The birth of the Hong Kong Island family

"Boss, Crocodile T-shirts has opened another store on Wellington Street. It will open this Saturday!" A staff member hurriedly found Chen Jun and reported the news.

When Chen Jun heard this, he was very surprised. His opponent reacted too quickly.

Then, he asked: "So quickly, is it a store opened in a hurry just to deal with us?"

He thought of this possibility, but in front of the wealthy Lin Zhichao, he was already timid before fighting.

The clerk said: "I took a few glances from the outside, and found that the interior decoration is similar to their main store, and it will not take a month or two to fix it. Instead, they started to advertise a lot and held a 'first anniversary' event—— 10% off for two items and 20% off for three items.”

Chen Jun took a breath. He was in this business and knew that if three items were discounted at 20%, the profit would be very high.

If it were him, he wouldn't have the strength to engage in such activities.

He also finally understood why his fellow villagers spoke so highly of Lin Zhichao. That was because he was very aggressive in business.

He had only been open for a week, and others had already launched a series of targeted measures, overwhelming him.

Originally, the 'Lion King' clothing was suspected of being plagiarized. It was a replica of the 'Crocodile Shirt'. Naturally, the business was not as good as the genuine one, especially when the genuine one was already well-known.

Fortunately, now that he has been targeted in a targeted attack, Chen Jun has already thought about the situation in which the "Lion King" is trying to survive.

"What other news did you get?" Chen Jun couldn't help but ask again.

He was very worried, and Crocodile Shirt struck one move after another, until the Lion King couldn't handle it.

The clerk thought for a while and then said: "Boss, did you listen to RTHK's commercial last night?"

Chen Jun said: "Crocodile shirts are often advertised on Radio Hong Kong, so of course I know about it."

He couldn't help but feel envious. Crocodile Shirt was not only wealthy, but also good at sales. Within a year, it became famous in Hong Kong and became the first choice for many middle and high-class people.

The more this happens, the more he feels that this is a huge market. In the future, there will be more and more middle and high-class people in Hong Kong, and it is impossible for one company to occupy this market. But now that he has stepped in and managed ‘The Lion King’ with all his heart, he will definitely be the winner in the end.

After all, in his opinion, human energy is limited, and Lin Zhichao cannot always pay attention to a small clothing brand.

The staff member said: "But they suddenly changed the advertising slogan, which surprised me!"

Chen Jun asked: "What kind of advertising slogan should I change? Isn't it good?"

The clerk nodded and said: "Now I've replaced a bad advertisement, at least I think so. The advertisement says 'I only shop for crocodile shirts twice a year, and I get something new every time', you Listen, isn’t this pushing guests away, in case others want to hang out more!”

Chen Jun thought about it, and he felt that the advertising slogan would not be so simple.

He suddenly reacted, and then said: "This is their brilliance, 'I only shop for crocodile shirts twice a year', which means their quality is very good. And Hong Kong's clothes are only divided into two seasons, one-time purchase If it lasts for one season, it means I don’t have to buy clothes for a whole year."

One move after another, Chen Jun was suddenly bald. He originally wanted to compete for the number one local clothing brand in Hong Kong, but now he is thinking about how to survive. After all, in this era, there is not much space for Hong Kong brand clothing production.

Crocodile Shirt's many clever tricks made Chen Jun even more stressed. His first reaction was to hold some activities, but then he realized that if he held activities without a name, he would be laughed at as "imitating others".

In the end, I had to give up.

Xingdao lost the lawsuit and even compensated others 1,000 yuan to settle the matter. Moreover, the brand "Kadile" died before it was born, causing great reputational damage.

The Lion King in Hong Kong has just been released and has also suffered a series of blows.

Why!

Chen Jun always felt that everything should belong to him, but he never expected that it would eventually belong to someone else.

Saturday.

The crocodile shirt on Wellington Street officially opened, and customers who had been informed in advance flocked to the store, and soon there was even a long queue at the door. This is something that has never happened in Hong Kong.

A reporter quickly snapped up a license to document this extraordinary occurrence.

"Is it wrong? I have to queue up to buy some clothes. Is there no clothes in Hong Kong?" someone complained.

Although he was complaining, he had no intention of leaving. The reason was simple - there was an advantage to be taken advantage of.

He only needs to shop for 'crocodile shirts' twice a year, and he can get a 20% discount if he buys all of them for one season at a time; this saves a lot of money, and he still wears high-end brands and imported fabrics.

