The birth of the Hong Kong Island family

Mid-December.

The storm in Hong Kong finally subsided. It was the order from the top to stop the destruction.

Hong Kong’s Zuo Lengchan has been abandoned!

The trauma caused to Hong Kong needs to be repaired bit by bit.

Of course, one thing Lin Zhichao is sure of is that Hong Kong's import and export trade and industrial output have increased instead of falling.

Textiles, garments, plastics and toys, plastic flowers, electronics, wigs, flashlights and other industries together make up Hong Kong's industries. Although plastic flowers and wigs have declined, they are still affected by large-scale factories, which lack price competitiveness. There are still a large number of plastic flowers and wig factories in Hong Kong, most of which exist as family-style workshops with extremely low costs. The products will continue to Supply worldwide.

If Lin Zhichao were a banker, he would use data to show that Hong Kong's economy still maintains high growth (9~10%), how much output value increases, and how much trade increases. From this, it can be inferred that Hong Kong's real estate industry still has great prospects. It’s a good time for property buyers to buy at the bottom.

So next, Zheng Yutong, Guo Desheng, Li Shauji, Wang Dehui, Chen Tinghua, Chen Detai, Chen Zengxi, etc. will make their debut, and Hong Kong real estate will usher in a new plutocrat.

As for the Cheung Kong Industrial Group led by Lin Zhichao, will the aggressive bargain hunting have any impact on them?

According to Lin Zhichao's analysis, the impact is actually not big, or even small.

First of all, there are between 2,000 and 3,000 ‘real estate developers’ or ‘part-time business firms’ in Hong Kong, and the larger ones have 200 and 300, and this is as of 1962. The shares that Lin Zhichao eats at this time are all assets in the hands of those real estate developers who are not determined and have no original vision; it will only cause more polarization, but it will not cause people with vision to buy the bottom.

Secondly, after Lin Zhichao's bargain hunting this time, he may not make rapid progress in developing real estate due to his excessive number of commercial projects. The scale of real estate development (residential) of Cheung Kong Group in the future may be the scale of Sun Hung Kai in the previous life, and it will not be outstanding; strengthening investment in commercial projects means occupying larger funds and occupying it for a longer time, so it is appropriate to restrain development The development scale of real estate developers.

In the end, the one who was most affected was of course Li Jiacheng. In his previous life, he had tens of millions of bargain-hunting funds. He officially started bargain-hunting from 1967 to 1968. Only four or five years after he really entered the real estate industry, he was ranked among the "Five Tigers of Real Estate". It can be seen that he has great influence in real estate. There is a lot of profit from bargain hunting. In this life, it is already very good for him to be listed on the market. Even the top twenty real estate developers may not have been able to enter the market in 1972.

"Boss, let me report the financial situation to you!" Zhou Fuzhao walked into the office and said respectfully.

In his opinion, the boss's vision was too good, and the Hong Kong incident subsided.

Although the real estate panic is still there, and there are still many wealthy people selling properties (immigrants, frightened birds), it is at least more stable; and real estate is no longer that cheap, and prices have recovered by at least 10%.

"Well, tell me!"

Zhou Fuzhao then said: "Currently, we have spent HK$152 million on bargain-hunting real estate, and have acquired a total of 12 floors of a commercial building in Central, 1.08 million square feet of land and sites in Hong Kong and Kowloon, 1.62 million square feet of land and sites in Tsuen Wan and Kwai Chung in the New Territories, There is a single-family house on Stubbs Road. I bought 30 million Hong Kong dollars at the bottom of the stock market, and I have bought all of it. The current cash on hand is 86 million Hong Kong dollars."

Lin Zhichao nodded and said: "We can continue to purchase land, sites, properties, etc. In the future, we can use the loan model to develop the site!"

Zhou Fuzhao said: "However, Singapore's shopping mall and naval dock projects were all included in your 1968 plan, and you also need to set aside some cash flow as start-up capital."

The implication is that it is better to keep some cash flow, or the boss should be prepared to inject cash flow.

After thinking for a while, Lin Zhichao said: "You are right, these two projects require a lot of investment, so then allocate another 36 million for bargain-hunting real estate, and keep the rest for the beginning of next year. After all, what we have to do There are many projects, including the development of real estate projects.”

"OK!"

In the entire bargain-hunting plan, we are currently only planning to spend 188 million, but it is still very profitable, almost the sum of the six real estate tigers. But in the next few years, Cheung Kong Group’s investment in residential land will decrease, and funds will flow into commercial sites and land.

After Zhou Fuzhao left.

Lin Zhichao sorted out the assets of Changjiang Industrial Group:

Hong Kong and Kowloon occupy more than 60% of the residential land of 4.5 to 4.7 million square feet;

The 1.17 million-square-foot former Navy Yard site is entirely commercial land;

Yingzhi Building, Universal Building, Midea Building, Poly Building, International Building and Taiping Building are all Central commercial buildings.

