The birth of the Hong Kong Island family

"What, the Yangtze River Plastic Factory allowed a dozen businessmen to visit the factory?" Li Jiacheng said to his cousin Li Shulin in surprise.

Li Shulin nodded, and said: "Yes! Originally, the skilled worker refused to share some information, but he let it go because of this matter, and he also asked for a favor fee of 300 Hong Kong dollars. The important thing is that the information is not a lot of!"

Li Jiacheng looked at the summary of the information in his hand, and felt a little uncomfortable. He originally wanted to be the first wave of plastic flower manufacturers; but now, the Yangtze River Plastic Factory is open to more than a dozen factories, which means that even if he makes plastic flowers, it will not be too late. It will face fierce competition; then, with the strength of CK Hutchison Plastic Factory, there is no advantage at all.

"Are there mostly Shunde businessmen?"

"I don't know about this, but it should be so!"

Later, Li Shulin asked with concern: "Cousin, is this information useful? If not, I will go find the worker!"

Li Jiacheng said: "Of course it is useful! We should be able to master the technology of plastic flowers soon, at most two or three months. By then, the company's debts will be almost paid off, and we can try to make plastic flowers while operating the original products." .”

He did not express his worries for fear of affecting everyone's morale.

Plastic flower is a good industry, but currently there is a super factory called Changjiang Plastic Factory, and a group of Shunde businessmen's factories; therefore, his factory has to face great competition and can only become a small factory among many plastic factories. There is no advantage.

Of course, Li Jiacheng didn't think too much. As long as he could make money, it would be more profitable than currently producing some simple products.

The other side.

Li Gaofu approached Lin Zhichao and proposed that he also wanted to produce plastic flowers.

Lin Zhichao smiled and said: "What do you think? Running a factory is not that simple. You are used to making quick money. I'm worried that you don't have the patience!"

Indeed, Li Gaofu's business has always been a "high risk, high profit" industry. Now that he is a plastic flower factory, in fact, he may not be able to make money from wigs; however, the plastic flower industry is larger and can accommodate more funds. Come in.

Li Gaofu said seriously: "In the past two years, I haven't actually made much money - there is almost no business in foreign trade, and the mainland has not allowed private ownership in the past few years; the efficiency of Eastern traders is far worse than before. They have to overhaul once, and they will earn money in two years. 400,000 Hong Kong dollars; the real estate rent collection is stable, but the income is not very much. So, I want to earn more business and diversify my development!"

Because he knew that housing in Hong Kong was going to be developed to higher ground, none of his properties were moved. But he didn't know how to develop real estate. He planned to see what Lin Zhichao did first and then learn how to do it.

However, no matter how you say it, Li Gaofu's net worth is estimated to be between seven and eight million, and he has become a very rich man.

Lin Zhichao said: "Okay, then you should hurry up and prepare, recruit two plastic talents, and then go to the Yangtze River Plastic Factory to inspect together. But there is one thing, some core technologies will not be told to you, it is up to you to explore, because each company's Key technologies such as color matching will be different, which will benefit the development of the entire industry. This is the case for everyone, and even others are only allowed to receive inspection visits. You can ask some questions and conduct multiple inspection visits. "

Li Gaofu said: "I understand! If I still can't handle it like this, it means I'm not a factory material."

Lin Zhichao nodded!

In the field of plastic flowers, Yangtze Plastic Factory has established a dominant position and does not need to worry about competitors. All he did was just go along with the flow of favor.

In the office of Cheung Kong Holdings, Lin Zhichao and Tang Caiyun share a desk.

In fact, the time that both of them have been in the company is not very much. After all, Lin Zhichao has several three group companies, and occasionally has to go abroad for a long time; as for Tang Caiyun, she puts her family and children first, and her career is just an adjustment.

"I plan to inject 20 million Hong Kong dollars into Cheung Kong to purchase land and old buildings as land reserves." Lin Zhichao leaned on a chair and said to Tang Caiyun next to him.

Although Tang Caiyun has positions in Changjiang Industrial and Changjiang Industrial, in fact she basically only works in Changjiang Industrial, and rarely crosses the sea to work in Changjiang Industrial Group.

There are also benefits to being familiar with a group's business, which is to become more proficient and specialized.

Tang Caiyun immediately came closer and said with concern: "The land really increased by 50% last year, and I have made a bit of a loss this year!"

Lin Zhichao said with a smile: "Business is not calculated in this way. Maybe the land in 20 or 30 years will be dozens of times more expensive than today, so do you think it is still a loss if you buy it now? So, don't worry about temporary gains and losses, as long as the funds allow , and if there is just the right person in the market, the property can be purchased.”

Tang Caiyun nodded immediately. Although she had been working for several years, she was actually still a real estate student.

But in the next few years, she will learn a lot of practical knowledge related to real estate.

After a while, Hu Zhaoxu walked in.

