The birth of the Hong Kong Island family

Asia Television has recently been vigorously promoting the program "Millionaire", which has attracted discussions among the entire Hong Kong people and attracted many people to contribute.

"As long as you answer 15 questions, you can get 1 million Hong Kong dollars!"

"Oh my god, this is the first time I feel that knowledge can also make a lot of money!"

"ATV is so powerful! "The Voice of Hong Kong" has been popular for two consecutive years, from Hong Kong to Taiwan, Southeast Asia, and even coastal cities in the mainland."

"That's right! Now TVB is no longer the leader of Hong Kong TV stations. ATV has always ranked at 50% in the ratings, and it is even slightly better!"

"Whose credit is this? If it is Zhou Liang Shuyi's credit, then why didn't Jiayi TV succeed?"

"The consortium behind Jiayi has no money! A large consortium is behind ATV now, so it can support many big productions and big investments!"

"Having said that, the comics and film industries of the media group are so innovative that they are constantly emerging. Is it also a personal contribution?"

"You are trying to say that the media group is a very powerful company, right?"

"Of course, this is my point of view. The Hong Kong comics industry has become a large-scale industry. Thousands of people in Hong Kong make a living from it, earning a large amount of foreign exchange every year. It has become a business card of Hong Kong, as famous as Hong Kong movies. .”

Citizens talk about media groups, and many people are proud of them, just like Americans talk about Hollywood. This sense of honor is not an influence that ordinary industries can bring.

The Chinese University of Hong Kong, Teacher’s Office.

"Teacher Zhang, you are knowledgeable and have been exposed to many things. I think this "Millionaire" is very suitable for you. Do you want to sign up?" A female teacher named Jiao Wenjuan said excitedly.

She had always liked Zhang Gaonian at the same time and admired his erudition and talent, so she encouraged him.

Zhang Gaonian is a gentle philosophy teacher. He said with some lack of confidence: "I took a look at the introduction of "The Millionaire". The 15 questions cover a wide range of topics. Is it possible that the coefficient goes from low to high? I'm afraid it's the 1 million It’s not easy to get Hong Kong dollars either!”

Of course he hopes to win a big prize. After all, although university teachers in Hong Kong earn a very high salary, they currently earn over HK$10,000 (manufacturing workers earn HK$3,000~4,000). But one million Hong Kong dollars is enough to earn seven or eight years. Of course, teachers also have housing allowances, etc.

Jiao Wenjuan immediately said: "It's insured. You see, if you answer 10 questions correctly, even if the eleventh question is a big mistake, you can get 60,000 Hong Kong dollars; but if you answer 12 questions correctly and choose not to continue answering, you can get 120,000 Hong Kong dollars, which is also a year’s salary!”

At this time, a group of teachers gathered around and discussed the topic of "Millionaire".

In fact, the entire game is not fully introduced. For example, there are phone calls for help, on-site help, etc. In short, there are many ways to play.

In the end, Zhang Gaonian chose to contribute and participate!

In this kind of scene, many places have appeared in Hong Kong, and some people have even begun to love learning. It is conceivable that once "Millionaire" is played, the learning atmosphere in Hong Kong will become better.

Media group, office.

Lin Zhichao is also thinking about Asia Television. "The Voice of Hong Kong" and "Millionaire" are his two representatives of "Hong Kong culture". Although they can only be broadcast in Hong Kong, Omen, Taiwan, and the coast of China, But these are two big IPs, and TV stations will soon buy their rights.

Next year, Lin Zhichao will arrange for Lin Ruidong to let ABC Broadcasting in the United States purchase the copyright, and ask for 20 to 30 million US dollars, in order to build his reputation.

At the same time, ABC Radio in the United States is not losing money. This TV can bring it at least 500 million to 1 billion US dollars in revenue.

However, after these two programs, Lin Zhichao plans not to interfere with the content of Asia Television for the time being, and it is expected that it will take 1 to 2 years to digest.

"Father"

"Well, you can arrange it. Dawn will participate in "The Voice of Hong Kong" and sign with ATV after the competition to train her. Secondly, sign a contract with Zhou Huimin, the runner-up of the "Radio Television Hong Kong Amateur DJ Competition". Both of these two people can cultivate ATV's signature singers." , and will diversify into other areas in the future.”

