The birth of the Hong Kong Island family

After the establishment of the 'Atari Video Game Company' under Audrey Company, they immediately contacted several bars for trial play and even specially invited a reporter to stay in a bar to report, because everyone was very confident.

Haney is the owner of a medium-sized bar in Los Angeles. He has no objection to Atari Video Game Company placing two "arcade PONG" machines, since they are free of charge anyway.

When night comes, regular patrons arrive at the bar one after another, either inviting friends to a party, coming alone to hunt for women, or just wanting to drink alone, which instantly boosts Hanni's bar business.

"Hey, what kind of machine is this? Why does it feel like a TV?" Two arcade machines "PONG" quickly attracted customers.

The bartender smiled and said, "I heard it's an electronic game console. There's an instruction manual on it. Feel free to play. It was placed here by a company! Oh, of course you need to put in coins to play!"

The customer immediately picked up the instructions out of curiosity: coin operation, two-player game, similar to playing table tennis, scoring system.

"It's fun, Jones, come on, I'll invite you to play a game together!" Customer Donrad said happily.

"Okay, let's try how to play!" My friend Jones immediately stood together happily.

After inserting the coin, the power-on sound sounded, instantly attracting many people to visit behind.

The screen is divided into two halves by a long line, which is the middle network.

"Shake the handle and catch the ball! I caught it!"

"Shake the handle, haha, I caught it too!"

“It’s fun and interesting, just like playing table tennis!”

"It's almost the same. This game also has bouncing balls on both sides and changes the direction of the ping pong ball. It's so fun!"

"It's a bit fast!"

"Yeah, I win, one point!"

For a moment, many customers cheered, and the machine next to them had already been turned on.

The reporter quickly recorded this moment. He was paid by Atari to advertise.

At 12 o'clock in the middle of the night, a customer shouted loudly: "Hannie, your machine is broken, what the hell is going on? I queued for a long time today, why is the machine broken?"

I saw him keep putting coins in, but the coins would roll out again.

Boss Hanni has been paying attention to these two machines. He feels that this is an opportunity. Putting it in the bar can make a lot of money and attract people.

"It looks like it's indeed broken! I'm sorry, Jack, this is a new gadget. This company is also testing it out. I'll contact them for repair tomorrow."

"So, it will be fixed tomorrow night!" Jack, the customer, did not pursue it further. After all, it was a new invention, so it was understandable that there would be problems.

"No problem, I will let them fix it!" Hanni said confidently.

Regardless of whether Atari can repair it or not, Jack is a regular customer and he needs to earn his money tomorrow night first. Even if it's not fixed by then, so what, it's Atari's business.

"Okay, I'll bring my friends over tomorrow night!"

In this way, the arcade "PONG" seems to be very successful, but it is the first electronic game machine after all, and there are some minor problems - due to excessive use by too many people, the machine has some problems.

The above is the reporter’s opinion that night!

He will continue to follow up tomorrow to find out if there is really a problem.

The next day, early in the morning.

Hanni called the Atari salesman and asked him to come to repair it immediately.

The employees of Atari Video Game Company suddenly started to revel in the office.

"Ha ha"

"We succeeded"

For a time, even Rich, the president of the group, was alarmed.

Richie said: "What do you mean, the money is already piled up and it makes it impossible to continue playing?"

Onich, the head of Atari, said: "That's absolutely the case! We forgot to give the boss the key to open the cash box, but this is good. We contacted the reporter and made a news story!"

Richie also smiled and said: "What a good accident! Contact the reporter quickly and rush to the bar to deal with it. If nothing happens, I plan to officially launch it in a month. I hope it can increase more popularity during this time!"

He is good at marketing himself, and he has a share of the credit for Barbie's success over the years.

Now, he naturally plans to market this arcade machine for a month and then it will become an instant hit.

According to the boss's analysis, the annual sales volume must exceed 5,000 units, which is more than 5.5 million US dollars in sales; although this sales is only one-tenth of Barbie's annual sales of more than 50 million US dollars, but Richie heard from his boss again that this was just the beginning.

The sales of Barbie dolls in the first year were only 300,000 US dollars. Of course, that was almost 15 years ago.

Why does Richie trust Audrey Hepburn as his boss so much? Because he is a fan of his boss and is loyal.

A week later.

