Super Resort System

"The topic of beautiful women is an eye-catching topic in itself, which can give birth to a huge "attention economy." In addition to the eyeball effect brought by beautiful women, this event has another advantage, which is the controversy. And topicality, and this Qiaqi is in line with the nature of the Internet and in the heart of netizens. Mr. Li has a very accurate interpretation of this aspect." Lu Guowei continued to explain.

"Our screening criteria for this event is 90 points for beauties.

First of all, the 90-point beauty itself is controversial, because this is an issue with no standard answer.

Second, the selection of high-profile events in the event is bound to be controversial.

Many people may think that sparking controversy is not a good thing, but a controversy that is just right will have unexpected results.

Anyone who has watched Mango Satellite TV variety shows should know that Mango Channel is best at speculating contradictions and controversial things. It is an originally harmonious program. The trailer can edit the rhythm of the minute to beat. An ordinary person can edit you into a person who loves and hates sometimes, and is constantly controversial.

Although this is really offensive, I have to say that many people are poisoned. While swearing, they want to know what happened, and they are actively participating in the discussion of the controversial person, and continue to convey to this person. Flow and heat.

So we cannot deny that it is these controversies that have triggered discussions, and discussions will bring heat. Behind the heat is huge traffic and attention.

Our marketing strategy this time is to make use of controversy and topic hype, but President Li don’t have to worry, we will take the rhythm and guide the topic direction, and the topic itself will be around 90 points of beauty and the event itself, which has nothing to do with the hotel’s service and reputation.

Of course, you should also be aware that there are a lot of sprays on the Internet. They are always indiscriminately, or they make evaluations based on their own subjective wishes. This is inevitable. "

"Well, I know this, no problem!" Li Yang naturally doesn't care. Running a hotel is the same as being a star. It is impossible for everyone to like you. To understand you, you only need to catch the customers you want. That's it.

"Then let's talk about the specific implementation plan in detail..." Lu Guowei began to introduce the specific implementation methods and steps of the marketing plan in detail.

Including through which channels and network platforms, in what way, event marketing, topic guidance, etc., will detonate this event on the Internet.

The plan is very detailed, the time tempo, the specific implementation strategy, and even the themes of some articles and some network paragraphs have been written. It is a mature plan that can be executed at any time.

"Mr. Li, do you have any comments on this part?" After finishing the implementation plan, Lu Guowei looked at Li Yang.

Li Yang nodded, and had to say that Lu Guowei and the others were professional, and the whole plan made Li Yang basically find nothing wrong with it, even exceeding his expectations.

Moreover, the effect estimates are written in the plan. After all, these people are doing event marketing. There are many successful cases and experiences, and the prediction of many results is very accurate, so they have such confidence.

"I don't have any opinion, it's good, go ahead!" Li Yang said with a smile. Since he chose them, he naturally decided to cooperate with them after careful consideration and research. He really believed in their abilities.

"Okay, let's start the following content!" Lu Guowei smiled slightly, "The following is the second entry point for marketing this event.

Mr. Li, you suggested that you can start the mini program itself. We have also discussed this and determined that it is very feasible. We went back to test the mini program for identifying beautiful women. It is a very entertaining software. Marketing can even produce virality.

This software itself also inherits the above characteristics, because it is related to beautiful women, it is very topical in itself.

And the software is very entertaining, so while we are doing event marketing, we are conducting a wave of hype from this starting point. A two-pronged approach can definitely detonate this event, and it can help the hotel earn enough traffic and eyeballs. ! "

Listening to Lu Guowei’s words, Li Siqi’s eyes became brighter and brighter. She quietly turned her head to look at Li Yang, who was serious and looked at the projection screen. Suddenly she felt a little ashamed. She thought of him as a pervert. It is simple.

I'm a business copywriter, but I didn't even see the marketing logic in the beginning. It's really prejudice that restricts my pattern.

After listening to the two marketing strategies just now, she has really gained insights and has a new understanding of Li Yang. It shouldn't be luck for him to turn You Mao Inn into an Internet celebrity inn, but his strength.

"Of course, all of our marketing strategies serve a fundamental purpose, which is the hotel itself!" Lu Guowei continued, "So while marketing around activities and mini programs will generate enthusiasm, we will take advantage of the trend to guide and center the hotel. Its own marketing conveys the hotel's brand, scenery, service, feelings, etc. to everyone.

Transfer the hot spots and traffic created by the first two marketing to the hotel itself! But because we didn't have a deep understanding of the hotel before, we didn't write a particularly detailed plan here, only a general framework! "

"But I visited here today and chatted with President Li. I have an idea about the positioning of the hotel, one is to escape and the other is to heal!"

Lu Guowei's words made Li Yang's eyes bright, as if resonating!

After staying in the hotel for such a long time, what he personally felt was precisely these two words.

get away! cure!

"I think that escaping is in line with the psychological state of young people today. Faced with the pressure of work and life, faced with unfair treatment, faced with parents' urging of marriage, faced with parents' excessive care, or excessive family dependence, etc. Wait, many people have had this idea, want to escape from the original life, the original family, take a sigh of relief, this is their inner desire, just like that poem and the distance can resonate!

And here is very suitable for the theme of escape, away from the hustle and bustle of the city, away from the original place of life, and staying in a place that seems like a paradise for a few days. Isn't this just a beautiful escape? "

"That's good!" Li Yang clapped his hands, and Lu Guowei almost expressed his heart. Sure enough, you can have this kind of tacit understanding by finding like-minded people.

"And healing, I think it’s more relevant. Mr. Li should also be very clear about the meaning of healing. The Cat Inn is a healing place, and the same is true here. There are beautiful scenery, fresh air, and wealth. The atmosphere of the room, the rich recreational facilities and places, and the cute animals, these are the most healing things!" Lu Guowei continued.

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[Thanks to the chubby and book friends who are about to get married 2017**191 two book friends for a reward of 100 starting points]