Since 1983

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"Speak slowly, don't be so excited."

"That's right, we are in a position, we know what we are."

The two managers were so calm, and the accounting elder sister also calmed down, embarrassed: "Let's, our first day of running water is more than 330,000 points."

"Three hundred thirty thousand ..."

The two looked at each other, and Li Chengru had the final say: "That month was more than 9 million, and one hundred million a year, not much."

"Well, when the freshness passes, it may decline a little bit. Okay, you can go back and work hard."

"Overtime allowance is calculated at the end of the month."

"Eh!"

Sister came out full of sighs, you look at others, no wonder you can be a boss!

When the office door was closed, no one could see. The two goods waved their fists at the same time and drank a cup of tea instead of wine.

In 1979, the annual sales of Xidan Mall had more than 140 million, and by 1993, it had risen to more than 1.17 billion.

In the era of seller's market + physical shopping, don't underestimate the gold-absorbing ability of shopping malls. The special volume is small, in comparison, it is only the level of 12 years ago.

The key difference is that the vast majority are state-owned enterprises, especially private ones.

"Hey, my head is buzzing now, day to day gold, day to day gold!"

"Don't care, it's the normal value after a while."

"Understood, shall we not let them rest if they don't stop?"

Li Chengru breaks his finger and counts, "May 1st Labor Day, May 4th Youth Day, Children's Day, Teacher's Day, Mid-Autumn National Day will be more serious, and the Lantern Festival will be held in the year of the new year. Fold, do you say they can buy it? Certainly buy it, we will earn it if we buy it. "

He scratched his head and sighed: "You said that before, just looking forward to earning some money. Now that the money is here, what's more, I'm confused!"

Xu Fei is also excited, from a clothing store to a clothing city, from thousands to hundreds of thousands of daily water, this kind of industrial upgrade feeling ... straight through the pores.

"We have just started, things are more serious."

He slowed his mood, but also pointed his finger at him, "First, tax, don't take advantage of it. Second, stick to quality and service, don't say much. Third, have you thought about inventory?"

"in stock?"

Li Chengru smashed his mouth and said, "I used to deal with the leftovers and sold them at low prices or dispersed. There are a lot of dry things in the village, carrying big bags and selling clothes from house to house."

"It certainly won't work now. The inventory will definitely increase every month. You have to have a long-term plan. How about a wholesale market?"

"Batch, wholesale? The kind of persuasion industry?"

"That's retail, I'm talking about clothing wholesale and distribution centers. When we save some money, find a land to build a building, which is all wholesale clothes ..."

Teacher Xu paused and smiled: "I see the zoo just fine."

………………

Mr. Xu and Mr. Li stared at them for several days. After the opening of the big bargain, the sales fell, but there were also more than 200,000.

One month, the special name moved to Beijing, four slogans resounded.

The prices are not all so expensive, except for the windbreaker and sportswear that take the fine line, shoes, shirts and pants are still within the scope of people's acceptance.

At the same time, the discussion among the public has gradually escalated.

Because of private sales, the boss is still a star. Xu Fei rarely showed up in public, and everyone thought he was a boss.

"Mom, I want those shoes!"

"Which? Yo, a pair of fifty dollars, let's look at another one."

"No, I need those shoes! We have boys in our class, but I don't have them, I want that one!"

"You say ... everything, just get a pair."

At noon that day, Xu Fei entered the building and was watching a bear kid shouting for shoes.

Special currently does not produce shoes, all from the South, this style is good, young people like it, can ship more than 200 pairs per day.

He went to the office on the second floor, and the female secretary stood up, "Mr. Xu!"

"Ok."

He answered and pushed open the door, "Aren't Lao Li here?"

"Mr. Li is out for dinner."

"Oh."

Xu Fei sat down on his own, the young secretary poured tea, and then stood still.

"Are you okay?"

"No, I think what else do you ask?"

"I'll wait for myself, you go out."

"..."