Hong Kong people like to settle accounts and want to wear mid-to-high-end clothing, but they also want to save money. It is precisely because of this mentality that crocodile shirts can quickly occupy the market.

"There is a discount today! You can get 20% off if you buy three pieces, and you can wear famous brands. You can save 30 to 40 yuan with the 20% off. It doesn't matter if you wait a few minutes, it's Saturday anyway." Someone answered this question question.

Crocodile shirts are suitable for people with a monthly income of more than 150 yuan. In fact, they don’t necessarily have to be middle and high class, because many people in Hong Kong like to wear Western styles, which is conducive to improving social status and progress. So even if the salary is only 150 Hong Kong dollars per month, many people would rather spend 150 to 200 on a set of crocodile shirts-shirts, trousers, and leather shoes.

After putting it on, my confidence immediately increased.

"I'm going to have a cup of tea and come back to see you!" A customer at the front suddenly said deliberately.

The customers at the back were immediately overjoyed, thinking that since you went to have tea, I will move forward one person, and you will have to queue up again when you come back.

A fool!

In fact, there are many such fools, and they are all ranked first. They all found reasons to leave temporarily, and after a while they queued up again.

At this time, the queue was already nearly a hundred meters long. Although the entry speed was quite fast, the queue was still growing.

Suddenly, more people passing by paid attention.

“It’s the anniversary of the crocodile shirt!”

"20% off for 3 pieces"

It was very lively for a while.

Chen Jun, who was standing not far away and came to investigate the enemy's situation, had a stiff face. He didn't expect that the business of crocodile shirts is so good, is it because there are too many rich people in Hong Kong?

According to the information inquired by his staff, there were long queues in all three stores of Crocodile shirts, and people lined up to send money.

“What’s so bad about The Lion King about a crocodile shirt?”

late at night.

Lin Zhichao is still working overtime at the Uniqlo clothing company. He is waiting for the results of the first day of the "Crocodile Shirt" event. The cost of this activity is very high. If it is not effective, it will lose money.

In later generations, the rent of a shop in Hong Kong is several million or even tens of millions a year. Lin Zhichao has always wondered whether the tenants are not losing money?

It was only later that Lin Zhichao discovered that it doesn't matter that the prices in Hong Kong are high, the important thing is that the pace is frighteningly fast. For example, in a small restaurant, there are crowds of people eating, and a table must be shared, and the guests will automatically leave after finishing their meal, leaving it to others without delaying the meal.

The same is true for clothing stores, which have a lot of traffic.

Because of this, the service can't keep up. The smaller the store, the better the business. Almost all the bosses and shop assistants look like they hate each other.

It has already begun to emerge in this era. Many shops in Central have a very good business, and the population is too dense.

"Boss, we've calculated it. The Queen's Road flagship store's turnover is HK$35,200, the Tsim Sha Tsui store's turnover is HK$2.35, and the Wellington branch's turnover is HK$28,200. The three stores have a total of about 700 transactions."

Lin Zhichao said with satisfaction: "Yes, this result is worthy of this large-scale event!"

Zhao Mingyi and the others also showed smiles. Everyone was very busy today, so everyone in the office went to the store to help, even the designers went to the scene, leaving only a few people to stay in the company.

"It can be regarded as small profits but high sales. The important thing is that after such an event, more people know about our 'crocodile shirts', and the brand name has increased." Zhao Mingyi said.

He couldn't help admiring his boss, who built an influential clothing brand in just one year.

As everyone knows, all of this is a dimensionality reduction attack.

"It's still the same old saying! Branding is a long-term and lasting thing. Usually, we should attach great importance to customers' opinions and almost always keep our original intentions. In this way, crocodile shirts will become a big tree in the sky after decades."

"clear."

Think about a clothing brand (crocodile shirt), which could have a market value of more than one billion Hong Kong dollars in the 1980s, and during this period, it also brought a lot of dividends to the founders and shareholders. Including the later representative casual clothing brands such as Giordano, they are all worth more than one billion or even higher.

This shows that a small Hong Kong brand has a bright future.

Of course, Lin Zhichao can use the crocodile shirt clothing brand to develop and buy shops or even buildings at the same time. This is the best way.

Finally, Lin Zhichao said, "Manager Zhao, have you made arrangements for the people in the office to work overtime tomorrow?"

