The Best Entertainment Era

In the huge conference room of Embassy Pictures, there were close to twenty people sitting, and everyone was staring at the whiteboard in front of which was written the name of the Oscar best foreign film "Crouching Tiger, Hidden Dragon".

These people come from various television stations across the United States, both wired and wireless.

The only purpose of coming to Embassy Pictures was to win the North American TV premiere rights of "Crouching Tiger, Hidden Dragon".

"The reserve price for the premiere rights is $3 million," said Garcia Rodriguez, who hosted the bidding meeting: "Every bid must be no less than $100,000."

"4 million dollars!" The person who spoke first was the ABC TV station.

The middle-aged woman who came on behalf of MTV shouted: "4.5 million dollars!"

The person next to NBC directly increased the price: "$6 million!"

The conference room fell silent for a while, and even Garcia Rodríguez did not expect that with just three rounds of price increase, the premiere copyright of "Crouching Tiger, Hidden Dragon" would double the reserve price!

Garcia's eyes swept once again from the tags or other nameplates on the chests of these people. ABC, NBC, CBS and FOX, the four major television networks in the United States, are available, such as medium-sized TV stations such as HBO, MTV, AMC, C, PBS, or large-scale cable Taiwan, no one was absent.

For a movie, you don’t need to negotiate house by house, but let many TV stations bid for it. Where did Embassy Pictures ever engage in such a high-profile event before?

Since Ronan completed the acquisition, Embassy Pictures has really undergone earth-shaking changes.

In the past, the film released by Embassy Pictures asked the TV station to buy it. Now? Not only did the TV station take the initiative to contact, but also willing to participate in the bidding.

TV premiere copyright auction, can this be done by ordinary companies? Only a film with a double hit at the box office and word of mouth can a bidding event be held.

"Six million dollars!" Garcia asked loudly, "Are there any price increases?"

Yesterday DreamWorks held a bid for "Gladiator" and the North American premiere rights sold for $10 million.

Only the Oscar Best Picture Golden Man can't do this. The North American box office of "Gladiator" is as high as more than 180 million US dollars.

"Crouching Tiger, Hidden Dragon" is not bad either, the best foreign language film Golden Man, with a North American box office of nearly 160 million US dollars.

A middle-aged man representing Fox TV slowly raised his hand and shouted: "6.5 million dollars!"

HBO is wealthy and directly increases the price: "8 million US dollars!"

The conference room was completely quiet. After Garcia asked several times, HBO successfully bid for 8 million US dollars.

Only the first round of TV broadcast rights in North America sold for a high price of 8 million US dollars. Garcia can imagine that "Crouching Tiger, Hidden Dragon", which is double-glared at the box office and awards, will inevitably receive huge offline income.

People from Fox TV followed the staff of Embassy Pictures to go through the relevant procedures, and people from other TV stations dispersed.

Ronan quickly got news in the office that the high price of $8 million was indeed worth celebrating.

Just the first round of TV broadcast rights is enough to buy back the funds for "Crouching Tiger, Hidden Dragon".

After the first round of TV broadcasts, there are also home entertainment channels such as DVDs and video tapes. In this regard, Embassy Pictures has a distribution network and has cooperation with companies such as Wal-Mart and Blockbuster. It can be distributed independently without authorization to other companies.

However, Wal-Mart and Blockbuster’s channel raked in, Ronan intends to let people talk to them.

The channel percentage in the industry is generally 20% of sales, depending on whether it can be lowered.

In addition, Ronan has sent someone to make a super luxurious DVD set of "Crouching Tiger, Hidden Dragon".

It's not the type that sells for $39.9 plus extras, but a DVD set containing a small golden figure with the best foreign language film and a reduced scale Qing Mingjian, priced as high as $599.

This is for audiophiles.

There are many movie enthusiasts like this in North America, and many even broke their fortunes to buy limited edition luxury peripherals of "Star Wars".

The Oscars are over, but the Oscar effect is still affecting the entire North America.

The most notable thing is the movie market. The best movie "Gladiator" was dragged from the film library to the theater to whip the corpse, and the second round of screenings began, and it also won a lot of box office.

Originally, "Crouching Tiger, Hidden Dragon" has entered the end of the screening. As the Oscars for best foreign language film and other small gold people got their hands, they cheated their corpses before they died. It expanded from less than 200 screening theaters to nearly 600, and then lasted for a week. For a long time, it pushed the film's North American box office past 160 million US dollars.

When the film was released, the North American box office totaled 161.2 million U.S. dollars.

"Crouching Tiger, Hidden Dragon" raised the North American box office record of foreign language films to a height that was unattainable by latecomers.

Ronan remembers very clearly, even to his last memory, "Crouching Tiger, Hidden Dragon" is still the number one foreign language film in North America at the box office.

