The birth of the Hong Kong Island family

After the Spring Festival.

Huang Youcai started working at five in the morning. He is a regional publisher of a media group and needs to distribute publications such as "Oriental Daily" and "Manke World" to newsstands, bookstores and other direct sales points.

There are many regional publishers like him in media groups, and most of them are concentrated in remote areas. The urban areas of Hong Kong and Kowloon are generally responsible for their own distribution departments. But Huang Youcai is a special case. He is equivalent to a "part-time job" in the media group, responsible for the distribution work in Western District, and his monthly salary is about 800.

His son Huang Dayou also works with his father every day. They need to complete the distribution work as soon as possible; later, they have to go to the newsstand to guard the 'New Star Newsstand' with his wife.

"Have you remembered that the price of each copy of "Oriental Daily" to newsstands is now 1 cent (0.1 yuan), and tell them that we hope to promote our "Oriental Daily" more. These tasks must be done well, and it will be later Someone from the distribution department will check it." Before leaving, Huang Youcai said with strong instructions.

Huang Dayou is only seventeen years old this year. He only went to elementary school. He went to work in a factory at the age of fourteen and learned to sell newspapers from his father at the age of fifteen.

He asked in confusion: "Dad, doesn't the newsstand make 1 cent? I remember that our newsstand usually only makes four or five cents, but suddenly there is so much profit?"

Huang Youcai said: "Oriental Daily will give you some profit for a while, just to let you mainly promote your own newspaper. Do you understand? This is called tactics!"

Huang Dayou shook his head in confusion!

Huang Youcai planned to train his eldest son well and inherit his "newspaper talent" and "New Star Newsstand", so he explained again: "It's a very simple truth, why don't you understand! Now sell a copy of "Oriental Daily" , the newsstand can get a profit of 1 cent, while selling other newspapers can only get a profit of 0.3~0.5 cent, so the newsstand is not allowed to promote "Oriental Daily". As a result, the sales of "Oriental Daily" have skyrocketed, and their The purpose was achieved.”

Huang Dayou asked back: "The more they sell, the more they lose. Are they going to do a loss-making business?"

Huang Youcai suddenly felt that his son might be similar to himself. He didn't have much talent and could only rely on long hours of training, so he could only continue to explain: "The media group has a lot of money. It will first occupy the market and then return to normal. By then the public will If you get used to reading Oriental Daily, you will naturally reduce your purchases of other newspapers. Do you understand?"

Huang Dayou said in surprise: "I understand, this trick is so powerful!"

Huang Youcai suddenly said with pride and pride: "How can Sir Lin's company not be great? I knew he was very smart when I worked with him."

Huang Dayou interrupted in time: "Dad, I have heard the story between you and Sir Lin eight hundred times in the past two years. Let's go quickly, otherwise it will be too late!"

After saying that, he took the lead in staring at the tricycle and set off.

"You brat! Without Sir Lin, how could you live in a new house today?"

Huang Youcai muttered, and then stared at the tricycle and set off, humming songs along the way, feeling happy in his heart.

The house I bought for 60,000 yuan last year has only been sold for 80,000 to 90,000 yuan in just half a year. For a time, he once again became a capable person among his relatives and friends.

Their current annual income as a family of three has reached more than 20,000 yuan, and they earned it all back in just two years. More importantly, the business of Xinxing Books and Newsstand has been rising rapidly. Every month he settles the accounts and feels happy.

When Jin Ya Bing was transferred, Hong Kong's economy was at its lowest point. I'm afraid he never imagined that Xinxing Newsstand could be so profitable, with monthly income reaching as high as about 1,200 Hong Kong dollars.

The other side.

Lu Daqian is the owner of a newsstand in Central. He can earn tens of thousands of Hong Kong dollars from running a newsstand in a year. He is considered a high-income group in Hong Kong.

Recently he encountered a good thing, that is, he could earn 1 cent from selling a copy of "Oriental Daily".

Originally, Oriental Daily was the best-selling newspaper in Hong Kong, so this was a considerable profit.

Currently, the daily sales of newspapers in Hong Kong are about 1.2 million, and the daily sales of "Oriental Daily" are 120,000 copies, accounting for 10%. There are about 40 types of newspapers in Hong Kong.

Lu Daqian's newsstand originally sold more than 100 copies of "Oriental Daily" a day, but now he can earn 5 cents more per newspaper, which is equivalent to an extra 5 yuan, which is nearly 150 yuan a month.

Thinking of this, Lu Daqian suddenly became excited!

"Boss, how about a copy of Oriental Daily today? There's breaking news!"

"Really? Then I will read Oriental Daily today!"

"Of course it's true. Oriental Daily ranks first in sales in Hong Kong and has a wide range of timely news."

"Take it, you can change the taste!"

Come to me, Lu Daqian always takes the trouble to introduce "Oriental Daily", because a little makes a lot!

He just gave a brief introduction and would not oversell it, because many people are still accustomed to reading newspapers targeted at specific groups of people.

At the same time, he placed the Oriental Daily in the most conspicuous place.