Miramar Shopping Center and Miramar Hotel are commercial projects in Kowloon;

Walden Building (Daimaru Department Store), Xintiandi Building (shopping mall), and Media Building (after the Embassy Building was rebuilt) are commercial buildings in Causeway Bay;

Shangri-La Hotel (under construction), Raffles City Shopping Center (under preparation), and Daimaru Department Store are commercial projects in Singapore.

Poly Construction, Anderson Daya, Yangtze Finance Company, Doll Noodles, Red Bull.

The assets are so huge that they can only be described as terrifying.

Lin Zhichao came to the 'Media Building' in Causeway Bay. This building was originally an embassy building and was purchased from Hysan Land. During the bank run crisis in 1965, a 22-story commercial building was rebuilt.

The building was named ‘Media Building’ because it was naturally intended to be the headquarters building of the ‘Media Group’. It is not yet open for leasing but it has actually been completed and put into use.

The only client is the ‘Oriental Publishing House’ established by Lin Zhichao early last year, with a total of more than thirty people. The reason why we are not renting is that the media this year are all "troublemakers" and it is better not to cause trouble now; the second is that Lin Zhichao is not short of money and plans to wait for a while before renting.

Even the signboard of the 'Media Building' has been put up these days to avoid attracting Zuo Lengchan's attention; now that the Hong Kong government is liquidating Zuo Lengchan, there is no need to be nervous.

Lin Zhichao arrived at the top-floor office of the Media Building. The entire floor was deserted, except for his office.

"boss"

After a while, Li Ziduo, the general manager of Oriental Publishing House, came to his office. They did not work on this floor.

"Well, tell me about Oriental Publishing House!"

Li Ziduo knew that the boss invested 4.5 million Hong Kong dollars in two years, but he did not care about the company's returns and situation. The reason for this was definitely not that the company was not taken seriously, but that the boss had "big plans." After all, he had been with the Yangtze River Industrial Group for four or five years, so he understood that his boss was a legend and would never be a mediocre person.

"Okay. Currently, we have 15 comics main writer-level talents, and they are also good editorial talents. After two years of study and transformation, they have absorbed the advantages of Japanese comics - high-quality graphics, inspirational stories, We have 18 intern painters who have been studying for one and a half years, with delicate emotions, imagination, etc., and their own style. In the past year, the main cartoonist has published works in his own name, and has initially tested the market's feedback. Compared with the original The feedback from Hong Kong comics is better. As for the financial aspect, the company has spent a net of 518,000 Hong Kong dollars, not including rent (which does not need to be paid).”

Lin Zhichao didn't have any idea when he heard it. 518,000 Hong Kong dollars was nothing but pocket money and water. When he invested in the comics industry, he had already made preparations for long-term investment and was mentally prepared to spend money on it.

"Okay. From now on, I will give you 3 to 5 months to prepare a weekly magazine of "Manke World" and officially publish it to Hong Kong and Macao."

Li Ziduo's face suddenly became excited. Although Oriental Publishing House has published a lot this year, they are actually some 'comics' signed by individuals; because the boss does not allow 'tarnishing' the reputation of "Manke World" and 'Oriental Publishing House', So everyone publishes some comic books at very cheap prices, mainly to test the market.

"Boss, it won't take that long. We have been studying for almost two years. It can be prepared and officially published in one month. And in terms of content and picture quality, it is absolutely incomparable to all comics on the market."

Hearing Li Ziduo's confidence, Lin Zhichao said with a smile: "Compared with the comics on the market in Hong Kong, I don't need to invest so much money at all, don't you think?"

Li Ziduo was stunned for a moment, then said: "It's just that the market in Hong Kong is not big, and it is difficult for publications to penetrate overseas!"

Lin Zhichao waved his hand and said: "No matter how big the market is, as long as the work is excellent, this IP will always belong to us. In the future, the world will become more and more connected, and as long as the product is good, it will be introduced by Japan, the United States, and Europe." Take the nearest one as an example, Hong Kong, Macao and Taiwan can always be our markets!”

Li Ziduo didn't know where his boss's confidence came from, but he felt that he believed in his boss because many products of Yangtze River Industrial Group were innovative.

"Okay, we must continue to break through ourselves and let others notice our excellence!"

Lin Zhichao nodded with a smile and said: "What's more, I am investing, and I don't want you to invest; the salary I offer is not lower than the level of the entire industry, or even much higher. Shouldn't everyone work hard to learn skills? Well!"

Li Ziduo said quickly: "Yes!"

