The Director of Music Department

The publicity and marketing of movies has never been just self-contained publicity and marketing.

At the same time, it depends on the opponent.

At this time, any cooperative relationship or competitive relationship must be sidelined.

Because the cake is so big, if you eat one more bite, I will lose one bite.

The first issue was the prosperous Tang Kyushu, and the target was naturally "Glory of the Prosperous Tang" by Ari Media!

Because "Glory of the Tang Dynasty" can be said to have eaten the biggest piece of cake, and the key is that if this trend continues, then it is very likely that "Glory of the Tang Dynasty" will become the biggest winner of the Spring Festival this year.

In terms of theaters, it doesn't care which company you belong to, and it's not a political mission. Therefore, they will adjust the film arrangement based on attendance, word of mouth, etc.

The most important thing is the attendance rate. Obviously, the attendance rate of "Glory of the Tang Dynasty" is undoubtedly higher than that of "Origin" and "Jin Yi" when it was released on New Year's Day.

"I don’t want to talk about the importance of the Spring Festival stalls. Everyone knows who our biggest opponent is now. I believe I don’t need to say any more. The current situation is very unfavorable for us. A large area of ​​negative comments began to appear in Origin. I believe that maybe part of it is true, but there must be some opponents’ navy mixed with rhythm. Therefore, we must immediately come up with a response strategy, because the theater line has already adjusted a part of the film arrangement today. The lineup of "Origin" has declined. If there is still no improvement today and tomorrow, or "Glory of the Tang Dynasty" is still going high, then we will face a large-scale reduction in filming." Tang Mingkai personally hosted this. Meeting.

No way, a blockbuster like "Origin" is on a schedule like the Spring Festival, and he is also anxious.

Losing to Huaxin in previous years, I still talked about the past, but this year, not only did Huaxin have no new blockbuster films, but also the big directors have been absent from the Spring Festival stalls. It can be said that this is the best opportunity to train new big directors.

As a result, "Origin" was frustrated in the first battle.

This is naturally something Tang Mingkai cannot accept.

"The box office and reputation of "Jin Yi" are not as expected. The enemy of the enemy is a friend. I suggest that you can contact Wansheng Huanyu to cope with "Glory of the Tang Dynasty"!" At this time, the person in charge of the publicity work of "Origin" came out. Soundtrack.

"Vice President Xu, you can contact Wansheng Huanyu, I believe they are more anxious than us." Tang Mingkai nodded and said to the other vice president on the side.

"But strategy, I want to know now, what is your next response strategy?" Tang Mingkai said as he knocked on the table and said.

"I did a survey on the movie "Glory of the Tang Dynasty". The story of this movie is very well selected. This is generally accepted. There are all gray-haired soldiers in a lonely city! But there are also many flaws in this movie. The love scene in this movie is superfluous, and it is even embarrassing to watch it. I have also seen "Glory of the Tang Dynasty". In fact, it is not only embarrassing. In fact, the story in "Glory of the Tang Dynasty" Duan Ji · Love drama, it can be said that the quality of this movie has dropped to a notch. I think we can play on this point and enlarge this defect!"

"I read a hot film review on the Internet, and the critics complained in the film reviews. Are there no love dramas? Some of our directors will not be able to tell stories without the excitement and love dramas. I think we can contact each other. Write a few more such manuscripts, and at the same time we will follow up and work hard to bring the rhythm." Another person in charge said.

"Okay! Then concentrate on attacking this point! Anything else?" Tang Mingkai was satisfied with the opponent's strategy, but it was obviously not enough.

"The core story of "Glory of the Tang Dynasty" lies in the fact that a lonely city is full of white-haired soldiers. This is a very tragic historical story. So can we start with the actors?"

"Dig into the negative news about these actors?" Another person said.

"But the two protagonists in it are not white-haired soldiers. It seems that they are not very useful for digging their black materials? Moreover, there is no actual black material, and it will be counterproductive if it explodes." The other retorted.

At the time when Kyushu in the prosperous Tang Dynasty was discussing how to deal with the menacing "Glory of the Tang Dynasty".

Wansheng Huanyu is also considering how to tap the potential of "Jinyi" while adding a little trouble to the opponent.

In fact, there are not too many slander methods. Wansheng Huanyu can say that he does not combine with Shengtang Jiuzhou. They all want to amplify the shortcomings of their opponents, and then set out to dig out some actors' black materials.

However, by contrast, on Wansheng Huanyu's side, Tang Tian felt that he should develop the potential of his own movies.

"Let me say a few words!" Tang Tian coughed a few times and said.

"Director Tang, say it." Huang Donglai nodded and signaled that Tang Tian could speak.

"I think it's okay to discredit the opponent or magnify the shortcomings of the other party's movie. These are the symptoms and not the root cause. The key is to look at ourselves. I think the potential of "Jin Yi" is more than that." Tang Tian said sternly.

Why didn't Huang Donglai and others know that to discredit opponents, unless there is something shocking, otherwise, the means of discrediting opponents can only be said to be auxiliary means. Because you can do this, the opponent can do the same, the two cancel out, which is not very useful.

The key is to hit the iron and you need to be hard.

"Tell me what you think!" Huang Donglai looked at Tang Tian and said.

"I read the comments of many netizens last night. It can be said that "Jin Yi" has been polarized. Some people think that "Jin Yi" is the best martial arts movie in recent years, but some people think that "Jin Yi" is the best martial arts movie in recent years. "Jin Yi" is different from the martial arts in their minds, it seems a bit depressing!"

"I think we can play a handful of tragic cards?" Tang Tian said in a thoughtful moment.

"Sadness card?" Everyone was a little stunned, but then they all looked curious.

"Yes, the tragic card, the tragic card of the decline of martial arts!" Tang Tian said in a loud voice.

"Tell me what your specific thoughts are." Huang Donglai asked with interest.

"First of all, we can play the banner of the decline of martial arts, only to say that "Jin Yi" has been a rare innovative martial arts in recent years. If "Jin Yi" also fails, does it mean that martial arts movies will really become extinct?"

"In fact, there are still a lot of martial arts fans, but everyone has their own martial arts in their minds. We must guide them to create a pessimistic mood. The decline of martial arts, "Jin Yi" may become the ultimate martial arts movie! As a result, I believe it will be able to attract many martial arts fans into the theater, even if they may not like this movie so much, they will still be willing to contribute their own movie ticket to the martial arts dream!" Tang Tian said.

As a director, Tang Tian doesn't have such a good face, and, anyway, as long as the movie box office goes up, what else can be more faceless than this?