The Best Entertainment Era

The big box office sales on the first day of the film undoubtedly gave a positive result for a series of publicity and marketing promoted by Embassy Pictures, but at the same time, Relativity Entertainment also suspended its investment in the promotion and marketing of "Dungeon Siege", despite the media And on the Internet, all kinds of related information is still spreading, but it is a spontaneous reaction.

The popularity of "Dungeon Siege" has risen, and there is no need to continue to invest money.

And with the end of the first day of screenings, the word-of-mouth of the super bad movie has been completely spread, word-of-mouth can indeed be marketed, and the previous series of activities have tried to attract fans to enter the theater during the first weekend as much as possible. Nor can it save the rotten reputation of "Dungeon Siege".

Bad movies often sell at high box office, but they have no staying power.

On Saturday, the IMDB score for "Dungeon Siege" dropped to 3.3 points.

The Rotten Tomatoes Index continued to decline, falling to 2%.

At the same time, Cinema announced the on-site scores of theater audiences, and thousands of fans scored an average of "E".

A movie that can be shown on a large scale in a theater, Cinema is "E", which is really rare.

But even more surprising is that Cinema’s predictions are that "Dungeon Siege" will be a huge commercial success. It is expected that the box office in North America will be close to 30 million US dollars in the first week, and the final box office will most likely fall above 70 million US dollars. .

The first-day box office data of "Dungeon Siege" also proves that Cinema's predictions are not groundless.

By Saturday, "Dungeon Siege"'s schedule rate and attendance rate were still far ahead of other films in the same period, but dragged down by the super-bad negative reputation, the box office trend began to decline as Ronan expected, and the decline was a bit large.

On Saturday, the film only received 9.81 million U.S. dollars, a drop of nearly 3 million U.S. dollars from the first day of screening.

Even if bad movies sell well, going high and low is an unavoidable fate.

Over time, single-day box office revenue will only drastically dive.

When Monday arrived, the latest box office statistics were delivered to Ronan as soon as possible. "Dungeon Siege" unsurprisingly surpassed the "Scream 3" released in the second week and topped the North American box office charts. throne.

After three days of release, it took 29.55 million US dollars in 2,920 theaters, and achieved a box office of more than 10,000 yuan.

The box office success of "Dungeon Siege" made the entire Relativity Entertainment rejoice. After all, this is not a victory for the movie, but the result of the commercial operation of Relativity Entertainment.

The professional film critic circle is wailing.

Richard Brody, the full-time film critic of "The New Yorker", broke a silent understanding through his official blog and the newly registered Netflix share and declared to the public that there are so many junk viewers. Rubbish movies and Hollywood movies are littered with rubbish. It must have something to do with a large number of **** audiences. The audience is really not good now, and I still miss the high-quality audience of the golden age.

As soon as these words came out, crazy movie fans almost squeezed Richard Brody's blog and Netflix account with all kinds of crazy abuse.

Richard Brody's commentary style on "The New Yorker" has always been known for his acrimoniousness. He doesn't care about the reaction of his fans. Instead, he continues to praise the golden age of Hollywood and blasts today's impetuous commercial film era and garbage audiences.

As if there was never a bad movie in the golden age.

Fans began to quarrel with film critics, but the production company was not affected at all. Uvi-Bauer's two consecutive game-adapted films sold well. With Hollywood's consistent strategy of following the trend, other jobs will of course not be missed.

In the twentieth century, Fox obtained the right to adapt the film "Street Fighter" and publicly announced that it was preparing to shoot a film adaptation of the same name.

Lionsgate bought out the copyright of "Life and Death Fight", and the adaptation of the film has begun script creation.

This is the consistent style of the film industry. Regardless of the golden age, the present, or a long period of time in the future, the types of movies that can make money are swarming until they are completely bad.

The producer is a commercial organization, and making money is the goal. It doesn't matter whether the film is bad or not. If you make a bad movie, you make a bad movie. If you make a good movie, you make a good movie. The reason is simple.

The film industry has developed to the present. In some respects, the film market is very simple and utilitarian. With money to vote, Hollywood will put on the market what the audience likes, regardless of film ideals and artistic feelings.

In the eyes of film companies, art films are no more noble than bad commercial films. Not to mention "Dungeon Siege", which is really bad from beginning to end. The main reason for the emergence of some "bad movies" is that people who don't like him scold him. Become a "bad movie", after all, this group of people have a lot of power and a strong desire for expression.

Before the Internet age and the information explosion, the criteria for judging the quality of Hollywood films existed to protect the aesthetic taste of old audiences.

