The birth of the Hong Kong Island family

Chapter 220 [Enter the Japanese market]

The remaining four buildings of 'Mandarin Village' were officially launched at the end of September. Some advertising was done beforehand, so on the day of the sale, many people came.

But there is an obvious phenomenon. Compared with the sale in May, the number of people on the first day was only 60-70%, and the transaction volume was only 60% more. Therefore, it took a little over a week for a similar number of units to be sold out, which took three times as long.

Lin Zhichao speculated that the market direction has begun to change quietly.

Of course, major real estate developers in Hong Kong will turn a blind eye to these small details, and even exaggerate the market demand for new homes.

Therefore, on the surface, Hong Kong's real estate market is still booming, and major real estate developers are showing their talents and continue to look for suitable land and develop real estate.

Cheung Kong Holdings.

Lin Zhichao called Huang Changhong to the office and said, "Is it too late to deal with matters on the company's territory?"

Cheung Kong employs thousands of construction site workers, and its project department and Poly Construction also have about 40 employees, which can be described as a huge momentum.

Huang Changhong nodded and said: "No problem! Last year's four real estate projects are almost completed, and the project department and Poly Construction can also take out manpower. The boss wants to develop real estate again right away?"

Lin Zhichao said: "That's right! Originally, we had planned four buildings in the first half of next year, and now we can start designing the plans and start preparations. We will strive to sell all these four buildings in the first quarter of next year, with almost 1,000 residential units. "

Huang Changhong immediately understood, and said, "Okay, I'll let the project department plan it right away!"

He has followed Lin Zhichao for so long, so he can see what the boss is worried about. From selling out in three days to selling out in eight days, this shows that Hong Kong's purchasing power is declining; at the same time, other real estate companies have become jealous. No matter how high the land is won at any cost, something will happen sooner or later.

Lin Zhichao said: "Well. After developing this wave of residential projects, we should also plan for commercial building projects next year, so sell them early, and the funds can be returned earlier."

Huang Changhong knew that Cheung Kong would never have a situation of "hiding our strengths and biding our time". The boss has always asked the company to recruit talents, which fully explained this problem.

"OK"

Then, Lin Zhichao said: "You know that we have reserved some units in each site, especially Wenhua New Village has reserved nearly 100 units. Why?"

Huang Changhong immediately said: "It is for changing houses in the future, such as residents like Telford Gardens. After all, if we need to expropriate their houses, we need to solve their housing problems as soon as possible. Then give some financial compensation. I think it will not be a problem." big."

Lin Zhichao said with satisfaction: "Yes, so these reserved units are available all over Hong Kong, and they can choose where to live."

If the conditions are sufficient, the etiquette first and then the soldiers.

If there are a few recalcitrants left, there are natural ways to deal with it. If the surrounding area is completely dismantled, it will immediately become an isolated island, and if the electricity and water are cut off, they will immediately complain to the sky. If you still resist, there will be unknown elements coming in and out, making you restless.

Of course, the Hong Kong government will also introduce policies in future generations. For example, 90% of the residents have moved, so the court can issue a compulsory demolition order.

This one is much more ruthless than the mainland of later generations.

Because the situation is different, Hong Kong is small, if we want to develop, how can we allow the existence of nail households. For cities to grow, they must make sacrifices.

After Huang Changhong left, Lin Zhichao also thought about it.

Starting from the second half of next year, 10 Ice House Street, the Miramar Hotel in Kowloon, 9 Chiu Lung Street, 77 Des Voeux Road Central, the Hong Kong Hotel on Pedder Street, and many commercial and residential projects in Causeway Bay will begin.

So in the days after 1957, Cheung Kong had a lot of projects to do.

Monday, October 15.

In the morning, Lin Zhichao took the car ferry and headed towards Tsuen Wan, Kowloon.

The Double Ten chaos ended yesterday, and he has not been to the Cheung Kong Industrial Park in Tsuen Wan for five days. In the morning, he learned from the newspaper that the chaos had subsided and the martial law had been lifted, so Lin Zhichao drove there.

There were four cars in a team, one of which belonged to his father-in-law Tang Zhongyuan, and the two made an appointment to visit the factory. After all, Lin Zhichao has a bodyguard team, so he can handle any sudden situation.

In fact, almost all the people who died this time were 14K and rioters who were shot. As for the members of a certain faction, there are probably about ten or so, but there are still women who are cadres, and it is even worse.

Lin Zhichao's reminder seemed to have no effect. Perhaps they felt that we were not afraid of sacrifices or monsters. Of course, it is also possible that the number of victims of Gong Kanonyo’s sex work has been reduced.

I don't know, but things are finally over!

Along the way, we saw police officers on duty. Apparently the Hong Kong government is also afraid of a resurgence.

There are few signs of destruction!

