Super Marshal

　　 "Hey hey, boss, those female fans just now looked pretty."

　　 After driving away from the Capital Airport, Xiang Tianming, who was sitting in the main driver's seat, looked ambiguously at Gao Han who was sitting in the passenger's seat, winking his eyebrows as if to say, you know.

　　 Gao Han frowned and gave him a cold snort.

Those were the flight attendants he met on the plane. They looked pretty good, but he had absolutely no other daydreams. On the contrary, Xiang Tianming's eyes were shining, and he felt like he had swallowed others in one bite. .

Professional football is a vanity fair. It can be sentimental, but not abusive. Moreover, Gao Han is a man who marries and have children. He has a good and stable relationship with Lin Xia. He has never had any other ideas, let alone meeting for the first time. Beautiful set of friendships.

　　 "You, still have to take care of yourself and be more mature and stable." Gao Han said without lesson.

　　 Xiang Tianming smiled and didn't say anything. His character was like this. Gao Han and Lin Guoping also advised him many times, all for his own good.

　　 "By the way, you just said that there is good news, what good news?" Gao Han looked towards Xiang Tianming and asked with concern, "Is there a breakthrough in the acquisition of the Beijing team?"

　　 was hyped by the media before, and there were some twists and turns in the negotiation, but it was quickly restarted.

The season is about to end. The results of the Beijing team this season are not ideal. The AFC Champions League is hopeless, so they also hope that they can transfer the management rights of the club as soon as possible after an early negotiation, so that Chinatown can operate the new season as soon as possible .

The stalemate in the negotiations between the two sides mainly focused on the team name. The owner of the Beijing team hopes to continue to use the current team name, but Gao Han means that since it is a Chinatown acquisition, it must be renamed Beijing Chinatown. It cannot be changed, and then the holder took a step back and thought it was possible to join Chinatown, but must retain the current team name.

　　 This is also not in line with the wishes of Chinatown, especially Soriano. When he mentioned to Gao Han, he also believed that to build a brand of his own and have a long-term plan, he must be dedicated.

　　 The negotiations between the two sides have fallen into a stalemate, but because they both have the willingness to trade, the negotiations are still in full swing during the Alpine team's game. The specific negotiation progress has not been received by Alpine for many days.

　　 "The other party gave in." Xiang Tianming smiled.

　　 "Oh?" Gao Han was also happy.

　　 "The total price is estimated to be around four billion yuan."

　　 Gao Han frowned slightly, but quickly let go. The price was within his psychological range.

Four billion yuan, converted into euros, this total price can definitely buy any team in Europe except the giants. If it is only calculated from the perspective of football, it is definitely not worth the price, but if it is in the long run Considering, and considering China's economic environment, this transaction is still acceptable.

Xiang Tianming noticed Gao Han’s frown, and smiled slightly: “The price is indeed a bit high, but we also reached another agreement with the other party. The other party no longer requires the team name, but we will use a copy for the next five years. The chest advertising sponsorship contract is used to deduct part of the purchase price, and has the priority to renew the contract under the same quotation after the contract expires."

　　 "Chest advertising sponsorship contract? How many a year?" Gao Han asked concerned.

　　 This is the current major income of the Super League team. Although it is used to deduct the purchase price, it can greatly ease the financial pressure during the acquisition, but if the price is too low, it is definitely not cost-effective.

　　 "The total price of one billion in five years." Xiang Tianming smiled.

It was also during this negotiation that Xiang Tianming admired Soriano, whom Gao Han relied heavily on. Before he took office, he would carry out various management mechanism reforms and commercial market development after he took office. A very detailed plan was drawn up, which convinced the owner of the Beijing team.

　　 200 million a year, this chest advertising sponsorship contract can definitely be regarded as a sky-high price for the Super League.

Even if it is the most popular Guangzhou Hengda team, the previous market quotes were only 180 million. Judging from the performance of the Beijing team in recent years, it will definitely take some time to compete with Hengda. .

　　 Of course, what the opponent values ​​most is not only the Beijing team itself, but also the Gao Han and Chinatown behind it.

These two golden signs are bound to bring a huge brand upgrade to the Beijing team. In addition, Van Gaal’s coaching has basically become a foregone conclusion. The Dutch coach, before returning to the Netherlands, personally revealed to Soriano and Bergistan. Mouth-watering.

　　 In this case, the capital's five-year quotation of 1 billion yuan is more important to the future.

What Gao Han thinks is that billions of dollars in five years. This is indeed a good thing for the current acquisition, because the next step is to sign in, to operate, and to rebuild a new stadium. Everything is needed. For those who burned money, signing this contract was really advantageous for Gao Han, and the purchase price was directly reduced by one billion.

　　 Of course, in the next five years, losing a large amount of revenue from jersey advertising, Beijing Chinatown must expand its financial resources as soon as possible.

　　 "Don't worry, Soriano has basically planned it." Xiang Tianming laughed.