Zhao Mingyi nodded and said, "It's all arranged, and everyone has no objections. After all, the company promised to double the salary."

"Okay, let's pack up and get off work!"

Office workers in Hong Kong still have weekends and holidays. Of course, the boss can let you work overtime, and some bosses don't even pay overtime pay.

For Lin Zhichao, he still attaches great importance to employee benefits. Overtime work is unavoidable. Hong Kong's pace is fast, but overtime pay should also be paid.

On the car home.

Lin Zhichao is still planning to use the funds on Crocodile Tee’s account to purchase the first and second shops this year. Although these prosperous shops will inevitably be demolished in the end, it is obvious that even if they are demolished, the price can still buy a shop in the same location, and there are even some leftovers.

Buying 1 or 2 shops a year and buying a small and medium-sized commercial building in ten years will not only not affect the development of crocodile shirts, but will speed up the development and heritage of crocodile shirts.

The reason is simple. Shops can collect rent and reduce costs. Commercial buildings can be said to be very good investments.

The next day, the weekend.

Several newspapers have published news about the anniversary of the ‘crocodile shirt’. For the first time, Hong Kong citizens have heard that there are long queues to buy clothes.

Therefore, the ‘crocodile shirt’ had a lot of free advertising, and its popularity increased again.

The tea restaurant in Central started welcoming guests very early, and a group of businessmen gathered together to talk about current affairs, the Z Bureau, etc.

Liao Baoshan, Chen Weilan and others also gathered together.

"Let me just say, Lin Zhichao will definitely bully people. As soon as the Lion King opens, the crocodile shirt will take revenge." Liao Baoshan pointed to the news in the newspaper, and said to her companions with an expression that I knew.

Everyone had heard about this incident, and when they looked at the news in the newspaper, they immediately began to gasp.

Everyone admired Lin Zhichao's business skills, and good tricks came one after another.

Chen Weilan said: "This Biaoqing from Shunde has already left behind you, the Biaoqing from Chaoshan."

Liao Baoshan could only smile bitterly and said: "It is obviously inappropriate to compare me with him now. He is now a celebrity of HSBC Bank, and is regarded by the business community as 'Ho Tung No. 2', the next Chinese business leader. There is no comparison!" "

He used to have a competitive spirit, but after learning that Lin Zhichao was doing shipping and had achieved great success, he had given up the idea of ​​comparison.

When everyone speculated in gold together, he could still beat Lin Zhichao, and he also made a lot of money. As a result, the gold faded away, and Liao Baoshan could only work hard in the bank, but obviously there was not much progress.

Lin Zhichao, on the other hand, was so powerful that he quickly invested in shipping and became bigger and stronger.

Companions discussed:

"It is said that Lin Zhichao's fleet is comparable to Xu Aizhou's fleet, with seven or eight 10,000-ton ships, which is very majestic."

"If you rely on HSBC, of ​​course you have the strength. I have never heard of HSBC lending to ship owners. This Lin Zhichao is really capable."

"That's right! In less than two years, I'm afraid he will be granted the title of Justice of the Peace. Otherwise, why would he be doing charity in Tsuen Wan?"

"It makes sense. The speed of development is faster than that of the established families."

"Do you think Lin Zhichao will lead the Shunde Chamber of Commerce to have more influence than our Chaoshan Chamber of Commerce?"

Liao Baoshan said: "He has taken the upper-level route and likes to deal with the British. He doesn't like JC and societies. But his influence cannot be underestimated. His shipping company and industrial company have one or two thousand people under his command. , every time you sneeze, the entire industry will tremble."

The main influence of the Hong Kong Chaoshan Chamber of Commerce is in the Chinese community, and it is concentrated in JC and associations. In fact, the Chaoshan Chamber of Commerce is in the upper echelons of Hong Kong and is not really a cast company. After all, many of the current Chaoshan bosses have not yet emerged.

Moreover, the big bosses of the Executive Bureau of the Legislative Council, Zhou Junnian and Zhou Xinian, etc., are all members of the Dongguan Clique, and even Chief Inspector Liu Fu is also a member of the Dongguan Clan. Therefore, the Chaoshan Gang at this time was not considered a big force at all.

As for the clubs, they are all toilet paper for the rich. In Lin Zhichao's eyes, they are not even toilet paper.

There are also many Shunde businessmen in Hong Kong. From just one district and county level area, many wealthy people have flocked to them in later generations, which is truly remarkable.