Lin Zhichao said to him: "I will inject 20 million Hong Kong dollars into Cheung Kong to purchase land and old buildings. Then you inquire about the news in the market. The company no longer prefers large-scale land, but small land and properties. It is under consideration. For example, we purchased one or two adjacent tenement buildings in Causeway Bay, but it occupies a small area, so we can patiently purchase surrounding properties and merge the buildings. In short, our land and The old buildings will not be developed immediately, but will be used as reserve land.”

Hu Zhaoxu nodded, and then asked, "Boss, is the commercial land in Central still under consideration?"

If it is a commercial land in Central, the capital of 20 million Hong Kong dollars can only buy less than three places, depending on the location and size. The Pedder Street land purchased by Lin Zhichao in 1953 is currently worth more than 15 million Hong Kong dollars (26,000 square feet).

Lin Zhichao immediately smiled and said: "I am also considering the scope, but I can inject additional capital. In short, I need to purchase a large amount of land and properties. But one thing is, don't show eagerness, only buy when it suits you. You will be suitable Goals, report to me, I will tell you whether to buy or not, if you buy it, talk about it; even if I am not in Hong Kong, I will contact you by phone.”

Hu Zhaoxu nodded and said: "I understand! Land prices have increased significantly last year. The price of Tsim Sha Tsui business district has reached as high as 130 to 140 Hong Kong dollars per square foot. To the north of Tsim Sha Tsui, it is slightly cheaper; residential land in Yau Ma Tei, Mong Kok, and Sham Shui Po At HK$50-70 per square foot, land in Causeway Bay is only HK$70-80 per square foot. Land in Central has risen the fastest, with commercial and hotel land having risen to HK$600 per square foot."

It's just the price of the land, if there are properties on it, it will be more expensive.

Lin Zhichao said with a smile: "This is just the beginning. There is still a 40-50% increase this year, and it will continue to increase next year. The current industrial development in Hong Kong will inevitably drive the development of real estate. For Cheung Kong Industrial, ups and downs It doesn’t matter, we don’t operate with debt anyway.”

Hu Zhaoxu nodded, and then walked out the door energetically, thinking about going to the market to have a big fight.

Then, Tang Caiyun asked formally: "How to judge the development prospects of the land?"

Lin Zhichao said: "Then let me tell you! In the commercial field, Central is currently the only one, but with the economic development of Hong Kong, there is a 'prosperity moving eastward', and the commercial center will gradually develop to Wan Chai and Causeway Bay; as for On the Kowloon side, Tsim Sha Tsui will undoubtedly be the commercial center and may be planned as a tourist area in the future because the cruise terminal is there. As for residential areas, there are actually development prospects. With such a large population, sooner or later Hong Kong and Kowloon will become a prosperous area."

Tang Caiyun heard this and said playfully: "That is to say, as long as it is land, it has development potential!"

The implication is that after talking for a long time, you summarized it in one sentence.

Lin Zhichao smiled and said, "There is always a sequence of development, but what you have concluded is indeed reasonable. Everyone is eager to have tiles to cover their heads, so real estate will eventually become the core of the global economy. Real estate is hegemony. Our Lin family We will also focus on real estate as our core industry in the future.”

Tang Caiyun was shocked. It turned out that her man valued real estate so much. She always thought that shipping was the most important thing!

One month later.

Lin Zhichao came to a villa in Los Angeles to date Audrey Hepburn, and of course Hepburn's mother Ella, and their child Lin Ruidong.

As soon as the two met, they ignored Ella and Lin Ruidong. They had already kissed from the stairs to the second floor of the villa, and then the sparks collided. After all, the two have not seen each other for more than two months, so naturally there are too many exchanges.

It wasn't until two hours later that Lin Zhichao walked down the stairs with Audrey Hepburn in his arms.

Aila protested: "You can't worry about me, an old man, the floor is almost collapsed by you. God, Lin, you are really amazing. Don't tell me your yellow body is stronger than our white body? Are you strong? Audrey's father back then was not one-third as powerful as you."

Audrey Hepburn took her son, lifted up her shirt and started feeding him. Because the taste was not delicious, Lin Zhichao was not very interested, so Lin Ruidong's rations were sufficient.

Lin Zhichao sat on the sofa with his legs crossed and said: "If I didn't have a good body, Audrey Hepburn would not follow me."

Audrey Hepburn immediately added: "He is excellent in many aspects. I don't just like his body." In fact, the physical aspect must account for a large part of the reason, but she is just embarrassed.

Ella looked at Lin Zhichao and found that this Chinese was still very attractive. In addition to being very rich, he was also a knowledgeable and talented person.

"Anyway, it's best if your relationship isn't made public!"

She could see clearly that the greatest pressure was on her daughter when her relationship with Lin Zhichao was made public. The main reason is that Lin Zhichao is a married man, and his daughter can only be regarded as a lover, let alone a child.