Later, Lin Zhichao handed the two materials to Li Ziduo and said: "Here are two materials, which are other people's creative contributions. I bought them. The reason why I give you 3 to 5 months is that I hope you will use these materials to Two creative ideas create two long-running comic stories; at the same time, these two materials are like a teaching material that everyone can learn from."

Li Ziduo was stunned for a moment, then uncontrollably picked up two pieces of material and looked at them.

"Fist of the North Star": After the world's existing civilization was devastated by a large-scale nuclear war, it entered a dark age where violence and weapons could rule everything. Bruce Lee, the 60th generation successor to the Fist of the North Star, Using the Fist of the North Star martial arts they have mastered, and uniting many people who resist misfortune and oppression and have righteous hearts, they fight against various evil leaders and their affiliated evil forces in this dark age, and finally make A story about people's lives transformed from disaster to happiness.

"Football Players": The story of the growth of a group of young and promising football players centered on Dai Zhiwei, from elementary school to middle school to their eventual emergence on the world stage.

On these materials, Lin Zhichao made various remarks. Because he was not a professional editor, his various remarks seemed a bit messy; for example, he asked that the core of the comics should be highlighted - not individuals fighting alone, but unity. Consistent; does not promote violence and crime, but pursues justice and ideals.

Materials like "Fist of the North Star" are, to be honest, the 'apocalyptic novels' of later novels, but more positive;

"Captain Soccer" is even simpler. It is a sports theme. It must highlight struggle, hard work, setbacks and explosions. It also innovates some football moves - upside down golden hook, tiger tackle, thunder beast coming to the world, and volley thunder beast shooting. Ball, thunder beast pass.

"These are just themes and materials, and the details need to be developed by the team, but I believe they are the ones who eat this, there is no reason why they can't learn it."

Li Ziduo's hands were shaking a little, and then he said: "These stories are very different from Hong Kong comics, but they are very attractive."

Lin Zhichao said with a smile: "You must first understand that if we cannot become our own group and lead Hong Kong comics to the world. Do you think I, a billionaire, will take a fancy to such an industry? With the development of the human economy, the cultural industry It will become one of the most important industries. Why is Infinite TV so influential as soon as it is broadcast? Think about it carefully, I hope you will not disappoint me!"

Li Ziduo was shocked. The boss meant that his vision was not far enough and his ideals were not high enough.

"Don't worry, boss, I won't let you down!"

The boss has the confidence to invest, so there is no reason for him not to work hard!

Lin Zhichao finally said: "Do a good job! Do you know why this building is called the Media Building? It is because I will soon enter the newspaper industry and the film industry. The publishing house you manage is just a part of the media group. I hope you will not fall behind."

"Okay, I will definitely not betray my boss's trust."

After two years of study, Li Ziduo is now familiar with all aspects of the publishing industry. The important thing is that he is willing to learn.

Lin Zhichao continued: "It just so happens that you have been practicing in this industry for two years! You recently introduced and recruited a group of newspaper industry talents for me, and registered the name of the newspaper "Oriental Daily" for me, as well as the names of the president, editor-in-chief, and editor-in-chief. Talents, go to "Ming Pao", "Sing Tao Daily" and other non-political Z-leaning newspapers for me to recruit. Tell them that "Oriental Daily" is a popular newspaper, a newspaper that is close to ordinary citizens, and pays attention to the timeliness of news. Sex, a large number of reporters will be recruited to collect more first-hand information. If your interests are different, you don’t have to come - you can find the best candidates for me for the president and editor, and I can negotiate."

When Li Ziduo heard this, he knew that this was the boss's trust in him, so he naturally said quickly: "No problem, I will do this well."

Lin Zhichao nodded. His time was precious, and the most he could do was invest and come up with ideas. Leave things to your subordinates to do, and if they don't do well, replace them.

Generally speaking, with his creativity, bestsellers are inevitable.

It is now the late 1960s, the literacy level of Hong Kong people has greatly improved, and the economic situation has also improved. Under such circumstances, a popular newspaper was born, and it was the first person to eat crabs.

At noon, Lin Zhichao came to Fulin Hotel and found that there were many fewer customers here; obviously, he was affected by the impact and his business was affected.

However, although many wealthy people immigrated this time, they will return to Hong Kong later because they may not be able to adapt overseas and some do not want to be second-class citizens. Although Hong Kong is ruled by the British Hong Kong government, the majority of society is Chinese, which definitely does not count. Second-class citizens, and more importantly, the Chinese have gradually risen in recent years.

At the same time, political events in Southeast Asia also caused Chinese people to return to Hong Kong, and the wealth they brought with them was also very huge.

In fact, the deposits of Hong Kong banks have reached a very scary astronomical figure. After all, the industry is so developed that it is impossible for Hong Kong people to have no money.