Those nostalgic old films are often easier to get praise.

But in the eyes of film companies, the old audience is older, mature in three perspectives, often under family pressure, impulsive consumption may be low, and the number of times to watch movies per month is very limited.

The young new audience is just the other way round.

It is appropriate to describe what Robert Iger said to Ronan-everyone is created equal, why can only produce movies for old audiences? Newcomers’ money is also money, and newcomers’ money is better!

On Monday morning, after reading the data of "Dungeon Siege", Ronan received the script sent by Lindsay Bill himself.

"Congratulations." Lindsay Bill put the script on Ronan's desk and said, "If such a film can be a big hit, what can't you do?"

Ronan was also not humble, saying: "It's just that the right marketing and promotion method was chosen at the right time."

Lindsay Bill added: "Where did you find such a director?"

Ronan shrugged slightly: "I didn't expect him to be so confident when someone introduced him. How can I say that he has a unique charm that makes movie fans unable to help but care about every news about him."

Lindsay Bill laughed: "I met Jessica yesterday."

"Huh?" Ronan was puzzled first, then reacted: "Jesse?"

Lindsay Bill nodded: "Jessica Felton, your dedicated editor and post-producer, I saw her near the Warner Studios, and chatted with her for a while. She is very good, host To post-production of so many movies."

Ronan thought for a while and said, "Next month, Embassy Pictures will release two films in which she is a post-producer. You adapted the screenplay "Mean Girl", and Will Smith and Charlize Theron. Starring in "The Enemy of the People"."

"It's been a long time since "Mean Girl" was filmed, and I finally got on the line." Lindsay Bill remembers this project, after all, the script was written by her: "Remember to send me an invitation to the premiere. I will also participate in the premiere."

Ronan smiled: "You are the only screenwriter of the film. You must be invited to the premiere."

Lindsay Bill pointed to the script: "I added an ending, and the other parts were basically unchanged."

Ronan didn’t look at the front and turned directly to the last few pages of the script. As he said last time, the heroine was immersed in self-weaving dreams, exchanging herself for super high income and becoming the female elite of Metropolitan New York. .

Super apartments, luxury cars, piles of luxury goods, these hard-working elite white-collar workers and even gold-collar workers dare not easily consume goods, all at her fingertips.

"Is such a prosperous life a bit exaggerated?" Ronan hadn't really come into contact with him, and it was not particularly clear: "Can they maintain such a high quality of life?"

Lindsay Bill said: "Remember the college classmate I told you? I feel like I am already the best in the same class, but I can't compare with her in terms of income. Ronan, you suggested For this ending, I appropriately learned from her current situation."

Ronan nodded slightly. The situation of some senior socialites is indeed beyond ordinary people's imagination.

Lindsay Bill added: "And her remarks are self-contained. For example, she said that she did not occupy any social resources and created such a huge value. This is worthy of recognition."

Ronan said directly: "This kind of person can't escape."

"I talked to her on the phone recently." Lindsay Bill shrugged, "Do you know what she said? When I make enough money, I will leave New York and live in another city~www.NovelMTL.com~ Ronan added One sentence: "Then find an honest man to marry? "

Lindsay Bill's eyes lit up and said, "I can give her this advice when I talk on the phone the next day."

Hearing this, Ronan could only mourn for an honest person in the future for three seconds.

Having said that, perhaps this is not a big deal in the eyes of some men in the United States.

"Okay, well written." Ronan closed the script and said, "I will make changes in the future. You will have to wait until the director is in place. If you have new ideas and content, you can continue to make changes."

Lindsay Bill asked concerned: "When will this script start to work?"

As one of Ronan's close associates, Lindsay Beal knows very well that this film is going for the awards season in the future. If she can win one or two awards at the Golden Globes or Oscars, her screenwriter will benefit a lot!

Ronan said: "Don't worry, it may start to operate next year, and it will be released in 2005 or 2006. To find a suitable director, we must also look at the current social development situation. This kind of film adapted according to social reality will inevitably be affected by the entire society. The environmental situation has a greater impact."

Lindsay Bill nodded and said, "I'll leave for nothing else. I'm going back to adapt "The Devil Wearing Prada."

"Is this subject easy to write?" Ronan asked.

"It's okay." Lindsay Bill told the truth: "I'm going to New York again next month to see my classmate, and also take a field trip to the fashion circle and talk to the original author."

Ronan opened the drawer, found Lauren Weisberg's business card, and handed it to Lindsay Bill: "This is the original author's contact information."

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