The Director of Music Department

On the third day of the Lunar New Year, the box office of "Jin Yi" picked up, and "Glory of the Tang Dynasty" was still affected by some public opinion and word of mouth. The box office fell, with a single daily closing of 260 million.

What's interesting is that "Origin" also did not become a winner because of its poor reputation. As a result, on the third day of the Lunar New Year, "Origin"'s box office fell below the 200 million mark and only reported 180 million.

Although such results can still be considered very good, but in comparison with the same period, it is obvious that "Origin" is still a grade behind "Glory of the Tang Dynasty".

After all, "Human on Embarrassed Way" is only a small-cost comedy movie. Although it has a good reputation, as the only comedy "blockbuster" in the Spring Festival file, "Man on Embarrassed Way" can definitely be said to be a dark horse, but it is probably because of itself. The lineup and the pattern of the movie are not big enough, so the box office did not grow too much, and the third day of the new year was reported to be 150 million.

However, this has already made Times Guangying's side and Fu Rong overjoyed.

Because, they don’t have much high hopes for "People on the Journey" itself. What really puts high hopes on is the sequel to "People on Journey".

At that time, you can go abroad to shoot. Obviously, the cast will be much larger, and with the popularity of the series by then, the second film can completely hit the 2 billion mark.

But I didn't expect that the performance of the Spring Festival stalls of "People on the Road" was beyond imagination. In three days, the box office exceeded 400 million, which can be said to be a super dark horse.

Although it is not comparable to "Glory of the Tang Dynasty" and "Origin", "People on the Journey" is not in the same rank as them.

However, the box office did not differ too much, especially for another blockbuster film "Jin Yi", it can be said that "People on the Journey" firmly pressed the opponent and firmly occupied the third position.

However, in fact, now, if nothing happens, the situation of the Spring Festival this year is basically clear.

"Glory of the Tang Dynasty" will become the biggest winner if nothing unexpected happens. There is one thing to say. Although "Glory of the Tang Dynasty" is flawed, the flaws are not hidden. Compared with the plot of "Origin", "Glory of the Tang Dynasty" The main storyline is quite good, so Ari Media will become the biggest winner this year.

In the prosperous Tang Dynasty, the reputation of "Origin" is still falling sharply. Therefore, it is estimated that Meng Ke wants to become a new science fiction director. There may be hope, but he was obviously overwhelmed by Yang Qing of Ari Media. .

On the other side, Wansheng Huanyu can be said to be the most sad family in the Spring Festival this year.

"Jin Yi" can be said to be incompatible with the Spring Festival due to the depressive subject matter and overall theme. As a result, even Wansheng Huanyu played a sad card, but although the effect was there, it was not able to reverse the situation.

It can be said that the Spring Festival file, the biggest winner, except for Ari Media, is Time Light and Shadow.

"People on the Road" can be said to be the darkest horse. The point is that many people know that this movie is the beginning of a series of movies, which makes people even more jealous.

Especially for Wansheng Huanyu and Ari Media, this really makes Ari Media and Wansheng Huanyu jealous.

This also made them even more urgently wanting to cooperate with Wang Yifan.

No way, what kind of director is this? This is completely a gifting boy.

"People on the Road", Fu Rong, to be honest, this is definitely the least card deck of this year's Spring Festival stalls, but as a result, they froze the effect of a one-to-three match.

Of course, they would not attribute the credit to the new director Fu Rong, because before that, Fu Rong hadn't made a comedy movie, but when Wang Yifan shot it, the result was that he went directly from a small director to a big one. The degree of director.

For this reason, Wang Yifan's side naturally made them even more eager to cooperate.

Even offering them sky-high prices for this is not hesitating.

Because, in fact, at the level of Wansheng Huanyu and Ari Media, their capital operation methods can be said to be very mature.

A movie, a real movie does not make money, in fact, for them, it is second, the key is that the data must be good-looking and beautiful.

Some people may say, why can't you buy it at the box office, do you think they didn't buy it?

But there are some things that you can’t be too blatant.

But the problem is that, even if you have to pay for the ticket to make up the ticket, but the movie must be enough to make it, otherwise, even if the ticket is made up, it will be useless.

Moreover, people in the capital market also have their own set of rules.

If you really spend your money on the box office, wouldn't it be obvious?

Give a simple example.

For example, "Fuchun Mountain Living", you can make up a movie ticket for only 2 yuan, but it still can't change the fact that this is a bad movie.

There will be no substantial increase in the box office.

But what about "Avatar"?

Or "I'm Not the God of Medicine"?

The effect is completely different.

Because the former, according to netizens, is a movie that you gave me and I don’t even watch, but the latter is going to be watched because of the ticket rush.

Why is the content of the movie still king?

In fact, this is the truth.

Yes, capital operation can indeed make things that were otherwise mediocre and expensive.

But on top of the movie, it doesn't work.

Because of bad movies, capital operation is also unable to recover, because the audience is not a fool.

To give a simpler example, a restaurant tastes very good, and then promotes signature dishes, which will naturally attract many customers.

But for a shop that buys coffins, no matter how much discount you get, can there be many people who buy coffins for wholesale?

Or more simply, if it's a bunch of Xiang, you spend money to let people eat it to see if anyone eats it.

Therefore, content is king, and all premises are based on content.

For example, Hollywood's film industry chain.

In fact, in Hollywood, movie box office revenues only account for less than one-third, or even less, of a movie’s revenue.

But why are they racking their brains to push up the box office?

It's not because the box office revenue is not the mainstay, but the amount of the box office is the standard of the quality of a movie.

Because other benefits are also linked to the film’s market performance, that is, the box office.

Therefore, in recent years, the giants can indeed monopolize the market, but they cannot monopolize the content. This is also the reason why the film and television industry has always been very dynamic.

Perhaps because of poor publicity, the box office of a good movie may not be too ideal, but in the same way, it will not bury a really good movie!

Because the audience nowadays is no longer a group that can be easily manipulated.

Everyone has their own set of evaluation criteria, good-looking means good-looking, and bad-looking means not good-looking.

Perhaps the box office is not the only criterion to prove whether this movie is a really good movie, but at least for most commercial films, the box office is the best benchmark for judging!