The Director of Music Department

Haixi Century Capital Hotel.

"Hit the Wrong Train" box office broke 1 billion celebration dinner held here.

In fact, celebration dinners, most of the time, are social dinners.

Of course, it is also a rewarding banquet.

The reason why it was held in Haixi City, naturally, was not at the invitation of Haixi City officials.

At the same time, Li Mingjuan can truly be regarded as returning home.

After all, before this, although Li Mingjuan was a well-known director who came out of Haixi City, the weight was still a little worse.

But now, the box office of "Hitch the Wrong Train" has exceeded one billion, and Li Mingjuan's status and status are all different.

It can be said that she is definitely the most accomplished director in Haixi City now!

The success of "Hitch the Wrong Car" has actually become a hot topic in the circle.

It's not that everyone is not optimistic about this movie. It's just that a mid-to-low-cost feature film like "The Wrong Car" can get a billion box office, but it is far beyond everyone's expectations.

"Director He, you said that the movie "Hitch the Wrong Car" actually got one billion box office, which is really unexpected. You are a veteran of the movie. What do you think is the key?" Although Lian Jun is a film company owned by the giant Vice President, but he is naturally inferior to the great director He Jun for movies.

"If the movie "Hitch a Wrong Ride" is just the script, it is actually an extended version of the first story in "Grateful Heart". And to be honest, when this movie was shot, Director Li Mingjuan's technique was still It's a bit rusty, it can only be said to be quite satisfactory." He Jun shook his head and said.

"Yes, everyone knows it's a new bottle of old wine, but it happened to be such a film that broke a billion in the box office. Is it really the songs and dances that the outside world analyzes?" Lian Jun sighed.

"In fact, new bottles of old wine are not a big deal. There are also many films adapted from old movies. In fact, I felt that the most successful "Hitch the Wrong Ride" was not just singing and dancing, but a wonderful combination of publicity and marketing. Singing and dancing." He Jun said.

At this time, Dai Xinyue of Time Light and Shadow brought a middle-aged man over.

"President Lian, Director He! Didn't disturb the two of you?" Dai Xinyue greeted with a smile.

"Mr. Dai! It's just that Mr. Dai has worked with Director Wang Yifan for a long time. We happen to have some questions and want to ask Mr. Dai for some advice." Lian Jun said with a smile.

A suspicion flashed in Dai Xinyue's eyes, but he still smiled bitterly and said, "Is President Lian being sarcastic?"

"Mr. Dai misunderstood. I just and Director He didn't understand that "The Wrong Car" was obviously just a new bottle of old wine, but why we were able to unexpectedly win over one billion box office. Both of us are also puzzled." Lian Jun said.

"That's it, two, let me introduce to you, this is director Mi Huayuan..." Dai Xinyue introduced the middle-aged man beside him to Lian Jun and He Jun.

Hearing Dai Xinyue's introduction, Lian Jun and He Jun were a little surprised. Without him, this Mi Huayuan was not familiar to them, but they had heard of his name.

Mi Huayuan, a Chinese-American, previously worked for the NBC television network in North America and has directed several American dramas that are also popular in North America.

Especially good at military and action dramas.

Although TV and movies are two different things, in Hollywood, TV series may not be really inferior to movies.

In North America, many big directors even direct some TV series. Of course, they usually direct the opening chapter.

Moreover, the investment in many American dramas far exceeds that of movies, and even the cost of an episode of tens of millions of dollars is a lot.

Therefore, although Mi Huayuan is only a TV drama director, He Jun, or even the army, does not mean to underestimate him.

"Long admiring the name, Director Mi!" Lian Jun was really telling the truth.

Because there are really not many Chinese mixed in Hollywood in North America, Mi Huayuan is one of the more famous ones.

The reason why Mi Huayuan returned to China for development is actually very simple, because in North America, especially in Hollywood, Chinese and even Asians are the most discriminated against. For example, Mi Huayuan, regardless of whether he is a director and has directed several films. The hot American dramas, but in fact, in North America, the producers are in charge of the system. The directors are more often than the top level, and they are basically just instrumentalists.

Even so, Mi Huayuan has already touched the ceiling.

The four of them chatted together, and then they talked about the movie "The Wrong Car".

Mi Huayuan smiled and said: "I went to see this movie during my return to China. To be honest, the filming of this movie is only average, but the singing and dancing are very exciting."

"In fact, things like old wine in new bottles are more popular in North America. Original works are often difficult to gain the favor of those big companies. Innovation means risk. Therefore, Hollywood has been remaking or shooting in recent years. In the sequel, there are fewer and fewer original big productions."

"The reason why "Hitchhiking the Wrong Car" broke out, I personally think there are three aspects. First, the script of this film tells a complete story. At least there is no illusion about it. Although "The Wrong Car" is a feature film, and It seems to be a little bit literary, but in fact, the structure is the model of a commercial film, but many explosive nodes follow the tragic model."

"And the song and dance of "Hitch a Wrong Car", to be honest, is really wonderful. This is the second and third, but it is to say that the publicity of this film is very good."

"I've heard of Wang Yifan, the director of the music department. In fact, in many North American films, the original soundtracks are selling very well, and some of them even exceed the box office profit of the film itself. The most important thing for such a good result is that the other party combined the song with the story of the film, and carried out alternative marketing. The short video platform wants to make a good song popular, and the speed is the fastest, because the song itself It only takes tens of seconds or a few minutes to repeat the lyrics. For a long film, it can only be an interlude, but for a short video, each sentence of lyrics can be analyzed by the video screen to maximize the effect, plus the network The speed of information transmission caused those songs to quickly become popular and turned into movie box office..." Mi Huayuan analyzed.

Lian Jun and others nodded one after another.

In fact, there are some things that pass through just one layer of paper.

But although the reason is simple, it is not so easy to operate.

First of all, you have to have a good song, and it is a good song that fits the movie story very well. Secondly, this song needs to have elements that can be widely spread in a short time.

Such as family affection, such as love, such as feelings and so on.

Moreover, it also requires a lot of money to make the initial hype.

For example, for a short video, at the beginning, it was definitely not a short video of the song that the UP owners spontaneously produced. Then, at this time, you need to spend money.

And high-quality short video, the same need not low cost...

Then there is a scale effect. It is impossible to spend money to make such short videos all the time. People need to see the benefits of such short videos and then spontaneously make such short videos.

In the end, the goal of making the song popular in the shortest time is achieved.