The arcade machine caused a huge sensation in the American technology community. Of course, it was mainly due to Atari's aggressive marketing. Some people in Silicon Valley even went to bars to investigate.

As a result, a well-known Silicon Valley person told the media: "This is the ancestor of video games, and it will definitely be a very popular product."

For a time, public opinion was in an uproar.

Atari is stepping up production and plans to produce the first batch of 3,000 units, which will be put on the market in 20 days.

Audrey's stock also began to rise.

It is already spring when Lin Zhichao returns to Hong Kong. The season of recovery of all things also coincides with Hong Kong's economy.

Cheung Kong Properties also launched its first property in four years, a commercial and residential building in Causeway Bay, with a total of 150 residential units. Each unit is sold at a price of NT$65,000 to NT$75,000 (the average price is HK$80 per square foot). ). In the early years, Causeway Bay had always been an important area for Lin Zhichao to hoard land, because he knew that once the undersea tunnel was opened, property prices here would immediately soar.

The location in Causeway Bay is already better than the locations in Sheung Wan, Western District, Mong Kok and Yau Ma Tei, second only to Central and Tsim Sha Tsui tourist areas, and on par with Wan Chai.

“The prosperous area of ​​Causeway Bay, close to Daimaru Department Store and Xintiandi Shopping Center.”

"The down payment is 13,500, monthly repayments start at 1,650, and families with a monthly income of 2,500 can consider it!"

"Housing Loan Board Changjiang Finance offers two loan methods"

This is clearly stated in the advertisement.

Cheung Kong Holdings has a lot of funds. After all, the investment in the two Raffles City Plazas was not taken out at once, so a lot of funds were injected into Cheung Kong Finance to provide loans to home buyers; of course, there will be many properties under the Cheung Kong Holdings, and Cheung Kong Finance will only be a small part. Provided, after all, the financial resources are not comparable to those of large and medium-sized banks.

More importantly, Changjiang Finance provides installment loans, which is more of a contribution to the promotion of its properties. In short, in this business, don't go too far to grab the bank's business. After all, Lin Zhichao also needs to maintain a cooperative relationship with the bank.

Three days later, Cheung Kong Holdings.

"Boss, the sales of Hongxin Building are good. Half of them have been sold out in two and a half days!" Hu Zhaoxu came in to report on his work.

Lin Zhichao raised his head. The sales were indeed good. After all, they were mid- to high-end residential units, and the people supplied were Hong Kong white-collar families.

"Well, it seems that there is no problem with the real estate market at all!"

Hu Zhaoxu said: "Yes, there are very few vacancies on the market, probably only a few thousand. There will be very few buildings completed this year and next year, and I am afraid that the market will soon exceed supply."

Lin Zhichao said: "Yes. In terms of the number of residential units provided every year, it should be extremely exaggerated in 1966 (nearly 30,000, subject to completion). As property prices rise later, I am afraid that at the peak, the supply in Hong Kong will also be It’s hard to beat that number.”

Hu Zhaoxu nodded and said: "Also, due to the large-scale construction of low-rent housing villages by the Hong Kong government, which has attracted many lower-class citizens to move in, the rise of low-end buildings has been slightly slow. For the properties that Tang Sheng cooperates with us, we recommend that they be small The units are mainly of 450 to 750 square feet in area, and are specially sold to workers in Tsuen Wan."

There are also rich workers, including skilled workers, small foremans, etc., with a monthly family income of around 600. If you want to buy a house, you can afford it.

"This is a good note! We will also need to consider this factor in the future. After all, if the property price rises to hundreds per square foot, the income of middle-income earners will not be able to keep up with the increase in housing prices, so 550 to 900 square feet should be the mainstream."

"Okay, let's study it!"

Hong Kong's real estate industry is booming, which can be said to be a source of joy for some and sorrow for others!

Li Jiacheng took his wife and two sons back to the Zhuang family mansion. He changed his previous mental outlook and became more confident.

Of course, in terms of family wealth, he still can't compare with his father-in-law's family. It's far behind.

Zhuang Jing'an also nodded secretly in his heart. If he doesn't force this son-in-law, he will never become a great person.

During the dinner, Zhuang Jing'an said deliberately: "I heard that the rent of the factory has increased a lot?"

Li Jiacheng still said respectfully: "Yes, it has returned to its peak in 1964 and is even rising!"

