The Director of Music Department

The Spring Festival is approaching, and there is a sense of New Year everywhere.

As for the film company, the propaganda machine is officially launched.

Ari Media really attaches great importance to "Glory of the Tang Dynasty", and naturally does not spare any effort in publicity.

The advantages of Ari Media Online, through the first-line media channels of the Ari Group, everywhere on the Internet are the relevant propaganda of "A lonely city in a thousand miles, full of white-haired soldiers".

Even Ari Media also dedicated money to make a theme program of "Guizi White Hair".

The effect is indeed very good. In fact, many ordinary people are not so familiar with history. For example, Wanli Yicheng is full of white-haired soldiers. This kind of historical story, many people don't usually care too much.

Because the history of China is too long.

There are too many stories to tell during this period.

And the story of Bai Fabing, to be honest, because there is no specific literary work to spread, it is naturally impossible to be so famous.

But the story itself is very fascinating.

Especially when the white-haired soldiers appeared one by one in the trailer in the trailer, the scene directly made people choke!

What kind of spirit was it that allowed them to persist until this time.

Of course, compared with the power of Ari Media’s online channels, Wansheng Huanyu’s main force is offline.

Dozens of Wansheng Plazas across the country have begun to promote "Jin Yi".

Various themed events are held in these cities.

At the same time, of course there are related propaganda on the Internet.

Ari Media promotes the Tang Dynasty, while Wansheng Huanyu promotes Daming.

Jin Yiwei, in terms of popularity, there must be some!

At the same time, Wansheng Huanyu also promoted "Jin Yi" in the name of martial arts revival!

You come and I go with you on both sides, and the large sums of money are thrown down, and the effect is immediate.

Sheng Tang VS Daming!

Bai Fabing VS Jin Yiwei!

Etc., etc.

On the other side of the Tang Dynasty, Kyushu, the same is not much better.

In terms of publicity, the strength of the Shengtang Kyushu is also very strong.

Meng Ke, who is the successor of Chen Hang, has a much richer resume than Yang Qing and others.

At the same time, as a sci-fi movie, "Origin" is sitting firmly on the Diaoyutai, because to a certain extent, "Glory of the Tang Dynasty" and "Jin Yi" are the real frontal opponents.

Because both are costume movies, although the subject is completely different, they are both costume movies after all.

"Origin" is a science fiction movie, so in theory, the mutual influence will not be so great.

On the contrary, it was on the other side, Times Light and Shadow, who walked quietly into the village and didn't want to shoot guns.

In fact, other people did not pay too much attention to "People on the Road". After all, although this movie is Wang Yifan's creativity, it is only a small-cost comedy movie.

Lin Tao, a master of domestic comedy film collections, in fact, the box office of the highest head film can only be said to be acceptable.

What's more, it is an indisputable fact that comedy movies have long been marginalized.

So, on the contrary, the side of "People on the Journey" does not seem so eye-catching.

The announcement of the movie has long since been different.

In the early years, it was popular that the fragrance of wine is not afraid of deep alleys. Some movies, even if there is not much publicity, can eventually explode by accumulating reputation.

But now, the smell of wine is also afraid of the deep alley.

Good publicity, it can be said that, even in many cases, it is more important than the quality of the film itself.

The Spring Festival stalls are undoubtedly even more so.

Because other schedules are relatively long, they can also give you time to ferment word-of-mouth, but this is not the case for the Spring Festival file.

Because the Spring Festival stalls only have a seven-day holiday, after the holiday, usually the box office can be folded in half and then in half.

Therefore, the publicity and distribution of the films for the Spring Festival are naturally more concentrated.

This is not only related to the attention and exposure of the film, but also related to film arrangement.

Yes, because of the short time frame and the short box office outbreak period, and in terms of theaters, it is impossible to predict at once whether your movie will be affirmed by the market.

Therefore, usually, they will also serve as an important reference based on the intensity of publicity, attention, exposure, topic popularity, and so on.

And you should know that the schedule of movies is usually signed once a week, although the intermediate theaters will also be adjusted according to box office, attendance, word of mouth, etc.

But the adjustment is also slow, and it cannot be done in one step.

Therefore, at this time, publicity is particularly important.

Soon, the platoons for the Spring Festival stalls came out.

Kyushu in the prosperous Tang Dynasty took the lead, and on the first day of the film, the first one!

It’s not that the propaganda of Kyushu in the prosperous Tang Dynasty is the most powerful, but because Kyushu in the prosperous Tang Dynasty has stronger distribution channels, coupled with the light and shadow of the times and the tilt of Huaxin, and "Origin" itself is a sci-fi movie. Therefore, there is no direct competitor in this regard. For this reason, Shengtang Kyushu has won the largest share of platoons.

The lineup of "Origin" on the first day of the Lunar New Year's Day ranked first among new films in the same period, with 28% of the lineups taking the lead.

Of course, arranging movies does not mean that the more the better, because many times the theaters will also adjust the arranging according to the attendance rate and compare with the price of the real estate.

Once you get the highest lineup, but the box office does not get the same data as lineup, then you can imagine that the lineup will definitely be cut the next day.

"Glory of the Tang Dynasty" by Ari Media followed closely behind.

In fact, in terms of lineup casts, including propaganda, etc., "Glory of the Tang Dynasty" is no worse than "Origin".

But it couldn't stand it, "Glory of the Tang Dynasty" this year's Spring Festival file, and Wansheng Huanyu's "Jin Yi" met together.

Both are period movies, so more or less audiences will overlap. Therefore, out of this consideration, the theaters will naturally be cautious in arranging these two films.

Of course, neither Ari Media nor Wansheng Huanyu are small companies, so although they are a bit smaller compared to "Origin", they are also limited.

The film volume of "Glory of the Tang Dynasty" is also as high as 25%, only 3 points less than "Origin".

Of course, three points are not too few to some extent.

Although "Jin Yi" has fewer films, only 24%, it is because Wansheng Huanyu has properties in Wansheng Plaza, and Wansheng Plaza, where it is located, is the city center.

It can be said that it is the best location cinema.

So in this respect, it is the advantage of Wansheng Huanyu.

Ranked fourth is "People on the Journey", "People on the Journey" because the film itself is a small cost. Although it has the blessings of Wang Yifan and Times Light and Shadow, it did not get too many films.

However, because of the endorsement of two giants, although "People on the Road" is a small cost, it can be regarded as enjoying the treatment second only to the previous three films.

Get 14% of the film output.

This row of films is actually very high!

You know, the total production cost of "People on the Road" is only about 50 million.

Compared with several other big movies with several hundred million turns, it is really not enough to watch!