The Director of Music Department

You have to know that movie tickets at the midnight show are very difficult to sell. Being able to have an attendance rate of more than 50% in this midnight show is definitely a big hit.

What's more, in "The Story of Hachiko", the movie theaters in the city center of many first-tier cities are full of attendance, which is terrifying.

Of course, this is also due to the relatively small number of screenings. To put it bluntly, it is a hunger marketing routine.

The attendance rate is high, but the box office is not too high.

But the theater line can't sit still. For them, yes, "The Story of Hachiko" is not officially released, but the attendance rate is too high and the reputation is too strong.

And as the following good reputation continues to ferment, many viewers who watched the movie in advance cannot wait to express their views on the movie.

"It's really a great point of view, I used three packs of tissues in [58 fiction www.58xs.info], it feels so embarrassing!"

"Madan, I said why that guy was so kind to help me grab tickets, but it turned out that his crying eyes were swollen, and he wanted me to be like her!"

"What a poor little eight."

"After watching the movie, I just want to hug Xiao Ba."

"I wanted to keep a dog, but after watching it, I didn't want to keep it anymore, because I probably haven't prepared for one more family member. They are not pets, but real family members."

Although there are not many screenings in the first few days of "The Story of Hachiko", comments on this film on the Internet are very active, and the proportion is also very high. This is the good effect brought by the good reputation.

There are usually two kinds of movies that will make the audience feel uncomfortable after watching them. One is a bad movie, which makes the audience feel deceived and not scolded, and the other is an excellent movie, which makes the audience think too much after watching it. Said something.

In fact, there is another concern that many filmmakers worry about for large-scale screenings. If the plot is leaked in advance, the mystery of the movie will be greatly reduced.

But the advantage of warm films is that this kind of film is really not afraid of spoilers.

"The Story of the Faithful Dog Hachiko" can be summarized in two practical sentences. A professor raised a dog named Xiaoba, and then the professor died, and Xiaoba waited for him until he died. .

Is this special plot? Many people will say this is too simple, right?

But why does it make so many people cry?

Therefore, seeing the movie will not be too much affected, but it will make people more curious. Why is such a simple plot so praised by so many people?

To quote a certain film critic, it was "This is a cliché movie, but it can make you cry."

What's interesting is that on the third day, with the explosion of word-of-mouth and the recommendation of tap water, the average attendance rate of "The Story of Hachiko" rose to a terrible 80%.

This is an average attendance rate, which is simply scary.

At this moment, the first thing that couldn't sit still was the theater line. The money came too quickly.

Therefore, the theaters began to contact Times Light and Shadow, hoping to increase the number of films. Yes, the theaters actively asked for more films.

what? Afraid of disrupting the normal sequence? Don't talk, they have space to operate.

These films released during the same period have an attendance rate of less than ten percent everywhere. Cut the number of shows and switch to "The Story of Hachiko".

Of course, the cinemas don't dare to give it to the golden games, but the games in other periods are completely fine.

So, on the fourth day of the screening, the number of screenings of "The Story of the Faithful Dog Hachiko" broke out. The number of screenings reached more than 8,000 daily, although most of them were not during prime time, such as afternoon. The show, the early morning show and so on, but the box office of the day's "The Story of Hachiko" made the whole movie circle silent.

16.68 million!

This is the box office data of "The Story of Hachiko" on the 22nd day of the twelfth lunar month.

And this box office ranked fifth in the box office daily chart.

"Are you kidding me? This is the screening?" This was the reaction of many film crews that were released during the same period.

Of course, it is inevitable that the attendance rate has dropped sharply, but it is too normal. It is a working day during the day and it is difficult to sell the tickets. Attendance rate is still the first.

Now many movie distributors can't sit still, is this still going to happen?

Now it's the screening, and the box office has been able to make the top five in the rankings. Wouldn't it have to go to heaven if it is released?

The key is word of mouth, word of mouth, word of mouth! The important thing is said three times. Although the audiovisual network cannot fully reflect the true word-of-mouth of a movie, it still has a strong reference significance. On the audiovisual website, the rating of "The Story of the Faithful Dog Hachiko" has been consistently high. Although with the increase in the number of screenings and the increase in the number of movie viewers, the score has declined, but the average score of 9.5 points and the score of 20,000 people are still stunned.

Wu Han's idea of ​​competing with Wang Yifan has been put out, because the reputation of "The Story of Hachiko" is terrible.

At the same time, sadly, he has actually become an accomplice in contributing to the reputation of "Hachiko". There is no way, he ran to the movie and was discovered by Li Yiqi, and he did not know when he secretly filmed the other party. photo.

Fortunately, Wu Han was not the only one, and Ma Qingshan was also not let go by Li Yi, so the new issue of "One Talk One" Li Yi decisively took out Wang Yifan, who both have new movies in the Spring Festival. His "enemy" said things, and even vividly explained the reaction of the two directors during the viewing process.

Not to mention, the viewing volume of this episode of the program is pretty good.

Ma Qingshan doesn't matter. His movies are not good at the box office, and he and Wang Yifan are also friends. He even publicly stated that "The Story of Hachiko" is indeed very good.

Wu Han was a little depressed. Of course, he wouldn't wave the flag to Wang Yifan, so he could only keep silent.

For the rest, Chen Hang and Shengtang Kyushu, they didn’t say that they didn’t pay much attention to it, but they still didn’t pay much attention to it, but as a result, the large-scale screening of "The Story of the Faithful Dog Hachiko" was disrupted. Their original distribution strategy.

In other words, "The Story of Hachiko" not only disrupted the original release strategy of "Nine Stars Link", other movies of the same period were also confused.

Originally, they were also going to follow the normal release path of Hachiko, but now, "The Story of the Hachiko" has burst in word of mouth. At this time, you ran out to click the film. Can the word of mouth have "The Story of Hachiko"?

Don’t talk about it. First of all, in terms of the subject matter, "Nine Stars Linking Pearls" is indeed very confident, but this is a science fiction adventure film. This type of film itself is a commercial blockbuster. The story of "" such a plot with almost zero negative comment to the film than word of mouth?

So, I definitely can't let it go!