The Black Technology Era of Xueba

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Xia Guo is one of the fastest growing markets in the world. Many former luxury brands have been reborn in Xia Kingdom.

For example, the British declining luxury brand Jaguar Land Rover acquired by India's Three Tata Group, such as the home-grown Smart, which is poorly sold abroad, but is known in China as a successful girl.

These luxury cars have been given a chance to be reborn in Xia Guo, especially Land Rover Jaguar, that is, Xia Guo people saved a brand alive.

In addition to luxury cars, other foreign brands also see the Xia Guo market as a savior, typically the Volkswagen Group.

Volkswagen models with a low failure rate were suppressed by Toyota in the overseas market for a week, but in Xia Guo, it found the dignity of the world's first brother, and the identity of Shenche Volkswagen was deeply rooted.

Now, if the price of Xiaguo's auto market is more than 250,000, it is harvested by Tianhe series cars. What else do you have to play?

Whose sales are low?

Leonard is right. This is not a joke. This is a serious problem.

As the president of Xia Guoqun, Leonard must take measures.

Leonard held a meeting immediately and gave orders to the marketing, operations, technology, public relations and other departments.

"The marketing department immediately investigated the sales situation of Tianhe series of new energy vehicles in Xiaguo and the sales of these two weeks, including the Epoch series of micro-nuclear energy vehicles manufactured by Bidi."

"The operation department immediately took measures to expand the advertising coverage of this series of cars. Internet media, traditional media, and roadside advertising all had to be played. This year's operating expenses increased by 30% compared with the budget at the beginning of the year."

Leonard seems to be familiar with the preferences of Xia Guo consumers. He said: "This pool should be positioned as high-end, fashionable and successful. We look for those stars who are not negative news and full of positive energy. But C-Class models Look for small fresh meat and red flowers. "

"Technical Department." Leonard can achieve this position today, there must be two brushes, and emergency measures are targeted. "Go to the market to buy Thunder Engine, buy Tiger Leap, buy the era, buy a few more, buy Take it back and dismantle it. If you ca n’t do it, disassemble it into parts and send it to the German headquarters! I wo n’t do how powerful Pangu ’s car-building technology is. ”

This trick is relatively fierce. Leonard knows that the Tianhe series of new energy vehicles have not obtained European sales permits and cannot be sold to Europe at present. If the entire vehicle is transported in the past, it is suspected of smuggling, but the technology is disassembled and sent to Germany. Room, then there is no problem.

Leonard has a more ruthless move. He said: "This one needs to be done by the public relations department, but we need to be realistic. We only need to tell the European media the structure and energy method of the micro-nuclear energy vehicle, and tell the European media to be realistic. . "

Be realistic and inform the European media that there is nothing wrong with this. But most media in Europe are selective.

Expansion of reports that are not good for Xia Guo, and selective reports that are not good for Western society even do not report.

The European media will be very interested in the energy problem of the Tianhe series of new energy vehicles. As for how to report it, everyone can't help it.

This pool is one of the fastest car companies to respond to the impact of Tianhe, but it is not the only car company.

At the headquarters of Odi, the sales volume of two weeks of unreliable sales is also embarrassing.

In the face of commercial competition, interests are paramount, and any means can be used.

Ao Di is seeking to obtain detailed technical information of Lei Qing, Tiger Leap and Era, and to learn Pangu Technology's marketing model.

Driving show? Separating the sales store from the after sales? Or provide God-like service in the sales shop?

The drive show, which year did not have a drive show, is almost a drive show every year.

Separate sales and after sales? This model is not operable, and one of the biggest sources of profit for Austria's 4S stores is from after-sales.

So the most informative thing is to improve after-sales service so that customers feel at home?

The four 4S stores in Yanjing, Shanghai and other cities first refer to the service quality of Tianhe sales points, but the effect is good ...

"Your coffee is good, but I still decided to buy the epoch. The price of the A4 is about the same as the epoch, but referring to the maintenance costs of later vehicles, the epoch is a bit more cost-effective."

"A4 is bad, A6 is too old-fashioned, A5 and A7 are so expensive ... I still buy Leiqing."

Consumer: "Can you guarantee that your motor oil will never leak?" The consumer immediately asked the sales consultant about this question.

Sales consultant: "This ..."

Consumer: "Lei Qing will not leak oil."

Sales consultant: "Sir, Lei Qing is an electric car, not a fuel car. There is no engine, no oil will be used, and of course no oil will leak."

Consumer: "Can you guarantee that your car will not make a strange noise?"

Sales consultant: "This ... Mr. All cars have been driving for a long time, there will be problems like this ..."

"Well, www.NovelMTL.com ~ I know, so I buy Thunder Engine."

The improvement of Austrian after-sales service in 4S stores, not only did not increase any sales, but also increased the cost of 4S stores.

In the end Odi gave up this attempt.

Yanjing, Technical Department of Honchi.

The technology department spent about 2 million to purchase the Thunder Engine Deluxe Edition, and entered the research workshop before it had time to get a license.

"Tear down!" Augusto, the chief technology officer from Germany, didn't hesitate.

Just like fuel cars, electric cars also have its three major components-energy, electric motors and chassis. The technical department of this pool is to see what sirens there are in the Thunder Engine, which sells for more than 2 million yuan.

Now that the leaders all say dismantling, the technical staff below will not hesitate at all.

Demolition of luxury cars will have a strong pleasure.

Lei Qing ’s driving assistant, Xiao Chu, is not vegetarian. It warns: “Master, although you have acquired the ownership of this car, I suggest you do n’t take it lightly. Disassembling the car will not give you any information, it will only waste a little More than 2 million and a pile of garbage. "

"I X, this car can talk!" The technician just put the car up and ready to disassemble the chassis.

Car rental sales use quantum chips, which can reach the artificial intelligence level of people.

"Remove the car! What are you trying to do!" Auguste said in less standard Chinese.

Xiaochu will not still have this situation, she warned again: "If the host has to do this irrational behavior, I will report the news to the Tianhe Division."

"Is there a way to turn this thing off?" The technician asked.

Xiaochu said coldly, "Xiaochu is not a gadget, Xiaochu is a driving assistant and cannot be shut down. The car is in Xiaochu."