The Director of Music Department

The "Spider-Man" movie went crazy at the box office.

The first weekend box office directly broke 100 million in North America!

Although the box office in North America exceeded 100 million in the first weekend, it is not uncommon, but it is also a corner.

The box office of "Spider-Man" exceeded US$100 million in the first weekend, but what is even more exaggerated is that the box office of the first weekend far exceeds that of North America.

In just the first weekend, the global box office of "Spider-Man" exceeded $300 million.

However, compared to the movie box office, the peripheral sales are even more exaggerated.

The surroundings of Spider-Man, for example, posters, such as figures and figurines of characters in "Spider-Man".

Another example is Spider-Man's suit, launcher, etc.

And these are the most basic, at the same time, there are "Spider-Man" comics, and other peripheral licenses.

These are really big heads.

Even Wang Yifan couldn't help but slap his tongue.

In fact, why the cost of superhero movies is getting higher and higher, but the box office does not see much increase, but many Hollywood studios are still happy to develop all kinds of superhero movies.

There is no other, because, unlike other movies, superhero movies, like anime, are the easiest to make in the peripheral.

Don't look at the previous "Titanic" at the top box office in the world, but in terms of revenue, it really may not be comparable to a movie like "Spider-Man."

Because, "Titanic" is a feature film after all, and although there are peripherals, such as the Heart of the Sea inside, such as various posters, ship models and so on.

But compared to "Spider-Man", "Titanic" has a natural disadvantage.

Because children don’t buy those things, but they are very interested in the various surroundings of Spider-Man.

After the "Spider-Man" preview, Matsumoto Universal and Mina Group increased the stock of "Spider-Man" peripheral products.

But even so, at the beginning of the movie's first week, it was still sold out.

Sold out signs have been hung up in stores across the United States.

Even the most expensive Spider-Man peripheral hardcover commemorative suits, worth up to $5,000, including Spider-Man's suits, launchers, and a series of peripheral products, are directly sold crazy.

What's interesting is that the best peripheral products sold in "Spider-Man" are not Spider-Man's hands or the like, but Spider-Man's suits!

Yes, Spiderman's suit!

Because "Spider-Man" can be said to be a movie of all ages, family audiences account for a large proportion.

And many family viewers, after watching "Spider-Man", more than half of them will go to the shops around the movie, and at least buy a set of Spider-Man suits for their children!

And Spider-Man's suits are not cheap. I have to say that Lao Mei’s concept of spending money or consumption is indeed very different from that of China in many cases.

For example, Spider-Man's battle suit, the children's ordinary suit has nothing else, just ordinary tights, made into battle suit-like costumes.

One set will sell for $98!

Not to mention, there are various versions of "Spider-Man" suits, the most luxurious, a suit of several thousand dollars.

But still can't resist the enthusiasm of the fans.

In contrast, on the Chinese side, on the one hand, the consumption concept is different, and on the other hand, it is also because the Chinese are relatively introverted.

Unlike Lao Mei, who loves cash, even if the price is much cheaper, even if the base number is larger, the sales volume is still completely unmatched.

And in the same island country, in Europe, "Spider-Man" has become the hottest superhero of the moment.

These are the things that really make those Hollywood giants jealous.

What makes them drool even more is that "Spider-Man" is just the first part of the Marvel universe project.

In the follow-up, according to Wang Yifan's plan, more than three superhero movies will be released every year. What a benefit is this, especially around things like this.

But it’s not that it’s hard to sell once it’s sold out. On the contrary, when the movie is released, the surroundings will sell again, and the more popular and the sequel, the better it will sell.

And after many years, the same can also be released in nostalgic version.

It can be said that there are too many things to dig into.

No wonder, Ah Li is desperately spending money to create a channel.

That's weird, the Hollywood giants of the old beauty don't allow others to make cakes, because this cake is too sweet and too sweet.

In fact, Ari’s alliance film industry and empire cinemas in North America have also made the same idea around "Spider-Man", but perhaps their parent company is indeed very strong, but it can only be in the nest. Liheng.

Overseas, especially the cross-border, alliance and imperial theaters, and the distribution channels that Ari spent money on, the strengths are still far behind.

Moreover, to be honest, Wang Yifan can imagine that if he really gave the surrounding area to Ari's channels in North America, then it would be equivalent to an early sentence of death for Ari's overseas entertainment strategy.

Wealth is touching, when these benefits are sufficient.

Then you can imagine what they will do.

"Spider-Man" is a big hit, and other movies released at the same time can be said to be lamenting.

The winner takes all is so thorough.

What's more, a superhero movie like "Spider-Man" hasn't appeared for many years.

But in fact, Wang Yifan is actually a bit embarrassed to speak of, because he can say that he has blended the most essential parts in the first "Spider-Man", when the second part, he wants to surpass the first, he is really not sure. .

However, the second part has the base of the first part, so it is not too bad.

Of course, Wang Yifan does not intend to continue directing the second part.

Many people may think that around the movie, it seems to be selling dolls, dolls, and figurines.

But in fact, these are really only a small part.

And it's not the biggest one.

The biggest ones are the various authorizations.

It has to be said that Laomei’s market development is very thorough.

From head to toe, it can be authorized, such as hats, shoes, clothes, pants, etc.

There are also various pendants, pendants, keychains and so on.

All of these need to be authorized here.

And the licensing fee is not low at all.

More than that, the poster alone is not comparable in China.

There are follow-up DVDs, TV copyrights, network copyrights, and so on.

It can be said that Hollywood capitalists can't wait to squeeze out all the benefits that can be produced.

The box office of "Spider-Man" started the following week, and the same slipped. This is no way. After all, it's a working day.

But the decline is very healthy.

According to the current trend, "Spider-Man" at the North American box office exceeded 400 million US dollars, and the global box office exceeded 1 billion US dollars.

And this is still a conservative estimate!