In today's rookie singing competition, "The Voice of Hong Kong" is not as popular as "The Voice of Hong Kong", so it is not surprising that Lai Lai participates. As for Zhou Huimin, she is just a small role at this time.

In short, since there is potential, cultivate it.

The only pity is that now Lin Zhichao has a transcendent status and does not dare to be too romantic, otherwise he will still have a taste of the head of Jade Girl.

Lin Ruikai immediately said: "Okay, I will arrange for someone to do it right away. By the way, dad, Wong Jing is already preparing to film "God of Gamblers", which will be released during the Spring Festival next year."

He reported on the detailed work of the media group one by one, in great detail and covering a wide range of areas. Lin Zhichao soon learned a lot about the group.

Lin Zhichao's brain is still very developed and he can quickly go through the recent media events.

"The overall development is good. We have laid the foundation, and it will only get better and better in the future. By the way, you asked Zou Wenhuai to buy the film rights of the American comic book "Teenage Mutant Ninja Turtles" and invest in the production of a live-action movie. Of course, the team can invite Americans Participation, especially the participation of our foreign vice president of Jiahe, is mainly to open up the Hollywood market. At the same time, we also need to win the toy copyright of "Teenage Mutant Ninja Turtles" so that Audrey Toys can be the agent for the North American market."

Of course you can’t miss the toys, which are hundreds of millions of dollars in profit, more profitable than filming a movie. When investing in movies in the United States, a lot of money will definitely be swallowed up by distributors and theaters. If you encounter fraudulent accounting, it will be good if you don't lose money.

Therefore, the toy copyright of "Teenage Mutant Ninja Turtles" is the biggest profit maker!

Lin Ruikai naturally attached great importance to his father's words, and then said seriously: "I understand. This "Teenage Mutant Ninja Turtles" action, our Jiahe can still be of great help!"

Lin Zhichao nodded and said: "Of course. However, the filming party must be looking for an American team. We can just invest more and cooperate."

"OK"

Then, Lin Ruikai asked: "Father, what about satellite TV?"

With the current financial resources of the Lin family, it is not difficult to launch a satellite alone, and they can also use this satellite to run businesses (renting, etc.). More importantly, Lin Ruikai knew his father's ambitions in the media field, so satellite TV was very important.

Lin Zhichao said: "Don't worry, it must have been in the early 1990s! In 1984, the United States failed to launch a satellite, but it was successfully recovered. Now I plan to join hands with CITIC and Dadong to buy this satellite. Mainly with the help of CITIC, a big company We will let the mainland do the launching in the future, and we only need to rent half of the 12 channels."

Lin Ruikai nodded and said: "Father has thought carefully. If we launch a satellite alone, there is still a risk of failure. I just don't know the launch capabilities of the mainland."

"Have confidence in your country!"

"Yes, father"

It just so happened that the 1990s was the growth period of "Hong Kong culture", so the matter of satellite TV stations was not rushed. As for the late 1980s, it was better to develop more international variety show IPs and improve various training systems.

"Millionaire" was officially released during a prime time period in early September, with Liu Jiajie as the host.

Lau Ka Kit was born in Hong Kong. He studied at Diocesan Boys' School in middle school and graduated from the University of Hong Kong. When the television industry was booming in the 1970s, he worked as a news reporter at Hong Kong Radio Television Station, and hosted four consecutive Miss Hong Kong contests with the gold medal emcee Ho Shouxin. Later, he switched to Li's TV station, serving as Li's Chinese and English news anchor and news program host, and participated in some TV series performances. Later, he became the host of Asia Television (the television station changed its name).

As soon as the program started, the audience in front of the Hong Kong TV set was immediately struck by the fact that the entire studio was very 'modern and technological'.

For this show, Lin Zhichao is very important, and there are many requirements during the preparation: Millionaire, which is simple and direct and easy to master the gameplay, cannot be treated as a regular game show. It is designed after careful planning and adding drama elements. The success of innovative game shows includes many factors, including the main scene of the game, music effects, lighting effects, computer vision, host, problem design, participants and live audience.

