Signed To The Hundred Billion Group

Chapter 168

“There is a technique in marketing, called anti-hype.”

“It means deliberately using one’s own black material to exaggerate its effect, so as to achieve the purpose of letting more people know!”

Zhang Yi lay on the recliner, stroking Nono’s disgusting waist with one hand, rubbing Yiyi’s plumpness and curling with the other, explaining to them with a smile.

“As the saying goes, good things don’t go out, bad things spread for thousands of miles. People’s hobbies for gossip and watching others have never changed! So as long as we can make good use of this opportunity, we will be able to spread the word “Treasure Bowl” throughout the country!”

“This was originally very difficult to do. After all, the influence of our cornucopia is not enough. But I didn’t expect that Lanao should be so powerful! Use their public relations methods to spare no effort to discredit us on the Internet!”

“It’s pretty good now. Many people didn’t know Cornucopia, but now they met through the national brand Lanao! I want to thank Lanao for doing good public relations for us!”

There was a smug smile on his face.

The Blue Olympics was so angry, and for the sake of a market in Tianhai City, he mobilized the power of the entire group, which he did not expect.

However, this is a good thing.

Nono blinked his big, bright and innocent eyes like a blink of a star in confusion, “Master, but this way, won’t people all over the country think that our company is bad? That shouldn’t be a good thing!”

“NONONO!!!”

Zhang Yi smiled and shook his index finger, and then explained:

“The advantages of negative hype are obvious, that is, it spreads quickly and it is low cost. It will allow those netizens who love to see others unlucky enough to spread it spontaneously on the Internet.”

“But its shortcomings are also very obvious, that is, if you overhype the negative ingredients, if you don’t control the scale, you will sink yourself deeply and cannot extricate yourself!”

“So, how should the scale be grasped?” Yiyi asked curiously.

Zhang Yi touched her head. The hair was dyed pink just a few days ago. With her oblique bangs and plump body, it looks like a well-known two-dimensional Loli.

“The yardstick is whether the criticized party can be reversed in the end. Or whether it can be accepted by the public!”

“It’s just like some celebrities. Sometimes it spreads out, although many people anger, but because they are within the range of moral bottom line acceptance. So the celebrities have gained a lot of attention, and they can continue to be in the entertainment industry. mix.”

“But the negative hype is too bad, the behavior is too bad, and it has exceeded the acceptance limit of normal people, then her personality will completely collapse! Even her career in the entertainment industry will be ruined!”

Nodded without understanding.

“In this way, whether our cornucopia can be reversed depends on whether consumers are willing to accept our problems!”

“Hahaha, of course it will!”

Zhang Yi burst out laughing, very happy.

“Because, although everyone hates knockoff products! But secretly, most people like it tightly!”

“Because they are poor and want to save face, they are also eager to buy the best quality goods at a very low price! The cottage is actually their best choice.”

Zhang Yi’s gaze became a bit deep, “After all, Shanzhai was originally a capitalist’s wool for the benefit of the general public! Although I don’t think this is commendable, I don’t think there is any moral burden.”

The corners of his mouth slowly twitched, looked at the two innocent and lovely maids, and smiled and said: “Wait and see! How powerful are those people who scold the cornucopia, and how crazy the cornucopia downloads will be when they go back! ”

“Thanks to the help of Lanao, our APP downloads are breaking the record again!”

…

The operation department of Shengshi Group Cornucopia Project Group.

Peter Zhu was sitting in a bright office, watching the news on the big screen in front of him, while waiting for the order from above.

Behind him, more than 30 operating members who are ready to go have computers and a dozen mobile phones in front of them, and they can’t wait to start working.

Suddenly, Peter Zhu’s cell phone rang.

After he picked it up and connected, Tian Hui conveyed Su Mingyu’s meaning over there.

Peter Zhu nodded, “Well, I understand!”

After hanging up the phone, he suddenly turned around, his body trembling involuntarily!

“Lano Group has already started a public opinion offensive! This time they spared no effort in attacking the cornucopia, and it caused a craze on the Internet!”

“This is amazing! It’s a godsend!”

“Mr. Zhang Yi, he is really a man like a god, and he had all anticipated it!”

The members of the operation department below also roared with uncontrollable excitement on their faces!

“Oh oh oh oh oh!!!”

“It’s great, now our one-month preparations are finally effective!”

Peter Zhu waved his hand: “Now, the Cornucopia Operations Department gives me full public relations! Make good use of the general trend given to us by the Lanao Group to promote the Cornucopia brand to the whole country!”

