Super Resort System

"Ahem, Mr. Zhou is right. It is undeniable that this hotel is indeed very hot recently, and even led to our large number of check-outs this time. But I reanalyzed the reasons last night and found that their hotel There was no price increase during May 1st, and the price itself was cheaper than ours. I think this is the main reason for the loss of our customers!

Of course, it is undeniable that their hotel's recent efforts in marketing, coupled with the popularity and celebrity effect brought by Xu Jiaxi's fame incident, have also caused many customers to change their preferences! I think this is the reason for this large number of check-outs! "Manager Liu said with a smile.

"Have you finally figured it out? Then why can't I see in the report about how the other party's marketing, how to create popularity, and how to use the celebrity effect?" Zhou Zhenghua slapped the table and yelled, "Look at your report. What I wrote, I ask you to analyze their marketing strategy and its merits, not for you to pick the other party’s fault, not for you to say that the data is untruthful, nor for you to make excuses for your incompetence !"

In fact, what made Zhou Zhenghua angry was not the check-out phenomenon in his hotel. This was a normal phenomenon. What he was angry at was Liu Dianjiang's attitude. He could see the extreme prejudice in the report at a glance.

What he needs is a manager who can face the problem squarely, not a person who restricts his pattern because of prejudice, a person who is self-serving and doesn't know how to study with a humility.

It’s not a big deal to lose this amount of traffic. There will always be other tourists staying. But the problem is that if you are content with the status quo, you don’t know how to accept new things in the market, learn those new marketing strategies, and learn from your opponents humbly. Even if it is a young opponent, it will be sooner or later to be eliminated by the market, and this is what he worries most.

His Zhou Zhenghua can survive today, relying on continuous humbly learning and working hard to accept new things, only then can he constantly adapt to market changes and survive the fierce competition.

But after all, he is old and limited in energy, so he needs his managers to know how to learn, innovate, and make breakthroughs.

Obviously Liu Dianjiang disappointed him.

Seeing the boss's anger, Liu Dianjiang was silent. Although he was not convinced, he didn't say anything.

"I want to ask everyone here, what do you see from the series of actions you have done at this stage?" After a pause, Zhou Zhenghua suddenly asked.

"Event marketing!" someone replied.

"Well, yes, it is indeed event marketing, but this event marketing has a deeper purpose?" Zhou Zhenghua looked at the managers.

Everyone shook their heads. In fact, they thought of some answers, but they felt that they were all too simple, so they didn't say anything.

"Their fundamental purpose is to create a story." Zhou Zhenghua continued. The answer was indeed beyond their expectations. He couldn't help but his eyes brightened, and he curiously listened to Zhou Zhenghua and continued: "Everyone should know what the tourism industry is. Words: If you want to travel, make up a story first!

However, in recent years, with the rapid development of the tourism economy, tourists are more knowledgeable and increasingly rational, especially for relatively young and highly educated consumer groups, their tourism tastes are getting higher and higher.

Many man-made attractions that follow the trend are full of falsehoods and false pseudo-cultures. In addition to stimulating curiosity, it is difficult for people to have real emotional resonance, and the result is inevitably alienated or even abandoned.

For those of us who do light luxury homestays and resorts, the main audiences are relatively young groups and those who prefer to pursue new experiences.

And these people just lost their freshness to those fake stories, and even have a high degree of recognition. The old routines of the past obviously don't work.

But what did the mountain hotel do?

They did not make up stories by themselves, let alone rely on cultural and historical things. They created a story, a story that young people like more!

That is the legendary story of the amateur girl-Xu Jiaxi, who became famous overnight!

This is a story that people talk about. It is also a story that is easy to follow and spread. It is a more advanced story.

Xu Jiaxi’s fame gave this Youshan Hotel another meaning. Just for this story, many young people would be willing to pay for it, and her star effect will have a follow-up impact, which is enough to keep this Youshan Hotel alive. .

Some people may say that this is an accidental result, but why it happened by chance to others instead of us? The patronage of luck is not really fair, and we need to create opportunities.

I know that some people will say that his marketing strategy is difficult to copy. Yes, I also know that I don’t need you to copy and imitate it. I just hope you can learn something from it, be inspired by it, and be able to Divergent thinking, jumping beyond the original limitations, looking for more possibilities, so that our hotel can also make a breakthrough, instead of standing still, knowing that one day will be stepped on by a rising star. "

"Just before our meeting was held, this mountain introduced a ticket system. They collected martial arts for tourists to visit the top of the mountain, and according to their official news, the tickets for May 13th were instantly robbed.

A hotel sells tickets. If you say this, you will be scolded by your peers? But, they did it, and it’s still hard to get a ticket. I think you are all online, so you should be able to go and see for yourself what the young people are thinking about and what they need.

There is no rule that cannot be broken! "

...

Li Yang didn't know his strategy of having to do things forced by the system task, and taught his colleagues a good lesson, let alone knowing that he was being cursed by countless managers in the industry.

Now he is holding a cell phone and is competing with Tong Shuya to see who disgusts him first.

"Do you know what I want to eat?"

"What to eat?"

"I want to look at you foolishly!"

Uh--

"Ah, ah, I can't stand it, I surrendered!" Li Yang really couldn't play anymore. He couldn't stand the love of the earth, and he felt that if he continued to play, the book would end. .

Tong Shuya smiled happily over there, very proud: "Haha, you lose, then you have to fulfill my wish!"

"Let's talk about it, what wish? I want to give you everything!" Li Yang said nonchalantly.

"Hmph, I don't want your body, um...I haven't thought about it yet, I will tell you when I think about it!" Tong Shuya said with a smile, "Okay, let's not talk for now, I want to have lunch. You should hurry to eat too, I love you, what do you..."

Li Yang smiled and ended the call, and his smile slowly disappeared, and there seemed to be some loss in his eyes...

He knows very well that there are not many days like this. Once Tong Shuya starts working, she will become busy. Maybe her work and rest time will be different from her, and the two people will have less and less time to talk.

...

[Happy Christmas, brothers! 】