The Millionaire design program hopes to make the audience experience an unconventional TV program, so it particularly highlights a majestic and modern high-tech metal-feeling set, which matches the music created by the entire program and carefully deployed lighting effects. , will give people a refreshing feeling. In addition, the host controls the rhythm and atmosphere of the entire program, and thoughtfully collects interesting questions, which is also an extremely important part. Likewise, the rich expressions of the contestants in the show can also make millionaires create attractive plots.

If the design is not excellent, how can we sell IP copyrights to hundreds of countries?

Liu Jiajie: "Good evening to all the viewers on site and in front of the screen. The questions asked in this program have 4 different answers. Participants can only choose one of them. When the participant answers the first question correctly, he will have the opportunity to answer the question again. Answer the next question and win the prize for the next question.”

Even if it was the first broadcast, Liu Jiajie did not delay, because the program team knew that too much nonsense would consume too many people's patience; "Millionaire" was originally a simple knowledge quiz game. Although there are many ways to play, it requires Unlock it step by step.

"Okay, we invite the first contestant."

The lights change, making people nervous.

As the contestants came to the center of the stage, Liu Jiajie let the audience get to know the contestants through Q\u0026A, and then the game began.

The first contestant was not strong enough and got stuck on only the fifth question!

Liu Jiajie: "You have three life-saving tips - fifty-fifty, on-the-spot tips, and call friends. Each tip can only be used once, and it cannot be used on the same problem."

Contestant: "I use Call Friends!"

Liu Jiajie: "Okay, you can use the mobile phone provided by Hutchison Telecom to make contact. If your old friend is not by the phone, then I am sorry."

Contestant: "He must never leave his mobile phone"

This is an advertising embed. Hutchison Telecom has now become the dominant player in mobile phones (Hong Kong Telecom is still in preparation), and it also has 60% of the pager market.

As the call was connected, the old friend's voice on the other side was very excited and immediately told me the correct answer.

Among the three life-saving tips, "fifty-fifty" means that after removing two wrong answers, the remaining two answers have a 50% chance; on-the-spot tips are naturally to help the audience at the scene.

"Congratulations, you have answered 5 questions correctly now, and you have passed the first insurance line. That means that even if you answer wrong in the future, you can still get the 8,000 mosquito bonus of the first insurance line. So, the next question is the sixth. , of course we should continue to adjust, right?”

"yes"

In the end, the first contestant fell on the sixth question and received a bonus of HK$8,000.

At this time, the ratings of "Millionaire" have reached over 50%.

The advertisements for "Millionaire" are very expensive. Even so, Lin Zhichao's brands are also major players. After all, they must be cost-effective!

Now ATV has gained more and more large advertisers, and it is expected that its advertising revenue will double this year.

A few more contestants passed by, and Zhang Gaonian from the Chinese University of Hong Kong was welcomed.

Liu Jiajie: "Hello, please introduce yourself!"

Zhang Gaonian: "Hello everyone, I am a lecturer from the Chinese University of Hong Kong. My name is Zhang Gaonian."

This person quickly raised hopes in the audience. Will a ‘millionaire’ be born today?

In fact, when designing problems, the difficulty is getting higher and higher, and it may not be possible to make a millionaire in a year. Of course, ATV also believes that even if there are no millionaires, it will not affect the excellence of this program.

Of course, if you really meet a knowledgeable person, ATV will of course honor it readily. After all, this is also a wave of advertising.

"Do you usually like to read Hong Kong comics?"

"Well, I've seen some!"

Zhang Gaonian became a little nervous. As a university teacher, he had read some Hong Kong comics, but if it was a very complicated problem, it would be difficult to deal with it. After all, he was not a senior comic fan.

Of course, Hong Kong comics (a new genre) are already well-known in Hong Kong, and simple common sense is still very popular.

The audience felt for the first time today that the problems of "Millionaire" involve all aspects, and 1 million Hong Kong dollars is really not easy to get.

