Since 1983

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"Boom!"

"Boom!"

The lights were on and applause raged. Xia Gang and Ge You led the team to the stage. There were also Zhang Guoshi and Jiang Wen.

Wow!

The audience felt like it was coming, so many stars were slipping on the stage, and they were not seen on TV. Xiaoying took the microphone and said, "Hello everyone, this is Cao Ying. I am now the host. Let them introduce themselves first."

"Hello everyone, this is Ge You."

"Hello everyone, this is Liu Bei."

"Boom!"

Everyone was applauded by the audience. The staff of the Capital Theater probed the brain, and the manager sighed: Alas, it hasn't been this busy for many years.

The two special guests first said that Jiang Wen was very polite and said, "This is a very clever movie and should meet the tastes of most viewers. I have been blinded before. What exactly is a Chinese New Year movie? After reading it, I understand pretty good."

whispering sound!

Teacher Xu, who pretends to be a passer-by, pouted, Lao Jiang may not be worthy of attention, but he is not so stupid, demolishing the public.

Zhang Guoshi was very honest and said: "Xu Fei, is the producer. He talked to me about a point of view, how to make a commercial film? He said that the process must be tortuous and the theme must be simple.

I haven't figured it out, I understand today.

Don't look at Ge You and several women like this, it conveys that the two should be tolerant to each other ... Hey, this is a small reason.

But the filming is very interesting, the subject matter, paragraphs, techniques and so on are very new. I think this kind of newness is very important. Nowadays, there is no one watching the movie, no one watching it, but I do n’t think about why no one is watching it.

This film is a breakthrough and a change that deserves everyone's appreciation. "

Follow everyone briefly, and leave the time to the audience. The audience was enthusiastic, hula la rushed and asked: "At last Liu Bei took out a phone, did the same story as Lao Ge happen?"

"Yes, would you make another movie from a female perspective?"

"This is a design, let everyone take a look at the thigh, oops. Would you like to make another one, I have to listen to the director, as for the story?"

Liu Bei thought for a while and said, "I think it's good to leave the audience with the imagination. I may have pressed it eight or nine times, or maybe I haven't pressed it once. When I saw him, I thought it was him.

In fact, tell everyone not to be discouraged, you can find what you want. "

"Liang Tian has been filing the half heart, what does that mean?" Someone asked again.

"I am a fairy with a lot of business. This is one of the jobs. Everyone looks at me and files it, and then throws it, maybe it means that the love of the two people can't be saved, or it can be itchy and idle, and understand it. "

Liang Tian narrowed his eyes, and the others could hardly see.

Forty minutes was set, and one hour unconsciously, Cao Ying had to stop: "Okay, I'm here today.

Finally, I would like to ask everyone, how about "Love Call Transfer"? "

"good looking!"

"Do you like it?"

"like!"

"Let's take a group photo of Zhang Da, come slowly, don't be crowded!"

Hey! Audience surprise, and this benefit? So gathered in front, the actor stood in a glance, the big shot was included, click!

The screening is over.

Xu Fei stayed to give away, almost shaking hands one by one.

"After seeing the atmosphere on the spot, we are more confident. You can rest assured that you will definitely cooperate well."

"Very good movie, both elegant and popular," the media said.

"It is really necessary to create a special movie schedule, I have to write a report to study and study." City Culture said.

"Wish success!"

"Teacher Xu come on!"

"You also work hard, the following is the promotional period."

"We're not afraid, we can do it at the box office!"

Xu Fei sent away the last batch of people, watched the security carry the copy, and escorted it back. As if in a hurry, the noisy and lively theater became deserted and lonely.

"call……"

He let out a breath and melted into the snow in the cold night.

…………

The first screening on the 18th, the second screening on the 19th.

Followed by media fermentation:

"Completely different from the current works, many places are quite innovative and have the shadow of Hong Kong movies. Vulgar, but not vulgar, with a relatively high level of humor.

"Beauties are like clouds, all are distinct, although the characters are somewhat thin, but they seem to be intentional in the movie, because Lao Geben is just touching Yan Yu and does not understand them.