However, after arriving in Tsuen Wan, we even found blood stains on Castle Peak Road. It seemed that Tsuen Wan was the hardest hit area.

After arriving at the Yangtze River Industrial Park, he found that the factory security had also been strengthened. Lin Zhichao nodded with satisfaction.

As the largest factory in Hong Kong, the number of security guards suddenly increased by hundreds. It was impossible to let those thugs rush into the factory because there were also external "black guns" hired from outside.

"boss"

Seeing that it was Lin Zhichao, security immediately let him go.

Lin Zhichao asked the security: "Did they rush into the factory?"

The security immediately said: "No! Manager Wang gave them 2,500 yuan to buy the flag and told them not to make trouble, so he left."

Lin Zhichao nodded. He had told Wang Liang on the phone to try not to have conflicts and to pay him to settle the matter.

After all, he is a businessman, so he doesn't want to offend the brat.

A mere 2,500 yuan is simply trivial!

Wang Liang, who was sitting in the office and staring at the dark circles under his eyes, came to report the situation immediately. He has been living in the factory lately, protecting his property from damage.

"What's the specific situation?"

Wang Liang immediately said: "The main targets of those people are certain factories such as Wheelock Textile (Partnership Company), Nansha Toy Factory, Baoxing Textile, etc. For those of us factories that do not have ZZ power, they just ask for money to buy 'Flag'. However, some people also made requests, saying that from now on they could only use employees from their union, but I refused directly, saying that the factory was open to recruitment."

Lin Zhichao nodded and asked, "Is there any conflict?"

Wang Liang said: "No, how dare they. We have 7,000 workers in the factory, and everyone is united. They are the only ones who will suffer when they rush in. I just say that doing more is worse than doing less, so I just gave them 2,500 yuan."

This is true. The workers in the Yangtze River Industrial Park will not have any second thoughts, because this is a paradise for workers and one of the factories with the best treatment in Hong Kong. As long as these workers are led by security and management, it is enough to overthrow those people.

After learning about the situation, Lin Zhichao was relieved that the loss of Changjiang Industry was not big. At most, the transportation was limited in the past few days, and the delivery time was delayed for a few days.

No problem!

Next, Lin Zhichao inspected the factory.

Currently, Cheung Kong Industries is building the fifth factory, which will be eight floors high and will become a veritable industrial building. In fact, the four buildings (14 floors, 420,000 square feet) are not yet saturated; but it is always a good thing to prepare in advance.

in:

The wig factory only needs one floor, and there is plenty of it. It has been controlled at a scale of 500 workers. It mainly seeks agency and OEM business to avoid excessive expansion.

In the later period, the plastic factory only needed three floors. After the number of workers increased to 2,500, it sought a contract processing model and stopped expanding production. At present, the plastic factory has only exceeded 1,500 workers.

The toy factory is expanding rapidly and does not set any barriers. The future prospects are great, so it can plan for long-term development. Barbie, Beer Lily, and Rubik's Cube are all its products. At present, the number of workers in the toy factory has reached 1,500. .

The zipper factory has grown to a scale of 3,000 people. Lin Zhichao intends to suspend the expansion in Hong Kong and establish branch factories overseas.

The luggage factory and instant noodle factory are going to be handed over to Cheung Kong Industrial in the later stage to build a new industrial building in Kwun Tong. After all, the factories in the Yangtze River Industrial Park will not be enough.

Therefore, in fact, Changjiang Industry only includes: zippers, toys, plastic flowers, and wigs.

Momofuku Ando is a Japanese who was naturalized from Taiwan Island. His original name was Momofuku Wu. He recently discovered something that made him very happy - a kind of "doll noodles" similar to ramen appeared in Hong Kong, which surprised him.

It turned out that he had been discovering a problem in Japan. The food provided by the United States to Japan since World War II was all flour, which was used to make a large amount of bread; but the Japanese would rather queue up to eat ramen than go to a bakery to buy it.

He also thought about developing a convenient noodle to meet the needs of the people, and this idea has always been kept in mind.

But now, in Hong Kong, a small place, there is actually a product that fits his mind, so he rushed to Hong Kong from Japan, intending to find out for himself.

Through searching, he easily came to a snack shop that sold 'cooked doll noodles'.

"Boss, I want to cook ramen for one night!" Wu Baifu said in broken Chinese.

He has been naturalized in Japan, and his Chinese has regressed a lot.

The boss was stunned and then asked: "Is it doll noodles?"

Momofuku Ando nodded quickly and said, "Yes, doll noodles!"

"Add eggs?"

"add"

Hong Kong's doll noodles have been on the market for three months. During this period, the manufacturer has provided various promotions and guidance, and the manufacturer also proposed to pair it with eggs. Some small restaurants even serve higher-end auxiliary foods, such as fried ramen.

In just three months, the doll noodles became popular throughout Hong Kong and became a best-selling product. And the unit price of 40 cents is absolutely affordable to Hong Kong people.