Chen Weilan also smiled and said: "Don't talk about him. He is only interested in getting along with the British. How can he run a chamber of commerce?"

Lots of echoes!

If Lin Zhichao heard this, he would probably be in trouble.

This is just like the 'Wang Richest Man' and 'Cao Shoushan' in the previous life. What Lin Zhichao pursues is 'helping people through industry' - solving more unemployed people and giving employees higher salaries and benefits. This is where he feels he has a clear conscience. People like Chen Weilan are particular about forming cliques, speaking out for China, making regular donations, etc.

Everyone is talking about "goodness". As for whose kindness is better, the public will have their say.

Liao Baoshan still didn't speak ill of Lin Zhichao. The two had worked together for a while, and he now admired Lin Zhichao. What's more, he actually doesn't like to be overly involved in too many chambers of commerce. He just wants to make money. Why do he deal with those things (JC, societies)? He will never be on the stage in his life.

Lin's bungalow.

Lin Zhichao also saw the news in the newspaper and smiled. He took over the crocodile shirt and killed three birds with one stone.

First, you can get involved in clothing brands very early and earn huge profits.

Second, the Chen Jun family was suppressed.

Third, further suppressed the Lin Baixin family.

Whether it is Chen Jun or Lin Baixin, they are all Chaozhou merchants, and Lin Baixin later became a representative of Chaozhou merchants.

Coupled with the fact that Lin Zhichao took Li Chaoren's opportunity again, his carelessness lowered the two representative businessmen from Chaoshan to several levels.

Will China's No. 1 Chamber of Commerce be given to tide merchants in the future?

You know, when talking about tide merchants in the previous life, Li Chaoren must be the first one mentioned.

If it continues to develop like this, with Lin Zhichao supporting the 'Shunde Chamber of Commerce', even a small county in Shunde can support the number one chamber of commerce.

In the future, if you support a few younger brothers from Shunde, you can be regarded as "Oriental Jews"!

In fact, Lin Zhichao is not targeted, he does everything according to his own career needs.

What's more, Lin Zhichao doesn't like regional titles and reputations. He prefers to be a "world businessman" and a guest of leaders of various countries.

Of course, he can be high-profile, but his children and descendants must be low-key, and control the wealth of an invincible country.

Lin Zhichao's idea is that cultivating more outstanding children is his greatest security guarantee.

"Brother Zhichao, what are you thinking?" Xu Caiying and Tang Caiyun approached at the same time.

Lin Zhichao put down the newspaper, and immediately said: "I was thinking about having more children, Caiying, you should also contribute!"

Xu Caiying immediately said: "Then you are kind! Every time you call others to eat, I don't know if it is true!"

Tang Caiyun said with a smile: "This girl, she has already believed it, so she's still pretending!"

"elder sister!"

After teasing a few nasty jokes, everyone quickly shut up, and someone came up and called everyone to have breakfast.

This girl is Lin Xiner. At the age of eighteen, she is already elegant and elegant, and she is already a beautiful girl.

"Brother, the two sisters-in-law are having breakfast, and they are still in love!" Lin Xiner said with a smile.

Xu Caiying immediately joked: "Hey, you are such a beautiful beauty, is there anyone you want?"

Lin Xiner blushed and said, "No, I want to concentrate on studying and get into a good university!"

Xu Caiying teased her sister in surprise and said: "Then what? Do you want to repay your brother's kindness in training and come to work in the family business? If you come to Universal, do you want to call me boss?"

Lin Xiner was stunned and numb. She worked hard to study, but in the end she could only become a laborer for her sister-in-law who didn't like to study.

It was Lin Zhichao who took care of his sister. He stood up and came to Lin Xiner, put his arm around his sister's shoulders and said intimately: "Don't listen to Caiying! As long as you can do it, you won't be a part-time worker in the future. My brother will give you a job in a big hotel." shares.”

"Brother, I don't want it!"

"Silly girl, let's go and have breakfast!"

Tang Caiyun and Xu Caiying followed happily. How could they care about Lin Zhichao's words? After all, Lin Zhichao was just a sister, so pampering was inevitable. What's more, neither of them know what a hotel is!

And Lin Zhichao did not lie or deceive children.

He had already planned for Lin Xiner to study abroad and study hotel management, and then work in his own Shangri-La Hotel Group. If she has the ability, there will naturally be no problem with her shares.

The premise is that you have real ability!