The Director of Music Department

The screening of "Xiao Xiao" was not as popular as Wang Yue expected.

In terms of word-of-mouth, although it is not bad, the evaluations of the media and film critics are mixed.

With the increase in the number of screenings, the number of people who participated in the scoring has gradually increased.

From the first nine points, it began to fall to 7.2 points.

The reputation of this film can only be said to be mixed for Wang Yue.

Just like Zhang Weiming's film reviews and the film reviews of Tian Lai Yiqu and a glass of wine, most of the people who like this film like the song "Little", and most of their reviews are very high.

"I remembered the little one I used to. I remembered playing hide-and-seek once. They hid and I searched, but they all ran home. I was left alone looking for it, and finally crying. , And then she appeared in front of me with a piece of candy and told me not to cry."

"When I was young, someone said that he would marry me when he grew up. He just went to her wedding last week, but the groom is not me."

"Unknowingly, the singles looped. When I watched the movie, I couldn't help crying several times. It is difficult for people who have never experienced this kind of thing to understand this feeling."

"The first time I heard "Little Little" was in the middle of the night. At the beginning, I just had the mentality of listening. After all, I was just boring to find songs and listen to it. I am not Lin Anru's fan.

But I didn't expect that when I heard half of it, I couldn't help crying, and then began to listen to the self-abuse process of crying.

In my opinion, the movie "Little Little" is more touching than the song "Little Little". The story is like a picture scroll, slowly unfolding. The characters in the story are like a key that unlocked my yellowed memory. Inexplicable sorrow and inexplicable sadness in my heart.

Think of the boy who grew up with me when I was young. She looks delicate, but a bit naughty, always teasing me, and even making me cry many times. Every time he saw me crying, he would stand aside at a loss and not speak, trying hard to make me laugh...

But now I can only ask one question from a distance: After the past years, don’t come here without problems? "

These are all fans who have given high marks to "Little", and some people give "Little" a very low evaluation.

"Probably I don't have that kind of childhood childhood experience, so the movie is really meaningless. From beginning to end, there are no ups and downs. It seems that I am still not suitable for this kind of film. The songs are average and the movies are average."

"The story is straightforward, the story is okay, but that is, it is okay, there are no shortcomings, and there are no bright spots, and there is no feeling in the whole process."

"The song is okay, but the movie, I watched it a bit inexplicably, I can barely pass it."

"It's a mess, inexplicable people, inexplicable stories, I was also inexplicable when I saw it, and almost didn't fall asleep."

"It's not as good-looking as I imagined, but it's not too bad, at least I finished telling a story, there is no gimmick, but it is still very mediocre."

The idea of ​​using Dianying to release word-of-mouth can be said to have failed.

Wang Yifan is not so disappointed. After all, you can't expect to take out a movie to kill the Quartet. The cost of "Little" is not high. Therefore, according to the current situation, after the expansion of the screening, plus the total number of people It’s okay to return to the original copyright, but Wang Yue is somewhat lost.

Although he never thought of being able to soar into the sky, at least, he still had a lot of expectations for this movie.

After being screened for a week, "Little" is still tepid, and it is naturally impossible to give a good lineup on the Kyushu side of the Tang Dynasty. In the end, the treatment is just about the same as the original "Lilac".

500 theaters, there will not be too many shows. It can even be said that if it weren't for the song "Little", it wasn't because this movie belonged to Wang Yifan. I'm afraid it would be the Kyushu side of the Tang Dynasty that would not accept this The announcement of a movie.

Therefore, naturally, the publicity budget can only be paid by Wang Yifan.

Wang Yue sat in front of Wang Yifan a little nervously. He came to ask Wang Yifan to increase his budget. The previous budgets were already spent, but the box office and response were not very good.

"Xiao Xiao" was screened for a week, and the box office amounted to hundreds of thousands a day, and half of these were free tickets, so Wang Yue would be so worried.

"How do you plan to carry out follow-up promotion?" Wang Yifan did not refuse. After all, although "Little" is Wang Yue's movie, it is also his movie. It is also his first attempt. Of course he does not want it. The movie failed.

However, good steel should be used on the blade, and mere propaganda has no meaning to the current situation of "Little".

"We have discussed it and plan to launch a campaign of'Finding Your Little'..." It was Chen Shaojun who spoke, and he said their plan again.

In fact, the plan is not troublesome, but it costs a lot of money. The "Find Your Little" campaign aims to help netizens find the "little childhood sweetheart" they have lost contact or haven't contacted for many years.

"But have you ever thought about it. How many successful cases can there be for such activities?" Wang Yifan asked in a ponderous manner.

"We only need to find a few successful cases. After all, our purpose is to create a topic for "Little", I think the media should be interested." Wang Yue said.

"What about the budget? How much is needed?" Wang Yifan asked.

"2 million should be enough." Wang Yue glanced at Chen Shaojun, then said.

"Yes!" Wang Yifan nodded.

Seeing Wang Yifan nodded, Wang Yue couldn't help but feel a little excited.

The film is not finished when it is shot. To some extent, the announcement is more important than the filming. The current situation of "Little" is not good, so he is also worried that Wang Yifan will not continue to invest. After all, if " If the box office of "Little Little" can't explode, then the money invested in it will be a waste.

Although the cost of "Little Little" is not high, the promotional expenses spent before have already exceeded the cost, but this year, if the movie wants to sell, the publicity can be said to be very important, because the film release is cycled , The smell of wine is also afraid of the deep alley.

Of course, Wang Yifan also hopes that a miracle can happen, not to mention that 2 million is really nothing to him now.

Of course, he will not throw money uncontrollably.

The screening of "Xiao Xiao" failed to achieve the expected results, so the screening naturally did not need to continue.

Wang Yifan did not intervene in the propaganda of "Little Little", but let Wang Yue and Chen Shaojun operate it by himself, and he was only responsible for the money.

"Little" officially expanded its screenings without any premiere.

More than 500 theaters, the first day's box office reported 1.68 million, an average attendance rate of about 30%.

This data is actually not too bad, but it certainly cannot be said to be good.