Liu Jiajie said with a smile: "Teacher Zhang, don't be nervous. The first question won't be difficult. I started to ask questions: In the comic book "Detective Conan", Conan is the protagonist, so his real name is - —A: Meng Bo, B: Zhou Xing, C: Li Tianyi, D: Huang Zijian”

Zhang Gaonian immediately breathed a sigh of relief and said: "C: Li Tianyi"

The first question is, of course, there is no right. "Detective Conan" is the business card of Hong Kong comics, and many people have read it!

"Who was the first emperor of the Ming Dynasty?"

"A Zhu Yunwen, B Zhu Di, C Zhu Yuanzhang, D Zhu Bajie"

The audience burst into laughter. Sometimes the person who asked the questions was obviously deliberately trying to eliminate wrong answers.

"C: Zhu Yuanzhang"

As the questions came one after another, Zhang Gaonian became the only contestant to pass the tenth question that night.

"University teacher, it's really not easy. Teacher Zhang has answered 10 questions correctly, which means he will win 60,000 Hong Kong dollars. When answering the next question, I want to ask Teacher Zhang, if you win the ultimate prize of 1 million Hong Kong dollars, what would you like to do? do what?"

The host’s words are immediately attractive enough!

1 million Hong Kong dollars!

To be honest, 1 million Hong Kong dollars in the 1980s was equivalent to three times what it was when "Millionaire" was released in Hong Kong in the previous life. In terms of wages, the current salary of a manufacturer is 3,000~4,000, while in the previous life in Hong Kong, the number of manufacturing workers in 1992 was 7,800. When "Millionaire" came out, it was already after the millennium, and manufacturing workers could already earn more than 10,000 Hong Kong dollars. ; Calculated in terms of housing prices, that is about 5 times. The current housing price in Hong Kong and Kowloon is HK$900, but after the financial crisis, the price of housing in Hong Kong is about HK$3,000~5,000.

Therefore, 1 million Hong Kong dollars is a huge amount of money in Hong Kong in this era!

Zhang Gaonian said: "Well, let's buy a house, I haven't thought about anything else!"

Liu Jiajie said: "Is it intended to be a wedding room? Do you have a girlfriend, or is there anyone you want to share it with?"

Zhang Gaonian looked towards the audience, and it was Jiao Wenjuan who was his colleague.

Liu Jiajie immediately said: "Can you confess your feelings boldly?"

A romantic conversation added to the fun of the show, and of course the host also had good timing.

The only pity is that Zhang Gaonian only answered 12 questions that night. Because the 13th question was wrong, he could only get the insurance bonus for the 10th question, which was HK$60,000.

Liu Jiajie: "It doesn't matter. Teacher Zhang gained more than 1 million tonight, but a person who will accompany him for a long time. Congratulations on getting a bonus of 60,000 Hong Kong dollars. It's almost enough after paying the down payment. With the income of the two teachers, I believe that there is no room for marriage at all." Problem!"

The audience immediately applauded!

The next day, all major media in Hong Kong reported on the success of "Millionaire" - a ratings of 65%.

This kind of ratings is already very extraordinary, because there are two free TV stations in Hong Kong, with a total of four channels. Two of the Chinese channels are certainly the most popular, but competition is fierce.

"It's a pity that if Teacher Zhang chose to stop after answering the twelfth question correctly, he would have received a bonus of 150,000 Hong Kong dollars!"

"If it were you, would you give up HK$1 million?"

"Well, I'll take a gamble!"

For a time, everyone was talking about it.

A sigh came from TVB: "Lin Zhichao is truly a legend!"

Run Run Shaw understands that the changes in ATV are too great and cannot be brought about by people like Shuyi Zhou who only know how to poach, spend money and manage people; similarly, if ATV produces a good producer, it is impossible to Dramas, variety shows, music, etc. are in full bloom.

In addition, Lin Zhichao is a hegemon across multiple industries, so everything in the media group will not be without his contribution.

""Millionaire" is so good! I'm afraid, the copyright of this show will be exported!"

"Media Group, it's terrible!"

For a moment, Run Run Shaw was a little 'scared'. The shadow of a famous tree, Lin Zhichao, an all-powerful tycoon, certainly knew how to be afraid. (End of chapter)