Zhuang Jing'an's first wife Qiu Biyun immediately said: "So, the three industrial buildings you bought at the bottom in 1967 have already doubled or tripled in value?"

Zhuang Jing'an and her first wife Qiu Biyun only gave birth to a daughter, Zhuang Yueming. It is unknown why there were no more children later. However, after Zhuang Jing'an became rich, he married a concubine named Huang. This concubine was very fertile and had already given birth to three sons and three daughters.

Precisely because Qiu Biyun only has one daughter, she herself comes from a poor family and did not make a fortune when she followed Zhuang Jing'an. Therefore, she has always taken good care of Li Jiacheng.

Now that her son-in-law is successful, she is naturally very happy.

Li Jiacheng said modestly: "My son-in-law bought an industrial building and two pieces of industrial land. However, the value has indeed more than doubled."

More than double, he bought an industrial building for 1.5 million Hong Kong dollars, and at this time it was worth 3.5 million to 4 million. The total value of the two plots of land is 1.6 million, which has risen to 4.5 million Hong Kong dollars.

At this time, Li Jiacheng held three industrial buildings and two pieces of industrial land. Due to the sharp increase in rents, only three industrial buildings can provide CK Hutchison with a rental profit of HK$1.5 million, and the reprocessing plant also has a profit of HK$500,000 (converted to the production of comprehensive products such as plastic toys and plastic flowers).

However, Li Jiacheng was more conservative and did not start construction on the two industrial sites after acquiring these properties. He was afraid of having too much debt, so he planned to use his own funds and a small amount of loans to build.

Nowadays, construction costs have skyrocketed. The construction cost of an industrial building is about 2.5 million (12 floors, about 100,000 square feet).

Zhuang Jing'an sighed: "You have worked hard to open a factory for 20 years, but you have not made more money than you have invested in a few industrial buildings. The real estate in Hong Kong has experienced ups and downs. It is really unpredictable!"

In the early 1960s, he also purchased a piece of land in Wan Chai and built a headquarters building. But he did not participate in other real estate investments. On the contrary, this son-in-law invested in real estate developers and actually made nearly ten million, while he only made six or seven million by opening a factory.

I couldn't help but sigh!

At this time, Li Jiacheng had not yet decided to fully enter the real estate and shipping industry. Even though the factory only had a profit of fifty or sixty percent, he still persisted.

"The funds from the factory are the cornerstone of the real estate business. Although it is difficult to operate the factory now, I still insist on working at the CK Hutchison factory every day." Li Jiacheng said.

He already plans to start construction on one industrial land and another next year. I have one million Hong Kong dollars in hand, plus two years' income of 4 million, which is almost 5 million in income, enough to start the construction. At the same time, if given the opportunity, he also plans to invest in residential real estate projects in partnership with others.

Stay steady and develop in real estate!

When the time comes, we will go all out to develop real estate and hand over the management of CK Hutchison Plastics to others.

The main reason why the banker's attitude towards him has changed is that he has successfully invested in real estate.

Otherwise, a small factory owner will still inevitably be discriminated against.

Real estate developer Zhang Ji returned to Hong Kong and visited some real estate friends. He immediately regretted his decision.

In August 1967, he sold five of his sites to Cheung Kong Holdings at a low price, and by this time the price had tripled. The property, originally worth 4.5 million tons, is now worth more than 13 million.

He took almost 6 million in assets and went to live in Canada, but he couldn't get used to living there. My life is fine, but my career is subject to restrictions, including language barriers, ignorance of the law, and discrimination.

Originally, if it was for retirement, forget it.

However, he is still young and has no intention of taking care of himself in old age.

As a result, after inquiring about various information about Hong Kong, he returned to Hong Kong with more than 4 million in cash.

At the same time, he was also dumbfounded!

A 30,000-square-foot Causeway Bay site is priced at HK$6.6 million. Including construction fees, taxes, etc., the total investment requires 12 million. According to the current property prices, the sales price is probably more than 18 million.

The profit is still good, and the rate of return is almost 25% or more per year (theoretically).

However, as one of the 69 early members of the Hong Kong Real Estate and Construction Association, he has lost his qualifications!

Unless he partners with others, or goes to the New Territories or remote places to develop.