"According to his estimation, with the current popularity of the Super League, especially with the outstanding performance of the national team, driven by the two golden signs of you and Chinatown, the overall commercial value of the team will also increase with the tide. "

"According to the current situation of the Beijing team, there are two advertisements behind it. Soriano's valuation should be between 40 million and 50 million. One armband advertisement is estimated to be around 20 million. I plan to attract more foreign brands at that time, and strive to build Beijing Chinatown into a propaganda position for foreign brands in the Chinese market."

　　 After Xiang Tianming said this, Gao Han really sounded a little warm.

　　 Calculated this way, the sponsorship income on a single jersey can make 200 million back in a year. If it is calculated this way, the total price of 4 billion is not expensive, but...

　　 "Are these words of Soriano a bit too optimistic?" Gao Han asked with a frown.

　　 Too optimistic is not a good thing.

Xiang Tianming looked at the car ahead and nodded: "At first, I thought Uncle Lin and I were too optimistic, but after having an in-depth conversation with Soriano, I felt that even though it was overestimated, it was still inseparable. ."

　　 "How do you say?" Gao Han was curious.

　　 He doesn't know much about the commercial development of a team.

In Madrid, these matters have always been handed over to Armando Marcos, and here in Beijing, he intends to hand over to Soriano, who will be the general manager of the team, and Begiristan will be the technical director. The important chair position is handed over to Lin Guoping, who is responsible for the overall situation.

"According to the data transmitted by the Football Association, the total number of people watching the 2016 Super League match will exceed expectations, approaching 6 million people. This will rank fifth in the world, surpassing the top European leagues such as Serie A and French Ligue 1. The total number of people watching the game on live TV will also reach 600 million, and the number of people watching the game will exceed 100 million."

"As the world's most successful commercial development, it is also the most commercially valuable, and at the same time the most influential professional league Premier League. The number of live viewers is 4.7 billion, while the number of viewers is 620 million. But the Premier League fans are all over the world, even in China, but the Chinese Super League fans are mainly in China."

"In contrast, the customer groups of the Chinese Super League are more clear and targeted, which is naturally more conducive to the promotion of advertisers, so they will be more willing to pay for this. If the Premier League is used as a template, Then, the most expensive chest advertising cost of the Super League should be between 150 million and 300 million."

"More importantly, in recent years, the number of domestic league fans has increased rapidly, coupled with the improvement of the national team's performance, domestic football fans are enthusiastic about football. Therefore, the holders of the Beijing team will receive 200 million yuan in advertising sponsorship each year."

　　 This is the first time that Gao Han has viewed the Chinese Super League from this perspective, and Soriano does make a lot of sense.

“In addition to the environmental factors of the league, Beijing’s football atmosphere is very strong. Fans are notoriously loyal. According to the data report released by Nielsen, nearly 80% of Beijing fans browse the official account every day, and one-third of the fans talk to the club every day. Through interaction, the fans' loyalty to the club far exceeds that of other domestic teams."

"But more importantly, the average monthly income of Beijing fans is nearly 8,000 yuan, and the purchasing power is far beyond that of other teams in the country. Therefore, Soriano decided that once he takes over the Beijing team, a huge event will be held. The China Merchants Conference has invited many well-known domestic and foreign brands to attend. This will be his first shot."

　　 Gao Han does not really understand specific business operations. He has always believed in professional matters to be handled by professionals. This was the case in Madrid before, and it will continue to be the case in Beijing.

Judging from Soriano’s words, he should be fully prepared and targeted, and if he dares to do so, he must have his own confidence. With Gao Han’s understanding of him, I believe he must have Prepare to fight.

　　 If it is really as Soriano said, then Gao Han's acquisition of the Beijing team will not only not lose, but it will make a lot of money.

　　 "Not only that." Xiang Tianming laughed.

　　 After Gao Han arrived in Beijing, the good news was one after another. Now I look at Xiang Tianming curiously, "What else?"

"We have basically reached an agreement with the stadium owner ~ www.NovelMTL.com~ After we take this stadium, we will renovate it. There are two subway lines planned to be built, one horizontally and one vertical, namely Line 3. Line 17 and Line 17, these two subway lines are at the intersection of the stadium. At that time, our new stadium will be planned and designed based on this point. We will strive to become a landmark building in the core area of ​​Beijing, and at the same time create a brand new one. Business district."

　　 It was also at this moment that Gao Han suddenly remembered that Xiang Tianming's family was engaged in real estate, but he, the prince, did not do his job, and quit his profitable real estate business, so he just came to mix with himself in the football circle.

　　 And when Xiang Tianming said this, Gao Han was overjoyed.

The biggest problem at the home stadium is the inconvenient transportation and the subway does not pass through here, but since there are two subway lines under planning and construction, the situation is completely different, especially here will become a transit station, so the commercial value is even greater .

　　 If we combine the characteristics of the stadium to create a brand new business district, it will be a lucrative business for Beijing Chinatown.

　　 However, the line 3 and line 17 are probably still years away, but in any case, this is good news.

　　 "By the way, how about the specific foreign aid?" Gao Han asked concerned.

　　 Regardless of how the business develops, professional teams still have to see the truth on the court. ...

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