"The box office legend "Warlords" has been in Hong Kong for 40 days and grossed 3.1 million Hong Kong dollars at the box office."

This was the front-page news published by Oriental Daily in late February.

The previous box office of a local Hong Kong movie was only HK$1.4 million, but this time it more than doubled. Of course there is the reason for Hong Kong's economic explosion, but the more important reason is of course that "Warlords" has a very good reputation.

"Warlord" is the first romantic comedy movie, mainly because it contains some "revealing" scenes, which makes the blood of people of this era swell.

In addition to the good news from Jiahe Films, the Oriental Daily newspaper of the media group has also reported good results. The sales volume of the newspaper has increased to 150,000 copies. In less than 20 days, the sales volume has increased by more than 20,000.

Of course, only the Oriental Newspaper Company understands the trick here, and other newspapers have not yet realized it.

But there are many newspapers affected.

In the office building of Asia Daily, the Ma brothers were discussing in disgrace.

"Brother, this is not normal! We spent huge sums of money to build a news gathering and editing team and imitated the "Oriental Daily" as a popular newspaper. The sales volume of this newspaper has not increased but decreased. Originally, there were nearly 40,000 copies of each issue. It's good now, there are no more 30,000 copies, and the sales volume is more than 10,000 copies." The impatient Ma Qianqiu stood up and said angrily.

Ma Xiru flipped through her own "Asia Daily" and then "Oriental Daily", comparing them, but she didn't know why there was such a big difference.

"Is it because of the poor quality of reporters and editors?"

Ma Zhenzhen said: "It must be! These people are here for high salaries. In fact, they are all people with no real ability. MD, we have to reprimand them severely, otherwise they really think that our money is It’s so profitable!”

Ma Xiru immediately stopped him and said, "Don't be impulsive. You can talk to everyone a little bit. Don't cause trouble and cause serious consequences."

Ma Qianqi finally calmed down!

In fact, the society also respects cultural people. The Ma brothers have always treated editors and reporters with courtesy.

"Still wrong?"

"What's wrong, brother?"

Ma Xiru said: "Even if the sales volume does not rise, it is impossible to fall. After all, the sales are at the same level, so why did it suddenly fall?"

Ma Chechen suddenly understood and said, "Yes! I'll let someone go and inspect the market carefully to see what's going on!"

"Well, hurry up and go and ask more at newsstands. It's best if you go in person."

"Well, although the newspaper doesn't make money from selling fans, it does give people a happy feeling."

Ma Xiru immediately smiled and said: "We are doing legitimate business! Business, do you understand?"

"I understand, I'll do it right now!"

at the same time.

Both "Sing Tao Daily" and "Ming Pao" found that the sales of their newspapers had dropped sharply in a short period of time, and they began to investigate the reasons.

After this investigation, I quickly obtained useful information from the newsstand owner. It turned out that everything was caused by the "Oriental Daily".

For a moment, everyone was a little stunned. It turned out that things could still be done this way.

"Oriental Daily" ceded its profits to publishers and newsstands. While the market price remained unchanged, sales increased by leaps and bounds, and it even announced that sales had exceeded 150,000 copies.

What is the concept of 150,000 copies? "Sing Tao Daily" and "Ming Pao" have worked hard for so many years, but only sold 100,000 copies. The daily newspaper sales in Hong Kong are less than 1.2 million, and the Oriental Daily currently occupies 13% of the market.

In this "no smoke" "newspaper war", the most uncomfortable thing is not "Sing Tao Daily" and "Ming Pao", but some tabloids. Because they didn't have a loyal customer base to begin with, their sales are now even more affected.

For example, the sales of "Asia Daily" and "Tiantian Daily" have dropped sharply recently. In particular, Asia Daily, run by the Ma brothers, has already been unable to make ends meet.

"Asia Daily" has nearly 200 employees, and their annual salary requires several million Hong Kong dollars. Plus other expenses, they can't afford it even if they sell fans.

Later generations always talk about "Inspector 500 million". In fact, this is talking about the net worth of people like Lu Le after the 1980s. In fact, their net worth in this era is only in the tens of millions.

For example, the value of a house now is 100,000, but in the 1980s, the price was already 1 million, an increase of more than ten times.

Therefore, although the Ma brothers have earned tens of millions from selling fans, they are not actually very rich. Facing the aggressiveness of Oriental Newspaper, they also feel that the big plutocrats are using their power to bully others.

"Brother, what should we do now? This Oriental News Agency has really offended the public and is simply bullying people!" After Ma Zhenchen learned the news, he was immediately angry and dumbfounded.

What does Oriental Newspaper do? It makes no money at all and lets the publishers and newsstands make the money.

Although the price of everyone's newspapers is the same, a little manipulation at the newsstand will immediately increase the sales of "Oriental Daily".

Ma Xiru said: "It doesn't matter if it causes public outrage. The most you can do is criticize it in the media. Hong Kong is a free economy. As long as it doesn't break the law, you can do whatever you want."

