The Director of Music Department

In fact, it is impossible for any movie to have zero negative reviews in theory, and the same is true for "The Wrong Car".

"The Wrong Car" may be said to be an excellent movie, but it is definitely not a perfect movie.

For a movie, the overwhelming applause is sometimes not necessarily a good thing. Sometimes it is controversial and the topic is more heated.

The same is true on the Internet.

"This movie shouldn't be called "The Wrong Car", it should be called "Misery." I just watch the movie for fun. Who really wants to see tragedies on earth?"

"The song is very nice, but the plot is a bit sloppy!"

"The long version of "Grateful Heart", to be honest, the song is pretty good, the plot is not as good as expected."

"Look at crying!"

"My son wants to be raised, but I don't want to wait for him. I don't want to talk about it. I have already asked for leave and am ready to go home!"

"People always know how to cherish them only after they missed it. In order to make me feel at ease in the college entrance examination, my dad dared not be hospitalized when he was sick.

"I used to be a little tired of my mother's nagging, but now, I can't hear it anymore!"

"I’m crying, I’m afraid, many times, I’ve never seen a movie like this that makes me cry, because the film is really real. For many people, I should watch this film. I don’t know anything. The movie’s professional stuff, but as an audience, I think it’s a rare good movie anyway!"

"The movie tells us that life is more than just struggling, there are more struggling! Poetry and the distance, just listen to it."

On January 1, New Year's Day, the box office of "The Wrong Train" reported 68 million yuan, an increase of 30% compared to the first day.

On the audiovisual website, the rating of "Hitch the Wrong Car" was also reduced to 8.6 points. This is a normal trend. After all, "The Wrong Car" is a feature film, and the plot is not so perfect.

In particular, this is a tragedy that can be said to be complete, and it is already very good to be able to get such a box office.

Of course, the promotion of "Hitch the Wrong Car" has never stopped.

such as:

Have you watched a movie with your parents?

Let's watch this "The Wrong Car" with your dad!

Anything can wait, but filial piety cannot wait!

It's like bundling sales. This kind of propaganda method is really not new, and it is tied with filial piety and morality. Sometimes at that time, one trick was eaten everywhere.

It is a feature film itself, and it is a kind of film related to family relationship, so there are only a few marketing methods!

In major movie theaters, the routine of watching movies and sending tissues was also adopted.

It's not that you can get tissues only if you buy a ticket.

For example, the entrance of a certain movie theater in Sanlitun, Beijing.

A girl in a beautiful cheongsam is standing in front of the theater with a smile.

Similar things are happening in movie theaters in first-tier cities across the country at this moment.

One by one, young and beautiful girls, at the entrance of the cinema, presenting tissues to the audience in and out of the cinema.

The people who handed out tissues were all temporary workers temporarily recruited from local colleges and universities. Of course, they were paid relatively high because they were required to look good.

Of course, the paper towels are customized by Huaxin.

It says "Hitch the Wrong Car" special paper towel for watching movies!

A pair of lovers walked in front of them, the cheongsam lady, smiled and gave two packs of tissues.

The girl took the tissue and glanced at it, a little embarrassed and said: "We are not here to watch "The Wrong Car."

The cheongsam girl smiled and said, "It's okay, this is a free gift."

"The movie is really so touching?" the girl asked curiously.

The cheongsam girl nodded and said, "Really, I took my mom and dad to see it together. A pack of tissues is not enough."

The pair was originally going to watch a comedy movie of "Demon Wine", but when they bought tickets at the counter, they found that the next "Demon Wine" would have to wait for half an hour before opening.

"Or, let's watch this movie?" The girl shook the tissue in her hand and said to her boyfriend.

"No, I heard from my friends that I was in a bad mood after watching this movie all day." The boyfriend said with some resistance.

Just kidding, he is waiting to take the female ticket to the hotel after watching the movie. If he is in a bad mood after watching the movie, where does he have a chance?

At this time, a screening of "The Wrong Car" ended, and an audience walked out of it.

Surprisingly, the eyes of all the people who came out of it were red, but this attracted the attention of the girl.

There happened to be a statistician from the China Movie Box Office Data Network, who came forward and asked.

"What movie are you watching?"

""Hit the Wrong Car"!"

"What do you think of the movie?"

"This movie is actually good everywhere, but it's too wasteful of paper towels!" said the male audience who had watched the movie with some skin.

...

The girl here became more and more curious.

"Why don't we watch this "Wrong Ride"? The movie must be good, otherwise, why do all of them come out with red eyes?" the girl looked at her boyfriend and asked.

The boyfriend was a little depressed and was about to refuse, but seeing his hopeful look on his face, he couldn't help but feel cold, and swallowed what he said.

"Okay, okay!" The boyfriend's desire for survival is still very strong. Don't look at the female friend as if she is asking herself. The first time it may be true, but the second time, if I dare to object again, it is probably not a hotel. I'm afraid the movie won't be made.

So, he took it decisively!

At the same time, many viewers who have watched "Hitch the Wrong Car" have given the movie to their friends Amway on their social platforms.

Of course, they may not really like this film that much, but the movie is really heart-warming after watching it, so they definitely want their friends to be heart-wrenched.

Because there are no strong opponents at the same time, the lineup of "The Wrong Car" has not changed much.

In terms of box office, the trend is very stable. In the first week of the show, it won 500 million box office.

Although this data is not too amazing, it is already a representative of Xiaoboda for a feature film like "The Wrong Car".

In terms of publicity, music is naturally indispensable. "The Wrong Car" is the title of a musical, and the songs inside are indeed quite classic.

In particular, the three songs of "Same Moonlight", "Drinking Dry Wine" and "Come with Me" are very popular.

In terms of marketing, Wang Yifan and Li Mingjuan and others discussed short video marketing.

Although the songs are very nice and of high quality, if you simply hit the charts on the platform, the effect is good, but you cannot maximize the promotional effect.

But short video marketing is different, what kind of songs are most likely to become popular on short video platforms?

Naturally this kind of song about family affection and sentimentality.

In particular, the two songs "Drinking Dry Drinks" and "Please Follow Me" are especially popular with short video UP owners. Coupled with Huaxin's generous money, these movie episode theme songs quickly Popular short video platform.