Super Marshal

The year 2007 that is about to pass is definitely a year of ups and downs for Bayern Munich.

If the first half of the year was dark, then the second half of the year was light.

As the leader of the Bundesliga, the Bayern Munich management Big Three would never think that the team would only get fourth in the league last season and miss the Champions League this season. This is a huge blow to the Bundesliga giants. .

In terms of actual benefits, failing to participate in the UEFA Champions League cost Bayern Munich at least more than 30 million euros. This does not include potential brand benefits and a series of weakening of commercial value.

At that time, the management Big Three was almost dizzy and almost resigned.

But it was also at that time that Bayern Munich re-drawn the direction of the team's management, decided to adopt a courageous management method, and do their best to promote reforms, so they invited Gao Han to coach with a huge annual salary.

What they did not expect at all was that the arrival of Alpine not only brought Bayern Munich a huge increase in brand value, but also helped the Bundesliga giants attract talented players including Ribery, Robben and Aguero. .

Not long ago, Bayern Munich surpassed Chelsea in the European football brand value rankings listed by a well-known European advertising company, and ranked fourth in Europe. It was also the only team in the top 20 that missed the Champions League. Team.

With a net investment of 100 million euros, Bayern Munich has seen a generous return in business. The brand value of this Bundesliga giant even exceeds that of Schalke 04, the second Bundesliga, Stuttgart, the third defending champion, and Germany last season. The most popular team Werder Bremen is the sum of the three teams.

It can be said that Gao Han led the players to join, so that Bayern Munich's monopoly in the German market is constantly strengthening.

If it were just that, the Big Three would not be so excited.

From July 1, 2006 to July 1, 2007, Bayern Munich was the most successful club in Germany, with a turnover of 225.8 million euros and a net profit of nearly 20 million. The euro has doubled from the previous season, which shocked the board at the time.

It can be said that the reason why the team invested a large amount of 100 million euros in the summer transfer fee, the confidence comes from this.

But what shocked all directors was that in the past six months, at the high-level meeting that took over just recently, Finance Director Carl Hopfner was very excited to announce that in the next fiscal year, Bayern Munich said Missing the Champions League, the turnover has been hit hard, but the income in other areas has seen an astonishing increase, and the net profit is expected to double again.

What is this concept?

In other words, in the six months that Alpine led the stars to join, Bayern Munich’s net profit has been worth the entire year of last season, and as the team's performance gets better and better, this data may continue. Promote.

There is a very important reason for this. Because of the joining of Alpine, Adidas and Audi have greatly increased the sponsorship fees of Bayern Munich, which has greatly benefited the Bundesliga giants in this regard.

In addition, with the addition of Alpine and the stars, it greatly stimulated the Bayern Munich market.

According to retail data, the sales of fan supplies in the new season are more than 200% higher than the same period last season, and last season was the hottest year in Bayern Munich's history.

Originally, the club widely expected that as the German World Cup craze faded, the enthusiasm of the fans should decline, but unexpectedly, the arrival of Alpine and the stars increased the passion of the fans. Not only did the Allianz Stadium be full of seats, every game. Even all Bayern Munich’s away games are basically overcrowded.

Among the many fan products, jersey sales are undoubtedly the hottest.

For a long time, Elber’s No. 9 jersey has been Bayern Munich’s sales champion. Only the No. 18 jersey worn by legendary star Klinsmann can compete with it. But in the past six months, Ribery, Klose and Luo Ben and Aguero, even Modric's jerseys have become best sellers.

But what shocked the Bayern Munich management the most was that the highest-selling jersey in the past six months turned out to be the hand of Beckenbauer and Rummenigge when he was personally handed over to Gao Han, with the name of Gao Han printed on the back, the red and blue room of the 90s Striped jersey.

According to club statistics, the team played Werder Bremen at the Allianz Arena for the first time. At least 15,000 fans in the stands wore this jersey. More than half of the fans bought Bayern Munich’s new jersey. New season jerseys.

In the past six months, Alpine's jersey sales always accounted for about half of the total sales of club jerseys.

Even the German media are generally shocked by this, because in their opinion, the consumption of German fans has always been more conservative and more traditional. Therefore, when the management gave the alpine jerseys, they also considered this point. I gave him the classic style of the 90s.

Unexpectedly, the joining of Gao Han gave a huge stimulus to the German football market and brought an incredible blowout effect.

The German media even gave this wave a name altogether, called the Alpine Effect.

The profits from jersey sales are divided by Adidas, Bayern Munich and Alpine.

Just this one, I don’t know how much I have earned in the past six months.

In addition to the sales of fan supplies, the number of registered members of Bayern Munich has also skyrocketed. From just half a year ago to 100,000, to more than 150,000 now, it has skyrocketed by 50,000 people. The month after the announcement of Gao Han’s joining, directly It soared by 20,000 people, setting a record for the club's history.

In the past, Bayern Munich’s Sebena Base Development Day was able to attract many fans, but now it is overcrowded. Every open day can attract no less than 6,000 fans, and there is even a Munich travel agency. , Have listed Sebena as one of the must-see classics, and regularly lead fans from all over the world to visit each week.

