Since 1983

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Unknowingly, another year of cold winter passed and the capital recovered.

Today is Saturday, Cao Ying wrapped in a big cotton coat that "Your mother thinks you are cold" and walked sweaty in the southern half of the alley. The little girl is 16 years old, like a willow tree drawn by the side of the road.

On the third day of this year, she looked at the high school entrance exams and got bad grades. Parents are worried, they have already thought about it, and can only go to vocational high school.

Most of the domestic vocational colleges were rebuilt in the ordinary high schools in the 1980s. Similar to the technical secondary school, after graduation, you can take the counterpart college entrance examination and continue to be promoted.

It doesn't necessarily have no future. If you have the skills to find a job, you're almost out.

When I got home and had dinner, my mother would babble. Cao Ying also got used to it, and finished his homework after eating, and watched the clock at 7:50.

She hurried to the living room and shouted, "Dad," The Variety Show "is about to begin!"

"Have you finished your homework?" The mother instructed.

"It's finished!"

"Just write it? Don't know how to do more work?"

"Oh, just let her see it!" Dad was impatient.

"You are used to it, don't blame me for not teaching well in the future!"

"..."

Cao Ying twitched and crouched on the chair, not squeaking.

"The Variety Show" has been aired since last month, and it runs every two weeks with 50 minutes each. It was loved by the audience as soon as it appeared, the first host was Wang Gang, and each star invited a star to be a special host.

Live broadcast, there is a small studio, underneath the audience, on stage and off stage interaction.

Comprehensive category, cross talk, drama, singing and dancing. Everyone can see all the stars, artists from Hong Kong and Taiwan, and the host of CCTV. They can sing a Peking opera and say a storytelling story ... they can find their different side.

So I feel very novel.

After Wang Gang retired, Sister Ni took over, then Cheng Fangyuan, Zhou Tao, and the Cao Ying child in front of the TV.

As soon as eight o'clock, the mother no longer nagged.

Ben waited to watch the show, and as a result the screen flashed and an advertisement came.

First, there was a deep cello sound, the soft light was warm, the old alley of the magic city, and the mottled old times. The camera gave a foot wearing high-heeled shoes, walked out of the Shikumen, followed by sliding up, wearing a red cheongsam with a blue background, and then up.

"Yeah, Auntie Red!"

Cao Ying exclaimed and worked with others in "Hutong People 2".

"Really Pan Hong! Why did she also advertise and lack money?" Mother wondered.

"Will she be scolded for this?" Father worried.

"What do you mean? Now that the stars are shooting advertisements, why can't Aunt Hong shoot? This is a non-brother's hand."

Cao Ying held his knees and stared at the TV without blinking. What a beauty!

I saw that Pan Hong's steps were gentle and elegant, like an exquisite woman in old Shanghai, and slowly walked through an old alley.

The voiceover said: "From classical to modern, from tradition to trend ..."

As the picture changed, the music became brisk. On another street, in an old-fashioned house, she wore Bragi, popular in the 1950s, and was full of youth.

"Times are changing, beauty is changing ..."

Then go on, the building is constantly changing, from the overalls in the sixties and seventies to the really good shirts in the eighties.

Finally walked to the river, behind which was a building. Pan Hong wore cropped trousers, barefoot sandals, white short-sleeved T-shirts, and flowers on the water.

Obviously very simple dress, but reveals a relaxed, extremely confident style. The voiceover ends at this time: "Put on the beauty, show yourself, Yilian costumes, fashion life."

At the end, there is a logo, and a quick sentence: "Yilian Apparel and its men's clothing brands specify the clothing for the opening ceremony of the Chinese team Asian Games."

"..."

The three of them froze for a long time, and my mother said, "Well, is this an advertisement or a movie?"

"Advertisement, I have never seen such a film, it is really like a movie."

"What a nice view!"

Cao Ying sighed again, envious and depressed, he didn't want to learn, just kept filming with non-brother.

…………

CCTV would not dare to advertise in "Newscast" and weather forecast, fearing that it would be scolded. Eight o'clock is already the best time.

Xiao Xu did not do two months of advertising, which is too expensive. Five patches of "Variety of Variety" were packaged first, and then placed at intervals every week for a total of 20 days, which lasted until June.

The domestic advertising industry is developing more slowly than TV dramas. In a barbarous growth, it is not uncommon for everyone to show up, or starring Pan Hong, which immediately caused heated discussion.

"The decline of artistic morality, the second Li Moran!"

"The star looks at the money?"

"Emancipating the mind can't talk empty-handed, there is no need to question the celebrity in advertising."

"No one cares about walking around, why do you get scolded for advertising?"

As mentioned earlier, in a special social environment right now, many people are confused, "Will the policy change?" "Does the country let us make money?"

Conservative tendencies are making a comeback, and deepening reforms are no longer frequently mentioned ...

It's normal for this kind of argument to happen, but Xu Fei knows it's okay. The government must insist on reform and it is already in action: just a few days ago, the central government officially approved the development of Pudong!

Then, I reiterated that Qiong's policy remains unchanged, and that the contracted responsibility system remains unchanged ... It is precisely because of these measures that society has gradually restored confidence.

Having said that, with the ad broadcast, the famous Yilian costume became more and more popular.

The name of the Asian Games sponsor was called out, and in the eyes of the common people, it was like a red top businessman, and it was instantly distinguished from other homes, making it full.

Xidan.

Affected by the great environment, the business has not been easy to do recently. As a result, Zhang Guiqin was startled by the crowd in Wuyangyang when he opened the door in the morning.

"Boss, where is the costume for the opening ceremony?"

"Let's take a look at it."

"It's amazing, the Asian Games!"

"Show me, I will buy one too!"

Zhang Guiqin Khan was all down and forced to calm down, "I'm sorry, the opening ceremony should be kept secret, we can't announce it now, we will know that day."

"Ah? I have to wait a few months!"

"Then do you sell?"

"Sell, definitely sell, but now it really doesn't."

"Then I can wait!"

Zhang Guiqin slowly let out the enthusiastic masses and couldn't help but look up.

Soon after the house reform, Xu Fei bought the shop and made a big sign on the top.

"Designated sponsors for the opening ceremony and award ceremony of the Chinese team Asian Games."

…………

"Then I used it?"

"My bankbook is in your hands, what can I do without it?"

"Look what you said, it's called investment, investment. If you get rich in the future, mine isn't yours?"

"Uh, mine is yours."

After finishing the long distance, Xiaoxu came out of the telegraph building and unconsciously touched the bag. There are two passbooks lying inside, one for own and one for Lili, which adds up to 20,000 yuan.

This is all the funds she started from, not much, but full of confidence.

She rushed to the Great Wall Advertising Company on Fuxingmenwai Street, and saw the president Zhang again.

"Miss Chen came to visit again, it must have been considered."

"Well, haven't your conditions changed?"

"Of course, we don't provide capital venues and charge 50,000 yuan in management fees every year. You are responsible for your own profits and losses. You can use the company name."

"Can this management fee be paid in a while? You know, I just entered the bank." Xiao Xu asked.

"Uh……"

Mr. Zhang thought for a while, and said: "It will be extended to the end of the year at most, but the ugly words are at the beginning. If you owe money overdue, we may have to go through legal procedures."

"I know."

"Okay, I'll let people prepare the contract."