What he said was right. From the very beginning, Lin Zhichao had thought clearly that even if Oriental Newspaper Company caused dissatisfaction among everyone in the newspaper industry, he would still do this marketing campaign. There is no morality to talk about in business war, not to mention that this is not a normal method, it is just that everyone can't afford it, or they can't think of it.

Ma Chechen said: "Then do we want to play like this?"

Ma Xiru said: "I'm not the first to do this. Besides, our money can't afford this."

"Then just keep waiting like this? We have recruited a large number of editorial staff and are preparing for a big fight. And I always feel that this is Oriental News Agency targeting us!" Ma Zhenchen said angrily.

Ma Xiru thought about it seriously, and after thinking about it carefully, Oriental Newspaper Company was really targeting their Asia Newspaper Company. So, what is the reason?

Is it Lin Zhichao who hates evil and thinks that the Ma brothers are not worthy of entering the media industry?

Or did the behavior of "Asia Daily" arouse the vigilance of "Oriental Daily", so it decided to strike first?

After much thought, he felt that his brother was being targeted!

"Don't be angry. It won't do us any good, and we can't afford to offend the big conglomerates." Ma Xiru calmed down and said to her brother seriously.

They really couldn't afford to offend Lin Zhichao. After all, they were not desperadoes and had nothing to worry about. Even if they are caught selling fans, it will not harm their family; if they offend a big shot, they will be easily exterminated.

Ma Zhenzhen immediately broke out in a cold sweat, and then said quickly: "I just want to say, what should Asia Daily do?"

Ma Xiru said: "It doesn't matter. They can't keep doing this. It may end in a month or two. After all, newspapers are also here to make money."

Ma Zhenchen nodded and said: "This Hong Kong has really become Lin Zhichao's Hong Kong. He has a hand in every industry and acts so domineeringly."

"Lin Zhichao has a film company called Golden Harvest Films, and I heard that the investment is very large, so he is ready to have an arm-wrestle with Shaw Brothers. So, as long as he wants to make money in movies, he can't deal with us brothers."

"Yes! If Hong Kong movies are to be distributed in Taiwan, it will be impossible for them to deal with us, and our Asia Daily is also a moss."

At first, the two of them were worried that Lin Zhichao didn't like them. But now they think about it, it might just be someone else's normal business method.

Therefore, they immediately breathed a sigh of relief. After all, being targeted by the boss would not be a pleasant life.

‘Hong Kong’s media industry is in turmoil again, Oriental Daily is losing money on promotions’

‘In order to increase sales, Oriental Daily does not hesitate to offend all its peers’

"Oriental Daily was sold to newsstands at cost price, and the public did not get any advantage."

For a time, some newspapers began to provide free publicity for "Oriental Daily". On the contrary, some major newspapers did not name them directly, but just published some "unjust" remarks.

In this regard, "Oriental Daily" explained in its own newspaper: Hong Kong is a free economic port, and all activities of this newspaper are normal commercial activities.

Very simple, very crude!

Soon, some informed citizens also started discussing.

"Oriental Daily's news coverage is indeed extensive, and the content is concise and short. Of course there is nothing wrong with working hard to promote your own products!"

"In fact, it seems that our customers are not getting a discount, but those newsstands are getting a discount."

"If the Oriental Daily 'cuts off' the retail price of newspapers, that would be a real 'newspaper war'. It would not destroy many people at once, and directly affect the entire newspaper industry. There will be almost no room for tabloids to survive."

"It makes sense! Now the profit is given to newsstands, just to let the newsstand owners give promotion and priority display rights. If the retail price is lowered, I am afraid that all newspapers in Hong Kong will suffer. After all, no newspaper has the background of "Oriental" The consortium behind the Daily News is rich!"

"Speaking of consortiums, have you noticed that Lin Zhichao can be the best in every industry he engages in, and he can even go beyond Hong Kong!"

"Hey, it seems so. Lin Zhichao is the 'World Shipping King' and owns the largest fleet in the world; Lin Zhichao is the 'Industrial King'. Lin Zhichao is also a real estate tycoon. Now Lin Zhichao is a 'Media Tycoon' again."

"Idol, he is indeed the idol of all young people in Hong Kong!"

At this time, the trend in Hong Kong naturally regards the rich as idols, and Lin Zhichao is the idol of all Hong Kong people.

The era when everyone wants to be a tycoon!

The ups and downs outside did not affect Lin Zhichao's decision.

He doesn't think there is anything wrong with his business decisions. Just like the "land price reduction" war started by Li Jiacheng and Li Shauji in the previous life, they just reduced the house price from more than 5,000 to 3,300, causing the entire real estate industry to suffer.

so what?

This is business and Hong Kong is a free port.

Any price reduction will not be interfered by the government, even if Hong Kong launched a free newspaper war in the previous life, many tabloids, even century-old newspapers, fell.

This is business behavior!

Lin Zhichao was quite gentle this time. He just gave the profits to the newsstand owners and asked them to promote "Oriental Daily".

If you really use your qualifications and directly reduce the price of newspapers, everyone will not fall down. (End of chapter)