Next, I saw the boss tear open a bag of doll noodles, put it into a small pot to cook, and put the seasoning into a bowl.

Seeing Momofuku Ando peeking, the boss smiled and said: "There is no skill in this, just boil it in water and you can eat it quickly!"

He seems to know that Momofuku Ando is not from Hong Kong, so he explains.

"How long will it take to cook?" Momofuku Ando asked quickly when he saw that his boss was easy to talk to.

"I will cook it for just over a minute, and then you can eat it after waiting for another minute. You don't need to cook this doll noodles. You can eat it by soaking it in boiling water for three minutes."

Momofuku Ando secretly marveled, this is simply a very good idea. But he was wondering why it could be cooked by soaking it for three minutes, while raw noodles would never achieve this goal.

So, he immediately said: "Can you give me a bag? I won't cook it, and the money will be counted."

Naturally, the boss would not refuse, after all, many stores have them.

After getting the instant noodles, Momofuku Ando immediately opened them, looked at them, put the noodles into his mouth, and started chewing them.

When the boss saw this, he was sure that this was a foreigner and said: "This doll noodles are fried and cooked, and can be eaten raw."

genius!

Momofuku Ando immediately commented in his heart!

He also considered this issue, but never thought that deep-frying could complete dehydration and extend the shelf life.

In the office, Lin Zhichao listened to the work report of "Doll Noodle" Chen Ping. He was not surprised by the success of "Doll Noodle". However, the market in Hong Kong is too small and needs to be developed in Japan, South Korea, and Southeast Asia. As for Europe and the United States, they need to invent ‘cup noodles’, packaged in paper cups and provided with plastic forks, to open up the Western market.

The entire plan is in his mind, but it needs to be implemented step by step.

"Boss, a Japanese businessman Momofuku Ando came to our door, hoping that we could transfer and license the technology." Chen Ping reported a situation.

Lin Zhichao was stunned and immediately asked: "Momofuku Ando?"

"Yes, he also introduced himself as a Chinese, born in Taiwan."

Lin Zhichao nodded and said, "Why is he so sure that we will agree to the transfer and authorization of technology?"

Chen Ping said seriously: "He said that if we want to enter the Japanese market and use patented technology to coerce us, we will also violate monopoly laws, which will still be very troublesome. Rather than doing this, it is better to transfer and license technology."

Lin Zhichao frowned suddenly, as if it was the same thing, you use patented technology to block others, and others use monopoly law to block you.

"In this way, you tell him that we are preparing to cooperate with Japanese businessmen to establish a joint Japanese instant noodle company. If he really wants to do this, we can discuss it in detail. If he is not willing to cooperate, we will find someone else to cooperate. By then, the patented technology It will not be authorized to him. Even if he wants to enter this industry, the market has already been carved up."

With a big stick and a carrot, just cooperate with the "Father of Instant Noodles" in the previous life to establish "Nissin Ramen" in Japan, and 49% of the shares are enough.

After all, if doll noodles really want to enter the Japanese market, there must be corresponding products in Japan.

Cooperation is essential, especially in 'exclusive' countries like Japan and South Korea; only by cooperating with local companies can we make money.

Eating alone is not the way to do business.

Chen Ping nodded and said: "This Momofuku Ando is in good condition in all aspects. He also said that he is also researching this aspect, but he never thought that frying can preserve the quality of the noodles and make them easy to use."

Lin Zhichao said: "Then talk to him!"

"OK"

After Chen Ping left, Lin Zhichao thought about the development of "doll noodles". He would first establish a joint venture in Japan, then Taiwan, and then a Korean joint venture. As for Southeast Asia, Europe and the United States, direct product input would be possible. .

When the time is right, the invention of cup noodles is one of the ways to maintain an advantage; there are also various flavors of instant noodles, which are also innovations.

Three days later.

When Momofuku Ando learned that Doll Noodles was only willing to cooperate to establish a Ramen Company in Japan, he agreed without much thought. The reason is simple. Now that the patented technology is in the hands of others, Doll Noodles has great rights. Including not allowing him to produce instant noodles.

Today, Doll Noodles only requires 49% of the shares, and the cooperative company is fully operated by him, obviously intending to hand over the Japanese market to him.

After receiving the permission to cooperate, Momofuku Ando immediately returned to Japan to raise funds. The doll side uses a full set of technologies as equity, accounting for 49% of the shares, and will send technical personnel to provide guidance; as for the funds, Momofuku Ando needs to solve it himself.

The two parties also stipulated that Momofuku Ando's investment should not be less than 500,000 US dollars. The reason is very simple. It must occupy the Japanese market as quickly as possible and build a reputation for the brand.

Momofuku Ando felt that it made sense, and decided to fight to the death, betting all his property, and then realizing it through borrowing. (End of chapter)

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