Ge You's performance is easy, and after performing "Farewell My Concubine" and other films, people forget that he was originally a comedian. "

"I liked the treatment at the end and did not return Ge Youda to the family like nothing else, as if nothing had happened. The ex-wife chose herself to be happy, which is great."

"The music is nice, the song at the end of the film."

"It's refreshing and smart, and it's not as deadly as other movies."

"Through an affair making machine, told an easy-to-understand story."

The newspapers in the capital are full of "Love Call Transfer" every day, and the accumulated heat is getting higher and higher, but it can't be seen.

If you let him see it directly, it may be boring, just hang it like this, but it will interest me. Many people scratch their hearts and lungs and decide to look at the truth.

Others were as steady as Mount Tai, waiting for the "Good Today Movie" to be posted in the video room.

The price is set, there are more than ten movie tickets, five dollars in the video hall, and several critical realism works can be observed in the middle of the night ...

However, from time to time in the newspaper, "two spot screenings grabbed three candid photographers and rewarded cash on the spot" "escort the audience, supervise screenings, and ensure that copies are not leaked".

Can't help but make these gangs startled, scolding father and mother.

It was finally 22nd.

Later generations are counted from zero, and there is basically no one in this year, generally from the morning show or even the afternoon show.

At the entrance of Xisi Street, there are three theaters in three directions: Red House, Victory and Geological Auditorium. This is the hotspot of Beijing's movie industry, and last year it did not work, barely maintaining revenues and expenditures.

This year, I only earned a few points from "Destiny".

The Red Mansion Theater opened its doors early because there were no audiences on weekdays. In the screening room, the copies have been delivered and the two are chatting.

"Have you eaten?"

"Not yet, I went to Beiying Factory early in the morning."

"There is a shop downstairs, and the pancakes are delicious."

"Well, yes, I bought some."

The security staff found a bag with oil cake, soy milk and pickles.

"..."

The projectionist twitched his lips and got up: "Uh, I'm going to the toilet."

The goods went out, but instead went downstairs, a guy touched it, "What about the copy?"

"Cool a fart! Like a prisoner, there is no chance to start."

"That won't work, you've got all your money, or you will pay me back ..."

"Wait and wait, there must be a chance."

The projectionist went in again and found the manager, crying bitterly, "This is not good, boss. It's scary to get a plague behind me."

"Company arranges unifiedly, cooperate."

"Then, that ..."

"Did he hinder you from working?"

"No."

"Then what are you afraid of?"

Near noon, there were some people one after another, and the afternoon was quiet again until evening.

"My dear, do you watch" Destiny "?"

"Fart of the fart, I look forward to call forwarding, I have been looking forward to it for several days!"

"Two call transfers."

"Hello, you can enjoy 20% discount for membership card, do you need to apply?"

Now the box office of the movie is poor, one is that the audience does not like to watch, and the other is the fare is expensive. Xu Fei and Wu Mengchen had to spend a lot of money to make the new film couplet discount two or three.

He cites the example of Daduhui. Customers can get a discount when they charge a membership card. Since the card is rich, customers will subconsciously consider you as the first choice.

This is called stickiness.

Because they are not close alliances, at most they are considered cooperative, and they have to see this as unsuccessful.

"Then one, you have to watch the movie in the future."

"One, and two call transfers when you're done."

"Three call transfers!"

"Four call transfers!"

"Destiny of the World" was released for a month, and the passion has passed long ago. Each of these 20 theaters has special arrangements, colored **** and flowers to send greeting cards, and Christmas is also ready to send apples.

How much does Apple cost? The important thing is to create a New Year's Eve atmosphere. In the future, Teacher Xu can also give cherry miles ...

In short, in the evening, the theater welcomed the first wave of decent audience, sitting about 90%.

The atmosphere was soaring during the screening, and laughter was heard from time to time, and it was easy for the main audience to accept the film. At the end, one by one went out excitedly.

"Ge You is so interesting, and it's so good to play comedy."

"Have you never seen Hutong People?"

"How many years have it been! That body called Cao Ying is so good ..."

As I was talking, I saw two cars coming over and a long line of people coming down.

