The Director of Music Department

There is no big name in the drama of "Jin Er", oh, not to say that there is no, Yan Nini is now considered a big name among child stars.

In fact, Yan Nini's pay is the highest in the entire crew, much higher than director Xu Cang.

In terms of publicity, "Jin Er" is still relatively conservative. After all, the cast and genre are there. This kind of movie has a low ceiling, and it is too difficult to break through the ceiling.

Fortunately, "Jin Er" had a very good response to the screening, so the scale of screening was expanded.

"Jin Er" will be released at the end of September, after which it will be linked to the National Day file, so there are actually quite a few competitors.

For example, Wu Tianxiong, Wang Yifan's old acquaintance, has been silent for a while since Wu Tianxiong broke the halberd and sank in the sand. He has fallen behind compared to Wu Han and Wang Yifan in the same period.

Wu Tianxiong's comeback this time naturally also has great ambitions.

His new film "White Clothes" will be released on the National Day file. This martial arts movie is considered to be Wu Tianxiong's painstaking work, with huge investment and luxurious lineup. It can be said that Wu Tianxiong also has high hopes for this film.

The other fierce film at the same time period is Chen Hang, a new science fiction director. However, this new film by Chen Hang is not a science fiction film, but a tomb raider. The original "Nine Stars Linking Pearl" was actually Chen Hang has already incorporated many elements of adventure, and this time it is a direct transformation. The new movie "Crying Blood Loulan" is extremely luxurious in terms of cast and lineup.

It can be said that "Crying Blood Loulan" is the biggest opponent of "White Clothes".

For this reason, the National Day file was originally a hot time, but there were not many new films released, mainly to avoid "Crying Blood Loulan" and "White Clothes".

There is also a tacit understanding between the giants.

Generally speaking, unless it is a schedule that can accommodate multiple film outbreaks like the Spring Festival file, most of the time, there will be a stagger between the big production and the big production.

In contrast, "Jin'er" is actually not very impressive.

The cost of "Jin'er" is not as good as the ending of "Crying Blood Loulan" and "White Clothes"

In fact, Xu Cang never thought of being able to compete with these two movies. "White Clothes" is a change of work. The original has a lot of fans, and it is also a martial arts special effects blockbuster. Although Wu Tianxiong is not so famous, he is backed by Huanyu. , But it should not be underestimated.

Not to mention Chen Hang's "Crying Blood Loulan". As one of the few billionaire directors, Chen Hang's movies are still very deterrent, don't you see that other giants' movies have staggered this schedule? ?

Therefore, compared to publicity, how can the publicity cost of millions of dollars be compared with the real money of tens of millions, or even hundreds of millions?

"Weeping Loulan" and "White Clothes" are the two major productions that have received the most attention before the National Day archive.

As for "Jin Er", although it has a certain degree of attention, it has no impact on the first two at all.

In fact, whether it is Jiuzhou in the prosperous Tang Dynasty, Chen Hang, Huanyu, or Wu Tianxiong, they have always regarded each other as their biggest opponent.

Under such circumstances, "Jin Er" was released quietly. There was no way. This was already the best choice. On September 24, "Jin Er" was officially released.

There are only more than 2,000 opening scales, which may be a very good opening scale for low-cost movies, but compared to the movies that are currently in theaters, compared to "Crying Loulan" than "White Clothes" Come, but not a little bit worse.

We must know that in China today, as the film market becomes more prosperous, the number of screens across the country is also increasing sharply every year, and there are now tens of thousands of screens.

Therefore, with more than 2,000 screens, the output is even less than 8%.

But the result was far beyond everyone's expectations.

On the first day of "Jin Er", the box office was not very eye-catching, with 9.8 million, which surpassed the previous Wang Yue's "You Are My Eye".

However, the most surprising thing is the word of mouth, the word of mouth of the movie "Jin Er" can be said to be quite good.

And because of the promotion of the movie's main song "I Want to Have a Home", a movie suitable for the whole family to watch together.

Coupled with the word of mouth from the audience, as a result, such a small-cost movie unexpectedly broke out with amazing box office potential on the first day.

9.8 million may be really nothing, but the attendance rate is the same period, the first existence.

Well, in fact, whether the movie is good or not, mainly depends on the competitor's foil. Although there are a lot of movies being released nowadays, almost none of them have a particularly good reputation or a bunch of bad movies.

September is an embarrassing schedule in the film market. This schedule has the outbreak of summer files, which caused the market to begin to show a slump in September. Therefore, most of the movies released during this schedule will not be What a particularly ambitious movie.

Because it will be the National Day file in a while, if it is really ambitious movies, such as Chen Hang's "Crying Blood Loulan", such as Wu Tianxiong's "White Clothes", they all choose the National Day file.

As a result, the movies that are being released in September are almost all...parallel imports, bad movies!

Then "Jin Er" was released. This movie may not have a big cast, but the reputation is really much better than these movies of the same period.

It's not that a movie that can watch the crying audience is a good movie, but at least, if a movie can make the audience watch a movie that can't help crying, it will definitely not be a bad movie.

"Jin Er" may not be a classic, but it is definitely a sincere and heart-conscious movie.

Especially these years, there are really too many daughters.

As for Yan Nini in "Jin Er", it can be said that no matter who reads it, she will never dislike her.

This can be seen from the evaluation of some male netizens on the Internet.

"This director is very bad, and he wants to trick me into having a daughter!"

"If I had a daughter like this, I would be Consummated in this life, but it's a pity that both of them are bad boys, eh!"

"Niuniu is as sensible as my baby. Only those who have a daughter know that the daughter is a little padded jacket and the son is a debt collector."

"Distressed, distressed, distressed, important things are said three times, I am not married, nor have a daughter, but I believe that no one does not want a daughter like Niuniu."

"When Niuniu lowered her head and said, what you said, there are only two of us left, there was a sharp pain in my heart for no reason!"

"My daughter Niuniu is really sensible!"

"Are you cold upstairs? Give it to your daughter. Niuniu only has a mother and no dad, okay?"

Then, what made Xu Cang and Times Light and Shadow even more stunned was that my daughter Niuniu became a hot topic, and then, at an extremely surprising speed, rushed into the hot search!

Such a result also stunned Kyushu and Huanyu in the Tang Dynasty.

The decision of Times Light and Shadow was also very decisive, and the response was timely. It immediately increased publicity, began to invest heavily, and began to talk to the theaters in an attempt to expand the number of films.

Then, on September 25th, because the time was too short, it had not completely broke out. On this day, although the box office of "Jin Er" rose a little, it still only had about 1,300 kings.

On the third day, that is, the day when "My Daughter Niuniu" appeared on the hot search, the schedule did not expand much, but the number of shows was adjusted from the previous unpopular time to prime time.

Mainly because the theater adjusted the number of movies with poor attendance.

As a result, "Jin Er" ushered in a small outbreak.

22 million! The attendance rate is even more shocking, reaching 70%.