"Brother Zhichao, you're here, please come to the private room here!" Lin Zhihao has been waiting for a long time.

Originally, the two agreed to do business, but the situation in Hong Kong has changed dramatically in the past year, and it was nothing to do with it at this time. Now that the incident has subsided, he is actually worried about investing. After all, Fulin Hotel will not develop for a while.

After arriving at the private room, Lin Zhichao said: "Just order some food and have a light meal!"

Lin Zhihao nodded, and then ordered a few dishes. He still ordered his cousin's favorite food, which was not casual.

Lin Zhichao ignored all this. After ordering, he said, "Take a notebook and write down the direction of our business cooperation!"

"good!"

Later, Lin Zhichao said: "The business we want to do is to make Chinese fast food. It cannot compete with Western fast food in Hong Kong. Our fast food must also serve as Western fast food. Lunch is generally about being quick and filling, and dinner is generally about good taste. You have to understand this principle. Understand that customers buy tickets first when entering, and then eat with the tickets. There are dozens of Chinese fast food, and Western fast food has drinks, burgers, hot dogs, French fries, etc. This business method is most popular with white-collar workers and students. It needs to be a chain. , unified signboard, unified work uniform.”

Lin Zhihao was writing and thinking, and when Lin Zhichao was taking a rest, he asked a question: "How about being safer and offering a Cantonese noodle shop upstairs that provides wonton noodles, beef brisket noodles and other old-school catering."

Lin Zhichao said: "There is no need! Since it is fast food, we must focus on fast food. Although we are a combination of Chinese and Western styles, at least we are in the category of fast food."

Lin Zhihao nodded. He was just asking, but he would not doubt his cousin's vision.

“It’s a good combination of Chinese and Western, and it caters to all customer tastes.”

Lin Zhichao continued: "Go on and take note. Let me talk about a few characteristics: First, as you said, the combination of Chinese and Western elements is very important. Customers have many choices and no one is left out. Second, we are opening a chain of fast food restaurants. We will definitely do this in the future." There are many branches, so most of the food in each branch is supplied by the central food processing factory; centralized purchasing is then sent to the processing factory for pre-processing and strict inspection, and then it is delivered to each branch by truck. The raw materials and ingredients are all well matched, and the branch is only responsible for the final Third, pay attention to the choice of store location, and traffic hubs with more pedestrians near business districts, shopping districts, office buildings, and residential areas. Fourth, at the beginning of starting a business, you must make a complete plan and pay attention to the overall image and affairs After the publicity begins to take shape, a series of publicity campaigns must be launched and frequently exposed on TV, newspapers, and radio stations. This is to quickly have a group of loyal and fixed consumer groups. If there are imitators, they can only be ranked fifth and absorb Western-style fast food. The advantages of modern enterprise operation, planning and management. We are not opening a restaurant, but running a large enterprise, or even a listed enterprise. The decoration, design and signboards of each chain store have unified standards, menu price list, cashier Western-style fast food practices must be introduced in the arrangement of tables and dining table seats, kitchen sanitary conditions, and employee clothing and services, and even better."

Lin Zhihao suddenly felt that his cousin's plans were simply perfect! He also visited KFC and McDonald's and studied for a year or two, but he didn't know as much as his cousin. Maybe this is the sophistication of business management.

"I've written it all down, and I'll study it carefully later!" Lin Zhihao said seriously.

Lin Zhichao said: "You don't do research alone. You have to set up a company first and recruit management talents. We are a team and work together to formulate a perfect plan. Give me the plan, even if it is decoration drawings, marketing plans, etc. In terms of time, It’s not urgent, even if it takes a year to prepare, we will open a flagship store in Central first, and then spread to surrounding areas and Kowloon.”

Lin Zhihao nodded and said, "Well, I will hand over the management of this store to my deputy, and then I will be responsible for this fast food project!"

Lin Zhichao then said with satisfaction: "I believe you can do it, after all, it has been so many years!"

Lin Zhihao was immediately encouraged and said: "Brother Zhichao will definitely not be disappointed!"

According to my cousin's plan, this company has hundreds of thousands of potential customers in Hong Kong; it seems to be a fast food business, but in fact it is a chain group company.

This is the biggest opportunity for his career!

In his early thirties, he had never felt as powerful as he does now!

Finally, while eating, Lin Zhichao said: "Let's call it Café de Coral! It's simple, easy to understand, don't be fancy."

“It’s fun for everyone, and it’s appropriate for the occasion!”

When Lin Zhichao launched the 'Cabar Le' fast food, he not only focused on the Hong Kong market, but could also do it in the mainland market in the future. More importantly, Café de Coral went public in 1972 or 1980, and then used the funds raised to rapidly develop the fast food business. , and can be expanded to other catering fields to create a catering group. (End of chapter)