In the end, Zhang Ji could only say to his friend: "If you can't develop real estate developers, just invest in real estate directly. Just become a real estate developer and your rent collection will be stable!"

In fact, without Lin Zhichao’s bargain hunting, many properties would not have been sold for more than six months. Once the turmoil in Hong Kong subsides, many people will choose to stay in Hong Kong and take a gamble. After all, they will not be willing to sell at a low price.

Therefore, because Lin Zhichao entered the market with a cash flow of 200 million to buy bargains, many people sold a lot of properties in a hurry. This is different from the previous life. After all, Zheng Yutong and the "Six Real Estate Tigers" who are bargain hunting together are the size of Lin Zhichao.

A friend said: "Yes, there were so many people who were eager to sell off their assets. When they heard about people like Sir Lam, Zheng Yutong, Guo Desheng, and Lee Shau Kee, they went on a bargain hunting spree. In more than a year, their assets doubled or tripled."

Zhang Ji almost spat out a mouthful of old blood because he had his own share.

"After working hard for more than ten years, one misjudgement of the situation will help others!"

"Hey, who isn't? I heard that about 20% of people return home, and it may reach 30% in the future. After a lot of trouble, a lot of money is lost."

this phenomenon!

This is Lin Zhichao's fun.

Making money is not just about enjoying the fun of making money, but also enjoying the fun of others losing money.

Double fun is the pinnacle of life.

Lin Zhichao came to the Media Group Building.

Cathay Pacific Institution of Hong Kong has been acquired for nearly two months, but Lin Zhichao has not paid attention to it. On the contrary, they just dispatched an administrative team headed by Li Ziduo to conduct simple management, leaving the original people in charge of specific matters.

"Have you got a clear picture of the situation at the Telecom and has your administrative management been straightened out?" Lin Zhichao directly asked Li Ziduo, who came to the office to report on his work.

Li Ziduo immediately said: "Let's clear it up, it will not cause the company's assets to be lost. Currently, Dianmao Production has two locations, one is Yonghua Studio, which has two studios that can shoot all indoor scenes; It is an office building in Kowloon Building, where administrative offices are located. After we acquired it, I talked with everyone and stabilized everyone's emotions, so there was no chaos."

Anyway, there was no salary increase, just a few words.

The reason why there is no increase in salary to retain people is because Lin Zhichao originally planned to reorganize the production department of China Telecom (Cathay Pacific), so he is not afraid that some people will leave because of the change of boss.

Lin Zhichao nodded and said, "Where is Zou Wenhuai?"

Li Ziduo said: "He wants to come very much. He just wants to talk to you in person about specific cooperation matters. Some time ago, you were abroad, so I asked him to wait. How about I make arrangements?"

Lin Zhichao nodded and said: "We will arrange to have dinner together at Miramar Hotel at noon, and you will join us!"

Li Ziduo said, "Okay!" Then he asked, "Does the boss plan to let Zou Wenhuai integrate the company?"

Lin Zhichao said: "Yes, professional things are left to professional people, so I will only let you take care of the administrative aspects. And if Zou Wenhuai doesn't come, I will have to form another team. The important thing is that when Zou Wenhuai comes, , it must be bringing up the family, we have all kinds of talents."

Li Ziduo worriedly said: "Will this establish a new mountain, and he will be arrogant in the future?"

Lin Zhichao said with a smile: "The film industry must be in line with Hollywood. We want to be the Hollywood of the East. Therefore, in the later period, Golden Harvest Films originally planned to implement satellite companies, and I only need to firmly grasp the theater chain and distribution. What's more, , Producing is at most a profit sharing, there is no such thing as a top-notch one. If you are interested, you can also join Jiahe Films, learn about film, and become a producer in the future, you will get a profit sharing."

Li Ziduo shook his head quickly and said: "If you are not familiar with it, don't do it. I am doing administrative management and publishing related work with my boss, and I am very happy! What's more, the salary my boss has given me is already very high, so I don't want to be tempted by unknown things."

"Haha, you are finally calm! What's more, the group has great development potential. If you do well, the room for improvement will naturally be greater!"

"Yes, I will definitely do it well!"

After Li Ziduo left, he couldn't help but break into a cold sweat. The boss's words just now revealed intentionally or unintentionally that you should not envy other people's treatment, but look at your own abilities.

Although he didn't think so, he felt that Zou Wenhuai's treatment was really good.