry.

"Tertiary production company?" Yang Hua had a wry smile on his face. Many people came in just to mess around, but they all have something to do with it. It's not easy to divert them!

"Qin Gong, can you tell me how to modify the car to reduce the cost?" Wang Fei asked.

"You guys build off-road vehicles, which can go up mountains and down rivers. It's not just a painting. It's cool to have four-wheel drive installed, but many customers don't need it!" Qin Shaoyou said: "The road construction in China is getting better and better. Four-wheel drive It is a waste in many cases, so you might as well try to cut off the four-wheel drive system, which not only reduces fuel consumption, but also saves costs.”

"Cutting off the four-wheel drive? That's our main focus!" Wang Fei was puzzled.

"Believe me, many users don't mind whether there is a four-wheel drive at all, and they don't even know the difference between two-wheel drive and four-wheel drive. In short, you have to find a way to bring down the price of the Cherokee, for example, to [-]. Around the price, guaranteed big fire!"

Yang Hua nodded: "Yes, lowering the price is a good way. After all, the Cherokee is much more expensive than our 212."

The price of Cherokee is from 16 to 30, but what about 212?It can be bought for only 212 to [-], so even if [-] is out of date, there is still a market.

"This is another point I want to say. To upgrade the 212, you already have the technology of the Cherokee. You can install the engine, axles and other things on the Cherokee to the 212, improve the 212, and the price is also high. It can be slightly higher, so that we can continue to eat the leftovers of 212, and we can continue to maintain a good profit.”

In fact, there is still a plan to change the engine for the Cherokee, but if it is replaced with this 1.6t engine produced by our own side, it may form a competitive relationship with our own Qin suv. Some of the users have lost, and the current production capacity of the 1.6t engine is not enough. After all, it is technically used by Volkswagen. If the other party pursues it, it will still be troublesome.

If you choose an engine for it, Mitsubishi's 4g series engine is also good. This engine almost helped independent car companies survive the initial start-up period, but that was already in 1996, when Mitsubishi built a factory in China , introduced 4g series engines to the country, and since then Mitsubishi engines have become popular all over the country.

Now, I can't catch up.