The Best Entertainment Era

In addition to the fifteen-minute clip on "Avatar Day", Embassy Pictures used Hollywood's usual promotional methods to promote the "Avatar", supplemented by Internet hype.

The publicity effect is often proportional to the funds invested.

"Avatar" claims to have an investment of up to 500 million U.S. dollars. In fact, the production cost finally cost 230 million U.S. dollars. The remaining 270 million U.S. dollars were all smashed by Relativity Entertainment on global publicity, promotion and distribution.

Excellent marketing is indispensable for every big-selling film. Behind the production cost of the film, there are often the same huge promotional and marketing expenses that even far exceed the production cost.

In order to attract people's attention, the authenticity of promotional content should be ranked very low.

In movie promotion, even couples and couples can fake things, not to mention others.

As a result, "Avatar" has inevitably become another director's painstaking work for many years.

"The script of this film actually took shape as early as 1995, but at that time there was not enough film technology to meet the ideal requirements for the completion of this film. It is precisely because of the insistence on perfect film production that I put the script away. Conduct technology research and development and testing."

In the promotional footage specially broadcast on TV and Internet platforms, James Cameron solemnly introduced the origin of the film: "In the past 10 years, I tried "Titanic" and filmed "Abyss Phantom", " "Deep Sea Alien" and so on, but the idea of ​​"Avatar" and the exploration of 3D technology have never stopped."

"Until 2005, Ronan and I thought the time was almost ripe, and then we started the "Avatar" shooting plan."

The value of this film is likely to be immense. Even Ronan personally went into battle and rarely accepted media interviews to cheer for "Avatar": "This is an unprecedented collaborative experience. James Cameron is not only full of creative creations. He has created an unprecedented new world-the planet Pandora, and developed a new set of languages ​​and cultures for this. The uniqueness of the Nameis and other creatures living on the planet is even more beautiful. In my opinion, James Card Mellon is a perfect inventor!"

An original story about unknown alien life starred by a big star without absolute charisma, and is not a sequel to any movie, with a price tag of up to 500 million US dollars-can such a movie make money?

Even if the success of "Titanic" is ahead, the industry and the media are skeptical about whether such a large investment can get a return in the market.

After all, it's been too long since James Cameron succeeded last time.

Even for companies like Relativity Entertainment, if they really lose money, they will vomit blood and even trigger a series of chain reactions.

All of this will be announced in late May.

On the fourth weekend of May 2008, Relativity Entertainment held a huge premiere for "Avatar" at the Nokia Theater, which recently completed IMAX3D transformation in Los Angeles!

On this day, the Nokia Theatre is crowded with people. The scale and excitement of the premiere are not inferior to the Oscars. Hundreds of famous Hollywood figures have entered the theater one after another. It seems like ordinary audiences, Hollywood stars, I also want to watch the movie called "the first giant in history" as soon as possible.

In this age, it may be difficult for one person to change a world, but one person can change an industry.

More than thirty years ago, George Lucas profoundly changed the Hollywood film industry, and James Cameron today will also bring revolutionary changes to this industry.

Probably after more than ten or two decades, when Ronan is viewed inside and outside the Hollywood industry, there will be similar views.

Therefore, when Jessica Felton walked into the Nokia Theatre holding Ronan's hand, he heard him say this: "Because this "Avatar" will upgrade the entire industry to an unprecedented level!

Jessica Felton thought about the internal preview that he wanted to see, and said, "Yes, the fare is expensive."

Ronan couldn't help laughing and said, "For Americans, movies are still a very cheap form of entertainment."

"Hi, Ronan."

As soon as the voice sounded, Leonardo DiCaprio strode over and shook hands with Ronan: "Long time no see."

Ronan was also familiar with him, and said directly: "You are getting a serious blessing now."

Leonardo laughed and turned to look at Jessica Felton: "Hello, Miss Felton."

Then he introduced the blond girl who followed from behind: "This is Irene Heatherton, my girlfriend."

Ronan nodded slightly, and Jessica Felton also greeted her politely.

Leonardo said again: "James has honed for many years and created another masterpiece." He looked at Ronan: "This will not be another "Titanic", right?"

"I think too." Ronan shook his head slightly: "The trial screening of "Avatar" has received a lot of criticism."