Foreign language films like "Angel Loves the Beautiful", "Lola Run", "Eavesdropping" and other foreign language films, when it comes to revenue, are weak in front of "Crouching Tiger, Hidden Dragon".

To be precise, with the exception of "Crouching Tiger, Hidden Dragon", no foreign language film can reach the box office of over 100 million in the North American market.

Most foreign language films have only one result in the North American market. Others also count as much as you can harvest.

Embassy Pictures Films, as the distributor, received a total of $75.4 million in box office shares from the theaters.

Since it is a copyright buyout, there is no need to settle any settlement with Li Ang and Xu Ligong's aspect international.

From copyright buyouts to various propaganda to cinema releases, Embassy Pictures has invested a total of US$18.2 million on "Crouching Tiger, Hidden Dragon".

Today, the investment has won generous returns.

Excluding company shares and other income, Ronan alone, as a copyright buyer of the Embassy Pictures, received a total of 2.26 million US dollars in rewards.

As the president of Embassy Pictures, Ronan is also a member of the company, so he naturally enjoys various bonus incentives from Embassy Pictures.

In the past year of 2000 and the beginning of the new fiscal year, Ronan's income from various positions and rewards alone was as high as $14.5 million in the past year.

Although completely controlling Relativity Entertainment, Ronan has always been very clear when the company and the individual should be separated.

Ronan has large sums of money in his hands and originally wanted to invest in the stock market, but since the crash in March last year, the stock market has been falling all the way, and there is no sign of stopping.

Just like a layman, Ronan also inferred that the stock market crash and plunge will probably be linked to September, and then continue to fall.

It has already entered 2001, and it is not far from September. Ronan intends to wait.

In contrast, the affected real estate market has some meaning to stabilize. The real estate agent also contacted Ronan twice, as if he had several suitable listings in his hand, all of which were deteriorating by the homeowner. Under the general economic situation, it is impossible to support the kind of cash out with fixed assets.

In many states in the United States, such as New York or Los Angeles, if you own too many luxury real estate, once there is a problem with the funds in your hands, the real estate tax can drag people to death.

The wicked old and beautiful tax claims that people will be scraped off when they die.

When I think of taxes, I vomit blood.

Ronan has made an appointment with the real estate agent and will spend the weekend to see the house.

At the same time, various statistics related to the Oscars were released. Ronan and "Crouching Tiger, Hidden Dragon" left a lot of records for this Oscar.

This year's Oscars ceremony was the most concerned by Asian Americans in 73 years, with more than 8 million Asian audiences.

At the same time, it is also the most invited event for Chinese entertainers.

As "Crouching Tiger, Hidden Dragon" has received many nominations, not only the number of Chinese representatives sitting in the nomination seats waiting to receive the award, but also various delegations from the East and Chinese audiences who tried their best to enter the venue in order to witness historical scenes.

It is very obvious that Chinese and Asians have driven the Oscar market.

Of course, the winner is not only Hollywood, but also merchants.

According to statistics, during this year's Oscars, the total revenue of businesses in the sales and rental of vehicles, fashion, jewelry and accessories exceeded 75 million U.S. dollars, which was also the best profit ever.

So many celebrities, audience fans, all kinds of looks are piled up with real money.

There is also ABC TV. As a broadcaster, they have more than 50 million US dollars in advertising revenue.

The value of the Oscars awards ceremony in all events in the United States basically ranks in the top three every year, most of the time in the second place.

No need to think about the first place. For more than a decade before and after more than a decade, there is no possibility of surpassing the Oscars.

After all, the "American Spring Festival Gala", which always ranks first, is not a name.

The influence and commercial value of the Super Bowl in North America is too great.

The North American market alone, even the World Cup finals in football, is a far cry.

One more thing, Ronan, as a member of the Producers League and as a producer of many successful films, submitted an application to the Academy of Motion Picture Arts and Sciences, and waited for the formal invitation from the Academy to prepare to join the Academy and become a number of Oscars in the coming year. A member of the judges.

The film academy adopts an invitation system to accept new members. There are three ways: get an Oscar nomination; apply to become a member and get the recommendation of two members in a branch; from a member committee or college such as a producer’s union or director’s union The council wins support.

Then the member committee will vote, and those who get the majority of votes will be invited to join ~www.NovelMTL.com~ For producers, it is not difficult to join the academy. The basic invitation condition is that they need to produce two or more separate films before they can be considered. .

On Ronan's terms, it was not a problem to get an invitation at the end of this year and vote.

And the members of the academy, that is, the Oscar judges are life-long and have no term.

This is also one of the reasons why the average age of the Oscar judges is getting older.

In particular, many old men are in a state of retreat. They have not participated in the production of any movie in the past few decades, and their knowledge of movies is far behind the times.

Then, many nostalgic films won the Oscars.

For those who specialize in Oscars, the age of the judges is an available factor.

The awards season is over, Ronan heard a news that Universal Pictures is in contact with Ang Lee.