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Chapter 103 The Order Flies

As soon as the news came out, the originally quiet group suddenly made waves.

“Envy, Logan Group is going to make a lot of money now.”

“The omni-channel recommendation is a bit strong!”

“Hey, if Party A knows, it would be so happy!”

All company executives all made envy voices for a while.

However, they also have their own thoughts in private.

They know that this is the official start of the gorgeous battle, and if they stand in the correct team, they will get huge benefits and resources from it!

At the same time, after two days of hard work, Jinghong Group’s plan was finally completed, and under the planning of operations, it began to try all parties to promote it.

Because the investment is not much, the plan is divided into three points.

The first point is video promotion.

The planning team used the traditional story of old classmates partying and drinking, but because of those sentimental copywriting on Jiang Xiaohei’s bottle, they began to play games and tell stories.

The second point is the promotion of public transport.

Xia’s Xiamei Media controls 60% of the entire Cangzhou bus routes. As long as the advertisements are shown on the bus bodies, platforms, and mobile TVs, it will target a huge customer base. Put ads to the maximum in the first time.

The third point is to focus on DIY personal customization.

Grasping this point, it is possible to accept a large number of young people born in the 90s and after zeros to occupy the vast blue ocean market. Of course, this is also combined with the accurate promotion of Douyin big data.

With the simultaneous operation of multiple departments, Jiang Xiaohei’s advertisements soon appeared overwhelmingly in front of consumers.

Whether on the bus, or on the streaming media in the elevator or the square, the video of the old classmate gathering was playing.

Time changes, things are different, and when they meet again many years later, they are all changed by the years.

Everyone is the protagonist of their own lives, and they have their own unique stories.

When a bottle of Jiang Xiaohei was down, the story began to tell.

The characters in the video are all from the bottom of society, very grounded, and the whole picture is also very harmonious. Even some drunken looks make people feel cute.

“This wine looks good, it’s quite unique!”

“It’s been ten years since I graduated. I haven’t seen my classmates for a long time. I don’t know when I can sit down and drink together!”

“I have a story, do you have wine? Haha, everyone who is good at wine seems to have a story!”

As these slogans were rolled out, they soon ushered in an enthusiastic response from consumers.

For many people, the previous meal was just for performance and connections. Drinking is drinking, and you have to drink if you don’t want to.

But Jiang Xiaohei is different. The copy on the bottle is very poetic and sentimental. It has a special charm, and it can evoke some interesting memories when people look at it.

Feelings are the least valuable thing in the world, but once moved, they are unstoppable.

“What? They moved so fast?”

Gorgeous media.

Gu Zhengtian flicked his mobile phone Weibo boredly, planning to see what hot spots were.

But wherever I thought of it, I just scanned Jiang Xiaohei’s propaganda copy.

Looking at the click rate and comment volume of this short video, he was completely panicked.

Advertising media, even if they don’t have a moving writing style, they still have a unique vision. After watching this little video, he knew that Jinghong Group was cooperating with Jiang Xiaohei to tell a story.

These days, everyone is willing to listen to stories.

Telling stories to capitalists is called a strategic blueprint.

Telling stories to consumers is called feelings and habits.

Once spread out, it will have a terrifying effect.

In the Cangzhou advertising group, it was still quiet, no one said a word, as if they didn’t know that such a thing had happened.

But sometimes, the quieter, the greater the horror hidden.

At the same time, the WeChat group created by You Yanguang has already exploded.

These bosses who were still waiting naturally saw the promotion of Jiang Xiaohei.

They also didn’t expect that You Yanguang spent five million yuan, which attracted such a big promotion.

Not only is it overwhelming in Cangzhou, the online new media marketing is also a must, and the popularity is soaring!

“Boss You, you have made a fortune!”

“I’m curious how much your sales have increased!”

“If you have statistics, remember to share it!”

Boss, you and I commented one sentence, the group exploded, and there was a sharp contrast between the group next door where no one spoke.

“Don’t worry, the advertisement has only been promoted for a few hours, and it is temporarily unavailable for statistics!”

In the office at this time, You Yanguang also looked nervous.

These five million may not be worth mentioning to those big bosses, but for their company, they can already come up with the largest advertising investment.

If the publicity fails, then their company will be in a slump in the future, and there will be no extra money for production.

“call……”

You Yanguang took a deep breath and forced himself to calm down.

At the same time, in the statistics department of Jiang Xiaohei Winery, the staff are already busy flying.

Whenever there is a batch of orders in the back office, they need to sign them, and then transfer them to the production department and the transportation department, responsible for the production and distribution.

It used to be some small supermarket partners, but now it’s different.

Not only major liquor stores, supermarkets, restaurants, and even some online partners, have also called for large orders.

No way, Jiang Xiaohei thoroughly publicized it in half a day.

Because of the story and the wine, many people’s feelings have been stamped out. In major supermarkets and restaurants, many customers want to buy this wine. Unfortunately, because Jiang Xiaohei’s sales were average before, these original partners instantly reached To the point where demand exceeds supply.

That’s all, those restaurants that don’t have this kind of Jiang Xiaohei are miserable. Many bosses are vilified by customers because they don’t have this kind of wine, and even lost a lot of business as a result.

Under these circumstances, the demand for Jiang Xiaohei instantly exploded.

Even if Jiang Xiaohei Winery had prepared for a long time and made inventory two days in advance, in the face of such an explosive demand, the inventory was wiped out in an instant.

“Mr. You, we are short of manpower. Now that orders are flying, we are almost too busy to come!”

When it was about to get off work, the person in charge of the production department couldn’t help but approach You Yanguang and complain.

In his hand, while still holding the remaining orders,

“In eight hours today, we have sold 50,000 pieces, and there are still 100,000 orders in hand. We can’t be too busy!”

Although winemaking has undergone modern technology transformation, it still requires a process, which can not meet such a huge demand in a short time.

“What? One hundred thousand more?”

Hearing this data, You Yanguang couldn’t help but gasp.

They had only 50,000 pieces of data for a quarter before, and now they have a total of 150,000 orders before the end of the day!

This is horrible!