The Director of Music Department

"I am not a medicine god" has increased the number of films, 10% is actually a very good increase.

After all, although "Six Realms" has a poor reputation, although its attendance rate has declined, but the lean camel is bigger than the horse, and the reduction of "Six Realms" is not necessarily a bad thing in itself.

At the very least, after reducing the film schedule, there may still be a certain chance for attendance to rise.

"I'm not a medicine god" on the third day of the box office, without any surprises, successfully reached the top and burst "Six Realms".

With a box office of 232 million, "I'm not the **** of medicine" jumped to the top of the daily box office list on July 11.

In addition to the box office of the previous two days and the box office accumulated by large-scale screenings, "I am not the **** of medicine" was released for 3 days, with a total box office of 780 million.

This kind of box office made Huaxin laugh and laugh, because, as you can imagine, "I am not the **** of medicine" broke the 1 billion box office and it only took 4 days.

On the other side, "Six Realms" is a bit miserable, with a declining film schedule, a fermentation of negative word-of-mouth, and the news of a poor box office for overseas releases, which can be said to have worsened the situation.

Although "Six Realms" is still ranked second, its single-day box office revenue is only 136 million, which can be said to have fallen too hard.

And this is not the most terrifying. The most terrifying thing is that this represents a trend. After the film schedule of "Six Realms" has decreased, the attendance rate has also decreased. This also means that the box office of "Six Realms" will continue Continue to fall.

For other movies, the daily box office may be 136 million, which is already a very impressive achievement, but for the "Six Realms", it is a complete failure and loses money!

Because the production cost of "Six Realms" plus the high publicity costs, the total cost has exceeded 2 billion Chinese dollars, overseas may eventually recover some profit sharing, but it will definitely not be too much. The box office trend of "Six Realms", in the end, 1.5 billion is enough.

Some people might say that now the box office of "Six Realms" has exceeded 500 million, and it has only been released for three days, why can't it break 1.5 billion?

However, the law of the film market was originally like this. In fact, the situation of driving high and going low is actually more of this type of big production.

Big productions must be very effective in terms of publicity, but generally speaking, if the reputation of big productions is not good, then the audience who was deceived because of unknown at the beginning will be harvested once at the box office, and then it will take a sharp turn. "This is the current situation.

And even if you get 1.5 billion box office, the final box office share is actually less than 500 million. Then the problem is, less than 500 million plus overseas box office revenue, and some other domestic In the end, "Six Realms" will lose at least half of the copyright revenue, exceeding 1 billion.

Don’t look at the domestic film and television giants, each with a market value of tens of billions, but in fact, the market value is the market value, and the liquidity is the liquidity. The market value is tens of billions, and there may not be a billion in cash.

In fact, according to the current situation, several major investment film and television giants have lost more than just the investment in the movie "Six Realms."

Normally, several giants invest in their own production and distribution of movies, and provide one-stop service. If the movie eventually sells, it will not only be the movie, but also the theater.

But now?

The movie is not strong, and because the theater is a movie invested by its own parent company, it is forced to violate market rules to arrange more films, so the damage is naturally the revenue of the theater.

Therefore, this is a double-edged sword. If you win, everything is good, if you lose, everything is dead!

At this point, in fact, there is not much room for maneuverability. It can be said that "I am not a medicine god" already has the advantage of being crushed all the way. At present, Wang Yifan and the others need to follow the boat and keep this advantage. Go down.

In this year's summer vacation, July, "I am not a medicine god" can be said to have no rivals.

On the "Six Realms" side, Chen Hang is of course not reconciled, but the beneficiaries behind the several companies are no longer willing to continue to spend money. Without him, there is no hope, and spending money will only lose more.

And Chen Hang's earlier meal has also become the main material for many media nowadays.

The main reason is that "Six Realms" failed terribly this time.

The cost of "I'm Not the God of Medicine" is less than the fraction of "Six Realms", but the box office has surpassed "Six Realms". What's more ironic is that Chen Hang's rhetoric failed to come true. As a result, instead The low-key Wang Yifan has almost achieved more than half.

With the current trend, "I am not the **** of medicine" has surpassed the Chinese movie box office record created by Yang Long's "Heroes Without Regrets". It is a certainty, and it is only a matter of time.

So does "I'm Not the God of Medicine" subvert the Chinese movie?

In fact, there are, because "I am not the God of Medicine" can be said to have taught many domestic filmmakers a severe lesson. Realistic films have always been difficult to achieve commercial success, which is recognized by the Chinese film circle.

Realistic movies are not uncommon, but they rarely show good performance.

On the one hand, it is a realist subject matter, it is difficult to control a scale problem, coupled with this kind of movies, most of them are currently small and medium-cost movies, although there are also good reputations, but no one would think of breaking Chinese movies. The box office record will actually be a realist subject.

Therefore, "I am not the God of Medicine", to some extent, has indeed played a subversive effect.

This kind of subversion tells everyone that only good movies do not have bad themes.

When any film is made, good results can be achieved.

In the early days of "I'm Not the God of Medicine", it can be said that no one is optimistic that he can compete with "Six Realms" because the advantages of "Six Realms" are all-round, and it is a crushing level.

But now, the facts are in front of us. The audiovisual network of "I'm Not the God of Medicine" has scored more than 50,000 people, but the score is still higher than 9 points. This can be said to be the best-known movie in the past few years.

The original "The Story of the Hachiko" was not as popular as "I am not the God of Medicine", but the point is that the two highest-rated Chinese movies on the audio-visual network were both written by Wang Yifan. This is terrible. Up.

On July 12th, "I'm not the God of Medicine" increased again, and this time the increase was very violent. It can be said that it directly switched positions with "Six Realms".

"I'm not the God of Medicine" has 51% of film schedules. In contrast, "Six Realms" has a poor attendance rate, so the film schedule is reduced to 38%.