“The meager public opinion group will immediately release the news through the official Cornucopia, and directly play against Lanao! Don’t be merciful, be ruthless, so that it will be directly on the meager hot search headlines tomorrow!”

“The new media operation team, immediately let me use all social platform accounts to express my cornucopia’s attitude! Remember to scold Lanao while clarifying our cornucopia’s platform advantages and the characteristics of high quality and low price!”

“Navy team, let all the navy who have contacted me go crazy on the Internet!”

“We must make the cornucopia platform known to everyone in the shortest possible time!”

Peter Zhu roared.

“Oh oh oh oh oh!!!”

Dozens of Cornucopia’s operations staff immediately started to act wildly!

Peter Zhu raised his head and exhaled a long breath, his eyes filled with reverence.

“President Zhang Yi is really the god of marketing! He can even predict everything that happened today!”

A month ago, when Zhang Yi formulated the business plan, he told Su Mingyu and Zhu Peter that the Lanao officials would fight back vigorously.

So when the time comes, the heat of their brand will directly lead to a wave of negative hype!

Why does Zhang Yi think that Lanao will make big moves?

First, due to the rampant Amazon, domestic copycats have remained at the stage of small workshops and small shops in recent years, and there are almost no copycat products on the Internet, so Lanao has not encountered such a large-scale copycat behavior;

Secondly, China is currently the largest market for Lanao and is highly valued by them. In the thinking of Europeans and Americans, the first response to this situation is to litigate and attack by public opinion!

It can be said that they are just waiting for Lan Ao to jump out and curse!

The operation department has made sufficient preparations, even how to fight back against Lanao’s copywriting!

Ever since, on the Internet, a new storm suddenly started!

In the beginning, it was initiated by Lanao Group to accuse and accuse Shengshi Group’s Cornucopia subsidiary!

Then, after Lanao started this trend, instead of apologizing, the cornucopia made a fierce counterattack instead!

The official Cornucopia account posted its views on major social media.

“We deeply regret the unprovoked allegations by the Lanao Group. Here, Cornucopia solemnly declares that we are only a third-party platform for technology, and we do not have direct goods exchanges with suppliers and stores, but only charge service fees. Of course, we will strengthen the management of product quality for merchants in the future.”

Speaking of this, it’s more official, it’s just a simple dumping of the pot.

Zhang Yi was a chicken thief at the beginning. He didn’t directly cooperate with copycat manufacturers, but transferred the risk through retail investors such as small merchants in Lingqu County.

But the following statement is more interesting.

“Our Cornucopia expresses its indignation against Lanao Group’s complaint of selling counterfeit cornucopia! Consumers are a very smart group, they will use their purchasing power to vote for products. So far, there has not been any case of cosmetics that we sell that have been retired because of quality. Single behavior! And the cosmetics sold by Cornucopia in September far exceeded the share of Tianhai Lanao’s genuine products! Does this mean that Cornucopia’s products are actually more cost-effective and more suitable for the general public?”

Next, I even put a few screenshots of the website.

This is smarter, because although many people across the country are boycotting the cornucopia, few people except Tianhai City have used this kind of APP.

Later, it became hot, and no one used it because it was considered low-grade.

The official Cornucopia puts screenshots of the website and products on it, which is tantamount to a wave of promotion and marketing for the Cornucopia!

Although the above picture is mosaic, it can still be seen that there are several imitation Lanao popular brand cosmetics.

But the price is less than one-tenth of the genuine Lanao!

There are also users’ high praise rates and comments below.

“I was introduced by a friend to buy it. I thought it would not be too good for such a cheap price. But I didn’t expect it to be no different from the genuine product! Great, I will come next time!”

“I like Lanao very much, but it’s too expensive. I didn’t expect to be able to buy it here at such a cheap price. I heard that it was produced by Lanao’s previous foundry. The quality is really good! Five-star reviews must be given to such a store. Exist!”

“Hey, I’m anonymous, I’m afraid that someone will find out that I bought something from the mountain. But after I bought it back, my girlfriends also used it, but I didn’t find it was from the mountain! Hahaha, I feel like making a lot of money!”

“When you look at the price, you know it’s from the mountain. When I got it in my hand, I found that the effect was still a bit worse than the original product. But you get what you pay for. It’s still worth buying this product at this price.”

Below the products are super high praise rate!

Because Cornucopia is the first e-commerce company to start with small commodities and counterfeit products, it has greatly satisfied the shopping desires of many people who have no money!