Of course, even if there are some scandals, it doesn't hurt. Who among celebrities has no scandals?

At this time, Audrey Hepburn said: "I have decided to retire from the entertainment industry indefinitely and return to my family. So, I don't care!"

After having her son, Audrey Hepburn no longer cared about the entertainment industry.

Ella objected at this time and said: "Isn't this decision too risky! Men will change their hearts!"

Wow, this Baroness has been exerting some negative energy on Lin Zhichao and Audrey. Of course, as the mother of Audrey Hepburn, it is understandable that she considers her daughter.

Lin Zhichao said at this time: "Why should I change my mind, Baroness? Do I need to change my mind?"

Meaning, I can have three wives and four concubines, so why should I change my mind?

After a confrontation, Ella could only give up. Of course, she just talked about it, but actually didn't do anything. Instead, she helped Audrey Hepburn take care of her children, and three generations of her grandparents depended on each other.

Audrey Toys Company.

Lin Zhichao and Audrey Hepburn attended the company meeting as partners. Since Barbie needed to be recognized by Americans, Lin Zhichao simply delegated power directly to the management team headed by "Rich".

In the conference room, Rich said: "The day after tomorrow, Barbie will officially debut at the 'New York International Toy Fair', with the theme - Role Model for Girls. Through this channel, we will obtain orders from major toy dealers. The market price is US$2.99. We Give dealers a wholesale price of US$1.89~2.29.”

The cost of making a Barbie doll is only 60 cents, and the ex-factory price is 1 US dollar. The Yangtze River Toy Factory can earn about 2.5 Hong Kong dollars per doll. It may seem like a small profit, but when the annual output reaches tens of millions, the profit will be much more.

What's more, in terms of clothing, Yangtze Toy Factory can also make a fortune.

Lin Zhichao raised a question: "Barbie is very avant-garde. It is a gap in the market and a brand new thing. I am worried that dealers may not be willing to take risks, so I hope you remember that if this is the case, no matter what, you must put it in front of When the dolls are put on the shelves of major dealers, let the market test whether Barbie is a success? Instead of letting dealers think whether it will be successful or not!"

Rich nodded and said: "Mr. Lin's concerns are very reasonable. We will pay attention to this and let dealers put them on the shelves no matter what, even if they can get a full refund."

Lin Zhichao said: "Yes! We can bear the risk!"

Next, Audrey Hepburn announced a news that immediately cheered up the management.

"After discussions between my partner, Mr. Lin, and I, assuming that sales of Barbie dolls exceed 2 million within three years, your management will receive a 10% share option. We will sign the specific agreement with our lawyers. "

This is something Lin Zhichao has been thinking about, how to tame these American management and employees. Undoubtedly, it is more realistic to reward shares. If it develops smoothly in the future, it can be directly listed and become an authentic American company.

Richie said happily: "No problem, I think we can definitely make every effort to achieve this goal!"

Americans don't know how to be polite, and stock awards seem to be a normal thing. What's more, Ritchie also understood that Audrey Hepburn was not good at management and Lin Zhichao's status was inconvenient, which gave them an opportunity for management.

As for Richie's desire to sideline Lin Zhichao and Audrey, it is unrealistic, because their shares are so high that they can just ask him to get out. What's more, Rich also understands that Lin Zhichao's management talent is very good, and it can be run by another senior management.

If it goes public in the future, the board of directors will have the final say, and the president can be replaced at any time.

In early March, New York International Toy Fair.

In the exhibition hall of Audrey Toy Company, there are rows of Barbie dolls, divided into two sizes, wearing all kinds of beautiful clothes, which are very eye-catching.

A dealer came to the platform and frowned when he saw the slogan of Audrey Toys' role model for girls.

"Is this a children's toy, or an adult's collection?"

"It's a children's toy!?"

Richie then chatted with a dealer named 'William'.

Rich said: "Our philosophy is that children's dolls have always been cute, chubby dolls that parents think they should play with. In fact, people have never thought about the problem from the perspective of children. In fact, "On the Internet, many children are longing for what they will look like when they grow up. There is no doubt that Barbie will match their imagination. Such a perfect doll will give them great interest."

William suddenly felt that it made sense, and said, "Your ideas are very avant-garde and bold!"

Afterwards, he carefully picked up the toys one by one to admire, and fell into hesitant thoughts.

Richie was immediately shocked because it coincided with the boss's prediction, so he quickly said: "Mr. William, you can try to purchase a part, and we can support a full return. In order to open up the market, we are willing to take risks."

William's eyes lit up immediately, and he said, "Well, I'd like to promote it for you and put this Barbie doll on our shelves."

Just like that, the first business deal was completed.

In the next few days, everyone had the same idea as William. Even if they supported a full return, they did not dare to buy too much, but there was no doubt that many dealers were willing to try.