A girl screamed: "Ah! Jiang Shan!"

"Ge You!"

"Liu Bei!"

How many people in the three theaters are crowded here, and the intersection is congested. Security maintains order and shouts: "Let one let one let one let, we come to meet the audience, trouble let it be!"

"Ouch, I already know to watch the next game."

"Who knows they are coming?"

Everyone complained that Ge You and his party divided into three roads and entered the Red Mansion, Victory and Geological Auditorium.

The people inside were totally unaware, and after watching a scene, they suddenly saw a few people on stage with a dozen lights.

"Ah!"

"Hello everyone, this is Jiang Shan, thank you for loving this movie."

This is called a road show in later generations. Sometimes it is foretold, sometimes it is a surprise attack, and the effect of the attack is better. Xu Fei promised that each of the 20 theaters had to come.

...

The next day, the new film conference room.

Wu Mengchen, Dou Shoufang, company executives and 20 managers are all present, and the atmosphere is tense and ready to move. I do n’t know how long I waited, and suddenly someone broke into the door, holding a rough statistic:

"Come out! Come out!"

"I'll read it!"

Wu Mengchen grabbed the data, glanced at it first, and said with a loud voice: "Previously premiered yesterday, 20 theater box office statistics.

"Capital Cinema, 57000!"

"Ziguang Cinema, 52000!"

"Red House Cinema, 52000!"

"Geological Auditorium, 55000!"

Of the 20 homes, 14 are first-line theaters, all breaking 50,000. Wu Mengchen's hands were shaking, and finally announced: "The first day at the box office, 920,000!"

"..."

First, shocked, silent, followed by an unknown head, the small meeting room was instantly filled with applause.

Dou Shoufang looked at the calendar and said, "Yesterday, Thursday, Friday, Saturday and Sunday, this week's big week!"

"Then today ..."

Everyone said nothing, excited about the number in their hearts. Xu Fei said with a smile: "One million! The one-day box office broke one million, and the first week broke four million!

Do n’t extinguish yourself, be a little confident! "

Then he turned his head and said, "Contact the media and publish the data."

"Mr. Xu, is it not good to publish the data?" Some people are worried.

"It doesn't matter, people are sometimes herds, all we want is this hot."

He stood up and knocked on the table, "You guys, a good start is half of success, we are already lying on success, don't fall off the chain!"

If it is said that forming a new film association and creating a Chinese New Year file are just an attempt of this group of people. The real data really hit the soul.

It turns out that you do n’t rely on selling copies, do n’t hide from the box office, do n’t rely on cracking down ... Ah no, Xu always has to win!

You can get such a high score!

...

"The first Chinese New Year movie was tested successfully, with a box office of 920,000 on the first day!"

"New Film Association to increase publicity and create a hot New Year!"

"The old staff of the Capital Cinema sighed that they haven't seen a grand event in a few years. Last time it was" Shaolin Temple "."

The schedule quickly enters the weekend, there are spectators throughout the day, the attendance rate decreases and the number of sessions increases. After the statistics on the 23rd came out, the new film association boiled again:

"1.05 million!"

The media is lively, and the crowd is also lively and blindly, as if "War Wolf 2" at that time, it is glorious every time the record is set.

And on the 24th, a news suddenly came out.

"Piracy?"

Teacher Xu was shocked and asked people to verify that it didn't take long to send back a video tape.

"The investigations are strictly conducted now. They are all sneaky. It is said that someone went to the recording room and there were pirated call transfers. After reading the report, they reported it and received a 1,000 yuan bonus.

Report a candid photo, reward one hundred; report a rent or sale of piracy, receive a thousand; report a production den, award 10,000.

"This person is very profitable!"

Xu Fei stuffed the video tape and watched it for dozens of seconds. He said, "Yes, if I am, I will report it."

Obviously it was a candid shot, but the angle is not very good, it is very biased. "Love Call Transfer" can only be shot for more than one and a half, without a word transfer, the noise is noisy, and the picture is blurred. If he can see it, he will recognize it.

So he was relieved, as usual to find the media to promote it, and then engaged in wave fever.