Among the many movie stars in Hollywood, Leonardo has always had a good vision of choosing films. In fact, he has a considerable understanding of the film market. He immediately said: "Those boring guys, can their words control the film market? Looking back on James' filming history. Beginning with "The Abyss", to "Terminator 2", and then to "Titanic", the investment amount of blockbuster films has been refreshed repeatedly. Each time before the release, a large number of film critics think that it will lose the box office and so on. The result? "

He doesn't need someone to answer: "The film's box office always ruthlessly shatters the last trace of their face."

Ronan admitted this: "That said, too."

Everyone knows that James Cameron is a money-burning machine, but people just have the ability to double the investment money back, and even if they put in their own film rewards, they must make the most perfect effect in their minds!

There was talk in the front hall of the theater, and James Cameron came in.

This great director immediately became the second focus of attention outside Ronan.

Ronan saw an interesting scene. Susie Amis and Catherine Bilogue stood beside James Cameron one by one, chatting and laughing with him without any complaints.

For ex-husbands or ex-boyfriends in Hollywood, this is nothing more common. The circle is so big, especially the top few floors. There are always those people going back and forth, and they often meet in public.

Thinking of this, Ronan looked at Leonardo and Irene Heatherton again, and suddenly came up with an unreliable idea.

Compared to Leonardo, who has never forgotten his original intentions, it seems that he has become a betrayer?

"It's almost time." Jessica Felton's voice sounded nearby: "Let's go into the theater."

Ronan turned his head to look at Jessica Felton, and threw all the unreliable thoughts behind his head.

Jessica Felton asked, "What's the matter? Your eyes are a little weird."

Ronan said solemnly: "Jesse, it's my luck to meet you."

Jessica Felton smiled brightly: "It's also my luck." She held Ronan tightly: "Let's go."

Entering the screening hall, without waiting too long, the premiere screening of "A-Fada" kicked off.

Apart from subtle changes, this film is roughly the same as the one Ronan has seen before. The film is definitely a huge breakthrough in film technology. The story and plot are still thin, which makes Ronan more like it. Humans themselves feel helpless.

No matter what meaning James Cameron gave to Namei, in the minds of Ronan, being a human is much better than doing other messy things.

A robot like Zhuzi can accept it, after all, it is human beings who take refuge.

But **** or something is really speechless.

As for the picture and technology of the film, that is not what words can describe at all. Even if thick and gorgeous rhetoric is piled up, it is not enough to describe the Pandora planet shown in the film.

Having said that, when watching a movie, few people want the protagonist to hang up. After all, that’s where he was substituted, but even if Ronan watched the sample and sat here watching the actor, he still desperately hoped that he would be The human mech is killed.

In the plot, "Avatar" can be said to have no imagination at all.

From some previous viewpoints, the consistent love scene is the most mindless part of "Avatar". The specific plot advances, integrating typical elements including heroes and beauties, bows and cannons, from encounters, misunderstandings, family opposition to elimination Misunderstanding, handsome guys turn to the old routines of rebellion because of the love of beautiful women; justice defeats evil, bad guys die ugly, good people laugh to the end, love lasts forever... Hollywood also has a lot of vulgar elements.

The story mode of "Avatar" is undoubtedly too old-fashioned.

James Cameron's energy is obviously all on the visual effects.

This great director who has been a truck driver proves that his nickname "King of the World" is not a mere nickname, as an army of visual special effects technology, an army of biological design, an army of motion capture, an army of stuntmen, an army of dancers, and an army of actors. The handsome president of the army of music, music and sound, he brought science fiction films into a new era in a jaw-dropping way.

After the premiere screening, ~www.NovelMTL.com~, Hollywood directors who participated in the premiere have expressed their views on "Avatar" through Netflix sharing.

"The movie has new rules of the game, "Avatar" is the future!"-Jon Feiru

"You can use'Before "Avatar"" and "After "Avatar" to divide film history."-Steven Soderbergh

"This is a kind of'perceptual' movie that can make your movie look different. I should start studying 3D movies."-Ridley Scott

"The audience of the first sound film will be shocked by the sound, and the audience of the first color film will be shocked by the color. "Avatar" does the same thing."-George Lucas

"The Renaissance in the History of Film."-Luc Besson

For Ronan and Relativity Entertainment, "Avatar" is not a movie, but a gold mine, worth digging deeper!

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