The passion of the fans burst into force, which greatly drove the attendance of the Allianz Arena, and even the more than two thousand high-priced business seats were all sold out, in short supply. This is the first time in Bayern Munich's history.

You know, even the opening ceremony of the World Cup in Germany failed to achieve this.

All kinds of statistics show Bayern Munich that compared with half a year ago, the club's management has undergone a transformation and has reached a higher level, and it is Alpine and the team he leads that have brought all kinds of changes.

It is precisely because of the amazing good news received before Christmas that Bayern Munich’s management is very excited, and the board of directors is also very satisfied with Gao Han’s coaching results. The momentum continues to develop and achieve greater brilliance for Bayern Munich's operations.

To put it bluntly, professional leagues are burning money.

Whoever burns more and burns wisely is the winner.

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"Haha, just two days ago, our governor personally awarded us a heavyweight award at a star company awards party, and at the same time he personally promised me that Bayern Munich would be listed as a key development enterprise in Bavaria. , Promised to give us full support in all aspects."

When Rummenigge introduced this to Gao Han, his face was very ruddy, and his expression was a little excited.

For Bayern Munich, this is definitely a golden opportunity for development, and it is also unprecedented in the history of German professional football.

Not only him, Beckenbauer and Hoeness are also full of excitement.

They chose Alpine at the beginning only for performance considerations, but they never thought that the arrival of Alpine could bring such an astonishing shock to Bayern Munich and the entire Bundesliga.

He seemed to be a strong shot, injected into the sluggish and weak German market, so that the entire Bundesliga was boiling.

Although Gao Han was proud of what the management had conveyed, he did not take it seriously. He turned around and talked about what Van Bitten had just told him, which poured the management's excitement. Bucket of cold water.

"Van Bitten is leaving?" Beckenbauer also found it tricky.

"If he leaves, if there is a problem in the second half, can the young players be reliable?"

"Yeah, it's full of calculations. There are only four central defenders that we can really use now. He is gone. There are three remaining. It is a bit dangerous to deal with three fronts.

Gao Han is also considering this, "But I can see that he has decided to leave."

The Big Three looked at each other, all a little embarrassed.

Van Bitten will indeed be very popular in the transfer market, because nowadays central defenders are very scarce, especially good ones.

More importantly, Van Bitten has played in the Premier League, is familiar with the Premier League, and is more popular with Premier League teams. There were even rumors that Chelsea wanted him, but then nothing came of it.

"What's your opinion?" Rummenigge asked concerned.

He is now completely confidant about Gao Han.

Gao Han raised his head and looked at the three management in front of him deeply, a little hesitant.

Beckenbauer is also a human spirit. He saw Gao Han's calculations and nodded: "Don't worry, you can just say it, let's study it."

With the words of the emperor of football, Gao Han is not afraid of overstepping.

"My opinion is that if Van Bitten wants to leave, let him go, but for the forward, Podolski had better stay. Even if he wants to leave, he will have to wait until the summer because we can't make up in time during the winter break. ."

These are the two most determined players to leave the team, both for the European Cup.

After listening to Beckenbauer, he thought for a while, "That's okay, Podolski, we should be able to stabilize him when we come forward to communicate."

These three are all respected seniors in German football. They persuaded Podolski to join Bayern Munich. They should come forward to retain them. There should be no problem~www.NovelMTL.com~ You can tell him, as long as he To recover in training, I promise to give him more opportunities. "

With Gao Han's words, the Big Three will be able to speak.

"But there is one thing, I think it must be done as soon as possible, it is best to do it during the winter break." Gao Han said solemnly.

"Okay, you say." Rummenigge agreed without asking anything.

He is convinced that as long as the Alpine team continues to win this way, Bayern Munich will certainly be able to reach a higher level in business, and even keep pace with Real Madrid and Manchester United.

"The team's contract extension must be completed as soon as possible."

It turned out that this was the matter, and the Big Three understood in their hearts.

"Kahn is about to retire, and the backbone of the team in the future will definitely be Bayern Munich's local players. Although for the time being, Van Bommel has a higher prestige in the team and is more able to live in the locker room, but in two more years, Players such as Mum and Schweinsteiger will surely provoke the backbone, and their renewal must be completed as soon as possible."

"And Lucio, the role of the Brazilian central defender in the defense is very obvious and we must do our best to keep it."

Although Gao Han was talking about contract renewal, the management understood what he meant.

The stars are very important, but the backbone of this group is also important. When Real Madrid made the stupid mistake of focusing on the stars and lightening the backbone, Bayern Munich can't repeat the same mistakes.

The Big Three are also aware of the seriousness of the problem. Even Captain Kahn refused to attend the Christmas party, and Gao Han personally urged him. Obviously, the matter has reached the point where it must be resolved as soon as possible.

"Good." Rummenigge also agreed with a serious face.

"I will give you a satisfactory answer before the winter break is over."

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