The young secretary hugged the tea tray and looked back, pursing her lips.

Although she was invited by President Li, President Xu is so beautiful! Young and golden, dashing and suave, with four big characters on his head: a good horse!

It is a pity that you are not enthusiastic and polite to yourself.

After a little bit more, Li Chengru returned with a mouthful of alcohol, carrying a bag in his hand.

"Who did you eat with?"

"A real estate developer, there are always some inexplicable people in Mom recently who are invited to dinner, annoying."

Li Chengru is happy, throwing the bag, "Your brother."

"Thanks."

Teacher Xu found a box with a brick in it. He didn't want to buy it, but found it hard to contact him, tried it in his hand, and shook his head.

There is always a catch for upstarts.

This may be the biggest difference between him and the rich at the moment.

Li Chengru drank a cup of strong tea and leaned back on the sofa. He said, "I've been thinking recently, the more I think about it, the more confused I am, how can business be so good, and it's easier to get money.

You said that if the turnover of more than 200,000 yuan per day, even if the profit is 50%, it would be more than 3 million per month, and there will be 30 million by the end of the year.

According to our pre-payment of dividends, 30% can be divided into 10 million. Hey, this is still a long-term business! "

"Wait for the word-of-mouth communication to form out completely and form a consumption habit, the profits have to rise, you are now boring."

"That's it! So I wonder ..."

"Surprised fart, big environmental problems, not what we can think of."

"What are you talking about in general? I thought you knew everything ..."

Li Chengru hummed, and suddenly heard a clamor downstairs, the secretary ran in, "Mr. Li, Mr. Xu! There is a reporter to shoot, do you want to go down and see?"

"reporter?"

He stayed together and was held down by Xu Fei, "You wake up at the bar, I'll take a look."

Looking downstairs, a man was carrying the camera and was wrestling with the waiter. He stepped forward and asked, "Hello, is there anything wrong?"

"I want to shoot some material, so I would like to trouble you."

"What material, what use?"

"Just shoot something casually ..."

"Oh, that's not very convenient. If you shoot a film that is not good for us, there is no place to cry if you cry."

"No, no, I just take a picture. Comrades, please cooperate, we ..."

"Okay, which unit do you want to talk about?"

The other party choked and said: "Uh, I'm from the Board of Education, and I want to make a small documentary that consumes in advance."

"Advance consumption?"

"Yes, it's ..."

The other party didn't understand, "Now there is blind consumption in the society and the pursuit of famous brands. Let's make a film to resist it."

Xu Feiyi grinned, buddy novice?

You come to our shop to shoot a film that resists consumption. Do you think we can agree?

"Man, although we are expensive here, it is not the most expensive. You have to find the most expensive store when you shoot. I suggest you a little more, don't say hello secretly, just shoot two shots and leave.

You are easy to beat if you are so fanatical. "

Teacher Xu sent the other party out, stood on the steps and looked at Xidan Street, only to feel hot.

In fact, that's right, more and more people find that this year's market is better and business is better than the first two years. This business is not about buying a steamed bun and eating bowl noodles, but about higher-end consumption.

Just like foreign goods sold in shopping malls, regardless of brand names, if you paste a French costume, you will sell a thousand, and if you paste an Italian chocolate, you will sell a few dozen boxes.

What other foreign popcorn, foreign ice cream, foreign underwear, foreign toys ... have quickly become the target of pursuit.

It seems that after the suppression of the previous two years, the urging of the Asian Games, and the stable adjustment of policies, many people's consumption desires have been hooked out.

The reasons are complex, most of which are influenced by state regulation, and some are caused by personal psychology.

For example, some people were scared before, and some money began to spend money. Others compare with each other. People wear one hundred pairs of leather shoes. If you wear fifty, you will lose face.

Including rural areas, some peasants became wealthy, and began to build houses to repair graves.

For a country that is still a poor country, this is a novel and magical social phenomenon: consumerism.

(and also……)