When the first Thursday passed, everyone was startled:

920,000, 1.05 million, 1.16 million, 1.12 million! The total box office is 4.25 million!

...

"Okay! Okay!"

At the new film association's internal meeting, the manager was full of red light, and the boss was full of enthusiasm: "Without wasting effort, we are right to form a theater line."

"Mainly unified management, the efficiency is too high."

"I used to go it alone, now I think it's a fool."

"Let's get a hit, sure someone will join, is it going to act according to the regulations?"

"Of course. Our 20 are promoters, with shares, and later can only be joined."

"I really didn't expect Beijing's box office to have such a great potential, it can finally rise."

"Old Wu and his surname Xu have the ability to continue cooperation."

"Yes, deep cooperation!"

...

Beiying Factory.

Han Sanping looked at the data and felt distressed.

The studio sells the factory label, and then the film has nothing to do with you. Otherwise you have to take the copyright, you have to take the box office, why do people make movies? Selfless dedication.

This is a clear rule on the table.

You can grab income, legally beneficial to you, but do not play in the future.

"Ugh……"

Han Sanping sighed that there was a production task in the factory, and he really couldn't afford the money.

If the private company can be officially listed, it is not necessary to cover up the two joint investments.

...

Broadcasting.

Leader Tian has walked around the table several times, with a big smile on his face: "Xiao Xu is a good player, even unique."

"Yeah, it's too much gas this time."

Wu Mengchen responded: "The establishment of the New Film Association, the unification of the core cinemas in Beijing, the supply of good films, and vigorous publicity ... These steps have been successful."

"Yes, the key depends on the quality of future works."

Leader Tian said, taking out a manuscript, saying: "Announcement in January next year is the third step of reform."

Wu Mengchen looked at it and asked, "Is the ratio too high?"

"There is no way to let the studio lie down to make money and have to urge them to transform."

"That would be a rebound, especially next year's blockbuster."

Wu Mengchen thinks about the few big crocodiles, but the domestically produced ones can't do it. What he can do is to adjust the shift period, and don't crash.

...

The first box office in China is the magic capital. Old Wu made a bedding there, with the prototype of a modern cinema line.

Although there are many theaters in Beijing, the overall box office is always low. Now the New Film Association has been formed in advance to focus on major events and make the first Chinese New Year film popular in the city.

After the first week, "Love Call Transfer" was released across the city.

With the scale spreading, the average attendance rate is decreasing. Fortunately, the box office is growing steadily, and hundreds of thousands of people are credited every day. At the same time, piracy finally appeared.

Leaked from a county theater.

After all, Xu Fei didn't guard against it, but his nearly zero piracy results in the first week were enough to keep his peers focused. He used to be the predator of the TV series, "Daza" is an appetizer, and now he shows considerable dominance.

Xia Gang became inexplicable and became famous again.

There are also some cottages around the market, such as the phone, a shell on the outside, a flash of light, and music. It is said that it sells very well.

The company of the world is proud of it.

In the large conference room, a group of main creatives gathered, with a blackboard in front and 21 city names written on them.

Teacher Xu personally deployed and said: "Starting the national propaganda, the first stop of the magic capital, followed in a circle in Jiangnan, hooked to Minguang, and then Bashu, two lakes, the hinterland of Central Plains.

I lead the team for 18 days. "

"Run the country in 18 days? Are you crazy?" Ge You exclaimed.

"18 days is too late, and it will not be too late for the publicity period. Everyone adapts and adapts, and it must be like this in the future."

"I think it's good. The higher the box office, the more proud we are." Liu Bei said.

"Yes, hey, will you break the 100 million?" Jiang Shan said.

"Wow, breaking billions is too much." Cao Ying also clapped his hands.

"Think too much!"

Xu Fei killed directly and said: "We will face piracy, concealing the box office, local protection, sleeping on the 10,000-mile itinerary, and smiling on the stage, repeating the problem of repeating 10,000 times ..."

Suddenly he felt a little under-communicated and got a bunch of silly sweets, lacking the beating of reform.

Behind the prosperity, difficulties and obstacles.

(No, back pain ...)